PurpleFire

BACKGROUND

Please describe your company and position.

I am an executive at Ripstop by the Roll

Describe what your company does in a single sentence.

We make world-class fabrics available to everyone on the planet. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PurpleFire to accomplish?

• Improve home page authority
• Increase product page conversion
• Revamp collections pages
• Understand our user's website experience

SOLUTION

How did you find PurpleFire?

Online Search

Why did you select PurpleFire over others?

High ratings

How many teammates from PurpleFire were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had a hand-built website that was outdated and converted poorly. Over the two years that we worked with Purple Fire, we have steadily used data-backed decisions to improve every aspect of the website. We increased conversion rate from ~2.0% to ~2.3% and possess a much stronger understanding of our customers now. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversion rate increase by about 15%. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Purple Fire may be one of the most well organized teams we've ever worked with. Every step of the way, they take detailed notes, record calls, track action items, and deliver a runway for the future. At every point in time, you can see exactly what they completed, what's in progress, and what they're working on next. The organization is calming and impressive. Oftentimes, structure like this can prevent flexibility. This is not the case with Purple Fire - they were just as willing to pivot and change plans when needed. 

What was your primary form of communication with PurpleFire?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people they hire are wonderful. They're hard working, dedicated, experts that are a joy to speak with. They care about what they do and do it to the best of their ability. 

Are there any areas for improvement or something PurpleFire could have done differently?

Early on in the process we had some Quality Control issues. I am referring to misspellings, incongruent icons, and other small details. None of these were super problematic but they were not confidnece inducing. Since then they have completely cleaned this up and we haven't had any ongoing QC issues. 

BACKGROUND

Please describe your company and position.

I am the Director of JP's Natural Pet Supplements

Describe what your company does in a single sentence.

We sell natural pet supplements

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PurpleFire to accomplish?

• Stop our business from going bankrupt
• Fix our website
• Fix our Google and Meta Ads

SOLUTION

How did you find PurpleFire?

Meta Ad

Why did you select PurpleFire over others?

Great culture fit

How many teammates from PurpleFire were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PurpleFire did a complete forensic examination of our website and Google and Meta Ads. We were amazed at how thorough and professional their work was. Even after 2 weeks our total sales, AOV, website sessions, online store conversion rate has increased dramatically. We have used 5 different companies in the past for our Google and Meta ads and they all lost us a lot of money. However, after only 2 weeks our ROAS on both Ad account are breaking even! We are so happy because our business was on the point of bankruptcy. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After 3 years in business, we are finally breaking even and very soon we will be in profit. We are extremely happy with the work that PurpleFire has done for us. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

PurpleFire's project management has been amazing and each team member has done a brilliant job for us. They work so quickly and diligently and are extremely professional and polite. 

What was your primary form of communication with PurpleFire?

Virtual Meeting

What did you find most impressive or unique about this company?

They work quickly and their work is of the highest standard. We have worked with 5 different marketing companies in the last 3 years but PurpleFire is by far the best.

Are there any areas for improvement or something PurpleFire could have done differently?

No. 

BACKGROUND

Please describe your company and position.

I am the Owner of Real Mad honey

Describe what your company does in a single sentence.

Selling products of Nature for consumption

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PurpleFire to accomplish?

• Meta ads
• Conversion rate optimalisation
• Scaling

SOLUTION

How did you find PurpleFire?

Online Search

Why did you select PurpleFire over others?

Other

How many teammates from PurpleFire were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We first enlisted PurpleFire to develop a landing page for us, and were extremely impressed with both the design and the depth of research they conducted ahead of time. Their attention to detail and commitment to delivering a product that truly resonated with our brand made the initial collaboration a great success.

Following that project, we entered discussions with Daniel about expanding the partnership to include social media marketing and further optimization of our website. After in-depth conversations, we reached an agreement for a broader collaboration focused on scaling our brand from a small operation into a fully developed company with substantial growth. The goal was to reach ambitious targets, and we are thrilled to say we are right on track with the benchmarks we set together.

One of the key strengths of PurpleFire is their dynamic and responsive team. They maintain open communication, providing daily updates when necessary, and they are quick to tackle any issues that arise, ensuring that problems are resolved as soon as possible. While we recognize that there is still some time before we achieve the full potential of this collaboration, the progress to date has exceeded our expectations, and we are very satisfied with the results. We're excited to continue this partnership and see what the future holds!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

At this moment the increase in revenue from Social media ads 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Like i said, communication was perfect, if things weren't on time somehow. It was communicated beforehand

What was your primary form of communication with PurpleFire?

