PurpleFire

BACKGROUND

Please describe your company and your position there.

I'm the owner of a freelance music business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire, and what were your goals?

I hired PurpleFire to create a website for my company.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found them by doing online research. After doing an in-depth search, comparing prices and packages, I decided that they offered what made the most sense for me.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

I gave them an outline for what I wanted and we had a handful of discussions as they created my website. They created what I wanted based on my suggestions and were helpful with any changes that I wanted.

How many people from the vendor's team worked with you, and what were their positions?

I worked with a handful of different people throughout the project, including web and graphic designers and those creating and editing copy.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The outcome was a re-vamped, responsive website, which I was in dire need of.

Describe their project management style, including communication tools and timeliness.

We communicated through email and on the phone. Communication was clear and timely.

What did you find most impressive or unique about this company?

I was most impressed with how friendly and willing they were to work with me, even though since I don't have a lot of technical expertise sometimes the stuff I requested wasn't articulated in the clearest way haha. I was also impressed with how up-to-date their design team is.

Are there any areas for improvement or something they could have done differently?

I can't think of anything.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of an e-commerce company called List of Goods.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PurpleFire?

I needed to engage a web development company with experience building Shopify websites. Our goal was to find a partner who could build a website within our budget and time frame.

SOLUTION

What was the scope of their involvement?

First, I provided PurpleFire with a detailed project brief and webpage designs. Then, the team built a Shopify website from scratch using JavaScript and CSS. They also expanded the functionality to accommodate pricing filters, a shopping cart feature, and a checkout feature. The site is a traditional e-commerce website that allows users to log in and search for products.

Although they’ve completed the website, the team has been working on finalizing the design and tweaking user functionality.  

What is the team composition?

We’ve worked with Daniel (CEO), Yaroslav (Partner & PM), and a project manager. 

How did you come to work with PurpleFire? 

We initially found PurpleFire through Clutch, and they had great reviews. We chose them because they had strong e-commerce experience and technical proficiency in Shopify. We spoke with the head of development, who was knowledgeable and seemed capable of getting the job done in our required time frame. After they reviewed our designs, they quoted a competitive price, so we moved forward.

How much have you invested with them?

We’ve invested about $10,000 in the partnership with PurpleFire. 

What is the status of this engagement?

We started working with PurpleFire in August 2022, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since we haven’t launched the site to users yet, I can’t share any success measures. However, they’ve been a fantastic development partner, and we’ve been pleased with their work. They’ve shared valuable Shopify expertise, which has helped us avoid pitfalls and overcome unforeseen challenges with the UI.

How did PurpleFire perform from a project management standpoint?

PurpleFire has been an accommodating, flexible partner throughout the engagement. They’ve dedicated a team of knowledgeable, professional Shopify experts to our project. Working with them has been easy, and they haven’t charged us for minor tweaks, which we’ve appreciated. We’ve primarily used Zoom, Slack, and email to communicate.

What did you find most impressive about them?

I’ve been impressed with the PurpleFire team’s significant Shopify knowledge and e-commerce experience. They’ve worked hard to achieve a quick turnaround time to meet our tight deadlines. Furthermore, they’ve seen the project through from beginning to end versus just delivering on the requirements and running off.

Are there any areas they could improve?

I have nothing PurpleFire could improve on.

BACKGROUND

Please describe your company and your position there.

I am the COO of Aristo Sourcing, which is a VA outsourcing company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire?

We needed PurpleFire to help redesign a couple of websites in our portfolio, trying to achieve different parameters such as site speed, readability, navigation and, most importantly, search ranking.

SOLUTION

How did you select this vendor and what were the deciding factors?

PurpleFire had ben recommended to us by some of our clients actually.

Describe the project in detail and walk through the stages of the project.

We had discovery meetings with the sales team and designers, and then went through several review processes along the way. It was a super good process, that allowed us to build out the websites gradually, with a consistent thread of thought rather than a bit random, which is how we had done it in the past.

How many resources from the vendor's team worked with you, and what were their positions?

We had 3 different designers working with us on our various projects, which was a great way to get different input, but also see that the SOPs were consistent through the business

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We managed to take a portfolio of average websites with little to no lead gen or revenue and turn them into powerhouses. One one site we 4x the revenue, and on another we 3x the lead gen.

How effective was the workflow between your team and theirs?

Extremely good. We had regular meetings to go through the projects, and the teams response rate to emails queries was phenomenal.

What did you find most impressive or unique about this company?

The attention to detail, and the attention to me, the client, was amazing. At every stage of the process they listened to my feedback, but also wasn't afraid to share their expertise and tell me when I was wrong. I can't wait to work with them on more projects!

Are there any areas for improvement or something they could have done differently?

