NXT LABS

BACKGROUND

Please describe your company and position.

I am the Business Head of Namshi.com

Describe what your company does in a single sentence.

Namshi is the Middle East's largest online fashion shopping hub for women, men, and kids. Since 2011, we have grown to offer an extensive selection of leading brands. We're on a mission to deliver the wardrobe for the region’s change. To ignite a new generation of personal expression through style. We are dynamic, bold, fun, and rebellious, just like the wave of change in our new generation. Everyone has style, and we’re promoting individualism. We encourage every person to be who they are, express it and live it to the max. Through style, to highlight our offering and emphasize our fashion. Namshi is part of the noon Group.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NXT LABS to accomplish?

• We hired Nxt Labs to improve the overall design and user journey on Namshi.com.

SOLUTION

How did you find NXT LABS?

Referral

Why did you select NXT LABS over others?

Referred to me

How many teammates from NXT LABS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Nxt Labs handled the full UI/UX redesign of Namshi.com. The scope included 40% wireframing and prototyping, 35% high-fidelity UI design, 15% user testing, and 10% developer handoff support. Key deliverables were a complete set of redesigned product pages, a new checkout flow, updated navigation menus, and style guidelines. About 90% of deliverables were delivered on the first submission, and the remaining 10% required minor adjustments based on our feedback.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After Nxt Labs redesigned Namshi.com, we saw a 45% increase in user engagement, checkout completion improved by 25%, and bounce rate dropped by 30%. Around 90% of customer feedback was positive on the new design. Our internal dev team also reported that about 85% of the design handoff files were easy to implement without extra clarification.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Nxt Labs managed the project using Figma for design, Slack for communication, and weekly Zoom check-ins. About 88% of tasks were delivered on time, while the other 12% had minor delays but didn’t block progress. They were responsive — around 95% of our requests were answered within 24 hours and they adjusted priorities quickly whenever we needed changes.

What was your primary form of communication with NXT LABS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was their ability to connect design decisions with real business goals. About 70% of their design suggestions directly improved our conversion metrics, while the other 30% focused on user satisfaction and engagement. Their turnaround speed was also impressive — they delivered key prototypes about 20% faster than we expected.

Are there any areas for improvement or something NXT LABS could have done differently?

One area they could improve is documentation. About 15% of the handoff files needed extra clarification for our developers, which slowed implementation slightly. Also, about 10% of the user testing reports could have been more detailed. That said, once we flagged it, they fixed things quickly.

BACKGROUND

Please describe your company and position.

I am the Entrepreneur, Founder, Chief Executive Officer of University of Michigan

Describe what your company does in a single sentence.

The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving, and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future. Why Work at Michigan? Being part of something greater, of serving a larger mission of discovery and care — that's the heart of what drives people to work at Michigan. In some way, great or small, every person here helps to advance this world-class institution. It's adding a purpose to your profession. Work at Michigan and become a victor for the greater good.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NXT LABS to accomplish?

• We needed IT staff augmentation support at the University of Michigan to fill in key skill gaps in our technology team.

SOLUTION

How did you find NXT LABS?

• Online Search
• Clutch Site

Why did you select NXT LABS over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from NXT LABS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They handled the full cycle of staffing from shortlisting candidates, onboarding them quickly, and making sure we had the right technical fit. About 90% of the hires matched perfectly with our requirements, and only about 10% needed adjustment after feedback.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With Nxt Labs, our delivery timeline improved by about 35%, team workload was reduced by 40%, and overall efficiency increased by around 30% compared to before. About 85% of project tasks were delivered on time, and we achieved a 95% talent match rate with the staff they provided.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was effective. We used Slack for daily updates, Zoom for weekly calls, and a shared dashboard for tracking tasks. About 85% of deliverables came on time, while the other 15% were only minor delays that didn’t affect overall progress. They were responsive to our needs — usually replying within a few hours — and adjusted resources quickly when we requested changes, with around a 90% success rate in meeting urgent requests.

What was your primary form of communication with NXT LABS?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to scale resources quickly — sometimes within 48 hours — was outstanding. Around 95% of the time they provided talent faster than expected, which really made a difference.

Are there any areas for improvement or something NXT LABS could have done differently?

They could improve documentation. About 20% of the reports lacked detail, which made us request clarifications. But once flagged, they fixed it.

BACKGROUND

Please describe your company and position.

I am the Co-Founder and Group CEO, PROVEN Arabia | بروفن العربية

Describe what your company does in a single sentence.

Proven Arabia is a holding company based in Saudi Arabia with a number of brands offering a diverse spectrum of consulting and solutions. We help organisations from across the globe unlock opportunities through consulting and advisory with a range of business services. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NXT LABS to accomplish?

