MURAHA

BACKGROUND

Please describe your company and position.

I am the CEO of K&Z Design

Describe what your company does in a single sentence.

We are a UX/UI and digital product design agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MURAHA to accomplish?

• Marketing audit of web platform
• Implementation of effective Google advertising to promote a web resource and increase the number of registrations
• SEO-optimization of the website to get organic traffic

SOLUTION

How did you find MURAHA?

Referral

Why did you select MURAHA over others?

• Good value for cost
• Referred to me

How many teammates from MURAHA were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our client asked us to recommend a reliable team that could effectively implement Google advertising and SEO for his online platform on a limited budget. We chose the Muraha team because we had already heard positive feedback about them and had worked with them on several projects. We had already tested their expertise.  And we were right. The team quickly found a common language with the client and started working on website promotion. 

About 2 months later, the client contacted us and thanked us for the recommendation because he was absolutely satisfied with the cooperation with Muraha, their work yields great results, and communication is transparent and fast. We would like to note that in addition to their direct responsibilities within PPC and SEO, the Muraha team is constantly looking for and suggesting ways to improve the results of all website-related activities. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In terms of SEO results, the site quickly became visible in search results for priority keywords and is steadily growing in positions and share of organic traffic. As for PPC, we use search, banner, and YouTube advertising. We tested many hypotheses and ideas, among which we quickly found the ones that worked and got great results. Now we are working on scaling and looking for growth points. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication is fast, we don't wait more than 30 minutes for a response from the project manager. And in case of emergency, we can always call each other or have a video meeting in Zoom. It's really cool when the team joins the existing work pace and adapts to our processes. Communication is convenient.

What was your primary form of communication with MURAHA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are proactive, they are constantly looking for what can be done better and look beyond their area of responsibility. We are very lucky to work with a team that is so interested in our results 

Are there any areas for improvement or something MURAHA could have done differently?

The MURAHA team is truly professional.

BACKGROUND

Please describe your company and position.

I am the Marketer of Elit-Web

Describe what your company does in a single sentence.

Digital Marketing Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MURAHA to accomplish?

• Web development online store for our client

SOLUTION

How did you find MURAHA?

• Online Search
• Referral

Why did you select MURAHA over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from MURAHA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our client sought a comprehensive solution for establishing an e-commerce platform, encompassing web development and SEO. Thus, we turned to our partners at Muraha Agency for assistance in crafting the website.

Muraha Agency initiated the project with meticulous competitor analysis and gathering essential information required for devising a strategy. Subsequently, they commenced the website's structural design, crafting the user interface and design elements while taking into consideration our client's requirements.

Upon our client's approval of the design layouts, the Muraha Agency team proceeded with developing functional modules, incorporating content management systems, shopping carts, and online payment systems. Their aim was to ensure that the website not only boasted aesthetic appeal but also functionality, guaranteeing user convenience and data security.

The culminating stage involved thorough testing of all website functionalities and the successful project launch. We are confident that the website, developed through the collaborative efforts of our team and Muraha Agency, will serve as an effective tool for our client, aiding in attracting new customers and fostering business growth in the online realm.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Full-fledged creation of a convenient and functional website, which at the launch stage was already optimized for search engines and from the moment of launch began to bring customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The website was launched as per the deadlines and also the team at Muraha Agency was clearly responsive to the client's queries, which shows excellent project management.

What was your primary form of communication with MURAHA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by MURAHA's company values, service pricing and most importantly, it's about diving into the client's problems and solving them.

Are there any areas for improvement or something MURAHA could have done differently?

No, because we continue to work together.

BACKGROUND

Please describe your company and position.

I am the Chief Operating Officer of Centum-d

Describe what your company does in a single sentence.

We provide excellent website development services, from a scratch up to implementation of the project. We take care of all stages of the project implementation, from creating terms of reference to content management. We work with individual tasks, design, redesign, internal and external optimization, audit, etc.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MURAHA to accomplish?

• Attracting traffic to the website
• improving the position of our website in the Google search engine results
• Improved website conversion due to higher quality organic traffic

SOLUTION

How did you find MURAHA?

Referral

Why did you select MURAHA over others?

• Good value for cost
• Referred to me

How many teammates from MURAHA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We chose Muraha to promote our website in the Google search engine.

The primary task was to formulate technical requirements from the SEO side for our developers. Our own programmers implemented all of Muraha's recommendations. They provided all the necessary information and wrote a clear technical step-by-step task, so we went through this stage quickly and efficiently. We felt the result of implementing Muraha's recommendations in 2 months.

At the same time, the contractors focused on increasing the visibility of our website in the search engine. To do this, they optimized all the key pages of our website, created the necessary text content, implemented new structural blocks, and created new pages for new keywords.

The next steps were scaling: searching for growth points, writing SEO texts, optimizing and building backlinks. 

