Skalski Growth

BACKGROUND

Please describe your company and position.

I am the CEO of a dental aesthetics company

Describe what your company does in a single sentence.

We sell the best Dental Aesthetics treatments

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skalski Growth to accomplish?

• Client acquisition for current locations and the creation of a acquisition process for new ones. Agency is laying the foundation for scalable growth of our business.

SOLUTION

How did you find Skalski Growth?

Referral

Why did you select Skalski Growth over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Skalski Growth were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Paid Channels & Lead Generation: Managed and optimized ad campaigns to drive leads (clients) to our clinics.

Landing Page Optimization: Improved user experience and conversion rates on key landing pages.

SEO: Developed and executed content publishing plan to improve organic search visibility and traffic.

Data Analysis & Reporting: Delivered insights on campaign performance for data-driven decisions.

Business Model & Strategy Consulting: Provided strategic advice for growth and new location expansion. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Lead Volume within a given Budget: Achieved a higher number of leads within the same ad budget.

Increased Organic Visibility and Traffic: Improved rankings and entries for both branded and non-branded queries.

Successful Expansion: Opened three new clinics in Alicante, Mataro, and Zaragoza, supported by the agency. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Skalski Growth is managing the project in sprints, ensuring that each deliverable is timely and well-documented. The team is responsive to our needs, adapting quickly to any adjustments and providing data-backed insights at each stage. Such an approach gave us confidence in the process, making collaboration smooth. 

What was your primary form of communication with Skalski Growth?

Virtual Meeting

What did you find most impressive or unique about this company?

The data-driven culture and the attention to detail

Are there any areas for improvement or something Skalski Growth could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Owner of CPP Sp. z o.o.

Describe what your company does in a single sentence.

We provide therapeutic support to people in need. We offer both individual long-term therapy sessions as well as corporate employee assistance programs. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skalski Growth to accomplish?

• We hired Skalski Growth to create a content strategy for our new website aimed at improving search engine rankings, with the additional goal of ensuring its successful execution through copywriting and link-building.
• increase lead inflow
• increase brand recognition

SOLUTION

How did you find Skalski Growth?

Referral

Why did you select Skalski Growth over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Skalski Growth were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Skalski Growth to develop a content strategy for our multi-location business's new website. They initiated the project with an in-depth interview to understand our company, offerings, and goals. The next step involved keyword research to identify the best terms for attracting visitors. This research laid the groundwork for a content plan with a clear schedule and website structure that addressed key areas of our business.

After finalizing the strategy, we moved on to bringing it to life. So far Skalski Growth created for us over 40 pieces of user-friendly, SEO-optimized content.

We have recently published the new website with the content created by Skalski Growth, and they have started a link-building campaign to further enhance our website’s authority and visibility. While it’s too early to discuss detailed results, the initial signs are promising.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have created together 40+ pieces of content describing our services. We only recently published our new website, so it’s still early to draw conclusions. However, our site has already begun to rank for key keywords related to our services that it wasn’t previously visible for.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have received all within the set deadlines. Skalski Growth was open to our feedback and quickly adapted to our industry languange and specific requirements

What was your primary form of communication with Skalski Growth?

Virtual Meeting

What did you find most impressive or unique about this company?

Open to our feedback. Flexible to work at our speed that varied over the project time line. 

Are there any areas for improvement or something Skalski Growth could have done differently?

In this project it was us who was not able to approve the deliverables on time so nothing on their side

BACKGROUND

Please describe your company and position.

I am the CEO of Softwise.AI

Describe what your company does in a single sentence.

We help companies with AI implementations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skalski Growth to accomplish?

Get new customers

SOLUTION

How did you find Skalski Growth?

Referral

Why did you select Skalski Growth over others?

• Close to my geographic location
• Referred to me

How many teammates from Skalski Growth were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We initially hired Skalski Growth to help us generate leads for our custom AI services. They assisted us with market research, content strategy, and testing various channels such as Google Ads and outbound campaigns.

