Relish Development Solutions

BACKGROUND

Please describe your company and position.

I am the Founder of True Clean

Describe what your company does in a single sentence.

TrueClean offers professional home cleaning services across Vadodara and Gujarat, built around three core service types: task-based cleaning for specific areas like kitchens, bathrooms, and sofas; specialty deep cleaning for thorough top-to-bottom home cleans; and recurring cleaning plans on weekly, bi-weekly, or monthly schedules for households that want consistent upkeep without the hassle of rebooking. All services use 100% eco-friendly, non-toxic products that are safe for children, pets, and sensitive individuals — with transparent pricing, WhatsApp booking, and a structured room-by-room checklist that ensures the same standard every single visit.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Relish Development Solutions to accomplish?

• Build a brand identity from scratch — We had a service and a mission but no visual identity. We needed a logo, colour language, and overall brand look that communicated both premium quality and genuine eco-consciousness to a local Indian audience.
• Create a professional, conversion-focused website — Our business was entirely offline and word-of-mouth. We needed a website that didn't just look good but actively turned visitors into inquiries — with clear service pages, booking tools, and trust-building elements like testimonials and before/after visuals.
• Establish local search visibility in Vadodara — We wanted to be found when people in Vadodara searched for home cleaning services online. We hired Relish to build and optimise our digital presence specifically for local SEO so we could compete with established players in our market.
• Integrate WhatsApp and online booking to capture leads — We knew our customers preferred WhatsApp over traditional contact forms. We needed a quick quote and booking system built directly into the website so potential clients could reach us instantly without drop-off.
• Position TrueClean as a trustworthy, health-first cleaning brand — The cleaning industry in India is largely unbranded and transactional. We wanted Relish to help us stand out by communicating our non-toxic, eco-friendly commitment clearly and consistently — so families with children, pets, or health sensitivities would choose us with confidence

SOLUTION

How did you find Relish Development Solutions?

Referral

Why did you select Relish Development Solutions over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Experts

How many teammates from Relish Development Solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Relish Development Solutions handled our complete brand and digital buildout over 4–5 weeks. The engagement covered everything from visual identity to a live, lead-generating website — we came to them with nothing and left with a fully operational digital presence.

• Brand Identity Design: Relish designed our logo and established our complete visual identity using an EcoGreen colour palette. Every design decision was intentional — the palette, typography, and iconography all had to communicate trustworthiness and eco-consciousness without looking clinical or corporate. The result was a brand that felt premium but approachable for everyday Indian households.
• UI/UX Design & Website Development: The website was designed using AIDA principles — structured to take a first-time visitor from awareness to booking in as few steps as possible. Deliverables included fully designed desktop and mobile interfaces, a service breakdown section, a room-by-room service calculator, a before/after comparison section, and a customer testimonials carousel. The site was built on React.js with TailwindCSS on the frontend and Django on the backend.
• SEO-Optimised Content: Relish wrote all website copy with local search visibility as a primary objective. Every page was optimised for Vadodara-specific cleaning keywords so we could rank organically for searches our target customers were already making. This included meta tags, heading structure, and naturally integrated keyword usage throughout.
• WhatsApp & Lead Generation Integration: A quick quote tool was built directly into the website, allowing visitors to select their service type, home size, and preferred rooms — and instantly connect with our team via WhatsApp. This removed the friction between interest and inquiry, and was one of the biggest drivers of our conversion improvement after launch.
• Google Analytics Setup: Relish configured Google Analytics so we could track traffic sources, user behaviour, and booking form completions from day one — giving us a clear picture of what was working and where visitors were dropping off.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Before working with Relish, TrueClean had zero digital presence — no website, no search visibility, and no online lead pipeline. Every client came through personal referrals. Within three months of the website going live, the results were concrete and business-changing.

• 40% increase in website traffic — Organic traffic grew steadily from the first month, driven entirely by the SEO-optimised content Relish built into the site. We were being found by people actively searching for cleaning services in Vadodara — an audience we had no access to before.
• 30% higher conversion rate — The quick quote tool and WhatsApp integration made it significantly easier for visitors to take action. Instead of filling out a form and waiting, customers could get a quote and book within minutes. This single feature had the most direct impact on our inquiry volume.
• Local search rankings established — TrueClean now ranks for high-intent local search terms including "eco-friendly cleaning services in Vadodara" and related queries across Gujarat. This visibility puts us in front of customers at the exact moment they are looking to book — something that was simply not possible before.
• Consistent inbound inquiry pipeline — We went from relying entirely on word-of-mouth to receiving a steady, predictable flow of new client inquiries through the website every week. The business no longer depends on referrals alone to grow.
• Expanded geographic reach — The digital presence Relish built allowed us to market and take bookings beyond Vadodara. We now actively serve customers in Surat, Ahmedabad, Bharuch, and Anand — cities we had no structured way of reaching before the website launched.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• On-time delivery, every phase — Relish completed our full branding and website project within the committed 4–5 week timeline. Clear milestones, zero delays, and no surprises from start to launch.
• Fast, collaborative, and client-focused — Feedback was incorporated quickly, communication was proactive, and they understood our brand vision from day one. It felt like a true partnership, not a vendor transaction.

What was your primary form of communication with Relish Development Solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• They understood our brand soul, not just the brief — Relish didn't just build a website; they translated our founder's personal health story into a brand identity that genuinely resonates with eco-conscious Indian households.
•  End-to-end ownership — Branding, UI/UX, development, SEO, and lead generation — all under one roof, all aligned. No handoff gaps, no inconsistency between design and function.

Are there any areas for improvement or something Relish Development Solutions could have done differently?

More post-launch support — A short handover session after launch to walk us through the CMS and analytics dashboard would have helped us hit the ground running faster on our end.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Satva Green, a food and beverage company. We supply premium eco-friendly disposable tableware made from naturally fallen areca palm leaves to cafés, restaurants, caterers, and event businesses across Singapore.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Relish Development Solutions to accomplish for Satva Green?

We hired Relish Development Solutions for branding, market research, UI/UX design, web development, positioning, and marketing. We needed their vision and ownership to build the Satva brand together in Singapore. We also needed their expertise in branding, design, web development, and marketing to have a 360° approach and understand the brand better.

SOLUTION

What was the scope of their involvement?

Relish Development Solutions delivered a new logo, a complete website from scratch, and a marketing campaign.

What is the team composition?

We worked with two teammates from Relish Development Solutions.

How did you come to work with Relish Development Solutions?

We found them through Google Ads. We chose them over other options because they had high ratings, their pricing fit our budget, they had a great culture fit, they offered good value for the cost, their company values aligned with ours, and their work portfolio was great.

How much have you invested with them?

We spent $5,000 with them.

What is the status of this engagement?

We worked together from April 2025–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Relish Development Solutions overdelivered in every area. Now, we’re getting B2B leads organically from the website and growing in the Singapore market. Our website traffic increased from 10–15 visits a month, and we’re receiving 10–15 leads a week and a conversion every week.

How did Relish Development Solutions perform from a project management standpoint?

They delivered on time mostly. Sometimes, they were delayed due to my blockers in giving them the information on time. We communicated through virtual meetings, emails, and a messaging app.

What did you find most impressive or unique about them?

Relish Development Solutions’ dedication, ownership, understanding, and trust were impressive.

Are there any areas they could improve?

No, they did well.