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ScaleUp Staff

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AI-Enabled Offshore Staff with real support

ScaleUp Staff places trained offshore marketing VAs for Australian service businesses and builds the system around them so the hire actually works. Most offshore arrangements fail not because of the VA, but because there is no brief, no execution standard, and no ongoing oversight. We solve all three. Every placement comes with foundation documents, AI-enabled execution frameworks, and a 60-day replacement guarantee. From $1,500/month. Capacity is capped. We work with a small number of businesses at a time.

  • Min project size
    Undisclosed
  • Hourly rate
    < $25 / hr
  • Employees
    50 - 249
  • Year founded
    Founded 2024

Service Lines
Employer of Record (EOR) Services
20%
AI Agents
15%
Content Marketing
15%
Demand Generation Marketing
15%
Social Media Marketing
15%
Call Center Services
5%
Customer Service Outsourcing
5%
Graphic Design
5%
Sales Outsourcing
5%

No Focus Areas have been added yet…

Industries

No Industries have been added yet…

Clients
Small Business (<$10M)
70%
Midmarket ($10M - $1B)
30%

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Our Story

ScaleUp Staff began with one observation about why offshore marketing hires fail. Drop a capable person into a business with no documented messaging, no offer, no voice guide, and no quality oversight, and they'll struggle no matter how good they are. The talent is almost always able. What's missing is everything that should sit around it. So we build that. We find and place dedicated offshore marketing talent, then we put the system in place that makes them effective. 

What Sets Us Apart

Real Experts Supporting You

Our founders have worked in and built their own growing businesses for decades, leading marketing, Sales, Account Management, Customer Service, Operations, Technology and more. We dont hand you off to junior team mmebers who are figuring it out alongside you.

We place the talent and build the system

Every other offshore agency hands over a person and walks away. The VA then struggles, because the business never documented how it talks to clients, what makes its offer work, or how the founder sounds. We do both halves. We place dedicated marketing talent and install the foundations of success.

From the founder's head to what a VA can work from

Most businesses at this revenue level have never written down their positioning, their offer, or their voice. It lives in the founder, and it leaves the building when they do. We get it out and build it into documents specific enough that a marketing VA, working with AI tools, can succeed.

Tools and Technology

Google Workspace
Microsoft Teams
Canva
Workplace by Meta
Asana
Monday.com
ClickUp
Basecamp
Notion
Airtable
Zapier
Make

Commonly Asked Questions

Marketing execution. Content and social posts, email campaigns and nurture sequences, outreach and lead generation, ad copy, website copy, CRM management and basic reporting. They're a marketing VA, so they handle the production work you'd otherwise be doing yourself, paying an agency for, or leaving undone. They don't set your strategy. You decide the direction, and they execute it to a professional standard.

Most offshore agencies place a person and step back. The VA then struggles, because nobody documented how your business talks to clients, what your offer really is, or how you sound, and nobody's checking the quality of what they produce. We build all of that with you, and we hold the standard on the output before it reaches your audience. Placing the person is where we start. Building the system around them is the rest of the job.

Yes, and that's normal. Almost no business at your level has its offer or its voice written down anywhere a VA could actually use. It's all in your head. Getting it out is the first thing we do, either by guiding you through it step by step, or by taking what you already have, your website, old emails, past proposals, voice notes, and extracting the structure ourselves. You don't need to arrive ready. That's what onboarding is for.

Less than managing a new hire usually does, because the system carries the briefing. The foundation documents we build tell the VA how your business works, so you're not re-explaining context every week. There's a real time cost in the first stretch while we set things up and you point them in the right direction. After that it settles into a normal working rhythm built on regular check-ins. The whole model exists so you're not the bottleneck on every task.

Part-time placements at around 20 hours a week run $1,500 to $2,000 a month plus tech costs. Full-time at around 40 hours runs $2,000 to $3,000 a month plus tech. The minimum partnership is three months, because a VA needs that long to learn your business and produce work that builds on itself. If a placement isn't meeting the agreed execution standard , we replace them at no extra cost, so you're never stuck paying for a person who isn't working.

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