SEEBA

BACKGROUND

Please describe your company and position.

I am the Co-founder of Alergeek Ventures

Describe what your company does in a single sentence.

Alergeek Ventures is a boutique consultancy helping startups and tech-driven companies scale their projects with Large Language Models (LLMs) through agile, strategic, and expert support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEEBA to accomplish?

• Business Health Assessment to evaluate the overall state of the company.
• Business Model Canvas (BMC) analysis to refine our value proposition and operations.
• SWOT Analysis to identify internal strengths/weaknesses and external opportunities/threats.
• Gap Analysis to pinpoint areas for improvement across business processes.
• Strategic Roadmap development to guide growth, operational efficiency, and scaling plans.

SOLUTION

How did you find SEEBA?

Clutch Site

Why did you select SEEBA over others?

• High ratings
• Close to my geographic location
• Other

How many teammates from SEEBA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEEBA was engaged to perform a comprehensive Business Health Assessment aimed at strengthening the foundation and scalability of our company. Their work included a detailed review of our Business Model Canvas (BMC), where they analyzed and refined key elements such as our value propositions, customer segments, and revenue streams. They conducted an in-depth SWOT analysis to provide a clear view of our internal strengths and weaknesses, as well as external opportunities and threats. Through a thorough gap analysis, SEEBA identified operational and strategic deficiencies that were hindering growth and efficiency. Based on these insights, they delivered a tailored strategic roadmap outlining both short-term actions and long-term initiatives necessary for sustainable development. Throughout the engagement, SEEBA facilitated multiple workshops and consultations with our leadership team to ensure that the proposed strategies were aligned with our broader business goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

SEEBA’s engagement delivered clear, measurable outcomes that positioned us for structured growth. We received a detailed Business Health Assessment, including a finalized Growth Plan covering strategic initiatives across marketing, sales, delivery, and internal processes. Specific deliverables included a gap analysis of our current versus desired state, with clear action steps prioritized by impact. Our Business Model Canvas (BMC) was updated to reflect a scalable, AI-integrated services structure, aligning our value proposition with the needs of early-stage and growth-stage startups in Sweden.

Thanks to SEEBA's work, we now have an actionable strategic roadmap, clear client segmentation, a revised value proposition, and documented priorities for improving lead generation, delivery scalability, brand positioning, and operational clarity. Additionally, we gained access to the BizEngine platform, where all assessments, dashboards, and strategic roadmaps are centralized for continuous tracking. This foundation allows us to measure progress against defined KPIs such as lead generation volume, client diversification, and operational scalability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SEEBA demonstrated exceptional project management throughout the engagement. They delivered all key deliverables on time and maintained a very high level of engagement with our team. What stood out the most was their commitment to in-person collaboration. They prioritized face-to-face meetings, workshops, and working sessions, which allowed for much deeper discussions, better alignment, and faster decision-making. They were proactive in adapting to our evolving needs, always following up with clear action points and transparent communication. Their responsiveness and structured approach made the entire process feel dynamic, yet highly organized.

What was your primary form of communication with SEEBA?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about SEEBA was the genuine sense of partnership they brought to the project. We never felt like just another client. They treated us as partners, investing time and energy into understanding our business, challenges, and goals. Their approach went far beyond delivering a report; they cared about our success, challenged our thinking when needed, and were fully committed to helping us build a stronger company for the long term. That level of personal dedication and ownership is rare and incredibly valuable.

Are there any areas for improvement or something SEEBA could have done differently?

SEEBA could improve by having a more structured sales process and providing clearer showcases of past results. However, once the project started, their execution and commitment were outstanding.

BACKGROUND

Please describe your company and position.

I am the CEO of Bihanka

Describe what your company does in a single sentence.

Our company sells handmade soycandles

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEEBA to accomplish?

• Starting a business
• Set up an business plan

SOLUTION

How did you find SEEBA?

BHUF

Why did you select SEEBA over others?

• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The first scope was about business development:

• From having an idea to making it come true
• How will the business be financed
• Product development
• Graphic design

After that was set, the focus was on product development because making soycandles is about the wax, the scent, burning time and so on. So that took a while, in the meantime SEEBA set up the E-shop, the website. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

When we were ready to start selling our products!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I would say that 99% of the time, SEEBA delivers their items on time! Sometimes it comes late, but its no biggie for me. Because i know that they pour their souls into their projects. SEEBA always respond to companies needs, they come with ideas, solutions and are always there for you. 

What was your primary form of communication with SEEBA?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How much dedication they have for/in their work. Like i said before, SEEBA pours their heart and souls on everything they deliver. You are never disappointed!

Are there any areas for improvement or something SEEBA could have done differently?

