ShikhaShikz Marketing

BACKGROUND

Please describe your company and position.

 I am the Co-Founder & Director of a logistics & supply chain company 

Describe what your company does in a single sentence.

Our company is a trusted packaging partner across diverse industry verticals, excelling in delivering tailored solutions that encompass material-neutral product validation and end-to-end customer needs. For over 18 years we have developed deep expertise that ensures not only the protection of products but also addresses the complexities of packaging handling, providing robust support for businesses looking for reliable and innovative packaging strategies. We collaborate closely with our clients to innovate and refine packaging processes, ensuring solutions are both effective and sustainable. This dedicated approach allows us to meet the evolving demands of the market and maintain our position as a master in the packaging industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ShikhaShikz Marketing to accomplish?

• To implement a strategic demand generation plan aimed at increasing brand visibility, lead generation, and customer engagement through targeted content marketing initiatives.

SOLUTION

How did you find ShikhaShikz Marketing?

• Referral
• Other

Why did you select ShikhaShikz Marketing over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from ShikhaShikz Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

 ● Prospect Research
 ○ CompanyProfiling: Thoroughly research and profile target companies,
 understanding their industry, size, and key business aspects.
 ○ Decision Maker Identification: Identify and validate key decision-makers within
 the target organizations, focusing on roles that align with the product or service
 offering.
 ○ DataValidation: Vet and validate the accuracy of existing data obtained from
 previous agencies, ensuring the information is current and relevant.
 ● MessagingStrategy
 ○ Persona-Based Messaging: Craft personalized messaging tailored to the
 identified decision-makers, aligning with their roles, challenges, and business
 objectives.
 ○ ValueProposition: Clearly articulate the value proposition of the product or
 service in a compelling manner, addressing pain points and highlighting benefits.
 ● Outreach Execution
 ○ EmailCampaigns: Develop and execute targeted email campaigns to reach
 decision-makers, utilizing personalized content and compelling subject lines.
Depending on the daily email volume, decisions will be taken for domain use and
 best practices will be followed.
 ○ PhoneOutreach: Conduct strategic phone calls to decision-makers, following a
 well-defined script that aligns with the messaging strategy.
 ● DataWork
 ○ DataCleaning: Conduct a comprehensive review of existing data, cleaning and
 updating records to ensure accuracy.
 ○ Pipeline View Creation: Establish a structured pipeline view, categorizing
 prospects based on their stage in the engagement process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are working with this team for over a year on account-based marketing and demand generation. Their strategic approach, proactive support, and ability to adapt messaging and outreach to our target audience have strengthened our marketing efforts. Their work has helped build a qualified pipeline and drive meaningful engagement with prospects. A reliable and strategic partner.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is proactive and well-structured. They consistently meet deadlines, communicate clearly, and adjust quickly to evolving needs, ensuring timely delivery and alignment with our objectives till date.

What was your primary form of communication with ShikhaShikz Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their adaptability, timely execution, proactive mindset, and consistent follow-up have truly stood out, making them a reliable and responsive partner throughout the engagement.

Are there any areas for improvement or something ShikhaShikz Marketing could have done differently?

As a young startup with limited resources, they’ve performed well—continued investment in team capacity could further enhance consistency and scale of delivery.

BACKGROUND

Please describe your company and position.

I am the Founder of Flourish, An Acton Academy, Pune

Describe what your company does in a single sentence.

Flourish is a mixed-age, learner-driven, micro-school based out of Pune in association with Acton Academy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ShikhaShikz Marketing to accomplish?

• Aligning our marketing efforts with our ethos
• Coming up with a marketing plan and strategy

SOLUTION

How did you find ShikhaShikz Marketing?

Referral

Why did you select ShikhaShikz Marketing over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from ShikhaShikz Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Shikha joined us as a fractional CMO and conducted a comprehensive audit of our existing marketing strategy and execution. Based on her analysis, she recommended key improvements and delivered a detailed social media calendar aligned with our brand goals.

She also audited our website and provided actionable strategies to strengthen our online presence and improve SEO—giving us clarity on how to attract and convert more visitors effectively.

In addition, Shikha worked closely with our in-house Social Media Marketer, coaching her on best practices to increase efficiency and drive stronger outcomes. Her contribution was both strategic and hands-on, leaving us with a sharper, more cohesive marketing direction.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Before Shikha came on board, our marketing efforts lacked direction—we were experimenting without a clear strategy. Shikha introduced a structured, process-driven approach that brought much-needed clarity and consistency to our marketing.

One of the most tangible outcomes was the establishment of a regular content cadence and measurable improvement in our social media engagement. She brought best practices to the table and helped us transition from ad hoc efforts to a more disciplined and effective marketing rhythm.

What stood out was her ability to bring a data-informed mindset to something we had always viewed as more art than science. Just as importantly, she worked seamlessly within our culture and workflows—offering strategic input without ever forcing a rigid agenda.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Shikha was consistently punctual and proactive—often the one nudging us to stay on track rather than the other way around. She approached the engagement like a great coach: setting clear expectations, following up regularly, and ensuring that deliverables moved forward without delay. Her responsiveness to our evolving needs and her ability to adapt to our pace made her a reliable and steady presence throughout the project.

