ParsBiz

BACKGROUND

Please describe your company and position.

I am the Manager of a one-stop print shop.

Describe what your company does in a single sentence.

For over 20 years, our family owned company has proudly provided a full service, one-stop print shop for our customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ParsBiz to accomplish?

• Brand Awareness
• Increase Followers
• Website Traffic

SOLUTION

How did you find ParsBiz?

Online Search

Why did you select ParsBiz over others?

• Pricing fit our budget
• Good value for cost

How many teammates from ParsBiz were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Prior to the implementation of a comprehensive social media marketing strategy, our company relied heavily on word-of-mouth and traditional advertising methods such as flyers and local newspapers. Facing stiff competition from online platforms and bigger printing shops, we realized that a robust online presence was essential for sustainable growth. Social media marketing strategies implemented by ParsBiz, the campaign led to increased brand awareness, customer engagement, and sales.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Surpassed the goal by achieving a 60% increase in brand awareness.
• Gained 5,000 followers on Instagram and 1,000 followers on Twitter within three months.
• Website Traffic: Achieved a 40% increase in website traffic originating from social media platforms.
• Exceeded the target by increasing monthly sales by 14% within the first quarter post-implementation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The ParsBiz project management system is impressive. Their platform acts as a central hub for sharing all our concepts and innovations, and the team is always quick and attentive in their responses. Navigating the platform is straightforward and even more user-friendly than traditional email, with everything readily available.

Each project and its summary have dedicated threads, ensuring exceptional organization. For discussions, we utilize the messaging function of the tool, the comments area, and conduct Zoom meetings. Monthly meetings are a regular part of our routine.

What was your primary form of communication with ParsBiz?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

From the initial consultation, it was evident that they don’t merely view brands as business entities but as evolving stories waiting to be shared with the audience. Their campaigns are crafted with a keen sense of humanity, ensuring that the brand’s essence is conveyed not just through numbers, but through emotions and experiences.

This organic and holistic approach has led to campaigns that resonate deeply with target audiences, leading to genuine engagement rather than just passive consumption.

Are there any areas for improvement or something ParsBiz could have done differently?

Although Parsbiz provides regular updates on campaign performance, the reporting sometimes lacks granularity. On a few occasions, the response time to queries and concerns was slightly longer than expected. While they have shown proficiency in leveraging major platforms like Google, Facebook, and Instagram, tapping into emerging platforms and technologies would provide a competitive edge and offer clients more avenues for outreach.