Outcome Engine

BACKGROUND

Please describe your company and position.

I am the President of an advertising and marketing company.

Describe what your company does in a single sentence.

We are a digital marketing and advertising agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outcome Engine to accomplish?

• Website Migration
• Website Development

SOLUTION

How did you find Outcome Engine?

Referral

Why did you select Outcome Engine over others?

• Referred to me
• Company values aligned

How many teammates from Outcome Engine were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to migrate three of our new client's websites over to new hosts from two former agencies, one who very helpful and communicative and another who was holding the client hostage. We needed to bring in a developer who could help us work with what we had.

Mireya and her team were miracle workers. Despite the incredible challenges, they were able to identify the intricate issues that were beyond our scope, and deliver results in record time, and under budget.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All three websites were migrated, and the challenging one was secured and delivered to the client, who had no access or control.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered the items on time. They even scheduled the work to be done in the middle of the night, so that users and our clients would not notice or experience any downtime, and they worked hard to get the project completed within extremely tight deadlines.

What was your primary form of communication with Outcome Engine?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their complete support, dedication, and SUPREME expertise!

Are there any areas for improvement or something Outcome Engine could have done differently?

Nope

BACKGROUND

Please describe your company and position.

I am the Associate Director of Operations of New Jersey Small Business Development Center

Describe what your company does in a single sentence.

The SBDC at NJCU offers no-cost one-on-one counseling, training programs, and business resources to help small business owners finance, market, manage, and grow their companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outcome Engine to accomplish?

• Increase Access to Services and Resources: Facilitate easy discovery and use of counseling services, training events, business resources, and more.
• Enhance User Experience: Prioritize navigation ease, intuitive design, and device responsiveness for a seamless user journey.
• Autonomy: Equip the SBDC team with tools and training to independently update and maintain the website post-launch.
• Streamline Outbound Marketing: Integrate with a CRM (MailChimp) to enhance outbound marketing and streamline communications, enabling more efficient engagement with the entrepreneurial community.
• Hosting & Maintenance: Provide ongoing website hosting, security and maintenance support
• Centralized Resource Hub: Develop a digital platform that serves as a central resource hub for entrepreneurs in Hudson County, helping them access consulting services, training events, and vital business resources.
• Build a Welcoming and Engaging Platform: Use clean design and meaningful visuals to reflect the SBDC's supportive mission.

SOLUTION

How did you find Outcome Engine?

Referral

Why did you select Outcome Engine over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Outcome Engine were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

When we partnered with Outcome Engine, we wanted to transform our online presence. Our goal was a website that would truly feel like a central hub for small business owners in Hudson County. Here's what we asked Outcome Engine to deliver:

• A User-First Approach: We needed a website that was easy for entrepreneurs to navigate, regardless of whether they were on a computer or their phone. We wanted to ensure people could quickly find the resources and services they were looking for.
• Beautiful and Functional Design: The website needed to look professional and welcoming, reflecting our commitment to supporting the business community.
• The Essential Features: We wanted a space for people to book consulting sessions, a calendar for all of our training and events, a library of on-demand resources, and a dedicated section for business support.
• Marketing and Tracking: We wanted to understand how people used the site, so we could improve it and connect with our potential clients more effectively. Outcome Engine helped us integrate tools for analytics and email marketing.
• Long-Term Independence: We didn't want to be reliant on a developer for every little update. We needed training and clear instructions to manage the site ourselves after it was launched.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased website traffic and engagement
• Positive feedback from users on the website's user-friendliness and helpfulness
• Increased awareness of the SBDC's services and resources in Hudson County

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outcome Engine demonstrated a strong client focus by adapting to our evolving needs. As the project progressed, they were open to making adjustments and incorporating feedback. While this led to a slightly extended timeline, the final product was significantly better due to their willingness to collaborate.

What was your primary form of communication with Outcome Engine?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They prioritized building solutions that truly met our clients' needs, even if that meant adjusting the project scope and timeline. They showed a genuine commitment to customer satisfaction.

Are there any areas for improvement or something Outcome Engine could have done differently?

I was very happy with the services we received, especially for the price.

BACKGROUND

Please describe your company and position.

I am the Assistant Professor of a research lab

Describe what your company does in a single sentence.

I run a research lab that develops ed tech tools to track literacy growth in bilingual children from pre-K through 3rd grade.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outcome Engine to accomplish?

• Create functional assessment platform for administration of Spanish language and literacy test items
• Implement computerized adaptive algorithm to guide order of item administration
• Create data visualizations that are accessible to and informative for teachers

SOLUTION

How did you find Outcome Engine?

Referral

Why did you select Outcome Engine over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Outcome Engine were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The existing language and literacy assessments will be adapted to Spanish, and will gain new functionality to allow greater control of test progression and improved access to student test response data.  This work will require architectural improvements to the underlying structure of the assessments to enable the new functionality.

