PIGEON STUDIO

BACKGROUND

Please describe your company and your position there.

Procurify helps forward thinking companies manage their spending proactively. Instead of spreadsheets or expense reports, Procurify is a software that allows business operators to capture and control spending before it happens. At Procurify I have worked as an intern, content creator, and head of marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Pigeon?

We hired Studio Pigeon to help create Procurify's first animated video to explain the mission in a simple and digestible format.

What were your goals for this project?

Our goal was to be able to explain how Procurify works to people who had never encountered the software. We wanted something that was concise, was consistent with the brand, and easy to understand.

SOLUTION

How did you select Studio Pigeon?

We selected Studio Pigeon after having met with different animations studios around the world. Studio Pigeon really cared about helping create a video that we would would be really happy with. You can tell from the initial touch points that they really cared about the client and also how much pride they took in their craft.

What was your vendors' project management or feedback process?

It was very flexible based on our preference. Prior to starting we had a conversation about what we were looking for and they helped to estimate the time commitment. They created a detailed project timeline with milestones and check points throughout the process. Every few days our account manager would check in with us and as long as we made sure to reply promptly (within 24-48 hours), we made progress on the timeline.

We could make adjustments to the project as needed, but they planned the project in a way that ensured changes would have minimal impact on the project timeline.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We produced an amazing video. The whole project was free of stress and enjoyed learning how an animated video gets produced.

How effective was the workflow between your team and theirs?

Very effective. Very clear. Any delays were on our end.

What did you find most impressive about this company?

Their customer service was impressive hands down! Also how fast their team was able to make any changes we requested.

Are there any areas for improvement?

There's always room for improvement. The only thing I can think of is finding a way to get customized sound, but I think hiring Hans Zimmer would have been out of budget.

BACKGROUND

Please describe your company and your position there.

Our research institute aims to support cyber diplomacy and promotes a free, open, secure and peaceful cyberspace. Within this project, our company launched an Initiative called Good Cyber Stories.

The Good Cyber Stories Initiative aims to identify and showcase in an accessible way various initiatives and projects in the cyber domain that have had real positive impacts on people’s lives, country policies, and created an overall positive environment.

For this initiative, I am the PoC with Pigeon and the partners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Pigeon?

We hired Studio Pigeon for the production of 5 animation videos (duration around 2') using collage style. Pigeon Studio provided support throughout the whole production phase, from the scriptwriting to the actual delivery of the videos, creation of teasers, etc.

What were your goals for this project?

The Good Cyber Stories Initiative aims to identify and showcase in an accessible way various initiatives and projects in the cyber domain that have had real positive impacts on people’s lives, country policies, and created an overall positive environment.

Our main goal through the videos that Pigeon Studio produced was to create an engaging story-telling around projects worth of recognition and promote their visibility and replication.

SOLUTION

How did you select Studio Pigeon?

Through a competition based on the quality of the products, their originality, the support provided, the timeline, the support provided and the cost.

Describe the video(s) and the process in detail.

Pigeon Studio had several calls with us in order to better understand our needs and better tailor the product to our needs, the expectations and the tight timeframe. We then collaborated on the script, where they helped us with the narration flow and the story-telling. We then worked closely on the storyboard.

The end product is 5 animation videos and a teaser that were distributed on social media, on the project's page and in a high-level panel at the Paris Peace Forum 2020 in November.

What was your vendors' project management or feedback process?

We worked with a fixed group of three people from Pigeon Studio (production, creative team and sales director) and two people from our company. At every stage, the collaboration with the team was close and the artists were quick to respond and willing to accommodate our needs and adapt to our feedbacks. When necessary, we jumped on a video call to discuss changes face-to-face.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Good Cyber Stories initiative had an excellent reception among the participating partners and the projects involved. The launch of the Initiative took place in a high-level panel - the Paris Peace Forum - and the videos realised by Pigeon Studio were largely shared on social media. The captions for some videos were also translated in other languages, and this contributed to reaching an even larger audience.

How effective was the workflow between your team and theirs?