As our focus shifted to a SaaS product we recently developed, we brainstormed ideas for its promotion and decided to try Google Ads and Facebook Ads campaigns. Skalski Growth helped us build initial traction even with a small budget and sustain a steady flow of new users to our product.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have identified an effective channel for our SaaS product. We are successfully driving quality traffic through Facebook Ads, achieving a 4% conversion rate for registrations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I really like their speed of work and the quality of the results they delivered.

What was your primary form of communication with Skalski Growth?

Virtual Meeting

What did you find most impressive or unique about this company?

I'm a founder of a fresh startup. Initially I started looking for multiple vendors to help me with SEO, AdWords, and content marketing. I was pleased to address all my needs with a single agency, which understands the startup way of work.

Are there any areas for improvement or something Skalski Growth could have done differently?

Sometimes, I could better understand the capacity and possible ways of different activities that might help us with some other challenges.

BACKGROUND

Please describe your company and position.

 I am the Partner of a Legal Services Company

Describe what your company does in a single sentence.

We advise on M&A in Poland.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skalski Growth to accomplish?

• Finding ways to repeatedly obtain 1-2 quality inquiries per month from the website, focusing on SEO and improving website conversions.

SOLUTION

How did you find Skalski Growth?

Clutch Site

Why did you select Skalski Growth over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Skalski Growth were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project aimed to enhance the business's online presence and performance, focusing on SEO and website optimization. It included: 

• SEO research Keyword Analysis: The team conducted an analysis of keyword search volumes, difficulty levels, and intent (transactional vs. informational). It covered keywords the company already ranked for, those targeted by competitors, and potential new opportunities. 
• Prioritization: Working together, they refined the list of keywords to best fit the business's goals and plans, selecting the top 5-10 to focus on initially. 
• Guidelines: For selected keywords, the team defined topics and listed the details to optimize content for SEO. Analyzing the company's positioning in the market and preparing recommendations regarding content creation 
• Website audit in terms of: technical, UX/UI and preparation of CRO recommendations 
• UX/CRO Analysis: User pathways on the site were analyzed for conversion optimization on both mobile and desktop platforms, with issues and potential improvements identified. These were then prioritized based on their impact and the cost of implementation, aiming for quick wins that could significantly affect performance. Preparing a new site - changes agreed upon for the website layout were implemented, which could be carried out by an external team. Assistance in rebuilding the website. 
• Checkpoints: Progress was verified every couple of weeks.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Skalski Growth prepared a thorough SEO research and created a content plan, which included selection of specific keywords suitable for our business and carried out a research of competitors’ content type to propose topics of the content and prepare guidelines for their creation. They also put together visual and textual recommendations for improvement of the website in terms of UX and our business goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Skalski Growth led us through the process of SEO research and presented detailed recommendations on the website and its content through our virtual meetings. They also recommended website developers and provided them with necessary information about required changes on the website. Moreover, they stayed in contact with us after their work was done and helped us communicate with external website developer, ensuring that their recommendations are being implemented correctly.

What was your primary form of communication with Skalski Growth?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Skalski Growth demonstrated excellent SEO and UX expertise. They also provided guidance and ensured regular and seamless communication, even after the end of the project.

Are there any areas for improvement or something Skalski Growth could have done differently?

I think we can admit that the recommended third party agency did not deliver the site as expected, both in terms of deadlines and quality.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of ImagineMe

Describe what your company does in a single sentence.

ImagineMe is a new AI-powered web app that allows you to generate stunning art of yourself from a simple text description.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skalski Growth to accomplish?

• Our goal was to accelerate monthly revenue, primarily by attracting new customers to the web app. We also sought someone to manage our marketing channels, including SEO and SEM, and help us better understand our business data.

SOLUTION

How did you find Skalski Growth?