Not for me, SEEBA is my everything and would not change them for all the money in the world :) 

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of PrepHaven, an online shop focusing on the outdoor lifestyle that sells food-oriented products within the line of hiking, fishing, and hunting. We also have a contract with a US company to distribute their products in Scandinavia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEEBA?

Three people are working at our company, and each of us has different skills. One person is a connections-based member, I focus on the website side, and we also have someone on the financial investors' side of things. We felt that we needed external help to make sure that we were doing everything the right way and not taking one step forward and two steps back.

SOLUTION

What was the scope of their involvement?

SEEBA has helped us with business consulting to ensure the smooth development of our company from the ground up. They designed our logo, and they’ve advised us on all business aspects, from loans to contacting outlets for distribution to marketing strategies and the steps to make them happen.

Additionally, they helped us get our website up and running, ensuring that it could connect to the storage units, that payment was working, and everything was running as smoothly as possible. 

Our website is built with WordPress and WooCommerce. The site is segmented into three parts: the product page, the marketing or branding page, and the article or post page, where we outline everything from meal preparation, nutrition, and preparing for a disaster.

Since we launched the website, SEEBA has continued to work on a few more aspects of it as they come up. They’ll continue to be in charge of the website’s management in the future.

What is the team composition?

I’ve been working directly with Zlatan (Senior Partner & CEO), and I worked with another teammate I had only met for one day. 

How did you come to work with SEEBA?

A friend of a friend recommended them.

How much have you invested with them?

So far, we’ve invested around 300,000 Swedish Krona (approximately $33,000 USD).

What is the status of this engagement?

We started working together in February 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

SEEBA helped us with the process of getting a business loan, and they ensured we got a substantial sum to take our business all the way. They’ve also helped us cut down on certain costs. 

For someone in my position who’s young and hasn’t dealt with many experienced people in the business world, SEEBA is one of the greatest assets at my disposal. I have someone to communicate with constantly who acts as a guide for almost every aspect of my business. They offer more than consulting — they give us mentorship.

How did SEEBA perform from a project management standpoint?

They’ve performed very well from a project management standpoint. When it comes to scheduling, SEEBA has been on point; some things have come short, but they’ve also been early on many other things.

We use Citrix Podio to keep everyone up to date on all angles. Other than that, we speak directly on the phone because it’s quick and easy.

We have a weekly meeting to overview everything we need to do. Then, we talk 3–4 times a week to go through where we are and everything that still needs to be done.

What did you find most impressive about them?

I’m impressed by SEEBA’s social skills; they’re great communicators, great at building rapport, and very accommodating.

Their line of work is about people skills and knowing what to do, and they have all of that figured out very well. Additionally, they’re enjoyable to be with.

Are there any areas they could improve?

I don’t think there’s anything they need to change; they run a tight ship. They probably have some constructive feedback for me, to be honest!

Do you have any advice for potential customers?

My advice would be to give SEEBA a good idea of what you do because they take it very close to heart. In our partnership, they’ve been coming up with good ideas to help my business. Bring them in as much as possible, tell them every little thing, and they’ll brainstorm themselves and come up with some good ideas for you as well.

BACKGROUND

Introduce your business and what you do there.

I work for the Swedish Tax Agency, a Swedish government agency similar to the IRS of the US. I’m a tax director and I’m part of the international relations department where I work on projects in the countries that the Swedish aid contributes to.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEEBA?

I tapped SEEBA to modernize the IT system of one of the four tax administrations in Bosnia and Herzegovina that I was working with.

SOLUTION

What was the scope of their involvement?

SEEBA helped me create an overview of the needed IT developments in Bosnia and Herzegovina’s tax administration. Their team identified what hardware and software systems this particular administration needed in order to modernize and transform its operations. We then worked together on a plan.

Their team visited the tax administration once or twice and facilitated detailed discussions with the concerned stakeholders. They then presented a final report to us with their findings and recommendations.

What is the team composition?

Between 2–4 people were involved, including the owners. 

How did you come to work with SEEBA?

I came to know SEEBA when I was working in the Western Balkans, in Sarajevo, between 2017–2020. Our offices were adjacent to each other, and I got to know their owners, staff, and services quite well. We sought their expertise for this project because we trusted them and felt that they would be a good third-party organization to work with. 

How much have you invested with them?

We spent around €15,000–€20,000 (approximately $17,000–$23,000 USD).

What is the status of this engagement?

We started working with them around June–July 2020, and they submitted the final report in November–December 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We didn't do any formal evaluation of SEEBA’s report, though we did discuss it in-depth and presented it to the concerned tax administration. We didn’t have any real metrics or goals for them to hit; we simply needed them to put together this overview, which they did. We were happy with the quality of their work and the results they presented. 

