ShikhaShikz Marketing

BACKGROUND

Please describe your company and position.

I am the Chief Revenue Officer of Brainayan

Describe what your company does in a single sentence.

We are a People Development Organization

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ShikhaShikz Marketing to accomplish?

• Brand Awareness
• Content Creation
• Demand Generation

SOLUTION

How did you find ShikhaShikz Marketing?

Referral

Why did you select ShikhaShikz Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from ShikhaShikz Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Campaign Management
Plan, execute, and optimize marketing campaigns to achieve specific business objective
such as increasing brand awareness, driving lead generation, or promoting product launches.
Details as below -
Email Workfl
● Create industry specific multiple monthly campaig
■ Total number of emails created/ month =10
■ Segmentation to focus as per persona, intent signals and website visitors
Content Marketing
Create relevant and consistent content to attract and engage target audiences, ultimately
driving profitable customer action and fostering brand loyalty. Details as below
Website

LinkedIn Page Management
● Generate and post content twice a week
Scope of Work & Cost 13th Jan 2025
Case Study
● Two case studies to be created/ month

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

KPI were set in place

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Shikha has been an exceptional marketing partner for us at Brainayan. Her strategic approach, creativity, and deep understanding of our brand have significantly elevated our marketing efforts. From campaign execution to content strategy, she consistently delivers high-quality work that aligns perfectly with our goals.

What was your primary form of communication with ShikhaShikz Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Her ability to adapt to changing requirements, bring fresh ideas, and ensure seamless execution makes her a valuable asset to any team. We truly appreciate their dedication, professionalism, and collaborative spirit. Looking forward to many more successful projects together!

Are there any areas for improvement or something ShikhaShikz Marketing could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am the Global Head of Marketing of Moving Walls Holding Pte Ltd

Describe what your company does in a single sentence.

Moving Walls is a global advertising technology solutions company, providing enterprise software in the adtech and mediatech for all Out-Of-Home (OOH) Advertising stakeholders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ShikhaShikz Marketing Private Limited to accomplish?

• Streamlining all Marketing related processes & governance
• Gatekeeper of all corporate thought leadership content
• Go to Market Strategy Plan curation for all major markets

SOLUTION

How did you find ShikhaShikz Marketing Private Limited?

Referral

Why did you select ShikhaShikz Marketing Private Limited over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from ShikhaShikz Marketing Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Thought Leadership Content
Action Plan:

Develop a strategic, scalable content framework designed to ensure relevance, adaptability, and alignment with ICP personas and regional market dynamics
Leverage SEO and analytics information shared by the MW team to maximize content visibility and impact
Key Deliverables:

A 12-month editorial calendar featuring ICP-relevant topics, tailored regional nuances, and aligned with business priorities.
Evergreen content templates optimized for consistent high-quality production and swift adaptation to various platforms.
 

2. Awards & Recognition (Brand Strengthening, Positioning, Value Creation, and Market Validation)
Action Plan:

Strategically plan and execute awards entries to validate market presence and strengthen brand equity.
Create compelling entry narratives showcasing innovation, impact, and measurable outcomes.
Key Deliverables:

A comprehensive awards strategy, including timelines, categories, and benchmarks.
Winning entries that highlight unique value propositions and measurable outcomes.
Post-award amplification plans for PR, social media, and stakeholder engagement.

3. Regional Market Entry/Expansion
Action Plan:

Design and implement modular Go-To-Market (GTM) frameworks adaptable to regional ICPs, emphasizing cultural nuances and local compliance.
Incorporate feedback loops to continually refine content strategies based on regional audience insights.
Key Deliverables:

Comprehensive GTM playbooks for each region, outlining entry strategies, resource allocation, and execution steps.
Phased implementation plans to ensure seamless market entry and measurable impact.
Monthly KPIs:

Create 10 thought leadership articles.
Create 2 award submissions
Review and approve the monthly social media calendar, ensuring alignment with ICP needs and GTM strategies.
Annual KPIs:

Marketing Strategy and Execution Plan
Go-to-Market (GTM) Strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Exponantial growth due to successful streamlining of processes. High marketing leads generated. Successful award win from strategic submission plans.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very consistent in their deliverables on time.

What was your primary form of communication with ShikhaShikz Marketing Private Limited?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledge base, expertise, ability to pivot have been impressive.

Are there any areas for improvement or something ShikhaShikz Marketing Private Limited could have done differently?

More strategic ideas for growth.