Very effective, all the more if one considers that the timeframe that we had at our disposal was quite tight. The Pigeon Studio team was very responsive and willing to take into account our feedback and suggested changes.

What did you find most impressive about this company?

I think the originality and creativity of their videos and their quick responses and commitment in the production phase. Once they delivered the products, they stayed at the client's disposal for some minor tweak or need we had.

Are there any areas for improvement?

We are satisfied by the videos that they delivered, and by the overall process from writing the scripts to the delivery. I guess that if we had more time, the process may have been even smoother :)

BACKGROUND

Please describe your company and your position there.

My company is specialized in social media advertising and content marketing. I'm head of production

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Pigeon?

We hired Studio Pigeon as a creative partner to produce our next client's digital advertising campaign

What were your goals for this project?

• Promoting our client's ecological engagements
• Creating trust throughout their engagements
• Drive some traffic through their website

SOLUTION

How did you select Studio Pigeon?

Our art director found some of their work through internet

Describe the video(s) and the process in detail.

The video is built as a animated movie with drawings representing nature and outdoor activities. Each sequence leads to another one by a system of transformation from an item leading to the formation of another. A voiceover tells the story

What was your vendors' project management or feedback process?

They were many people involved through the process, such as the client's marketing team, but also on the agency's side, our lead creative director and his team, our account manager and projet manager. Many rounds of feedback were necessary to achieve the process, from internal rounds to the client's rounds of feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We lack of feedback from the client's since the measure of media feedback were assured by another agency, but regarding the creative aspect, the client was entirely satisfied

How effective was the workflow between your team and theirs?

Communicating between the Studio and the team was efficient since we decided to gather all feedbacks between only two person ( me and the account director) which helped a lot to structure our exchanges. The workflow was perpetually updated by Pigeon which always had in mind our deadlines and always met our expectations from a time management aspect.

What did you find most impressive about this company?

Their strengths are probably their ability to find solutions, effectively and creatively. They always had the workflow in mind and stuck to the deadlines. The team is also very enthusiastic and pleasant

Are there any areas for improvement?

Every project could be improved but regarding the situation (working in different places, during the lock down, working in a language which is not our own - from both sides ( French and Polish speakers working in English), I feel that the project was lead in a very satisfying manner

BACKGROUND

Please describe your company and your position there.

I am the CMO at a software development company located in Germany and dedicated to creating software for game writing. Our company has only roundabout 20 employees at the moment but we serve more than 20000 clients worldwide. I oversee the marketing and oursourcing activities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Pigeon?

Game and software development is a very fast paced business. Our company's software is 3 years old and the marketing kit we have been using felt old and outdated compared to what is trending in today's market.

With the creation of a new tutorial series, we wanted to add also an explainer video that would explain to our audience how our software can make their lives better. Even though we do have video editing resources in house, we did not have the capacity to take on a fully animated video so we decided to outsource the video production to Studio Pigeon.

What were your goals for this project?

We'd been getting a lot of feedback from our audience that they were confused as to what our software can do for them. It made sense, it's quite a complex software with many useful features and there are not many of them out there for the same exact purpose, so it's harder to get a reference at a first glance.

Our main purpose was to solve this issue and help our audience understand what the software is for and get excited at the prospect of being able to use it. We wanted the video to spearhead our campaign for the new tutorial series and other advertisements as well.

We intend to use it on our website and other platforms such as steam, at conferences and gaming conventions and on our social media channels.

SOLUTION

How did you select Studio Pigeon?

We were looking at multiple different companies for this video. We had been touching base with some of them before which was not the case with Studio Pigeon but we received a tip that they are worth to look at and the case studies on their website caught our attention so we decided to ask for a pitch.

Our final decision to go with Studio Pigeon was based on the pitch that seemed to understand our needs best and the team that would be most creative and willing to take our ideas to the next level. Budget was also a consideration since we're still a small company.

Describe the video(s) and the process in detail.

We started off the project with a call between our team and the creative team at Pigeon. We had a pretty good idea of what we wanted to do with the video and had already prepared a script.