Now we continue to cooperate with our friends from Muraha. We have achieved great results, caught up with our competitors, and now all our key pages are in the top of Google, which brings us much more quality leads than before we started working with Muraha.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result, the number of website visitors and the number of keywords that can be used to find us on Google increased, as well as the website's domain ranking and the number of backlinks. This has had a significant impact on the number and quality of leads, as well as on our company's revenue. In addition, it helped to increase brand awareness, which is important for us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We communicated with the team of executives in messengers and at regular video meetings. The project was managed by our personal manager, who was in touch constantly and responded quickly. During the work, difficulties may have arisen, but the professionalism of the Muraha team allowed us to solve them as quickly as possible and without affecting the project.

What was your primary form of communication with MURAHA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We are very pleased with MURAHA's professional, fast, efficient, and systematic work. At every stage, we clearly understood what had been done, what result it had brought, what to do next, and what we would get out of it. 

Are there any areas for improvement or something MURAHA could have done differently?

Muraha do their job perfectly

BACKGROUND

Please describe your company and position.

I am the Assistant director of CRM Genesis

Describe what your company does in a single sentence.

We provide CRM Consulting and SI

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MURAHA to accomplish?

• Analyzing our marketing activities
• Adjustment of the marketing strategy
• Search for growth points and new channels to attract customers

SOLUTION

How did you find MURAHA?

Online Search

Why did you select MURAHA over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

The Muraha team was engaged to analyze our marketing activities and channels for attracting potential customers. Their tasks included analyzing existing marketing channels and their effectiveness, analyzing the marketing strategy and improving it, analyzing competitors and the market to find growth points, selecting new tools to attract the target audience, and building a strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Muraha team completed all tasks quickly and professionally. We understood what to do next, what changes to make, and how to increase the number of leads for our CRM systems implementation services. In 2 months, we received a roadmap for our marketing for the next year. Thank you for your help, Muraha team!
We will get the main results a little later, when we implement all the recommendations of the Muraha team. Now, the result of their work is reflected in our team's understanding of where to move forward, how to do it, and what results we can achieve.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our cooperation was very close. To analyze all our marketing, Muraha closely communicated with our management and all departments. We should also mention project manager Victoria, who managed the workflows and built communication between us and the Muraha team. It was a pleasure to cooperate. 

What was your primary form of communication with MURAHA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their work was a good example of how executives should immerse themselves in their client's business to achieve their goals. 

Are there any areas for improvement or something MURAHA could have done differently?

Everything is fine

BACKGROUND

Please describe your company and position.

I am the CEO of Linecore

Describe what your company does in a single sentence.

We provide E-commerce development, UI/UX design, and Web Design.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MURAHA to accomplish?

• Driving traffic from Google ads and social networks Instagram and Facebook to the website we developed
• Getting quality leads at a minimal cost
• Stable lead flow, clear analytics and sales

SOLUTION

How did you find MURAHA?

Online Search

Why did you select MURAHA over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget
• Good value for cost

How many teammates from MURAHA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had completed the development of an e-commerce project and needed a team of experts who could consistently bring high-quality traffic to the site from Google and Meta social networks. The client clearly defined budgets and the desired cost per lead for each channel. 

• The Muraha team developed a marketing strategy and media plan for the traffic channels, quickly prepared and started working.
• Muraha dedicated a large part of the team to this project, and they worked in a coordinated and systematic manner. The first month was spent on tests and preparatory work. The contractors quickly found working relationships and managed budgets professionally. Thanks to this, the client received the first significant traffic and leads from the second month of cooperation.
• In the following months, Muraha scaled up advertising campaigns, managed budgets, looked for new solutions, and steadily improved results.
• The client was very pleased with their work and very grateful to us for the recommendation of the specialists. ROI - 580%. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main goal of this project was to quickly generate stable traffic and high-quality leads that converted into sales. Muraha set up clear analytics, so the client could see that the goals were achieved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their communication was really professional. We realized that about 7 people were working on the project, but we had a personal manager who communicated with us directly. We always received clear reports and an action plan for each month. There were also interim reports every 2 weeks to check and adjust plans. 

Speed, professionalism and consistency were the main criteria for the client. Muraha fully meets this criterion. 

What was your primary form of communication with MURAHA?

Virtual Meeting

What did you find most impressive or unique about this company?

From month 2, the Muraha team clearly understood what we could achieve in the next month of work. They analyzed advertising campaigns and calculated potential results for each subsequent month. This gave us a clear understanding of what needed to be done to increase the results by 10-15% next month. This is what we did. 

Are there any areas for improvement or something MURAHA could have done differently?

We only wish the Muraha team to grow :)

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Adloonix, a digital marketing company. We help startups with their brand awareness and drive quality leads to their sales funnels. Most of our work is focused on market research, digital services, and advertising strategies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MURAHA?

We needed help with SEO.

SOLUTION

What was the scope of their involvement?

MURAHA helps us with our SEO, which has included performing SEO audits, making internal and external website optimizations, writing articles, and link building.

First, they performed a comprehensive SEO audit on our website to find issues. Then, they started helping us optimize the internal structure of our website to improve our SEO, and they then started promoting our site with link-building strategies. Recently, they started implementing the strategies they came up with after performing the SEO audit on our website.

Regarding content creation, MURAHA does the keyword research by themselves and implements those words into the content. They initially gathered some industry terms, from which they developed the ideas and strategies for future articles.