Clutch Site

Why did you select Skalski Growth over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Skalski Growth were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In the first step, the Skalski Growth team interviewed us (the founders) about the business and goals, quickly audited our marketing and analytics, as well as previous actions, and took a closer look at our product, market demand, and competitors. They used this as input for a strategic workshop, during which we brainstormed possible growth tactics. We agreed on a revenue goal for the next three months with weekly checkpoints, and they presented us with a high-level plan on how to achieve it. 

This process took about two weeks. In the third week, they implemented Google Analytics 4 from scratch, including user funnels and revenue tracking, and designed quick fixes to our main user flow. We set up regular weekly calls to discuss business results, during which they presented us with in-depth data and recommendations on various topics (ranging from orders structure, to user retention, to channel performance). 

As we approached Black Friday, the team helped us plan our very first promotion, set up the coupon feature on WordPress, and promote coupon codes on the website, in Google Ads, and in emails. In December, they developed a SEO content strategy and started creating SEO-optimized content showcasing various use cases of our app. To our surprise, it almost immediately increased our traffic by a few hundred clicks a day! We continued with this tactic in the following weeks, creating new content. 

We only provided feedback on the presented ideas and supplied raw images, while they took care of everything else—topic planning, content specifications, writing, image editing, publishing in WordPress, internal linking, results tracking, etc. The team also reorganized our Google Ads, introducing Performance Max campaigns, changing targeting, creating new creatives, and more. 

Historically, our campaigns had not been profitable. In January 2024, they managed to drive the ROAS to over 230% and they still see significant room for improvement. Besides that, the team helped us with many other topics, including tweaks to the product (e.g., including viral features), paid listings, and various research topics. 

In early February, we met to summarize our first quarter of working together. Our weekly revenue increased by 54%, traffic by 87%, organic traffic by 83%, and our SEM spend increased and became profitable. We set goals and brainstormed actions for the next quarter.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During three months of working together, our weekly revenue increased by 54%, traffic by 87%, organic search traffic by 83%, and our SEM became profitable, allowing us to increase spending.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had weekly meetings to discuss the current progress of the project, learnings, and action plans. On a daily basis, we communicated on Discord. They were always very proactive, communicative, and punctual.

What was your primary form of communication with Skalski Growth?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They felt like a part of our team, helping us on many fronts—from strategy and analytics setup to paid and organic channels. They are very results-oriented. Additionally, every week, they presented us with new and insightful learnings about our business. Working with them was a big upgrade in comparison to our previous experiences with digital agencies and freelancers.

Are there any areas for improvement or something Skalski Growth could have done differently?

Not really!

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of debesto.com

Describe what your company does in a single sentence.

We specialize in providing custom European windows tailored for developers and design-build firms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skalski Growth to accomplish?

We hired Skalski Growth to help us attract a large number of construction companies from the U.S. Our main goal was to generate many leads that were both high-quality and plentiful, ensuring steady growth and engagement with this market.

SOLUTION

How did you find Skalski Growth?

Referral

Why did you select Skalski Growth over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Skalski Growth were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Our project focused on creating Google ads campaigns targeting general construction companies in the U.S. The primary goal was to attract a high volume of quality leads, ensuring both scalability and consistency.

Key Deliverables:

1. Google Ads Campaigns: We developed and launched targeted Google Ads campaigns to reach a wide audience of construction firms in the U.S., optimizing the ads to ensure high conversion rates.
2. Landing Pages: Custom landing pages were designed and implemented to capture leads effectively, focusing on clear calls-to-action and tailored messaging for the U.S. market.
3. Lead Generation: The combined system of ads and landing pages successfully generated a steady stream of leads, resulting in a positive return on ad spend (ROAS) for the campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We established a robust and stable source of SQLs, successfully generating 32 high-quality SQLs throughout our collaboration. Notably, our campaign achieved an impressive ROI of 162% on initial orders, with some of these leads converting into recurring clients, further enhancing long-term growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We worked with Jakub, who consistently addressed our requests in a timely manner. Weekly meetings allowed us to review the progress of ongoing tasks and evaluate the campaign's performance.