• To build and launch new Ai app with high functionality that helps responds to client's messages

SOLUTION

How did you find NXT LABS?

• Online Search
• Clutch Site

Why did you select NXT LABS over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from NXT LABS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

to build and launch new Ai like app with high functionality to help respond to clients messages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Meeting deadlines

code quality

communication

development skills 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the items were delivered on time. Additionally, the team was always ready to handle any issue that came during the development.

What was your primary form of communication with NXT LABS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

NXT LABS provided a skilled and hardworking team that did a great job from start to finish. They've handled their tasks well, finished everything on time, and didn’t need much supervision. The team was easy to talk to and always ready to go over the details. Their quick replies helped keep the project moving smoothly.

Are there any areas for improvement or something NXT LABS could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CFO of AlKhair Capital

Describe what your company does in a single sentence.

 The company seeks to provide the market with an integrated and comprehensive range of Shari’ah compliant investment products and services, with an emphasis on delivering exceptional value and tailored solutions to clients and shareholders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NXT LABS to accomplish?

• We needed a mobile app that could simplify access to our services for both retail and high-net-worth clients. The main objectives were to build a secure login experience, enable users to monitor and manage their portfolios in real time, and provide a direct messaging line to financial advisors. In addition, we wanted to integrate live market feeds and personalized content based on user preferences—features we had never offered in a mobile format before.

SOLUTION

How did you find NXT LABS?

• Online Search
• Clutch Site

Why did you select NXT LABS over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from NXT LABS were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope was highly detailed and business-critical. They began with stakeholder interviews and competitive analysis, which helped shape our app’s key features. The deliverables included a sleek iOS and Android app, integration with our backend systems, secure biometric login, live portfolio tracking, transaction history, push notifications for key market movements, and a lightweight messaging feature connecting users with our advisors. A standout deliverable was the “Smart Insights” module—an AI-powered feature that analyzed client investment patterns and pushed personalized alerts or suggestions, which our clients loved. They also developed an internal admin panel for us to monitor app usage and configure content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Shortly after launch, we noticed a significant boost in client engagement via mobile—users were logging in more frequently, exploring features, and initiating portfolio adjustments through the app. The direct chat option led to better client-advisor communication, and our support center received fewer basic queries because clients could now access the information themselves. Internally, our sales team appreciated the client behavior insights from the admin panel, which informed their outreach strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was impressively agile and well-structured. We had weekly syncs where they demoed progress, raised blockers early, and continuously iterated based on our feedback. One memorable moment was when we had a compliance update from our regulator mid-project—NXT Labs quickly realigned priorities and fast-tracked a secure audit trail feature to ensure we stayed compliant without derailing our schedule. Their flexibility and communication kept everything moving without tension.

What was your primary form of communication with NXT LABS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really impressed us was how user-centric and financially literate their team was. They didn’t just build what we requested—they helped us think through what our clients would actually use and appreciate. Their UI/UX team conducted test sessions with real clients, gathering direct feedback that reshaped some core user flows, including a simplified portfolio visualization that clients found much easier to understand. They were tech-savvy, but never lost sight of the end user.

Are there any areas for improvement or something NXT LABS could have done differently?

The only area for slight improvement would be post-launch reporting—while we received general usage data, more structured monthly analytics dashboards would’ve helped us track feature adoption at a glance. To their credit, once we requested this, they started designing a lightweight solution that we’ve since been testing internally.

BACKGROUND

Please describe your company and position.

I am the Director of Lucidya

Describe what your company does in a single sentence.

The leading platform for analyzing social media sites in Arabic using artificial intelligence technologies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NXT LABS to accomplish?

• We wanted to build the first version of our technology before going to market and thus have decided to outsource this task to NXT LABS.

SOLUTION

How did you find NXT LABS?

• Online Search
• Clutch Site

Why did you select NXT LABS over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from NXT LABS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

NXT LABS had first to assimilate our vision and expectation about our platform design and technologies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 We had very good feedback from investors and partners whom ran an tech audit on the platform to prove its robustness.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NXT LABS respected all deadlines and submitted the project in time although we had many iterations throughout the building process.

What was your primary form of communication with NXT LABS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We found that NXT LABS had a high level of expertise in their domain, which allowed us to build an innovative platform.

Are there any areas for improvement or something NXT LABS could have done differently?

For now, everything seems perfect.

BACKGROUND

Please describe your company and position.

I am the President and Executive General Manager of telecommunications company. 

Describe what your company does in a single sentence.