Virtual Meeting

What did you find most impressive or unique about this company?

Proffesionalism

Are there any areas for improvement or something PurpleFire could have done differently?

Not at the moment 

BACKGROUND

Please describe your company and position.

 I am the Owner of an ecommerce company 

Describe what your company does in a single sentence.

We are an e-commerce store for home decor and furniture 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PurpleFire to accomplish?

• Increase CRO

SOLUTION

How did you find PurpleFire?

• Online Search
• Clutch Site

Why did you select PurpleFire over others?

High ratings

How many teammates from PurpleFire were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Purplefire was to run tests and optimize our website to increase our conversion rate to increase our sales 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There was only one test that was ever really finished in the four months and our sales actually decreased working with PurpleFire. Nonetheless, we finished our contract with the agreed upon 4 month duration. At the conclusion of the contract they proceeded to say that I needed to give another 3 months notice! Why do I need 3 months notice when we originally agreed to only a 4 month contract?!?

At the end of our 4 month contract our sales had lowered from when we had first hired PurpleFire. In my opinion, PurpleFire does not stand behind their word and lacks the integrity we look for in a partner for our business, again this is just my opinion. They have stated "a contract is a contract" but I believe, in my opinion, they do not stand behind their word. For that alone, I believe, people should steer clear of this company. Just google Purplefire lawsuits and make the decision for yourself. I am hoping this review can help others avoid the frustration and anguish they have caused me and my business. Again, this is all my opinion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

By the end of our four month contract, I was very unhappy with PurpleFire as a whole.

What was your primary form of communication with PurpleFire?

Virtual Meeting

What did you find most impressive or unique about this company?

Nothing at all, in my opinion.

Are there any areas for improvement or something PurpleFire could have done differently?

In my opinion, they could start with standing by their word. When you agree to a four month contract, give the client a four month contract. There is no need to have a clause that says you need to give an additional 3 months notice if you are trying to be honest, in my opinion. Especially when it's not mentioned when stating you have a four month contract and it's in a different section from where it states all you need to do to cancel is email at the end of four months. Again, this is my opinion.

Do you have any advice for potential customers?

I believe, again in my opinion, people should steer clear of this company. Just google Purplefire lawsuits and make the decision for yourself. I am hoping this review can help others avoid the frustration and anguish that I have endured since signing with PurpleFire. Again, this is all my opinion.

BACKGROUND

Please describe your company and position.

I am the Chief Strategic and Commercial Officer of Nutrex Hawaii

Describe what your company does in a single sentence.

We are farm-direct, global leaders in Hawaiian microalgae ingredients and supplements, featuring Hawaiian Astaxanthin, Hawaiian Spirulina, and Hawaiian Chlorella.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PurpleFire to accomplish?

• Increase Conversions and Average Order Size on Our Website
• Grow Revenue Without Spending More on Ads
• Give Website Updated Aesthetic That Converts

SOLUTION

How did you find PurpleFire?

LinkedIn

Why did you select PurpleFire over others?

• Good value for cost
• Company values aligned
• Tangible Evidence of Results

How many teammates from PurpleFire were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought in Purple Fire because we lacked in-house expertise in conversion optimization and our team was engaged with multiple other priorities. Purple Fire’s team of experts proved to be an invaluable asset.

In the first nine months, we achieved over seven winning tests, leading to significant revenue growth without increased ad spend. Their last landing page test delivered an impressive 20% conversion lift. 

Purplefire offers extensive knowledge from working across many kinds of clients and truly understands which strategies work best. We love that all of their tests and decisions are data driven. 

I'm so happy I reached out to Daniel on LinkedIn after seeing his consistent voice there and the depth in which he talks about conversion optimiziation. He really works to understand the business goals and make sure he can achieve the outcomes before even accepting a project. He isn’t involved day-to-day, which is totally fine. His team is effective, terrific at executing, and exceptional at communicating, and Daniel is readily available when needed. Working with his team has been smooth and efficient - and a pleasure.

Our overall experience with PurpleFire has been outstanding. I highly recommend Purple Fire because they deliver results, are agile, and have continuous tools to offer to help us meet our business goals while also educating our staff along the way.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over 7 winning tests over the first 9 months of working together. This has meant our shop has grown in revenue without spending more on ads.