What was your primary form of communication with Skalski Growth?

Virtual Meeting

What did you find most impressive or unique about this company?

Jakub's professionalism and expertise not only facilitated effective collaboration but also contributed significantly to the success of our project.

BACKGROUND

Please describe your company and position.

I am the CEO of an it services company.

Describe what your company does in a single sentence.

Empowering tech startups by crafting MVPs and accelerating growth through innovative software solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skalski Growth to accomplish?

• Auditing SEM & Web Analytics for a multi-country e-commerce client
• Advising on SEM and web analytics for a multi-country e-commerce client
• Managing Google Ads for a multi-country e-commerce client

SOLUTION

How did you find Skalski Growth?

Referral

Why did you select Skalski Growth over others?

High ratings

How many teammates from Skalski Growth were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Skalski Growth was initially hired to audit SEM and analytics activities for an international e-commerce company. After the audit, several opportunities for improving Google Ads were identified, which included: 

• Restructuring the account and bidding strategy
• Advising the implementation of product reviews
• Implementing a script for monitoring product status
• Implementing a script for automatically moving underperforming and bestselling products between campaigns with different ROAS goals

These changes were implemented, resulting in a significant increase in sales. Comparing the revenue from Google Ads between February 2, 2023, and May 2023, there was a 252% increase, accompanied by a 132% increase in costs. This led to a 190% increase in return on ad spend (ROAS).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Revenue from Google Ads increased by 252%
• Costs increased by 132%
• ROAS increased by 190%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had excellent communication with Jakub, who promptly responded to all our requests. We conducted weekly meetings with the client to discuss the progress of ongoing tasks and the campaign's results. Jakub's professionalism ensured effective communication, and his expertise led to great results.

What was your primary form of communication with Skalski Growth?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are simply a trustworthy partner for your business.

Are there any areas for improvement or something Skalski Growth could have done differently?

They are always open to feedback and improvements during cooperation.

BACKGROUND

Please describe your company and position.

I am an executive at Picodi.com SA

Describe what your company does in a single sentence.

Picodi is a global e-commerce platform operating in 44 countries, offering and cashback and coupons for a wide range of online stores and brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skalski Growth to accomplish?

• Create a high-level action plan to boost number of buyers
• Inform SEO and PPC strategies to achieve the goal
• Improve tracking (Google Analytics 4 and ad-platform-specific)

SOLUTION

How did you find Skalski Growth?

Referral

Why did you select Skalski Growth over others?

• Close to my geographic location
• Good value for cost
• Referred to me

How many teammates from Skalski Growth were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• A high-level action plan to boost number of buyers 
• PPC (Google, Meta) audit and recommendations 
• Multiple in-depth analyses and recommendations(e.g. Content Gap, Internal Linking, Indexing, Competitive Research)
• Improved tracking by implementing Google Analytics 4

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Two-digit increase in the number of new buyers (after implemening an additional signup flow suggested by Skalski Growth) 
• Decrease in Paid CAC 
• Implemented GA4 and ad platform tracking tracking

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They meet the deadlines and flexibily adjusted to our needs when it comes to the project scope.

What was your primary form of communication with Skalski Growth?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are very results-oriented. Rather than generating automated, generic audits, they genuinely made an effort to understand our business and adapt to our unique context and needs. They are also very skilled in SEO and PPC and can use these channels as tools to achieve business goals.

Are there any areas for improvement or something Skalski Growth could have done differently?

Nothing comes to my mind.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Freely

Describe what your company does in a single sentence.

Freely is an app that simplifies taxes for freelancers in the US.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skalski Growth to accomplish?

Manage our app's paid acquisition campaign and assist with other non-paid marketing efforts in the US market.

SOLUTION

How did you find Skalski Growth?

Referral

Why did you select Skalski Growth over others?

