Outcrowd

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a Spanish language learning app.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Outcrowd?

We had an established brand that was in the app store for 8–9 years. The product has grown to the point where we have over 1 million users. We were looking to expand the platform. We wanted to develop a more modern brand and differentiate ourselves in the marketplace.  

SOLUTION

What was the scope of their involvement?

First Outcrowd did an extensive review of our app and landing pages. Then, they presented various options we could select in building out our brand strategy.

From there, they did a series of storyboards to nail down the tone of our brand. That included the color scheme, logo design, and tone. Once I approved the storyboard, they did the wireframes for our app. Then, they built a new UI/UX for our app.

They also created a brand style guide and redesigned our website. Additionally, they did video animations for our music videos. The team used Figma, Photoshop Illustrator, and the Creative Cloud suite.

What is the team composition?

I worked with a project manager, a lead designer, an illustrator, a UX designer, and a part-time video animator.

How did you come to work with Outcrowd?

I tried to find the most creative full-stack design agency based on portfolios. I interviewed several organizations. I wanted a design firm that I could view as a strategic partner. Outcrowd seemed like the best fit compared to the other options.

How much have you invested with them?

We’ve spent $25,000–$50,000.

What is the status of this engagement?

We kicked off our partnership in January 2021, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We haven’t launched yet, so I don’t have any metrics to share. That being said, the feedback has been overwhelmingly positive in our design reviews so far.

How did Outcrowd perform from a project management standpoint?

They’re very good with project management. We used tools like Slack, Wrike, and Google Hangouts to manage the project. Out of five stars, they’d be a five out of five for sure.

What did you find most impressive about them?

Their suite of full design capabilities is second to none. It’s very difficult to find high levels of expertise in all areas of design such as strategy, UI/UX, illustration, and animation; Outcrowd offers it all.

Are there any areas they could improve?

No, I don’t have any notes on how they could improve.

Do you have any advice for potential customers?

For US clients considering working with design agencies based in Europe, don’t be afraid to bring in a leading agency like Outcrowd; they’ll actually give you a stronger viewpoint on the international perspective of your brand. We never had any issues with the time zone or communication. Their perspective made the product better than I could’ve imagined.

BACKGROUND

Please describe your company and your position there.

I am the CEO at Accurative a software company specialized in consumer products and artificial intelligence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outcrowd Design Agency?

I hired Outcrowd to develop the branding and UI/UX of a b2c mobile app.

What were your goals for this project?

Our goal was to create the visual identity of a new product and build a UI/UX for the product that will be a good base to build on over the years.

SOLUTION

How did you select Outcrowd Design Agency?

I discovered Outcrowd through social medias and immediately loved the design style of the company -- I felt they could be a perfect fit the new project i had in mind.

Describe the project in detail.

We initially started with the branding -- i explained them my vision and through multiple iterations we found the perfect visual identity for the app. We then worked on the UI/UX of the app on which again we iterated multiple times to find the simplest and most efficient design. We then worked on 3D designs illustrations to use in the app and website. Finally we designed a simple website to announce the product and designed to App Store screens.

What was the team composition?

1 Project lead + 1 UI/UX designer + 1 3D designer + 1 logo designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Iterations were fast and final results were above my expectation.

How effective was the workflow between your team and theirs?

They have been easy to get along with the workflow. They have established a great relationship with us.

What did you find most impressive about this company?

I found the company very strong in branding and 3D design.

Are there any areas for improvement?

I found that they could improve in UI/UX.

BACKGROUND

Please describe your company and your position there.

I'm a Chief Marketing and Strategy Officer who is working deeply with several B2C and B2B products (Digital asset exchange, wallet, p2p-platform, and POS-terminal) that are a part of one ecosystem in the Blockchain space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outcrowd Design Agency?

Full rebranding of all existing web and mobile products that we have, starting from the Logos and brand guidelines and ending with overall design concept creation for our digital products.

What were your goals for this project?

Rebranding with the purpose to appear according to the current market trend will allow us to attract more B2B and B2C clients.

SOLUTION

How did you select Outcrowd Design Agency?

By recommendation

Describe the project in detail.

• Full UI & UX design and branding
• Logos
• Brandbook
• Brand guideline
• Website design
• Mobile applications design

What was the team composition?

