Marketing Lad

BACKGROUND

Please describe your company and position.

I am the Founder of SAMG Marketing

Describe what your company does in a single sentence.

Marketing Agency 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Lad to accomplish?

• Strengthen our website’s authority and search visibility by acquiring high-quality backlinks from reputable marketing, advertising, and business-related websites.

SOLUTION

How did you find Marketing Lad?

Clutch Site

Why did you select Marketing Lad over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Marketing Lad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketing Lad managed our link-building campaign end-to-end, focusing on improving our SEO and online visibility. They identified authoritative websites within the marketing and business space, secured high-quality backlinks through targeted outreach, and provided regular performance reports.

Key Deliverables:

• Targeted list of relevant, authoritative websites
• Secured high-quality backlinks
• Regular reports on link-building performance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

we saw clear improvements from their link-building efforts. Our website’s domain authority increased, and we achieved better visibility for key marketing-related search terms. We also experienced increased referral traffic from reputable industry websites, and their reporting made it easy to track progress and measure SEO impact.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marketing Lad managed the project efficiently and professionally. They delivered all tasks on time, maintained clear communication, and responded quickly to our needs. The process was smooth and well-structured.

What was your primary form of communication with Marketing Lad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to secure high-quality, industry-relevant backlinks. They understood the marketing space and consistently delivered links from authoritative business and advertising platforms, strengthening our online presence.

Are there any areas for improvement or something Marketing Lad could have done differently?

their execution and results met our expectations

BACKGROUND

Please describe your company and position.

I am the Country Manager of a telecommunications company.

Describe what your company does in a single sentence.

Our company, headquartered in Munich, is a European leader in Building Information Modeling (BIM) solutions. The company develops IT solutions for architects, engineers, construction companies, and facility managers. Its flagship product offers flexible and efficient tools for the design and implementation of exciting architecture and innovative engineering projects. Our company is currently translated into 19 languages ​​and available worldwide. We also support the OpenBIM initiative and the IFC standard, ensuring interoperability throughout the building's lifecycle. Since 1994, our technical and sales network has been unique in the industry for its professionalism and reach, ensuring information, consulting, support, and training services nationwide and year-round.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Lad to accomplish?

• Link Building services

SOLUTION

How did you find Marketing Lad?

Online Search

Why did you select Marketing Lad over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Marketing Lad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The engagement was strictly focused on targeted link acquisition and SEO outreach. Marketing Lad was tasked with identifying and securing placements on high-authority websites within the construction and technology sectors. They managed the entire lifecycle of the outreach process; from prospecting sites with genuine traffic to coordinating the publication of guest articles and niche edits.

The team delivered a consistent monthly volume of high-DR backlinks that were vetted for quality and relevance. Unlike typical agencies, they provided total transparency through a real-time dashboard, allowing us to monitor every secured placement and its impact on our SEO metrics. Their "White Hat" approach ensured that all link-building efforts were sustainable and met the corporate standards of the Nemetschek Group.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable impact on our digital presence has been significant. Since partnering with Marketing Lad, we have seen a noticeable increase in our Domain Rating and a steady climb in rankings for our primary commercial keywords. These technical SEO improvements have led to a double-digit increase in organic traffic to our Italian site. Most importantly, the quality of the referring domains has boosted our brand’s digital authority, resulting in more qualified leads from architects and engineers seeking professional BIM tools.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is disciplined and perfectly suited for an enterprise environment. Communication was streamlined through Slack and scheduled reporting, ensuring that I was always informed of progress without needing to micromanage. They were highly responsive to our specific needs, particularly regarding the technical accuracy of the sites they targeted. Every deliverable was met on time, and their transparent tracking system provided the level of accountability we expect from a professional service provider.

What was your primary form of communication with Marketing Lad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was their commitment to quality over quantity. In the BIM industry, technical relevance is everything; Marketing Lad understood this immediately. They didn't just chase generic links; they secured placements on platforms that actually matter to our professional audience. Their ability to execute a high-level outreach strategy while maintaining absolute transparency is rare, making them a trusted extension of our marketing efforts in Italy.

Are there any areas for improvement or something Marketing Lad could have done differently?

None 

BACKGROUND

Please describe your company and position.

I am the Former CMO of 0Chain

Describe what your company does in a single sentence.

Former CMO of a startup building a blockchain-based cloud network

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Lad to accomplish?

