Mudryi Digital

BACKGROUND

Please describe your company and position.

I am the Founder of Champions Hub

Describe what your company does in a single sentence.

Champions Hub is a specialized rehabilitation center for children and adolescents. We focus on musculoskeletal correction, posture improvement, and physical therapy for young athletes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mudryi Digital to accomplish?

• Develop a professional, user-friendly website (Entity Home) for our rehabilitation center.
• Establish and implement a local GEO strategy to increase visibility in Astana/Almaty searches.
• Increase the number of qualified inquiries and appointment bookings via digital channels.
• Utilize AI tools to streamline the communication and patient onboarding process.
• Create a trusted digital passport to enhance brand authority among parents.
• Launch targeted advertising campaigns (Google & Meta Ads) to generate immediate leads for specific therapy programs.
• Automate appointment scheduling and client follow-ups using an integrated CRM and AI chatbot system.
• Develop a social media content strategy (Instagram/TikTok) using AI-generated avatars to educate parents and build trust.

SOLUTION

How did you find Mudryi Digital?

Online Search

Why did you select Mudryi Digital over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Mudryi Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Mudryi Digital provided a comprehensive digital transformation package that included:

Web Development: Designed and launched a modern, mobile-responsive website optimized for Generative Engine Optimization (GEO). The site serves as a structured data hub for AI search engines.

GEO Strategy: Implemented a local visibility strategy to ensure our brand appears in AI-generated answers (ChatGPT, Perplexity) when parents search for rehabilitation services in Astana.

AI Content Creation: Created digital AI avatars of our medical experts to generate educational content for Instagram Reels and TikTok without filming.

Traffic & Lead Generation: Set up and managed targeted Google Ads and Meta Ads campaigns to drive immediate bookings.

Automation: Integrated a CRM system with the website to automate patient inquiries and appointment scheduling.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key outcomes included:

Lead Generation: Within the first 3 months, our monthly qualified leads increased by 40% due to the new GEO-optimized site and targeted ads.

AI Visibility: We achieved visibility in local AI search results (ChatGPT recommendations for "rehabilitation center Astana"), which was a completely new traffic source for us.

Efficiency: The AI sales agent now handles 100% of initial WhatsApp inquiries, saving our administrative staff approximately 15 hours per week.

Conversion Rate: The new website structure improved our visitor-to-booking conversion rate by 2.5x compared to the old landing page.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was flawless.

Yaroslav and his team were extremely organized and transparent. They used digital tools to track progress, so we always knew the status of every task. All deliverables, including the website launch and the setup of ad campaigns, were completed on time or even ahead of schedule.

Communication was seamless—the team was always available via messengers for quick updates and provided detailed weekly reports. They were very responsive to our feedback and adapted the strategy quickly when needed. It felt like a true partnership.

What was your primary form of communication with Mudryi Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

"The most unique aspect of Mudryi Digital is their deep expertise in Generative Engine Optimization (GEO). While other agencies only talk about old-school SEO, Mudryi provided a real strategy to position our brand in AI-generated search results (ChatGPT).

We were particularly impressed with their use of AI agents for sales and content creation (digital avatars), which immediately boosted our efficiency and cut down on production costs. Their proactive approach and focus on measurable ROI, rather than just traffic reports, truly set them apart. They are not just a service provider; they are a strategic partner who brought real innovation (AI & GEO) to our company. If you want results, hire them.

Are there any areas for improvement or something Mudryi Digital could have done differently?

Honestly, the concept of Generative Engine Optimization (GEO) was completely new to us, so there was a steep learning curve at the beginning. It took some time for our team to fully understand how AI search differs from traditional Google SEO.

Perhaps providing more simplified educational materials or a glossary for non-tech clients at the very start would be helpful. However, Yaroslav took the time to explain everything personally, so we felt comfortable moving forward.