Good value for cost, Referred to me

What was the size of Skalski Growth’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our project goals were to gain a specific number of paying customers within a set budget during the US tax season. We aimed to significantly increase acquisition by testing various channels to identify the most effective one and optimize our marketing approach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The project successfully increased paid acquisition by 10x compared to the low season and 3x compared to the high season of the previous year, resulting in a substantial rise in new customer volume week after week. Various channels were tested, with Google Ads emerging as the top performer and receiving further investment.
• While attracting many more new visitors, conversion rates in the funnel remained stable, even improving by 19% at the bottom of the funnel ( first app visit to paid subscription). However, rapid scaling led to a higher-than-expected cost per click (CPC), resulting in a 19% increase in cost per customer compared to initial projections.
• New customer growth from paid channels continued to rise dynamically week over week during the entire project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We began the project with a pre-planning phase, where we agreed on goals, processes, timelines, budgets, and a high-level plan. Skalski Growth then modeled marketing funnel metrics and developed a scorecard for weekly performance monitoring. We brainstormed potential channels to achieve our goals and chose to proceed with Paid Search Ads, Social and Display Ads (Meta, LinkedIn), and B2B Catalogs.

We ruled out SEO due to time constraints and cold outreach for scalability concerns. Skalski Growth also supported our Product Hunt activities and partnerships. They gathered detailed information about our product, the problems it solves, our target audience, and competitors. Using this data, they crafted messaging and visuals. Next, they constructed a marketing funnel, creating 15+ landing pages for various campaigns and target groups.

They implemented advanced analytics through Google Analytics 4 for better visibility and insights. After launching the campaigns, they worked in weekly sprints to enhance performance, testing numerous hypotheses regarding channels, tactics, target groups, and creatives. We discussed progress in our weekly meetings.

What was your primary form of communication with Skalski Growth?

Virtual Meeting

What did you find most impressive or unique about this company?

Their focus on results, knowledge of channels and analytics, and clear communication were noteworthy. They blended well with our team, making teamwork and overall progress smoother.

Are there any areas for improvement or something Skalski Growth could have done differently?

They are really good in Google Ads, analytics, and reporting. However, I see some potential for improvement in social ads. Even though the top-of-the-funnel performance showed progress, we didn't gain customers from this channel. Enhancing the creatives and setup could lead to even better results.

BACKGROUND

Please describe your company and your position there.

I'm a Marketing Specialist at a management company. Our company is the most experienced organization in Poland, supporting companies in implementing Lean Management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Skalski Growth?

Skalski Growth was hired to help us run multi-channel lead generation campaigns for B2B Conference. Skalski Growth offered digital marketing services from planning campaigns on various channels (Google Ads, Meta Ads, Linkedin Ads). They were also responsible for creating landing pages, graphics and setting conversion tracking. We were able to track the source of the lead and assign it to sales value in CRM.

SOLUTION

How did you select this vendor?

SkalskiGrowth was recommended for us as a trusted and reliable partner.

Describe the scope of their work in detail.

Before working together, the agency conducted an audit to identify areas for improvement. They then suggested improvement measures. Skalski Growth ran comprehensive campaigns for us, taking into account the creation of graphics, content, ladning pages, plugging in conversion tracking and ongoing campaign optimization.

The solutions implemented by the agency allowed us to attract interested customers, a significant number of whom made a purchase.

What was the team composition?

We’ve worked with Jakub (Senior Performance Marketing Manager) and Ania (Growth Partner) from Skalski Growth.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign ended in September and was a huge success. We managed to acquire about 200 leads interested in participating in the conference. The return on ad spend was very satisfying. This helped to convince the management board that we should invest in paid channels during future editions of the conference.

How effective was the workflow between your team and theirs?

We had weekly meetings and ongoing communication on Microsoft Teams.

What did you find most impressive about this company?

I really like the approach of Skalski Growth employees to working with us. Their commitment and high competence made the campaign a great success.

Is there any area for improvement or anything that could have been done differently?

During our 6-month collaboration, we didn't notice any areas for improvement.