How did SEEBA perform from a project management standpoint?

SEEBA had a good project management approach. They were able to hit our objective of developing an overview and coming up with operative recommendations for the tax administration. We had no issues with them. 

We communicated by phone and email, and we also held digital presentations and meetings since we were in the middle of the pandemic when this project was taking place. 

What did you find most impressive about them?

SEEBA is highly able to provide proper insight and recommendations, especially to tax administrations. I believe that they could be of great help for small organizations that have a similar capacity and need. 

Are there any areas they could improve?

No, I don’t see anything that could’ve been done better. Though we were in the thick of COVID-19, they still fulfilled the task on time and presented usable information. 

Do you have any advice for potential customers?

Be sure to get to know SEEBA’s senior members to better understand their capabilities and services. They have a broad spectrum of services in the realm of business and IT development, so I would recommend them to anyone who has a need related to that. 

BACKGROUND

Please describe your company and your position there.

I am the founder of Studio Heijne, a company designing custommade fashion and premium ready-to-wear.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEEBA, and what were your goals?

Seeba and Studio Heijne go way back. From the beginning I have hired Seeba for business consulting and website development. The website was made using templates and wasn’t performing at its best because of that. It was also time to customise functions and prepare the website for future development.

Therefor we decided to redesign the website and program everything ourselves.

SOLUTION

How did you select SEEBA and what were the deciding factors?

Seeba was the logical choice, because they had worked with me before and understand the needs of Studio Heijne as well as my company’s graphic profile.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started defining the project and different milestones as well as the costs for changes to the current design. I made a visualisation of my goals. Seeba used that to first make prototypes and suggestions. After different rounds of communication and changes the started to program the final design and integrate all functions.

How many people from the SEEBA team worked with you, and what were their positions?

We worked with a communicator, a programmer and a projectleader.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I am satisfied with the result. Seeba delivered what promised and even a little more. In general the website got much better visually and also the back end is easier to navigate in.

Describe their project management style, including communication tools and timeliness.

We have frequent communication and I got fast replies on my questions. The time line wasn’t kept unfortunately and the project run over the agreed deadline with a few months.

What did you find most impressive or unique about this company?

The level of service. They never delivered anything until I was totally satisfied.

Are there any areas for improvement or something they could have done differently?

Keeping deadlines should have been better.

BACKGROUND

Introduce your business and what you do there.

I’m the chairman of a nonprofit organization called BHUF. We organize entrepreneurial activities and workshops for youths. We have approximately 1,700 members across the country. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEEBA?

We hired them to develop our website, including various admin tools that would help us to digitize our internal processes.

SOLUTION

What was the scope of their involvement?

After our discovery meetings with SEEBA, they quickly proceeded with the construction of our website. They actually built two sites for us: a simple, public web page and an admin portal, where we can put our annual reports and all other necessary paperwork.

What is the team composition?

I work with about 10 people from the SEEBA team, but I’m mainly in contact with Zlatan (CEO & Senior Partner) and Adnan (Co-Founder & Senior Partner). They’re the ones in charge of the whole project.

How did you come to work with SEEBA?

It was actually our previous chairman who found them. They pitched to him and then had a quick meeting regarding the project goals and deliverables. The discussion went well, and our organization eventually decided that they were the best team to work with.

How much have you invested with them?

We’ve invested 752,000 kronor (approximately $85,000 USD).

What is the status of this engagement?

We started working with SEEBA in February 2020, and I expect our engagement to continue for at least three more years.
 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen great results since launching our website — more people are visiting our platform, and they’re taking our organization more seriously. As for our internal processes, we’re now able to deliver and manage annual reports more efficiently, allowing us to focus on other priorities.

How did SEEBA perform from a project management standpoint?

Their project management style is great. We haven’t had any issues in communication or delays in terms of deliverables. A few projects have been delayed, but that’s mainly because of lapses from our end.

What did you find most impressive about them?

What I like most about SEEBA is that they’re really down to earth, and they really understand our organization to its core. They go above and beyond to implement our vision and requests while patiently guiding us through the process.

Are there any areas they could improve?

I really can’t think of anything that they need to improve on — they’ve been amazing. 

Do you have any advice for potential customers?

Don’t hesitate to work with SEEBA — they've always wanted to do what’s best for our company.
 

BACKGROUND

Please describe your company and position.

I am the President of BHRF

Describe what your company does in a single sentence.

NGO

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEEBA to accomplish?

• Website

SOLUTION

How did you find SEEBA?

Referral

Why did you select SEEBA over others?