Studio Pigeon's challenge was to take our ideas out of the literall software and explain the concepts in an abstract way that is easy to grasp yet still stays true to what our business is about. They also provided the voice over actors and we did a live recording which was absoulutely fantastic. The end prouct was an explainer video of 90 seconds.

What was your vendors' project management or feedback process?

We had a project manager that was our main contact. He was always in touch and keeping us up to date. We had calls directly with the creative team at the beginning and then again when we needed to explain in more details our view or our feedbacks.

We first worked together on the storyboard to make sure that the message we wish to convey is getting across. After that we received drafts for all of the illustrations and we provided extensive feedback on those as well. We also received previews of the animations before they were implemented in the video just to make sure we are comfortable with the way things were coming together.

For the voice over we received a selection of actors that we were able to choose from. Once we had our pick, we then made a live recording session where we were able to instruct the voice actor as they were recording the VO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're less than one month away from the time we launched the video and tutorial series. The video did very well on our social media where it received a lot of engagement half of which was organic. This month we are 20% ahead in sales compared to the same month last year. We also received many positive feedbacks from our clients.

How effective was the workflow between your team and theirs?

For reasons not related to the project we were assigned a new project manager midway through. It's usually scary to have to change your main contact in the middle of the project but the handover was done really smoothly and we were very happy with the way things turned out.

We were very well informed at all times of the progress of the project and were always involved in the big decisions with ample opportunities for feedback.

What did you find most impressive about this company?

We appreciated that Studio Pigeon really took an interest in really understanding the product they were creating the video for and that's impressive considering that one of the main reasons of doing the video was to reduce how complex the software looks at first glance. This level of research required dedication.

We were impressed with the passion the creative team put in and their ability to take our ideas and elevate them. We only needed to mention what kind of feelings or impressions the audience should have in a specific scene and they would already come up with a few proposals of how that could be realized in the video.

Are there any areas for improvement?

There's always something that can be improved but honestly anything i would mention here is just nitpicking and i'd much rather be grateful that we were able to come up with a beautiful video that both our teams can feel proud of.

BACKGROUND

Please describe your company and your position there.

Talent, Recruitment and Employer Branding Manager at Unilever

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Pigeon?

Each year we recruit students or fresh graduates for our Management Development Programme. This year we were looking to set up a social media campaign using engaging content build on our target group insights, both video and static. We decided to go with simple animation making use of our global guidelines and engaging our employees.

What were your goals for this project?

Building awareness & strong application pipeline.

SOLUTION

How did you select this vendor?

By recomendation of our Content Manager, who had previous experience working with the Vendor.

Describe the video(s) and the process in detail.

After short T&C negotiations we were presented with the project agenda to which both sides committed. We had an intensive collaboration while team on the vendor side was driving the process and pushing me for decisions which I really appreciated!

What impressed me the most was the will to understand our goals and guidelines and including our point of view immediately during the process of video development. As a result we ended up with one short animation which included all details from brand book and customer insights within 3 weeks.

What was your vendors' project management or feedback process?

For the T&C of our cooperation I was in touch with the Account Manager and then when it comes to the animation development with Production Manager. I had a briefing session with Creative Manager and Graphic designer.

All were giving their clear feedback about my ideas and tried to incorporate them into final product. I was impressed about team''s can do attitude and solution orientation.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With using this animation and static visuals we observed enormous (+88%) increase in applications vs. previous year. We had more threads of this activation obviously but we were super satisfied with how many people have clicked and then applied for the programme.

The amount exceeded our expectations. The product received very good feedback from our Global team guarding brand guidelines, and from our local Content Manager.

How effective was the workflow between your team and theirs?

We had agreed agenda which worked lovely. We managed to close the project within three weeks despite addition request on my side while we were already working on it.

I appreciated Production Manager making some extra push during the project for it to be delivered on time. Team on vendor's site was always available although it was rather them chasing me than the other way round.

What did you find most impressive about this company?

I am super satisfied with the speed and responsivity of the team. I felt being in good hands of people who know what their doung but are open for any insight on my site. Every step was done always on time despite very sort deadline we had.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

I am an International Marketing Manager at Makersite, a German award-winning startup that provides SaaS solutions for industrial product management. We are a 15 person structure and provide our services to major manufacturing companies worldwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Pigeon?