We're a critical communications technology company, providing integrated solutions with legendary reliability and support. Our company's integrated communications systems combine IP-based dispatch, NG9-1-1 call-taking, voice logging, and IP fire station alerting systems, CAD, mapping, automatic vehicle location (AVL), and video surveillance and security solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NXT LABS to accomplish?

• As a provider of mission-critical communications solutions for public safety agencies, we operate in an environment where reliability, speed, and interoperability are non-negotiable. We identified a pressing need to modernize one of our internal dispatch software platforms used by emergency response centers. The legacy system, though robust, lacked the flexibility, scalability, and user experience today’s operators demand. Our goal was to partner with a firm that could help us rebuild this software from the ground up, adding modern features such as real-time system monitoring, intuitive UI/UX, enhanced data synchronization, and seamless integration with third-party systems. We hired NXT LABS to help us not just modernize the technology stack, but design a future-ready platform that could scale with our public safety customers' evolving needs.

SOLUTION

How did you find NXT LABS?

• Online Search
• Clutch Site

Why did you select NXT LABS over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from NXT LABS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

NXT LABS approached the project with a high degree of professionalism and technical maturity. From the very beginning, they demonstrated a deep understanding of not only software development best practices, but also the unique operational needs of the telecommunications industry—especially in public safety.

Scope of Work and Key Deliverables:

• Discovery & System Redesign: They conducted extensive interviews with our stakeholders, including on-the-ground dispatchers, to identify usability pain points. This informed a complete UX/UI redesign that focused on clarity, low cognitive load, and rapid input response.
• Custom Software Architecture: NXT LABS re-engineered our platform with a modular, microservices-based backend architecture. This allowed for greater resilience and faster updates, which is essential in mission-critical environments.
• Integration Layer: They built a middleware solution that enabled seamless interoperability with existing communication systems, GIS mapping tools, and radio management software—eliminating previous workarounds and compatibility headaches.
• Real-Time Features: A highlight was the development of a real-time monitoring dashboard with alert triggers and status indicators, which significantly improved our incident management capabilities.
• Security & Compliance: Given the sensitive nature of our work, NXT LABS embedded robust encryption protocols and followed CJIS-compliant development practices, reassuring our partners and government clients.

An unexpected but welcome contribution was when they built an offline mode that allowed dispatchers to retain partial functionality during internet or system outages, a lifesaving feature for rural or disaster-prone areas.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While our internal metrics showed strong improvements across system uptime and response speeds, the most noticeable change came from the user feedback we received from emergency dispatchers. Reports of UI confusion dropped dramatically, and training times for new operators were cut significantly.

We also saw a marked improvement in system reliability during stress testing and real-world incident simulations—especially under concurrent user load and data transmission spikes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NXT LABS maintained a clear, organized, and collaborative project management style. They worked in agile sprints, providing us with weekly progress demos, a shared roadmap, and dedicated Slack and Jira channels for quick coordination.

They were incredibly responsive to change requests, even when those came mid-sprint. At one point, we had to prioritize a government integration earlier than scheduled, and their team adjusted seamlessly without missing any deadlines.

What was your primary form of communication with NXT LABS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their user-first approach. It wasn’t just about writing code—it was about solving real-world problems. The way they incorporated direct feedback from dispatchers into the product design showed that they weren’t just building software—they were building trust and empathy into the system.

Also impressive was how they anticipated long-term maintenance needs by creating documentation and onboarding materials that made internal handoff easy for our tech support teams.

Are there any areas for improvement or something NXT LABS could have done differently?

Nothing to improve in NXT LABS

BACKGROUND

Please describe your company and position.

I am the Website Designing of Dev Tattos

Describe what your company does in a single sentence.

We Provide Tattoos service in our area within affordable rates.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NXT LABS to accomplish?

• Because they are pure software development company
• There team of UI/UX is marvelous and amazing
• They are problem solving people

SOLUTION

How did you find NXT LABS?

Online Search

Why did you select NXT LABS over others?

• High ratings
• Good value for cost

How many teammates from NXT LABS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We required a complete custom website including features regarding our services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They gave me dedicated and skilled resources. Would definitely vouch for them." I am the CTO and look after all the technology-related aspects of the company. This includes communicating with companies we hire for any development project too.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NXT Labs took care of the entire backend and frontend development. We gave them the directions and requirements, and they were able to manage everything on their own.

What was your primary form of communication with NXT LABS?

Email or Messaging App

What did you find most impressive or unique about this company?

NXT LABS met every deadline. They were committed at all times and always in our corner. Their team was happy to discuss the details of the project with us.

Are there any areas for improvement or something NXT LABS could have done differently?

No, they did a great job.