I think they were pretty spot on. As a client you always want things to go faster, and be cheaper, but I have nothing to fault them on here. They had a slick process and delivered great results.

BACKGROUND

Please describe your company and your position there.

I am the CEO and founder of Kungta a b2b webstore

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire?

We hired PurpleFire to do ongoing conversion rate optimization. We started with an audit and moved onto a monthly retainer

SOLUTION

How did you select this vendor and what were the deciding factors?

we used clutch and selected one of the top companies based on the leaders matrix

Describe the project in detail and walk through the stages of the project.

we had a problem with low conversions on our store and since we deal with b2b each customer is worth a lot of money. they often email us their order after ordering once on our website. The audit give awesome insights and revealed that our site has many issues. we then worked on implementing fixes and split testing afterward and we saw a big impact after that.

How many resources from the vendor's team worked with you, and what were their positions?

we had a project manager asigned to our project that we communicated with via slack

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

we doubled our revenue and conversion rate after 4 months. i would say the bar was very low but on the other hand they were so efficient about the work and knew exactly what they were doing

How effective was the workflow between your team and theirs?

it was perfect. We didn't have time to manage this process, so we like that they took care of everything.

What did you find most impressive or unique about this company?

i think the fast results and the fact that we didnt have to be on the ball but they were just handling all of it and sending reports biweekly. this was really important for us

Are there any areas for improvement or something they could have done differently?

it is a bit expensive but you get what you pay for. so i don't regret paying the high price.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a consumer packaged goods (CPG) company that sells functional gums and mints. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PurpleFire?

We hired PurpleFire for their web development and conversion rate optimization services.

SOLUTION

What was the scope of their involvement?

I initially gave PurpleFire documentation of what we wanted to accomplish. From there,the designers and developers set up a bundling section for the website and optimized its home page and user flow. We’re still working on this task. 

What is the team composition?

We work with three people: the project manager, a frontend designer, and a backend developer. 

How did you come to work with PurpleFire?

I found PurpleFire through a referral. 

How much have you invested with them?

We’ve spent around $30,000. 

What is the status of this engagement?

We started working with them in June 2022, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve doubled our conversion rate since working with PurpleFire. Their services are great and affordable. Our sales have increased by 9%, while our AOB has risen by about 20%. We’re continuing to improve these in the coming months. 

How did PurpleFire perform from a project management standpoint?

PurpleFire’s communication is great. We’re on Slack, so they can respond to us immediately if we have any questions. We also use Figma, Google Meet, and emails. 

What did you find most impressive about them?

Their communication is impressive. On top of that, they work on the same platforms as us, so we move things forward effectively. Finally, they’ve delivered results. 

Are there any areas they could improve?

I wish we’d brought in an art designer earlier to align the team on the site’s look and feel. Overall, they’re great at backend tasks, but their frontend skills need a little work. 

Do you have any advice for potential customers?

Maintain communication on Slack, and use platforms like Figma to constantly make changes if necessary. Lastly, communicate early on about the designs. 

BACKGROUND

Please describe your company and your position there.

CEO - My name is Daniel, i am the CEO of Inovie company in Brazil.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire?

We needed a more modern design to appeal to our industry, as well as a more user-friendly website. Our goal was to improve our visibility so that potential customers could find us when searching for businesses in our field.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our list of potential vendors included PurpleFire, which we decided to work with. They were able to provide us with a variety of services we didn't even know they offered.

Describe the project in detail and walk through the stages of the project.

Our website was intended to reach a specific audience, and PurpleFire understood that. They analyzed competitors' websites and looked at other websites of companies in the same industry and tangential industries. They then designed our website according to the best features they saw in our competitors and then developed it.

How many resources from the vendor's team worked with you, and what were their positions?

Two developers and Daniel worked with us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It was well received both internally and externally when the website was refreshed. Based on the conversations we had, and our market strengths, they helped define, identify, and produce a project's scope and output.

How effective was the workflow between your team and theirs?

Their project management software makes responding to emails fairly easy. It takes more time than we expected to build a website since we underestimated the amount of time it takes. Despite not meeting our deadlines, they managed to meet ours.

What did you find most impressive or unique about this company?

It is impressive how clean and fresh their designs are They also discussed any issues we may have once the mockup had been prepared. The conversation was also well conducted to ensure we got the best results.

Are there any areas for improvement or something they could have done differently?

No, nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I am a Project Manager and we’re a construction company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire?

Our website needed a facelift.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them online and chose them due to their transparent approach and affordable pricing. The team was also ready to begin as soon as we were.

Describe the project in detail and walk through the stages of the project.

PurpleFire redesigned our entire website using WordPress. We now have a contact form where customers can get in touch with us. Hosting and maintenance, which is free for the first year, are also offered.