7 people were involved from the vendor's side. No, the team size wasn't changed. The team fully collaborate with me personally and several other representatives from my side

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are fully satisfied with the professional vendor's behavior and design results. Upgrading of the UI/UX brings us a 35% growth in 2 weeks compared to the previous results. I'm sure that with the new Marketing campaign we will be able to increase it more.

How effective was the workflow between your team and theirs?

The flow was pretty straightforward, quick communication through Email, Telegram, and Google meet, and Trello Dashboard to see the progress.

What did you find most impressive about this company?

I was extremely impressed by the beautiful design. The output they provided has helped me transform our vision from words to amazing art.

Are there any areas for improvement?

I was fully satisfied and already recommend Outcrowd Design studio to several partners.

BACKGROUND

Please describe your company and your position there.

I lead Operations for a startup incubator / studio that focuses on cryptocurrency and decentralized finance applications. I am involved in project and product managing alongside founders.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outcrowd Design Agency?

We hired Outcrowd to help us with Hedgehog's product design, from user research to wireframes to final designs. These designs are being used for Hedgehog's Testnet Launch, and will also be used for its Mainnet Launch. Because this was a new project with a new team, we didn't yet have product design expertise but knew that we would need it in order to deliver a great product with great uiux.

What were your goals for this project?

We wanted to develop what our product would look like for all the pages we needed, for the first time.

SOLUTION

How did you select Outcrowd Design Agency?

The company founders interviewed several design agencies and chose Outcrowd because of it's clear demonstration of capability and track record.

Describe the project in detail.

UX Flows, UX Research, Design Research, Wireframes for all necessary pages, Final Designs We provided market context around competitors and what our aspirational companies were. Outcrowd helped us narrow in on our focus

What was the team composition?

Mike, Daria for UIUX - Anna for Graphic Design

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have great designs in time for our testnet launch

How effective was the workflow between your team and theirs?

very effective - we used Slack connect and team was very available despite the time difference. they were also extremely flexible with accommodating our tight timelines and changes to our brand as we developed it simultaneously with the designs we scheduled frequent check in calls to touch base and found that effective as well. very glad we had slack, calendly, and figma

What did you find most impressive about this company?

The team is so nice, accommodating, and patient. Very knowledgable and capable, and fast.

Are there any areas for improvement?

Honestly, had a great experience!

BACKGROUND

Please describe your company and your position there.

I'm the owner and director of Sydney Web Consultants

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outcrowd Design Agency?

We needed custom Illustration and Motion Design for a web-based project

What were your goals for this project?

We needed to build a high level of wonder, interaction and fun through custom illustration, animations, graphic transition and rich content

SOLUTION

How did you select Outcrowd Design Agency?

It was obvious to us that Outcrowd should be on the shortlist for this project due to their impressive portfolio of works that resonated with this project's goal strongly

Describe the project in detail.

Once agreements were signed Outcrowd moved quickly to produce wireframes and a UI design. Once approved they began to submit creative concepts for illustration and motion design to flesh out the UI. Final approval was followed by all the project files being delivered and some small adjustments and changes to make them work insitu.

What was the team composition?

Initial meeting and onboarding was completed by Alex their BDM and the project manager Alexandra. Our main contact throughout the project was Alexandra who managed their creative team well to produce a fantastic deliverable.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I was impressed with how they hit the ground running and took the concept into production. Their creativity and communication throughout the project was beyond reproach. The deliverables were produced within the project time-frames that were set and were of very high quality. Overall it was an excellent experience working with Outcrowd and I have not hesitation in recommending them.

How effective was the workflow between your team and theirs?

Their communication was strong and frequent throughout the process.

What did you find most impressive about this company?

Their ability to interpret brand feel and tone intuitively, then produce a high-quality deliverable without the need for revisions is highly beneficial and very much appreciated

BACKGROUND

Please describe your company and your position there.

I'm the founder of Satgamaya platform. A marketplace who connects Yoga teachers and people by video call for private classes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outcrowd Design Agency?

I hired Outcrowd to make the Design of the platform.

What were your goals for this project?

I wanted a unique design.

SOLUTION

How did you select Outcrowd Design Agency?

My developer told me about Outcrowd, about their professional work, so I started to investigated their personnal website and watched their works. Immediately, I fall in love by their modern and unique works. Is just what I was looking for.

Describe the project in detail.

We had a few meetings by video call with Outcrowd Agency before and during their work. They were very professional and very much present during all the process. They were very attentive about my needs.

