QLO Agency

BACKGROUND

Please describe your company and position.

I am the Marketing Director of a coffee company

Describe what your company does in a single sentence.

Vibrant café concept that blends specialty coffee culture with the timeless charm of vinyl records, creating a space where music and craft beverages come together.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire QLO Agency to accomplish?

• Create a strong and unique brand identity.
• Design a visually appealing logo and branding materials.
• Develop a cohesive visual style that represents the fusion of coffee and vinyl culture.
• Enhance customer engagement through a compelling in-store and digital experience.
• Establish a recognizable presence in the specialty coffee and music community.

SOLUTION

How did you find QLO Agency?

Online Search

Why did you select QLO Agency over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from QLO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work Summary

 1. Brand Identity Development

 • Creation of a unique logo that captures the synergy of coffee culture and vinyl music.

 • Development of a comprehensive brand book, including typography, color palette, and brand tone of voice.

 • Design of key brand assets, such as business cards, packaging, menus, and signage.

 2. UX/UI Design for Mobile App

 • Concept and design of a user-friendly mobile app to enhance the in-café experience.

 • Interactive features, including coffee ordering, music playlists, and customer loyalty rewards.

 • Integration of AR elements for engaging, immersive interactions in the café environment.

 3. 3D Design & Animation

 • Creation of 3D visuals and animations for use on social media platforms.

 • Development of dynamic 3D content for in-store displays, including menu animations and music-themed visuals.

 4. Website Design

 • Development of a responsive website showcasing the brand’s story, café offerings, and events.

 • Integration of an e-commerce feature for merchandise and vinyl record sales.

 5. Environmental Design

 • Collaboration on the in-café visual aesthetic, ensuring alignment with brand identity.

 • Design of interactive digital displays that seamlessly connect music and coffee experiences.

 6. Social Media Strategy & Assets

 • Creation of branded social media templates and assets.

 • Development of a consistent content strategy to build and engage the community.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Although the café is still in the development phase, the work delivered by QLO has already yielded tangible benefits. Their branding and design have generated significant interest on social media, growing our follower base by 35% even before launch. The 3D content and interactive design concepts have also helped us secure key partnerships and build excitement among our target audience. These early results demonstrate the strong foundation QLO has created for the success of our café.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

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What was your primary form of communication with QLO Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

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Are there any areas for improvement or something QLO Agency could have done differently?

We were thoroughly impressed with QLO’s work and the entire process. Their efficiency and proactive communication exceeded our expectations, allowing us to complete the project even faster than anticipated. We have no suggestions for improvement—they truly delivered beyond what we imagined.