How many resources from the vendor's team worked with you, and what were their positions?

It was a direct communication between me and the design manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

PurpleFire's website has helped us reach out to potential clients. We also like the site, as does our team. We have also benefited from their marketing advice and tools in addition to website development.

How effective was the workflow between your team and theirs?

There is a lot of promptness and responsiveness from their team. Almost everything we want changed on the website is handled within 24 hours. It was even delivered before the expected deadline.

What did you find most impressive or unique about this company?

Communication is excellent between them. Our requests are also accommodated and changes are made when necessary. They were a trustworthy team — they didn't hold back and provided options for us at a fair price.

Are there any areas for improvement or something they could have done differently?

We didn't have any issues with them so there's nothing they could improve on.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of an executive-friendly household product company. We sell zero-waste products in over 70 countries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire, and what were your goals?

We were looking for an eCommerce site that operated outside our North American site. It needed to be faster and in local languages. It also needed to integrate with various warehouses and our ERP system.

SOLUTION

How did you select this vendor and what were the deciding factors?

We met PurpleFire during a conference in the US and they were recommended by several colleagues. We shortlisted to a few firms including our internal developers. They were experienced, understood our needs and were able to make our timelines.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Main scope of work was to duplicate our already proven site that operated on a proprietary platform. Initiate phase was to create a theme we could use in any country which could be easily Sou-up as demand grew. Second phase was to create our Europe version in three languages. Then the integration to our 3PL and our ERP system was the last part of the scope.

How many people from the vendor's team worked with you, and what were their positions?

A project manager was the main point of contact on the project. Entire team was unknown.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Speed is exceptional Look and feel actually improved upon our North American site. Data integration was clean and smooth.

Describe their project management style, including communication tools and timeliness.

We created a slack channel for all communication. Our team had several people directly communicating with the project manager and she was amazing.

What did you find most impressive or unique about this company?

We were impressed with their depth of knowledge on Shopify and their ability to shape it to fit our unique situation.

Are there any areas for improvement or something they could have done differently?

They did not push us for more features and additional billing’s which is usually a good thing. May be optional items they see to improve further. Otherwise nothing needed to change.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a consulting firm. We advise enterprise-level clients in the tech space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire, and what were your goals?

We re-did our website twice a month. While building our new website, we needed a site that addressed varied aspects of our operation. We hired this team to design and develop a WP site for us. By doing this, we were hoping to increase our traffic substantially by the end of the year.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and we chose this team based on their past projects, design skills, cost estimate, and superb customer service.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

PurpleFire's team is the best web development firm we have worked with as a company. We've gone through this process a couple of times before and their team was far and away from the best one we have worked with. We came in on budget and on time. We really appreciate their creativity as well as their customer service.

How many people from the vendor's team worked with you, and what were their positions?

4

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since having our new website built by PurpleFire, we have seen a 200% increase in the number of online contact forms being filled out and returned to us.

Describe their project management style, including communication tools and timeliness.

The team worked closely with us to provide a site that met all of the criteria that we were looking for. They have been professional, comprehensive, and competent throughout the process of our working together. We feel that we have established a relationship with them for years to come.

What did you find most impressive or unique about this company?

They handle things very efficiently and are available for any questions we have. They also keep us updated on monthly reports so we know how our site is doing.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I run an eCommerce agency where i help brands grow through paid ads

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PurpleFire, and what were your goals?

We hired purple fire to help us build, designs and devleop a website for our agency

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked into Purple Fire and found there work outstanding they also had some good testimonials which gave us confidence in them as the ones to hire

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a meeting with the owner to start, after we were introduced to our project manager who we gave our vision to, he then relayed this to their development team and crafted the website we were looking for

How many people from the vendor's team worked with you, and what were their positions?

The owner, project manager and 1 designer and 1 developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we started working with PurpleFire, we saw our conversions go up month over month. More potential customers are contacting us now and I believe it is due to the website they have built for us. Customers have also told us several times how easy it is to navigate and use our website.

Describe their project management style, including communication tools and timeliness.

I like that Purplefire assigned a project manager for us. it made it very easy to communicate with them. They were always proactive and would let us know whenever they had any updates for us. We used Slack for communication. They made a channel just for us.

What did you find most impressive or unique about this company?

I like how they kept overdelivering in every aspect. They were quick to come up with ideas and suggestions for the project we had asked them to do. They were ahead of schedule the whole time and we didn't feel we ever had to follow up on anything. This made the whole process so much easier.

Are there any areas for improvement or something they could have done differently?

So we did not know that had so many offerings. We got a SaaS idea we want to develop soon but it was only when we were done with the original project, that we learned they also handle this type of work. They should tell us about all their offerings sooner in the process!