What was the team composition?

A project manager and a Ux Designer. Two persons composed the team of my project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The design realized by the team is very successful because every week I have someone new telling me that the design is wonderful.

How effective was the workflow between your team and theirs?

They provided easy and fast communication with the team. Everything was fluid and efficient. ,

What did you find most impressive about this company?

The fact that it is so fast with a perfect result, which shows that their talent is natural !

Are there any areas for improvement?

No.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CMO at Shift Analytics, an analytics SaaS platform that provides marketing services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Outcrowd Design Agency?

We made very raw MVP versions. I have a lot of experience because I previously worked as a marketer and CMO at different companies, but we decided to revamp our established brand.

SOLUTION

What was the scope of their involvement?

The first iteration phase was brand identity, which was about the logo, typography, and colors. It took us about 2-3 weeks to get the negotiation process done before we proceeding to the website design.

Our second iteration with them started in November 2020. We made the content for the website and additional information from our business for our clients. We started with wireframes and UX researches. We finalized the site before the new year, and now, we’re on the third phase.

We have our platform for analytics for gathering information that we need to provide for our customers and prospects. We also wanted to polish it because we’re getting into the next stage of investments. They will also provide development services for that platform.

What is the team composition?

We’re in contact with their project manager. There was a graphic designer on the first iteration. For the website, we worked with an illustrator and a UX/UI designer. In this third phase, we’re working with a project manager and a UX/UI designer.

How did you come to work with Outcrowd Design Agency?

I researched service companies that could provide branding and web design. I found several on Dribbble. After I saw Outcrowd Design Agency’s profile, I contacted them, and our first impressions were good.

We looked at their portfolio. They also shared some of the work they’d done with previous clients – we could see that it was high quality. I think that’s one of the reasons they’re a top studio on Dribbble. After they provided me with an estimate, we began working together.

How much have you invested with them?

We’ve spent around $15,000.

What is the status of this engagement?

Our engagement with Outcrowd Design Agency started in August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we designed the logo, they saved me about 10 hours of work on the first iteration. I like how they engage with me. Their team sends me results every two days through mockups, sketches, ideas, and other designs.

For any changes I want to be made, they respond quickly. There was a situation where I was a little confused because I don’t understand the logic, but they explained it in a way that made sense for the end product.

How did Outcrowd Design Agency perform from a project management standpoint?

We mainly spoke with the project manager. If there were misunderstandings or they had an idea, the designers would join our calls and explain everything. We communicate mostly through email and Slack.

The project manager responds within 30 minutes to an hour. I receive quick turnarounds, and they deliver on time. They provide me reports. I know how much time they spent on the project because they work mostly hourly. We worked almost in the same time zone with them.

What did you find most impressive about them?

The quality of work is impressive. They negotiate with us, explaining their ideas and asking appropriate questions. I understand mostly everything that they provide me, so I always know what’s going on.

Are there any areas they could improve?

I think they may lack a little UX expertise, but we resolved these things pretty fast during the third iteration. They tried to explain their logic. After they finished a small iteration of our platform, I asked someone to review it, and they gave them a pretty good mark for it.

For their sprints, I’d also like a client view. It’s not crucial, though, but a little bit more planning could be beneficial.

Do you have any advice for potential customers?

Provide as much information and details as you can. If you have marketing research, provide them to the design team. Give them anything that can be useful for them for the end product. Make sure to ask questions if you don’t understand things. Ask why they decided it a certain way.

BACKGROUND

Introduce your business and what you do there.

I am the Head of Outreach and Design at Streetwyze and have been with the company for almost 6 years. I help manage projects and lead our development team. Streetwyze is a mobile, mapping and SMS platform that helps everyday people share what they love, dislike and want to see changed in their communities.

Streetwyze develops state of the art community engagement strategies, both online and offline, story-mapping, mobile technologies, equity impact assessments, data visualizations, and community-generated data. That data can be integrated with Big Data and predictive analytics to solve the root causes of social inequity and lift up invisible community assets so that they can be leveraged for social good.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with the vendor?

We needed to redesign our user interface and flow for increased engagement and usability. 

SOLUTION

What was the scope of their involvement? 

Outcrowd Agency was responsible for UI/UX design, explanation of designs, and wireframes where needed. 

What is the team composition? 

