Pump Interactive

BACKGROUND

Introduce your business and what you do there.

I am the vice president of Green Drop, a fertilization lawn care company. We have around 9 branches in Canada, from Calgary to Toronto, as well as one in Chicago. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pump Interactive?

We didn't have a very good website and needed to rebuild it.

SOLUTION

What was the scope of their involvement?

Pump Interactive developed our website from scratch, including its e-commerce aspects. We also made the site mobile-responsive around 2 years ago.

How did you come to work with Pump Interactive?

Pump Interactive was recommended to us by one of our customers.

How much have you invested with Pump Interactive?

The cost of Pump Interactive's services is around $25,000. We have an ongoing yearly retainer with them for the same amount.

What is the status of this engagement?

We started working with Pump Interactive 4 to 5 years ago. Our relationship is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The website has improved our business, allowing customers to purchase programs online. Ever since the website was rebuilt, more and more subscribers are reaching out to us online, rather than through the phone. We have a large contact center and we are trying to direct customers to spend more time online. We've also had a 10% increase in sales in 2016.

How did Pump Interactive perform from a project management standpoint?

Pump Interactive has met our timelines and budget.

What did you find most impressive about Pump Interactive?

Pump Interactive has kept the work simple.

Are there any areas Pump Interactive could improve?

I don't think so.

BACKGROUND

Introduce your business and what you do there.

Morrison Homes is a large-volume homebuilder headquartered in Calgary, Alberta, with operations in Edmonton, as well. We specialize in residential home construction, offering a wide range, from starter home models, to luxury estate waterfront properties. I am the director of marketing for the company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pump Interactive?

We were looking to redesign our site, which was quite archaic at the time, and did not perform well on search engines. We had very poor online visibility, and very little lead generation capabilities.  

SOLUTION

What was the scope of their involvement?

We had conducted a UX [user experience] design project and approached Pump Interactive to implement that strategy using ExpressionEngine. It's a versatile CMS [content management system], and it seemed to work well for us.

Pump Interactive has been instrumental in implementing our inbound marketing strategy, deploying our HubSpot software, and redesigning our homepage and other elements of the site.

How did you come to work with Pump Interactive?

Pump Interactive had already been shortlisted as a potential candidate for the website project. We got to know them and were impressed with Pump Interactive's previous work and capabilities. We chose not to work with the company initially, based on its size. We went with another provider, but things didn't go well. We repented and went back to Pump Interactive, which has been able to help us out.

How much have you invested with Pump Interactive?

The cost of our project with Pump Interactive was between $50,000 and $60,000.

What is the status of this engagement?

We started working with Pump Interactive in 2012, and have an ongoing relationship for website updates.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Before launching our new website, our Google rankings were abysmal; we were showing up on the 7th or 8th pages. Following the redesign, and by following some SEO [serach engine optimization] tactics, we were able to get on the first page of results.

Pump Interactive implemented various lead generation mechanisms across our site, which gave us a dramatic increase in leads.

How did Pump Interactive perform from a project management standpoint?

Pump Interactive has been very approachable. We've worked with senior people, eliminating many of the inefficiencies which are encountered within agencies. Pump Interactive is a solutions-based team, always having something ready for the problems we present. The response time is very good, and Pump Interactive is friendly, easy-going, and great to work with.

What did you find most impressive about Pump Interactive?

Pump Interactive stands out regarding entrepreneurial focus. They are versatile and comfortable with some technologies and platforms used to solve specific problems.

Are there any areas Pump Interactive could improve?

Given Pump Interactive's size, running multiple projects can become a challenge. Managing growth is something that Pump Interactive should focus on.

BACKGROUND

Introduce your business and what you do there.

True North Mortgage is one of the largest brokers in Canada. I am the chief executive officer of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pump Interactive?

We had a fairly visible website, but the company which had built and was supporting it went out of business.

SOLUTION

What was the scope of their involvement?

Pump Interactive was initially brought in to redesign our website. We've had around 3 redesigns over the course of our relationship. The work also expanded to developing a CRM system which is used by the staff across our company.

Pump Interactive has also built smaller sites for our affiliated companies and services and helped out with the creation of marketing materials.

How did you come to work with Pump Interactive?

I believe that I made a web search.

How much have you invested with Pump Interactive?

Our projects with Pump Interactive were as little as $5,000 but reached up to $25,000.

What is the status of this engagement?

We started working with Pump Interactive a number of years ago, and have an ongoing relationship.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We've been working with Pump Interactive for many years, so it's hard to cite results. Pump Interactive has always been on top of new technologies, and has strived to make the website faster, responsive, with a modern look, and meeting the desires of our clients. Our page is able to reformat depending on the screen size it's being displayed on. Pump Interactive continues to make recommendations on keeping our server responsive.

The number of visitors we've received has increased over the years. Currently, we have around 50,000 visits every month.

How did Pump Interactive perform from a project management standpoint?

Pump Interactive has always been very communicative whenever we ran into issues. They're a small and efficient team, so the timelines promised to us were always met, even if that meant working over the weekend.

What did you find most impressive about Pump Interactive?

Pump Interactive understands our business, which means that when we require a change, we don't have to spend time educating them about the ins and outs of our company. Pump Interactive simply understands the work, and they can answer simple questions, putting themselves in the position of our clients.

Are there any areas Pump Interactive could improve?

Nothing comes to mind.