• Link building

SOLUTION

How did you find Marketing Lad?

Clutch Site

Why did you select Marketing Lad over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Marketing Lad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketing Lad managed a targeted link-building campaign tailored to our niche. They reached out to relevant industry websites, secured authoritative backlinks, and created link-worthy content to attract natural links. They monitored results closely and provided clear reports along with strategic recommendations to enhance our SEO performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their efforts led to a noticeable increase in our domain authority and improved search engine rankings for key blockchain-related terms. Referral traffic from authoritative sites grew, and our online credibility and visibility strengthened significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was organized, communicated clearly, and delivered work on time. They were responsive to our requests and proactively adjusted strategies to maximize results. 

What was your primary form of communication with Marketing Lad?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to execute a strategic, data-driven link-building campaign for a highly technical niche was impressive. Their combination of outreach, content creation, and analytics ensured every link contributed to measurable results.

Are there any areas for improvement or something Marketing Lad could have done differently?

None, the quality and impact of their work consistently exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the Head of Digital Marketing of a telecommunications company 

Describe what your company does in a single sentence.

Provides broadband, TV, mobile, and landline services to residential and business customers across the United Kingdom

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Lad to accomplish?

• We hired Marketing Lad because our online visibility wasn’t matching the scale of our brand. we offer broadband, TV, and mobile services across the UK, but our search presence was slipping behind newer competitors. We wanted to make it easier for potential customers to find us when searching for plans, deals, or support information. The main goal was to improve our organic reach, boost qualified website traffic, and ensure our key service pages ranked higher in search results. Another key objective was to build a stronger local SEO presence across multiple regions in the UK, especially for broadband and mobile services. Most of our new business came from word of mouth or existing partners. We wanted to change that — to attract more clients. The goal was clear: become easier to find for people looking for high-quality media across UK and beyond.

SOLUTION

How did you find Marketing Lad?

Online Search

Why did you select Marketing Lad over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Marketing Lad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketing Lad started by conducting a full SEO audit of our website and competitor landscape. They pointed out technical gaps, content issues, and missed keyword opportunities. Then they mapped out a plan that covered everything from on-page optimization and technical SEO fixes to content strategy and link building. The first step was cleaning up the website — fixing broken links, improving site speed, and organizing product pages to make them more search-friendly. They also helped us rewrite our product descriptions to better match what potential clients were searching for. Which made a big difference in how visitors navigated the site. They also worked on our Google Business profile, improved local SEO to help us appear in UK and European search results, and set up a content plan with blog articles that spoke directly to the industries we serve — like baby food, beverages, and natural product brands. Their communication was clear; every week we got reports showing progress and explaining what was done.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the changes, we started to notice a steady increase in traffic from search engines, and more importantly, inquiries from new markets. Our website started showing up for more relevant keywords

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been excellent. They are organized, proactive, and kept us informed at every step. When we have questions, they explained things in simple terms, not SEO jargon. They also adjusted their work around our busy production schedule, so updates didn’t interrupt the website during key periods. Deadlines were always met, and even when we requested small adjustments they responded quickly and efficiently.

What was your primary form of communication with Marketing Lad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most is how personalized their approach feels. They don't just apply a standard SEO formula; they take the time to understand our niche market and how our clients search for media partners. They were also honest — if something wasn’t worth focusing on, they said so, and explained why.

Are there any areas for improvement or something Marketing Lad could have done differently?

None comes to mind

BACKGROUND

Please describe your company and position.

I am the Head of Brand Management of SPORT 2000 GmbH

Describe what your company does in a single sentence.

SPORT 2000 GmbH is a European sports retail purchasing and marketing cooperative that negotiates centralized procurement, provides brand and marketing support, and supplies affiliated sports goods retailers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Lad to accomplish?

• As a European sports retail cooperative, SPORT 2000 GmbH wanted to strengthen our digital footprint and make our brand more visible across international markets. Our member retailers rely on us to drive brand credibility and online visibility for the SPORT 2000 name, so we needed to improve our website authority and search rankings for industry-specific keywords. Before partnering with Marketing Lad, our online presence was solid but lacked consistent organic growth. We wanted a trusted SEO partner who could help us attract relevant audiences — sports brands, retail partners, and potential franchisees — through clean and effective link-building practices.

SOLUTION

How did you find Marketing Lad?