Our website has a more updated overall appearance, and ease of use has also increased for our custoemrs - and we are very happy with the last landing page test they did, which was an almost 20% conversion lift. (wow!)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

As mentioned in my overall review, his team is exceptional. Efficient, agile, great communicators - they really want to see you WIN.

What was your primary form of communication with PurpleFire?

Virtual Meeting

What did you find most impressive or unique about this company?

I found their adaptability to our business, combined with every test and decision being data driven, to be a true asset to us as we were working to efficiently improve our website.

Are there any areas for improvement or something PurpleFire could have done differently?

In the supplement space, we have a lot of regulatory requirements, which sometimes conflicted with suggested copy. However, this is something we always face, and we worked through this, appreciating Purplefire's intent behind their proposed updates and adapting them to remain compliant.

BACKGROUND

Please describe your company and position.

I am the owner of an e-commerce store. 

Describe what your company does in a single sentence.

Ecommerce Store

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PurpleFire to accomplish?

• Increase Conversion rate

SOLUTION

How did you find PurpleFire?

Clutch Site

Why did you select PurpleFire over others?

High ratings

How many teammates from PurpleFire were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This company is horrible! I will never work with them again... I wanted to start off by saying that because they lie about deliverable and then when you want to leave they tell you and force you to stay because there contract states 6 months. I was not happy with their work and now knowing that they trap their clients in 6-month contracts I highly recommend you go somewhere Else 

This company was supposed to create a/B testing to increase my customer's conversion. However, they ran multiple times late on deployment and then would gaslight you into thinking they didn't say what they said. I had to go back and timestamp videos to call them out on their lies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They had some wins but I dont like being lied to then I dont like being told that they didnt say or promise things would get done on specific timelines and then never get done.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They never delivered on time. They would tell you they never said that date when you call them out on it. I had to go back to recorded video to timestamp when they said they would do something and didnt.

What was your primary form of communication with PurpleFire?

Virtual Meeting

What did you find most impressive or unique about this company?

Not a thing

Are there any areas for improvement or something PurpleFire could have done differently?

Everything. They are liars and the force you to stay in thier contracts. I get it you need time to find out if things are working but this wasnt the issue, the issue was they lied about timelines and never deliverd on time. I think that would breach contract but dont have the money to fight it in court

Company Responses

The vendor responded on Jun 19, 2024.
Hi Daniel,

We are sorry to hear you had this experience. While working together, we have run around nine tests so far, and at least six of them have been big winners.

This is far beyond what anyone would expect in terms of success rate.

This makes a meaningful difference to your business, revenue, and profit.

Some tests can be delayed due to different circumstances, but we always make up for it. Based on the four months we worked together, we are on track with the testing schedule. You see, a test may be delayed, but ultimately, we get back on track for the month.

Regarding contracts, yes, in our world, a deal is a deal, and a contract has to be respected and enforced - nothing more, nothing less. We are happy that you decided to respect the contract.

You have stated that you will continue working with us and we are excited to keep finding winning split-tests for you for the remaining months of 2024.

BACKGROUND

Please describe your company and your position there.

I'm the owner of an e-commerce store that sells modern cat furniture that's cleverly designed for cats whilst also looking beautiful in your home.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire, and what were your goals?

We wanted to improve the experience of our store, and PurpleFire was extremely helpful in showing areas where we could improve the user experience, checkout flow, and overall CRO improvements.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for a talented, and fast-moving company that had a specialty in CRO. We were NOT looking for a general digital marketing company. We chose PurpleFire because of how laser-focused they are on CRO, and how good they are at it.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We knew that our eCommerce product pages weren't as helpful to our customers as they could be. So we worked with PurpleFire to figure out how to make them much more helpful for our customers.

How many resources from the vendor's team worked with you, and what were their positions?

We were mainly in contact with one person from their company, but we know that they have a much bigger team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are still collecting data on the effectiveness of the implementations. But so far the data is looking very promising.

How effective was the workflow between your team and theirs?

PurpleFire was very fast at replying, and very good at listening to our feedback.

What did you find most impressive or unique about this company?

Their CRO expertise is really impressive, and they were able to very quickly figure out some things that could make a big improvement to our user experience.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind. We had a really good experience with PurpleFire.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a Saas company delivering services within the automotive industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire, and what were your goals?

