PurpleFire

BACKGROUND

Please describe your company and your position there.

I am the CEO of of my startup. I'm looking to improve reaching more customers and increase earnings.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire?

This on going CRO work help them make more money with their display network offers.

SOLUTION

How did you select this vendor?

I found several companies on the internet and after a careful review (comparing the various possibilities). After spending several days looking for the best company, I decided to work with this one.

Describe the scope of their work in detail.

I am working with libero.it to improve the time spent on page, total page visits for session and reduce bounce rate. This on going CRO work help them make more money with their display network offers.

What was the team composition?

I work with a large team, where everyone has their own role to work at their best.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw a 71% increase in time spent on page

How effective was the workflow between your team and theirs?

We mainly communicated via email, but we also made video conferences to clarify how to proceed.

What did you find most impressive about this company?

creativity, efficiency but above all communication. (simple and fast)

Is there any area for improvement or anything that could have been done differently?

I prefer to use Slack to communicate, the whole team uses it

BACKGROUND

Please describe your company and your position there.

I'm the owner of a B2B sales development company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire, and what were your goals?

Challenges with maximizing conversion rates of our websites and VSLs.

SOLUTION

How did you select this vendor and what were the deciding factors?

We connected online and they have a great track record.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Ongoing CRO work to optimize the conversion rates across all of our funnels.

How many people from the vendor's team worked with you, and what were their positions?

2

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We blew past our KPI projections with some key tweaks within our system.

Describe their project management style, including communication tools and timeliness.

They were communicative and professional, and they moved quickly.

What did you find most impressive or unique about this company?

Their track record and they were really hands-on with their approach. This is really what different service providers from their competition.

Are there any areas for improvement or something they could have done differently?

Not any that I can think of at this point.

BACKGROUND

Please describe your company and your position there.

I'm the director of a media company that manages millions in ad spend and it is vital that our client's websites are optimised to convert.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire, and what were your goals?

When we spend millions of dollars on ads, a few % in conversion metrics can really add up. We need our client's websites optimised to increase conversions.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were recommended them via a mutual friend and checked out their reviews online.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had a few different clients we worked with and the onboarding process was great, finding out the benchmarks, the targets etc. The team was really thorough.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Daniel and his project/account manager mainly.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Through consultancy and actual on the ground work, PurpleFire were able to increase over client's conversion rates across the board.

How effective was the workflow between your team and theirs?

It was great, we could regularly communicate on slack.

What did you find most impressive or unique about this company?

They really delivered.

Are there any areas for improvement or something they could have done differently?

No, they were great :)

BACKGROUND

Please describe your company and your position there.

I am the owner of an e-commerce brand that specializes in innovative technology wearables.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire, and what were your goals?

We hired Purple Fire for web development, SEO and marketing. Our goal was to hit a conversion rate of over 5% which Purple Fire helped us attain!

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Purple Fire through word of mouth

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, they gave examples of website layouts. We had a handful to choose from and their team worked closely with me to develop the layout that I wanted. After the site was complete, they worked to create a funnel to lead the end consumer through content marketing to the checkout phase.

How many resources from the vendor's team worked with you, and what were their positions?

3 people. The CEO and two development reps.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We increased our conversation rate from 2% to over 5%! We also saw an increase in our ROAS for paid ads.

How effective was the workflow between your team and theirs?

We had meetings bi-weekly and any questions we had, Purple Fire answered in a timely manner.

What did you find most impressive or unique about this company?

They were a one-stop-shop for all our digital marketing needs.

Are there any areas for improvement or something they could have done differently?

None, they are perfect!

BACKGROUND

Please describe your company and your position there.

I run a lead gen business and the team at PurpleFire helped us with CRO to increase our conversion rates big time.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire, and what were your goals?

We were facing challenges with our website conversion rate being too low and wanted to increase it by at least 50%.

SOLUTION

How did you select this vendor and what were the deciding factors?

Social proof and case studies.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we needed some research done, then the actual design and writing content for our web. The project took 3 months in total.