Tasks included or will include:

• Add support for Spanish-language text-to-speech voices
• Enable/disable adaptive test algorithms based on URL used to access the assessment
• Allow admins to select randomized or adaptive test progression; for randomized, allow specification of a set pool of questions
• Implement test response export
• Store test questions in MySQL database instead of current method of storing in hard-coded JSON file
• Backend code re-architecture and relocation into new stable data layer code base
• Implement student login screen and rewrite logic to replace current insecure URL parameter login method
• Create admin tools to modify questions
• To support new questions and narration, replace problematic and outdated jQuery-UI frontend code with modern ReactJS
• Add support for either current recorded audio files or Spanish text to speech to support live editing of test questions without re-recording
• Modifications and improvements from lessons learned during year 1 (e.g. improvements to admin tools, rare / edge case bug fixes, changes to test progression after calibration
• Assessment calibration for Spanish-language items and progression algorithms in all 3 assessments

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Stability of assessments in the field. 
• Accurate and immediate recording of data.
• Easy-to-use interface for administration. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team has always been incredibly responsive and has delivered items on time or even early. 

What was your primary form of communication with Outcome Engine?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

As someone who works in academia but on the creation of ed tech tools, I’ve often worked with tech teams who have excellent technical skills but limited content knowledge about the “why” of what they are working on. This is not true at all of Outcome Engine. This team is very knowledgeable about the importance of accurate assessment of language and literacy skills of young, bilingual children and understands the practical needs for implementation by my team.

Are there any areas for improvement or something Outcome Engine could have done differently?

None that come to mind

BACKGROUND

Please describe your company and position.

I am the Executive Director of Extra Credit Show

Describe what your company does in a single sentence.

The Extra Credit Show is a podcast and online talk show highlighting excellence in our education system.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outcome Engine to accomplish?

• Build a website for my non-profit organization
• Build a community space for teachers to find sponsors to fund classroom expenses
• Build a custom CRM to support my organization's specific requirements

SOLUTION

How did you find Outcome Engine?

Referral

Why did you select Outcome Engine over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Outcome Engine were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We requested a custom CRM that can facilitate our specific needs in receiving and distributing donations to teachers. The CRM needed to be able to record donations for specific teacher's classrooms, provide the donors with their annual receipts, distribute funding to teachers, and create annual reporting for the organization.
Additionally, we needed a WordPress website for the organization that included a crowdfunding platform, enabling teachers to request donors provide support for the day-to-day needs within their classroom. Finally, we needed to integrate the website and custom CRM, giving our staff and volunteers the ability to manage donor and teacher support and data.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received a custom CRM that successfully facilitates our needs to receive and distribute donations to teachers. The CRM can record donations for specific teacher classrooms, provide the donors with their annual receipts, distribute funding to teachers, and create annual reporting for the organization. 
We also received a beautiful WordPress website that fit our branding and user needs as we'd hoped. This site includes a crowdfunding platform that enables teachers to request donors to support their classroom's day-to-day needs. Additionally, Outcome Engine was able to integrate our new website with our new custom CRM, giving our staff and volunteers the ability to manage both donor and teacher support.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Outcome Engine team was flexible and responsive throughout our project. Although we needed to adjust our goals as we iterated based on user needs, the team handled these changes efficiently. The project took longer than initially expected, but their commitment to refining the product to meet user demands was clear and effective.

What was your primary form of communication with Outcome Engine?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was really impressed by Outcome Engine's ability to provide us with tailored solutions that met our specific needs. They created a custom CRM system and integrated it with a WordPress website connected to a crowdfunding platform. These tools were essential in helping our nonprofit operate smoothly. The CRM system efficiently handles the complexities of receiving and distributing donations to teachers' classrooms, while the website acts as a hub for teachers to connect with sponsors. The seamless coordination between the two platforms has greatly improved our ability to manage interactions between donors and teachers. Their deep comprehension of our objectives and their capacity to deliver precise solutions within our budget were truly remarkable.

Are there any areas for improvement or something Outcome Engine could have done differently?

I can't think of anything specific that Outcome Engine could do differently. They were great.

BACKGROUND

Please describe your company and position.

I am the Founder of Up$tart

Describe what your company does in a single sentence.

Up$art develops financial products to benefit low-income college students.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outcome Engine to accomplish?

• Develop a website
• Update the website
• Consult on better ways to reach the public

SOLUTION

How did you find Outcome Engine?

Referral

Why did you select Outcome Engine over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Outcome Engine were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Our website included:

• An overview of the project
• A menu
• ID of principals
• Ways to contact.Up$tart.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Outcome Engine's work was completed promptly, accurately, and within budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kanani has been a magician in completing the work on our project.

What was your primary form of communication with Outcome Engine?

Email or Messaging App

What did you find most impressive or unique about this company?

Outcome Engine provided prompt and excellent service within budget.

Are there any areas for improvement or something Outcome Engine could have done differently?

No, the work completed exceeded our expectations.