We have been in the automotive industry for several years but needed a new way of presenting our brand and hence get a new visual indentity.

SOLUTION

How did you select this vendor?

We had quite a big screening of different companies but decided to go with PurpleFire. From the very start they left us with a very professional impression and seemed like the right choice to help us with creating our brand, and visual identity in order to stand out from the crowd within our industry.

Describe the scope of their work in detail, including any steps and the final deliverables.

The scope of the work included start-up meetings, presenting of ideas, they interviewed some of our end-users in order to understand their requirements etc. After this they created the mockups and we then chose the ones we liked the most whereafter they started creating the mockups in WordPress. Not long after the site was launched with all the functions and the visual identity we wanted.

How many people from the vendor's team worked with you, and what were their positions?

We had one dedicated Project Manager and then behind him there was both designers and developers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have already had very good feedback from both our end-users, which is the most important, but also from our partners. It is very clear that our bounce rate has also gotten better and people stay longer on our site and use or Saas more profound.

Describe their project management style, including communication tools and timeliness.

It has been very easy to come in contact with PurpleFire. They are easy to get in touch with both via e-mail and phone. We have also had a few video-meetings, and whenever we have had any questions or things to discuss, they have been very open to give us a call in a quick manner.

What did you find most impressive or unique about this company?

heir commitment and dedication to our project were impressive. They are very proactive and they are good at explaining functionalities that might be hard to tell or show in a simple way. We have been met with professionalism the whole way. Besides that they have a very skillful team, both when it comes to visual design and programming.

Are there any areas for improvement or something they could have done differently?

I honestly don't think so. We have been very pleased with how it has been during the whole project.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of an eCommerce growth agency. We help scale online retail revenues in the mid-market space with marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire, and what were your goals?

We needed better websites and landing pages designed for our eCommerce clients to maximize conversion rates.

SOLUTION

How did you select this vendor and what were the deciding factors?

We explored 3 potential partners and ran test projects with everyone. PurpleFire was the agency that outperformed everyone else based on results and speed. PurpleFire had a strong understanding of eCommerce, having built and exited a 7-figure brand themselves.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kickoff meeting with the end client, and following that was a strategy meeting. The landing page was built on Shopify and optimized based on best practices and top-performing landing pages that were used by competitors.

How many people from the vendor's team worked with you, and what were their positions?

I had a direct working relationship with the business owner, Daniel.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

PurpleFire improved our client's conversion rates by an average of 21% in the first 90 days, and they keep improving it through split testing.

Describe their project management style, including communication tools and timeliness.

We had direct Slack access to PurpleFire and regular updates from their team on progress and results.

What did you find most impressive or unique about this company?

They've amplified our marketing efforts for our clients. They've also outperformed the controls to maximize conversion rates.

Are there any areas for improvement or something they could have done differently?

They responded quickly to any feedback we gave, so there is nothing I'd change.

BACKGROUND

Please describe your company and your position there.

I am the owner of a custom software development company. We specialize in web and mobile development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire, and what were your goals?

My client needed to increase adoption of their mobile app. They were investing quite a bit into traffic and the conversion rates were terrible. Our goal was to improve lead acquisition, sign ups, installations and upgrades.

SOLUTION

How did you select this vendor and what were the deciding factors?

PurpleFire devised a strategy to realize some early wins and then iteratively improve upon results. My client was pleased with the quality of analysis and expertise demonstrated during the initial presentations and through out the project.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

PurpleFire was given complete control of the marketing site, sales funnel and integrated sales tools within the app. The project was broken down into monthly sprints with specific goals of expected outcome from each sprint. Key deliverables were standardized reports communicating the results of experiments and the segmented conversion rates throughout the sales process.

How many resources from the vendor's team worked with you, and what were their positions?

We were not aware of the full staffing on PurpleFire's side. We interacted with 4 people, but there were others behind the scenes with whom we did not communicate.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Conversion rates shot up nearly 100% the first month due to errors in the client's site which had gone undetected. Most months of the project so nice incremental progress in leads, sign ups, conversion rate and retention.

How effective was the workflow between your team and theirs?

Communications and adherence to timeline was outstanding.

What did you find most impressive or unique about this company?

You will find that PurpleFire has an unusual passion for the success of their clients. They know the client's business better than the client in some ways. You can tell it's more than a contract for them - it's very personal.

Are there any areas for improvement or something they could have done differently?

I truly have no complaints.