How many resources from the vendor's team worked with you, and what were their positions?

Account Manager, Designer, CRO specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

59% increase in our total conversion rate on the website.

How effective was the workflow between your team and theirs?

Very clear and to the point.

What did you find most impressive or unique about this company?

Their turn-key done-for-you solution and a guarantee that makes it a no-brainer.

Are there any areas for improvement or something they could have done differently?

Can’t think of any.

BACKGROUND

Please describe your company and your position there.

I am Director at The Grow Revenue Company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire, and what were your goals?

We wanted to optimize our event page. The goal is to get qualified leads and eventually improve our conversion rates.

SOLUTION

How did you select this vendor and what were the deciding factors?

Daniel has been highly professional and from the very first meeting, he seemed highly knowledgeable. After meeting with almost 5 different agencies, Purplefire was eventually the best decision we made.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a couple of meetings to underline goals of the project, agreeing on CRO for our event page in order to get more leads. Each lead is highly valuable for us to just a few changes can really make or break our campaigns.

How many people from the vendor's team worked with you, and what were their positions?

2 people including Daniel and Anton as the project lead,

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

we have been working with Purplefire for almost a year now and have 3x our lead intake on a monthly basis.

Describe their project management style, including communication tools and timeliness.

They are punctual, meet deadlines, and are always willing to assist.

What did you find most impressive or unique about this company?

We are really happy with the workflow and how pro-active PurpleFire have been throughout the process. They are really worth every penny!

Are there any areas for improvement or something they could have done differently?

Not really, we are extremely satisfied with their work.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director for an Ohio-based real estate company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire?

Our website needed to be improved. Our Wix-made site initially included pages such as about us, contact us, and a listing list. Navigating and updating the site were both difficult. The goal was to improve site functionality for both customers and us, as well as create a map feature that can pinpoint all of our properties.

SOLUTION

How did you select this vendor and what were the deciding factors?

After looking at their website, we sent them an email. They had previously worked with a client who needed a similar mapping capability, so we chose to work with them.

Describe the project in detail and walk through the stages of the project.

We started with an initial meeting where everyone introduced themselves. They shared the mission and history of our company, shared prepared research, answered many of their questions about branding and identifying core strengths. In addition, they evaluated the advantages and disadvantages of our current website while contrasting it with both competitor and inspirational websites. PurpleFire also assisted us at this time with the wireframe for our website.

How many resources from the vendor's team worked with you, and what were their positions?

One project manager, one developer, one designer, and two more people were part of our team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

One of our partners thought that because of the site features PurpleFire implemented, we finally appeared like a professional business. Our brokers have already started using their bio pages during new customer meetings, despite the fact that the company as a whole is still finalizing content details. We received a lot of positive feedback from clients and competitors about the improved look and functioning of our website.

How effective was the workflow between your team and theirs?

They excelled in their performance. PurpleFire adhered to a precise project schedule and swiftly informed our group of any potential delays. We planned conversations once a week to discuss project updates, queries, or worries. Their team paid special attention to the little things and demonstrated a thorough comprehension of our requirements and objectives.

What did you find most impressive or unique about this company?

With a thorough approach to inter-team communication, they kept the project on schedule.

Are there any areas for improvement or something they could have done differently?

One of the graphics they created left us unimpressed, but we accept responsibility for that. We were preoccupied with other projects, so I failed to make my point very well.

BACKGROUND

Please describe your company and your position there.

I am the store manager of a jewelry business. We manufacture and design jewelries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire?

We needed more online visibility and professional representation in order to expand our business. This resulted in our need for a website. 

SOLUTION

How did you select this vendor and what were the deciding factors?

For our reasonable budget, we needed something specific. Our attention was drawn to PurpleFire when we began looking for companies online.

Describe the project in detail and walk through the stages of the project.

Our website was built from scratch on WordPress by PurpleFire. A brand manual was created for us by the team from scratch. In addition, they pointed me in the right direction regarding website hosting. It is our intention to continue the engagement in some capacity for ongoing SEO tasks in the future. 