Our solutions are quite innovative and address issues that were previously unavoidable within the manufacturing space. We needed the help of a creative studio to craft a short video that would be able to effectively translate the unique value we bring to our customers into a simple and strong message.

What were your goals for this project?

We needed to create a pitch video short enough to be used on social media and our website, as well as our "business card" for introductory emails and investors meeting.

SOLUTION

How did you select this vendor?

We considered around 6 companies for this project, selected based on their ratings, portfolios, and business fit. Studio Pigeon were the only ones to display a real creative vision that corresponded to our brand, a reasonable budget and the capacity to finish the project on a very short deadline.

Describe the video(s) and the process in detail.

Once agreeing on the length, the style, and the deadline for the video, we worked together on the scenario, gave feedback on the storyboarding and got to enjoy the results. We only had to provide information related to our company USP, clients and objectives. The feedbacks were rapidly taken into account and the collaboration was overall very easy.

What was your vendors' project management or feedback process?

At each step of the project, we were able to provide feedback and discuss the different aspects of the project despite the tight deadline. We would only get onto the next phase when the team at Studio Pigeon was sure we were satisfied with the deliverables. The people on the project were extremely reactive and helpful.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had very positive feedback on the video, and it helped drive traffic to our website through our social media.

How effective was the workflow between your team and theirs?

The workflow worked very well, the team at Studio Pigeon was very professional. We communicated over Skype and email for feedback and validations.

What did you find most impressive about this company?

I was especially impressed by the quality of animation and the great designs they submitted early on the process. They provided useful guidance during the storyboarding phase to help us shape our message in a valuable way.

Are there any areas for improvement?

Not at all, the experience was really good.

BACKGROUND

Please describe your company and your position there.

I am Creative Director at BIG YAM. BIG YAM is an award-winning advertising agency in Scottsdale, Arizona, that delivers creative strategy, digital advertising, social media, public relations and web and software development services that empower brands to tell their story. Founded by American businessman and philanthropist Bob Parsons, its mission is to help brands Discover Their Truth and Declare it to Their World. As an independent agency, BIG YAM rallies seasoned creative, digital, development and marketing professionals to create effective communications that are efficiently deployed for businesses across industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Pigeon?

They helped us create an animated video that would help to rebrand our agency and lead the effort in expressing our story and its relevance to prospects and clients.

What were your goals for this project?

We aimed to create a 30-second spot that we would be able to broadcast on TV in a local/regional media buy. We also wanted to raise awareness of our brand, and garner hits on social media.

SOLUTION

How did you select this vendor?

They reached out to us. I kept them on file because of their portfolio. It has great work! When the time came, I remembered them and gave them a call. They were responsive, attentive, and showed real passion and interest from the start, making it easier to make the selection. That they were on the other side of the world did not matter, because I felt comfortable with our communications.

Describe the project in detail.

We had rough scripts and some idea of a style that we wanted to have for the illustrations and for the animation type. Pigeon was able to provide detailed character development, storyboards, animatics, voice-over talent, and original soundtrack. All of this, enhanced the production value greatly, creating a unique story that we believe hit home.

What was the team composition?

Myself, a designer and a writer. For Pigeon, I know there was an account manager, project manager, a lead animator, but I am sure there must have been an army of people beyond that to make it happen.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video helped us tremendously in rolling out our re-branding efforts, and has led the effort in our communications.

How effective was the workflow between your team and theirs?

Pigeon was always flexible and collaborative. Every step of the way, they demonstrated care and creativity to solve problems in storytelling that sometimes had our team stumped. It's always a pleasure to work with people who care about their work.

What did you find most impressive about this company?

They have excellent teamwork and a passion for their product. Great customer service.

Are there any areas for improvement?

No. They're awesome.

BACKGROUND

Please describe your company and your position there.

I’m the head of content at Masterplan, a workplace training company with an online platform offering original learning content.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Pigeon?