We worked with one project manager and two designers.

How did you come to work with the vendor?

We found Outcrowd Agency via their Dribble account. 

What is the status of this engagement?

Our engagement with Outcrowd Agency began in April 2019 and is ongoing. We are now transitioning to developing new designs and content for the application, rather than redesigning current features. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We successfully redesigned our platform and received positive feedback from our users. We’ve also reported an increase in usability with our new user flow, which was a main goal of ours. 

How did the vendor perform from a project management standpoint?

From a project management standpoint, the vendor was satisfactory. They provided designs quickly, which was very helpful, and adapted to our project management and communication tools, including Pivotal, Slack, Google Docs. 

What did you find most impressive about this company?

The quality of the designs and ability to combine our aesthetic and branding with a new fresh look set them apart. 

Are there any areas they could improve?

It would be great if there was a more clearly defined exploration process so that everyone is on the same page with the goals, the framework, the vision, the roadmap, etc. It would also be great if there were easier ways to provide feedback on designs, for example maybe leaving comments on Invision files? 

While they did a great job of combining our aesthetics and the structure of our platform there could’ve been a little more room for innovation and creativity on the UX side. I think they maybe could’ve taken more initiative in understanding the functionality of our platform in order to do so.  

Lastly, sometimes it was hard to understand the UX of the designs. It might be helpful to build in language or a screengrab of how the proposed design functions. 

Do you have any advice for potential customers?

Establish clear communication methods and guidelines around what you want, when you will touch base, when you will provide feedback, when you will receive designs, etc. Make sure there is a clear understanding of your platform’s usability - this might need to be ongoing and beyond one training.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of the company. We develop software that helps independent contractors more effectively run their businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outcrowd Agency?

Our entire marketing site was over three years old and no longer reflected the brand, product, or positioning of our company. We needed to refresh all of those to present a new and compelling vision of the company to customers.

What were your goals for this project?

Our goals were to have a new and compelling visual identity and brand for potential customers and partners to make them excited to work with us.

SOLUTION

How did you select this vendor?

Our goals were to have a new and compelling visual identity and brand for potential customers and partners to make them excited to work with us.

Describe the scope of their work in detail.

We looked at many agencies before deciding on out crowd. We were very impressed with their previous work and understanding of our business, as well as their fast and efficient communications with us.

What was the team composition?

Our senior team work directly with the agency on the redesign.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The redesign has been recognized and appreciated by our consumers, partners, and our team. The agency really did a great job and everyone is very impressed with the results.

How effective was the workflow between your team and theirs?

The agency was very strong in communication and updates, and we always felt like we knew what was going on and what the next steps were.

What did you find most impressive about this company?

The balance of their strong design and creative abilities impressed us. Their organizational and communication abilities really sold us on working with them.

Are there any areas for improvement?

Not really, we were very happy with the overall project and results

BACKGROUND

Please describe your company and position.

I am the Manager of Universal Management

Describe what your company does in a single sentence.

We are Universal Management, a creator management agency. We manage and support creators across multiple social media platforms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outcrowd to accomplish?

• Design our website
• Develop our website

SOLUTION

How did you find Outcrowd?

dribbble

Why did you select Outcrowd over others?

• High ratings
• Previous Results

Describe the scope of work in detail. Please include a summary of key deliverables.

They handled the full design and development of our website using our preselected logos, branding, and references. The team was extremely responsive and implemented every correction and adjustment we requested without any friction. Communication was smooth, turnaround times were fast, and they were very detail oriented throughout the process. The animations they created added a high end, polished feel to the site, and the final development was executed perfectly.

Overall, the project was delivered efficiently and exactly as we envisioned it.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a fully designed and developed website that was delivered on time and matched our vision exactly. All requested revisions were completed quickly, and the final site is stable, fast, and production ready. The animations, UI, and overall polish significantly improved the professionalism of our online presence, allowing us to confidently launch and begin onboarding traffic and leads immediately.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was very organized and efficient. They delivered all items on time and were consistently responsive to our feedback and requests. Any changes or revisions we asked for were handled quickly and professionally, making the entire process smooth and easy from start to finish.

What was your primary form of communication with Outcrowd?

Virtual Meeting

What did you find most impressive or unique about this company?

Outcrowd's skill set was impressive. 

Are there any areas for improvement or something Outcrowd could have done differently?

Honestly not really.