What evidence can you share that demonstrates the impact of the engagement?
The end product was second to none. The level of professionalism Serenity Studios put into the product was stunning. That really helped us justify the cost of taking on this project in a way that was much bigger than anything we’d ever done before.
We had never hired out for an internal communications campaign as we did for this project. After seeing the work Serenity Studios had previously done, we recognized the level of polish they brought to their projects. The deliverables really stood apart from other things we were doing and really got people’s attention.
Serenity Studios helped us reach our objective of helping people understand why we were launching this new platform. This was super important considering the new platform was how people would receive information moving forward. Once we moved to the new platform and if people hadn't paid attention, they wouldn’t be getting the information they need.
I worked at that organization for over 10 years and don’t think there was ever a moment where we had the level of penetration of the messaging created for this campaign. I really attribute that to working with Serenity Studios. Every single piece of digital or print collateral all had the same consistent message. Everyone knew exactly why we were doing this and it made a big difference in the success.
The response was amazing. I did a roadshow where I went to different meetings and would show one of the videos that Serenity Studios produced; It was a trailer-like video that’d lead off the meeting. There were multiple times where I received applause at the end.
It was mostly because of how impressed people were with the quality of the video and that the message really resonated with them. That messaging was something Serenity Studios helped us create and ensured was consistent throughout our campaign.
How did Serenity Studios perform from a project management standpoint?
The project manager was great. They were always very clear about the different deliverables and deadlines as well as what they needed from me and what I could expect from them. Serenity Studios always met deadlines and delivered according to expectations.
We held meetings throughout the process, and I was pretty engaged with everyone. It was always clear who I could talk to if I needed something. I had access to the whole team and liked that I was able to collaborate with everyone.
We didn’t use a project management tool, but I’m sure they implemented one internally to keep track of their work. Their team was always very communicative about what stage we were at in the project. This project was a last-minute idea but they were great at taking on requests. They took on the whole project and delivered it in a super short time considering all the deliverables.
What did you find most impressive about them?
The finished product really speaks for itself. The motion graphics videos are the most impressive; even though they did great work in other spaces including the video production. The quality of their work looks like something a person would expect to see from a national network and not from a local agency — that stood out the most.
The other thing is their level of customer service. Brian was always responsive and available 24/7. If I needed to text him or had any questions, he always had great tabs on what the team was doing. Often times, he’d directly reach out to me, and I really appreciated that.
Are there any areas they could improve?
No, there aren’t any areas for improvement. I really enjoyed working with them and would hire them again in my new role. Their pricing is very fair, but lots of times in my line of work there isn’t the luxury of having the full budget needed to do this type of work. I wish I could use them more.
Do you have any advice for potential customers?
Let them know what your budget is and let them work with you to get the most value out of what you need. They were great at working with us and our limited budget. In fact, they even found ways where they could add the most value.
My advice is to go for it; it’s worth it. Make sure you really lean into working with them. The video production services were something we could've gotten for a cheaper price, but it wouldn’t have been as good of an end product or experience.