What is the team composition?

I’ve only worked with two main points of contact from MURAHA, but I don’t know how many SEO specialists are working on our project behind the scenes.

How did you come to work with MURAHA?

We found MURAHA via Google search.

How much have you invested with them?

We’ve spent over $10,000.

What is the status of this engagement?

We’ve been working with MURAHA since October 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

First of all, we’re totally satisfied with MURAHA’s work; they’ve done a remarkable job. Their thorough SEO efforts have increased our position in search results. Additionally, we’re very pleased with the results of the internal and external optimizations because our traffic has grown by 70% so far, and it continues to grow.

How did MURAHA perform from a project management standpoint?

MURAHA’s project management is perfect. We communicate via WhatsApp, Telegram, and email.

What did you find most impressive about them?

MURAHA’s professionalism distinguishes them from other providers; they’re responsible, structured, and resourceful. It has been very nice to work with them, and we will continue to do so.

Are there any areas they could improve?

I can’t think of anything they could improve on.

Do you have any advice for potential customers?

Listen to their advice and take part in the process.

BACKGROUND

Please describe your company and position.

I am the Co - founder of NextDoorCoders

Describe what your company does in a single sentence.

We are a web studio with 8 years of experience specializing in the development of e-commerce projects, corporate websites, landing pages, and online services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MURAHA to accomplish?

• Lead generation from Instagram, Facebook, and Google
• Total lead cost no more than $110
• From 20 high-quality leads per month

SOLUTION

How did you find MURAHA?

Other: recommended by our friends

Why did you select MURAHA over others?

• Pricing fit our budget
• Referred to me

How many teammates from MURAHA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are a web development and web design agency. Our task was to establish stable lead generation on Instagram and Facebook, as well as on Google.

Through our connections and recommendations, we came across the Muraha team. They were described as a professional, responsible, and reliable team with prices that fit our budget.

We held negotiations with the Muraha team, discussed all the stages, and emphasized the importance of a stable flow of leads, as well as the maximum acceptable cost per lead. We liked their honesty, as they immediately pointed out that it would take 1-2 months to test hypotheses for each traffic channel before we could get closer to our goals.

After the first month, we saw the effectiveness of the advertising, Muraha reported to us every 2 weeks on the results and next steps, and we felt that our budgets were under control and we were moving towards our goals. 

Now they are exceeding our expectations, with the cost per lead ranging from $50 to $87, depending on the traffic channel. The quality of leads is excellent, as we implemented a quiz on Muraha's recommendation. We are happy to continue our cooperation and are discussing the launch of lead generation on TikTok as a test traffic channel.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our requirements were: 20 high-quality leads per month and a lead cost of no more than $110, which was determined by our financial goals. We achieved and exceeded this result.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

High-level project management. We appreciate this because we also provide services and understand how important it is.

We are in constant contact with our personal manager, receive regular interim reports every two weeks and a general report every month. Every month, we receive detailed analytics on budgets, the number of leads, the volume of work performed, and a clear plan for the next period.

The communication style is very comfortable, and we are building good, friendly relationships. We don't feel like we are clients and they are just contractors. It's more like friendship and partnership.

What was your primary form of communication with MURAHA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We are very impressed by their systematic approach and the clarity of the processes they use to adapt the project. Everything goes according to plan, with no unexpected scenarios or force majeure. Our cooperation is based on complete trust and confidence in the result.

Are there any areas for improvement or something MURAHA could have done differently?

We are satisfied with everything.

BACKGROUND

Please describe your company and position.

I am the CEO of drive.promo

Describe what your company does in a single sentence.

Profit-driven advertising agency specializing in PPC and Analytics, solving growth and optimization challenges for over 200 companies with monthly ad spends from $5,000 to $250,000

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MURAHA to accomplish?

• The main goal was to find potential customers in Europe, namely in Germany, Poland, Lithuania, and Latvia, using Google advertising.
• The challenge was to maintain the optimal cost per lead.

SOLUTION

How did you find MURAHA?

Online Search

Why did you select MURAHA over others?

• High ratings
• Good value for cost

How many teammates from MURAHA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Muraha set up analytics before the start of advertising to collect all the necessary information about the audience that visited our website. For Google advertising, they asked us for the semantics we had been working with for SEO to expand it and finalize it specifically for Google ADS. 
We tested various advertising campaigns in search of working combinations. The first and second months seemed unsuccessful because we didn't get enough leads. But the project manager explained that we were testing hypotheses and collecting analytics, and the result would be in the 3rd month. And it worked, we received about 60 targeted leads in month 3. I won't talk about the conversion rate, but Muraha exceeded our expectations in terms of the quality of leads from Google ads. 
That's why we continue our cooperation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieve our goals in terms of the number of leads per week. We also received the quality of leads that we did not expect from Google advertising. We get to the audience segment we need by niche and budget for website development.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication with MURAHA was fast, convenient, and efficient. The project manager was constantly in touch with us.

What was your primary form of communication with MURAHA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Communication, quality of work.

Are there any areas for improvement or something MURAHA could have done differently?

No