• Pricing fit our budget
• Referred to me

How many teammates from SEEBA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website design and support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Quick and good delivery.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes.

What was your primary form of communication with SEEBA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We appreciated their close communication.

Are there any areas for improvement or something SEEBA could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of NC Trading AB

Describe what your company does in a single sentence.

We sell products on marketplaces, such as Fyndiq, CDON, and Amazon.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEEBA to accomplish?

• Business related support to board and C-level
• Ideation, strategizing and planing
• Long term change & sustainability

SOLUTION

How did you find SEEBA?

Referral

Why did you select SEEBA over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned
• Competence & knowledge

Describe the scope of work in detail. Please include a summary of key deliverables.

SEEBA has made an assessment of the business and together, we have created a plan for 2025. This plan includes setting a new and secured foundation to protect the company, implemented a few progrsam to support us with this. In 2025, we are looking to launch our own website, creating a products brand as well as create a higher value of the company.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Implementing new programs for effective communication across the organization, created and registered a new company namen and ecommerse brand name (net yet registered). All domain are bought. The comapny name, Handelnova, has an information webpage.

Increased profitability

Shift to long term sustainable growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All projects were delivered on time to about 95%. They were listening of our needs and delivered. 

What was your primary form of communication with SEEBA?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It only has been about 1-2months working together but so far, the most impressive about SEEBA is that they have competence in pretty much all areas of a busiess.

Are there any areas for improvement or something SEEBA could have done differently?

No, we are happy with their services.

BACKGROUND

Please describe your company and position.

I am the CEO of IE Import Sweden AB

Describe what your company does in a single sentence.

We general distributors for Leifhet AG in Sweden.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEEBA to accomplish?

• We have initiated collaboration with SEEBA to conduct an in-depth analysis of our current situation and formulate a comprehensive action plan for the future. Their invaluable assistance has greatly aided us in identifying opportunities and setting appropriate priorities for various initiatives.

SOLUTION

How did you find SEEBA?

Referral

Why did you select SEEBA over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from SEEBA were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The delivery has occurred across several distinct phases: The components of the delivery include: 

• Meetings and workshops 
• Roadmap, KPIs, and OKRs 
• Templates and documentation for internal utilization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have just received positive news from ALMI regarding the financing of our business plan.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Seeba is swift, meticulous, and consistently meets deadlines. They excel at quickly immersing themselves in our operations, gaining a comprehensive understanding of our needs and opportunities.

What was your primary form of communication with SEEBA?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

They were incredibly detail-oriented and had a viable solution for all our challenges right away.

Are there any areas for improvement or something SEEBA could have done differently?

None. 

BACKGROUND

Please describe your company and position.

I am the Advisor of Directorate for European Integration BiH

Describe what your company does in a single sentence.

The Directorate for European Integration is a permanent, autonomous and professional body of the Council of Ministers of Bosnia and Herzegovina, which coordinates the processes and activities of the institutions in the integration of BiH into the European Union.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEEBA to accomplish?

• quality assurance
• capacity building

SOLUTION

How did you find SEEBA?

Online Search

Why did you select SEEBA over others?

High ratings

How many teammates from SEEBA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Continuous guidance and consultancy services conducted by the dedicated IT Expert (Key Expert); 

• Quality control of the initialization phase; 
• Control and support in the agile development phase of MERSA (guidance related to agile framework); 
• Control and support in the pilot implementation phase; 
• Continuous monitoring of the development of MERSA, ensuring that MERSA meets additional quality criteria that exist within similar information systems in developed EU countries; 
• Software testing and validation, analyzing deficiencies and recommending improvements, including user experience; 
• Transfer of knowledge and experiences, focusing on sharing experiences from similar government systems in Sweden; 
• Coaching team members related to project realisation and project handover; 
• Advisory for issues and potential problems in the MERSA development process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

SEEBA was identified as a supportive and valuable support mechanism throughout the relevant project phase by the Directorate (DEI) team, as well as external stakeholders. one of the outcomes from the project: SEEBA has conducted code review of the data base system as last moment of the project to make sure that the quality of the code delivered is following industry standards.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SEEBA has been a reliable partner and valuable asset in project implementation, providing continuous support to the project team.All the required items were delivered on time and met all the quality criteria for respective tasks.

What was your primary form of communication with SEEBA?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

SEEBA has been a realiable partner and valuable asset in project implementation. Above that, they were reasonable and easy to work with due to their excellent interpersonal skills and non-ever compromising results.

Are there any areas for improvement or something SEEBA could have done differently?

SEEBA delivered all the expected outputs and more. They were very dedicated to the project and shouldn't change anything in their approach.