How many resources from the vendor's team worked with you, and what were their positions?

We’ve worked with at least five people from PurpleFire. Our main point of contact was the Project Manager and I’ve also spoken with Daniel the founder.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A boost in client engagement and traffic was a result of PurpleFire meeting our quality standards. Our primary success indicator for their work was the creation of a website that reflected our varied offerings and brand identity. This website created a number of marketable options for our company.

How effective was the workflow between your team and theirs?

Zoom meetings were how we communicated. PurpleFire gave us clear guidelines and deadlines at the outset of our collaboration, which they dutifully adhered to as we moved along. We also never had any trouble getting our needs over to their team.

What did you find most impressive or unique about this company?

PurpleFire impressed us with a very methodical and strategic approach; they efficiently managed each stage and assigned the best resources to complete various tasks.

Are there any areas for improvement or something they could have done differently?

From the beginning, their team had everything under control. There were none to be found.

BACKGROUND

Please describe your company and your position there.

I am the office manager of a travel agency which arranges touristic, incentive and luxury travel.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire, and what were your goals?

The major objective was to develop the entire platform.

SOLUTION

How did you select this vendor and what were the deciding factors?

A colleague's recommendation.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We asked them to create a template that would portray us as an open-source platform. All the technology we were interested in was available to them. They have kept up with maintenance and updates after the site was finished.

How many people from the vendor's team worked with you, and what were their positions?

We worked with two people from PurpleFire.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we launched the website, we've seen an increase in both existing business and inquiries about potential future business. They were always quite happy. Instead of stating a certain task will take longer or cost more, PurpleFire would offer better solutions.

Describe their project management style, including communication tools and timeliness.

Calls, emails, Slack, and Zoom are the main ways we communicate. They kept in touch frequently and effectively. If required, they were adept at raising the stakes. They didn't hesitate to get in touch with me if they knew I was needed. They would do so at the right moment so that we could still make the changes necessary to ensure the project's success.

What did you find most impressive or unique about this company?

They did amazing work, were really kind, and excelled at managing a difficult assignment on a tight deadline. Without a doubt, we would collaborate with them again and recommend them to friends.

Are there any areas for improvement or something they could have done differently?

No, I believe that a lot of the improvements might have been on our end.

BACKGROUND

Please describe your company and your position there.

I’m a product manager for a door manufacturing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire, and what were your goals?

Our goal was to find a system that would give us more control and provide more features. We reached out to PurpleFire to see if they could help. What they had to offer was appealing to us. As far as implementation costs are concerned, they are very realistic in their proposal.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our first contact with them was through a referral from a friend. There were other companies that submitted proposals, but PurpleFire was the clear winner in terms of organization, cost, and attention to detail.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

This tool enables us to manage our assets and to create products in a very dynamic way. We can approach the program directly and visually, as opposed to before when we had to connect with our provider every time we had a problem.

How many people from the vendor's team worked with you, and what were their positions?

My main points of contact at PurpleFire are a project manager and a developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We’re constantly improving the performance of the platform by discussing client feedback with PurpleFire’s team and assessing how we can build new versions of the site. Problems are solved swiftly, simply, and with the contribution of original ideas. Both the agreed-upon prices and deadlines were consistently met. PurpleFire can help you discover a partner with whom you can work on a project like this without worrying about unpleasant surprises.

Describe their project management style, including communication tools and timeliness.

We have been able to work with the team despite late deadlines or a lack of prepared work. Our work has caused scheduling issues, and we see their persistence and willingness to check in as a positive. The team put in the hours needed to make sure we met some definite deadlines for specific milestones, such as the soft launch and beta launch.

What did you find most impressive or unique about this company?

The communication, organization, and support they provide are excellent, despite being a remote team.

Are there any areas for improvement or something they could have done differently?

They focus on what they're best at and might find it difficult to work with technology they aren't as familiar with. Though that can be negative, it can also be a positive thing too.