PuriTechnologies

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of Company, an automotive products and services company. We help customers with reliable and quality solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PuriTechnologies?

We needed help setting up and managing Google Ads campaigns to generate quality automotive leads, increase customer inquiries, and improve overall online visibility and sales growth.

SOLUTION

What was the scope of their involvement?

PuriTechnologies has handled the complete setup and management of Google Ads campaigns from scratch. The team has been responsible for keyword research, campaign structure planning, ad copy creation, audience targeting, and conversion tracking setup. PuriTechnologies also manages ongoing optimization to improve lead quality and reduce cost per lead (CPL).

What is the team composition?

We’ve worked with one teammate from PuriTechnologies.

How did you come to work with PuriTechnologies?

Someone referred PuriTechnologies to me. We chose them because their pricing fit our budget and offered good value for the cost.

How much have you invested with them?

So far, we’ve spent less than $10,000 with them.

What is the status of this engagement?

We worked with PuriTechnologies from January–May 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

PuriTechnologies' work has shown a clear improvement in lead generation, with a steady flow of quality inquiries coming through Google Ads campaigns. We've seen better targeting results, improved click-through rates (CTR), and a noticeable reduction in irrelevant traffic due to optimized keywords and audience settings. Conversion tracking has also helped us understand performance more clearly, and overall campaign efficiency has improved with more consistent and relevant automotive leads over time. Specifically, the Google Ads campaigns have increased monthly leads by 40%, improved CTR by 25%, and reduced CPL by 30% through better targeting and ongoing optimization. Moreover, we've tracked key performance metrics such as total leads generated, conversion rate, CTR, CPL, and overall return on ad spend (ROAS). These metrics have helped us measure both campaign performance and business impact in terms of increased inquiries and improved lead quality.

How did PuriTechnologies perform from a project management standpoint?

PuriTechnologies manages the project in a structured and professional way, with clear timelines and regular updates. The team has delivered the campaign setup on time and ensured ongoing optimizations are done consistently without delays. Moreover, communication has been smooth throughout, and PuriTechnologies stays responsive to feedback and required changes.

What did you find most impressive about them?

What stands out most about PuriTechnologies is their practical, results-focused approach to Google Ads. Instead of just setting up campaigns, they continuously optimize them for better lead quality and lower costs while keeping communication clear and transparent throughout the project.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the SVP Engineering, Fitness Technology of a wellness & fitness company

Describe what your company does in a single sentence.

I led the engineering team for a fitness technology startup that went through major growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PuriTechnologies to accomplish?

• We worked with Mercury to augment our staff at lower cost and to support 24/7 development. They contributed across the technology stack, but in particular in app development and qa.

SOLUTION

How did you find PuriTechnologies?

Referral

Why did you select PuriTechnologies over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

They provided engineers to develop in Android, Flutter, Python, Golang, AWS, and QA. They worked as part of the development team working in two-week sprints, developing outstanding, clean code, and testing the entire stack to support weekly releases.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I have never seen such high quality code from a contract organization. They contributed to existing features but also let the development of a number of initiatives including completely rebuilding the key portion of our primary application.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It could not have been more effective. Communication was fantastic and regular on Slack, Email, and in meetings. The team joined meetings, reviewed code, contributed ideas, and took feedback very well.

What was your primary form of communication with PuriTechnologies?

Virtual Meeting

What did you find most impressive or unique about this company?

The quality of the code. We are shocked at how few comments we put in their PRS because the quality of their work is so high. They have incredibly talented engineers.

Are there any areas for improvement or something PuriTechnologies could have done differently?

No, I will continue to work with this group.