We needed help creating a three-minute video about the advantages of e-learning and how to become an effective e-learner.

What were your goals for this project?

To create a vivid and insightful introduction for users to our platform.

SOLUTION

How did you select this vendor?

They contacted us by mail. We considered different companies, but their attitude convinced us.

Describe the video(s) and the process in detail.

The video is a simple and playful explainer video. We provided the script, and they provided us with a general animation style and a storyboard on which we built. They also proposed music and voice actors in English and German.

What was your vendors' project management or feedback process?

We had a set schedule which they adhered to. We were always able to give feedback on the way, and adjustments were quickly made.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video was well-received internally and externally.

How effective was the workflow between your team and theirs?

The workflow was extremely effective and there was never a delay from their side.

What did you find most impressive about this company?

They delivered a high-quality video for a reasonable budget with great project management.

Are there any areas for improvement?

Initially, the expectations about the script and length of the video weren't clear, so we decided to do that completely inhouse. Besides that, everything went great.

BACKGROUND

Please describe your company and your position there.

I am the corporate communications director for Electrolux, which is headquartered in Stockholm, Sweden. We’re one of the leading global home appliances manufactures.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Pigeon?

Electrolux is an industry leader in the sustainability area. One of the programs we run is promoting zero waste to landfills. We hired Studio Pigeon to create a simple explainer video that we could present to all of our workers in Europe via screens in our factories and during team meetings.

What were your goals for this project?

The idea was to build awareness and engage our employees to reduce, reuse, or recycle waste at work and home.

SOLUTION

How did you select this vendor?

I was in contact with Studio Pigeon in the past, but this project was the first one that we did together. I hope to work with the Studio Pigeon team again in the future.

Describe the video(s) and the process in detail.

The video was based on a simple brief proposed by one of our employees. It was developed entirely by Studio Pigeon, and the process was straightforward. At the end, we added a new idea—to create a few posters based on the animation to support the delivery of the key messages to our employees.

What was your vendors' project management or feedback process?

We had regular calls and exchanged emails, proposals, and comments. Studio Pigeon offered us a dedicated and committed team for the project with a strong leader who coordinated communication, including the feedback loop.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video was presented to our employees one month ago. We received very positive feedback from both senior leaders and workers. The video was developed for Europe, but now peers from other regions will use it.

How effective was the workflow between your team and theirs?

They worked under time pressure and still accomplished the project on time. The project leader from Studio Pigeon did a very good job.

As it was our first project with Studio Pigeon, we had to align on ways of working at the beginning. Also, we—the Electrolux team—had to learn the video production process, and it was not easy for us. As soon as we understood, the rest of the process went smoothly.

What did you find most impressive about this company?

They were flexible and patient in understanding our comments and implemented all of our feedback into the video.

Are there any areas for improvement?

I am sure that if we decide to run a new project with the Studio Pigeon team, our lessons from this first project will pay off.

BACKGROUND

Please describe your company and your position there.

I work for a nonprofit organization affiliated with animation studios.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Pigeon?

We needed to produce a series of films about important Poles from the last century. We commissioned them to produce one about Pola Negri.

What were your goals for this project?

We wanted a high level of artistry and a fast turnaround.

SOLUTION

How did you select this vendor?

Studio Pigeon is a member of our organization and the largest 2D animation studio in Poland, with a proven track record of high-quality short films. They were the obvious choice.

Describe the video(s) and the process in detail.

They produced a storyboard, art designs, and animations. They directed the film and did editing, including sound editing and mixing. They assigned an art director to take care of concept, film direction, and quality control.

What was your vendors' project management or feedback process?

We had contact with a project manager throughout, who took care of the schedule. The process was very smooth and they worked flexibly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The film received widespread positive acclaim and was included as important part of the campaign.

How effective was the workflow between your team and theirs?

They provided everything in a timely manner, and they took care of every detail so that we didn’t have to work too much.

What did you find most impressive about this company?

The relaxed communication and flexibility, as well as the high quality of their deliverables.

Are there any areas for improvement?

No, we’re completely satisfied.