What was your primary form of communication with ShikhaShikz Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was Shikha’s ability to balance strategic thinking with hands-on execution. She didn’t just give us high-level advice—she rolled up her sleeves and got into the weeds with us when needed. Her ability to understand our brand voice and tailor strategies that felt authentic to us (rather than cookie-cutter solutions) was rare.

Equally impressive was how effortlessly she integrated with our team—she felt like an extension of us, not an external consultant. Her approach was grounded, pragmatic, and free of jargon, which made it easy for us to align and take action.

Are there any areas for improvement or something ShikhaShikz Marketing could have done differently?

Honestly, nothing comes to mind. Shikha’s engagement was smooth, well-aligned with our expectations, and added clear value. She adapted to our needs, communicated effectively, and delivered exactly what we were hoping for—if not more.

BACKGROUND

Please describe your company and position.

I am the Chief Revenue Officer of Brainayan

Describe what your company does in a single sentence.

We are a People Development Organization

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ShikhaShikz Marketing to accomplish?

• Brand Awareness
• Content Creation
• Demand Generation

SOLUTION

How did you find ShikhaShikz Marketing?

Referral

Why did you select ShikhaShikz Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from ShikhaShikz Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Campaign Management
Plan, execute, and optimize marketing campaigns to achieve specific business objective
such as increasing brand awareness, driving lead generation, or promoting product launches.
Details as below -
Email Workfl
● Create industry specific multiple monthly campaig
■ Total number of emails created/ month =10
■ Segmentation to focus as per persona, intent signals and website visitors
Content Marketing
Create relevant and consistent content to attract and engage target audiences, ultimately
driving profitable customer action and fostering brand loyalty. Details as below
Website

LinkedIn Page Management
● Generate and post content twice a week
Scope of Work & Cost 13th Jan 2025
Case Study
● Two case studies to be created/ month

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

KPI were set in place

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Shikha has been an exceptional marketing partner for us at Brainayan. Her strategic approach, creativity, and deep understanding of our brand have significantly elevated our marketing efforts. From campaign execution to content strategy, she consistently delivers high-quality work that aligns perfectly with our goals.

What was your primary form of communication with ShikhaShikz Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Her ability to adapt to changing requirements, bring fresh ideas, and ensure seamless execution makes her a valuable asset to any team. We truly appreciate their dedication, professionalism, and collaborative spirit. Looking forward to many more successful projects together!

Are there any areas for improvement or something ShikhaShikz Marketing could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am the Global Head of Marketing of Moving Walls Holding Pte Ltd

Describe what your company does in a single sentence.

Moving Walls is a global advertising technology solutions company, providing enterprise software in the adtech and mediatech for all Out-Of-Home (OOH) Advertising stakeholders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ShikhaShikz Marketing Private Limited to accomplish?

• Streamlining all Marketing related processes & governance
• Gatekeeper of all corporate thought leadership content
• Go to Market Strategy Plan curation for all major markets

SOLUTION

How did you find ShikhaShikz Marketing Private Limited?

Referral

Why did you select ShikhaShikz Marketing Private Limited over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from ShikhaShikz Marketing Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Thought Leadership Content
Action Plan:

Develop a strategic, scalable content framework designed to ensure relevance, adaptability, and alignment with ICP personas and regional market dynamics
Leverage SEO and analytics information shared by the MW team to maximize content visibility and impact
Key Deliverables:

A 12-month editorial calendar featuring ICP-relevant topics, tailored regional nuances, and aligned with business priorities.
Evergreen content templates optimized for consistent high-quality production and swift adaptation to various platforms.
 

2. Awards & Recognition (Brand Strengthening, Positioning, Value Creation, and Market Validation)
Action Plan:

Strategically plan and execute awards entries to validate market presence and strengthen brand equity.
Create compelling entry narratives showcasing innovation, impact, and measurable outcomes.
Key Deliverables:

A comprehensive awards strategy, including timelines, categories, and benchmarks.
Winning entries that highlight unique value propositions and measurable outcomes.
Post-award amplification plans for PR, social media, and stakeholder engagement.

3. Regional Market Entry/Expansion
Action Plan:

Design and implement modular Go-To-Market (GTM) frameworks adaptable to regional ICPs, emphasizing cultural nuances and local compliance.
Incorporate feedback loops to continually refine content strategies based on regional audience insights.
Key Deliverables:

Comprehensive GTM playbooks for each region, outlining entry strategies, resource allocation, and execution steps.
Phased implementation plans to ensure seamless market entry and measurable impact.
Monthly KPIs:

Create 10 thought leadership articles.
Create 2 award submissions
Review and approve the monthly social media calendar, ensuring alignment with ICP needs and GTM strategies.
Annual KPIs:

Marketing Strategy and Execution Plan
Go-to-Market (GTM) Strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Exponantial growth due to successful streamlining of processes. High marketing leads generated. Successful award win from strategic submission plans.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very consistent in their deliverables on time.

What was your primary form of communication with ShikhaShikz Marketing Private Limited?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledge base, expertise, ability to pivot have been impressive.

Are there any areas for improvement or something ShikhaShikz Marketing Private Limited could have done differently?

More strategic ideas for growth.