Referral

Why did you select Marketing Lad over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Marketing Lad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketing Lad handled a complete link-building campaign that ran over several months. Their scope of work included detailed competitor analysis, backlink audits, outreach strategy, and the creation of engaging content placements on niche blogs and publications. They began by reviewing our existing SEO profile, spotting weak points, and identifying high-value opportunities for link placements. After setting clear priorities, their team developed content that naturally linked to our site while maintaining editorial integrity. Every piece of content felt genuine — written to provide value to readers, not just to build links. They also managed outreach to trusted sports, retail, and e-commerce platforms where SPORT 2000 could gain credible mentions. The key deliverables included: A set number of backlinks from sports and retail authority sites.Monthly progress reports showing newly acquired links and referring domains.Insights into keyword ranking improvements and domain visibility.Coordination with our internal marketing team to align on anchor text and content tone.Throughout the project, Marketing Lad’s communication stayed steady. They shared updates, sought approval before every major placement, and provided realistic timelines that they consistently met.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results became clear after a few months of steady work. Our search visibility for target terms improved noticeably, especially in markets like Germany, Austria, and France, where most of our member retailers operate. Our website’s organic traffic grew in a stable way — not from random clicks, but from users genuinely interested in our brand and offerings. The backlinks we gained weren’t just numbers on a report; they came from real, reputable websites that boosted our credibility across the sports retail sector.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marketing Lad’s project management was smooth and dependable. They always delivered tasks when promised, never missed deadlines, and responded to every query with thoughtful answers. Whenever we needed adjustments — like focusing more on certain languages or domains — they adapted without delay. They used clear reports and regular check-ins to make sure we understood the progress without drowning us in technical details.

What was your primary form of communication with Marketing Lad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Marketing Lad was their focus on quality over quantity. Unlike many SEO agencies that chase link counts, they concentrated on finding links that genuinely fit our brand story. Their transparency was also refreshing. If something didn’t make sense or wasn’t worth pursuing, they told us upfront rather than forcing it into the plan.

Are there any areas for improvement or something Marketing Lad could have done differently?

If we had to mention one small area for improvement, it would be to expand their reach into more non-English sports publications, as some of our European affiliates operate in smaller language markets. Still, this is more of a wish than a complaint — their overall work exceeded expectations and gave us a foundation for continued growth.

BACKGROUND

Please describe your company and position.

I am the Partner of Folio Partners

Describe what your company does in a single sentence.

Folio Partners is a firm that provides accounting, tax, payroll, business structuring, and financial advisory services to help businesses grow.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Lad to accomplish?

• At Folio Partners, we were looking for ways to grow our online presence and reach more business owners who might need accounting, tax, or payroll help. Even though we had a clean and professional website, our search visibility was very low. We wanted more people to find us when they searched for accounting or financial advisory services. The goal was clear — build trust online, improve our keyword rankings, and bring in consistent leads without relying only on paid ads. We needed a partner who understood both SEO and the financial service industry. That’s what led us to Marketing Lad.

SOLUTION

How did you find Marketing Lad?

Referral

Why did you select Marketing Lad over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Marketing Lad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

From the very start, Marketing Lad made the process clear and structured. They did a full audit of our existing website and showed us where we were falling short with backlinks and domain authority. Once that was done, they created a custom link-building strategy focused on high-quality and relevant websites  not just random directories. Their team worked on guest posts, niche edits, and outreach to credible business and finance-related blogs. Each link they built came from real websites that had active traffic and genuine content. They also helped us clean up a few old, spammy links that were hurting our credibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After a few months, we started seeing real improvement. Our key service pages — especially those about tax consulting and payroll — began ranking on the first page for competitive local keywords. We also saw a noticeable increase in website visits and inbound inquiries from small business owners who had found us through Google. While we didn’t track every single number, the change in client leads and visibility was hard to miss.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project manager kept everything organized. Each task had a timeline, and reports were shared regularly. They didn’t just disappear after delivery they checked in to see how our traffic and conversions were going and offered follow-up suggestions.

What was your primary form of communication with Marketing Lad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The unique part about Marketing Lad was their honesty and consistency. They focused on quality, not volume, and they were transparent about where each link came from. It felt more like a partnership than a vendor relationship.

Are there any areas for improvement or something Marketing Lad could have done differently?

If there’s one small thing they could improve, it would be adding a dashboard where clients can log in and view link progress in real time. While the reports were clear, having live updates would make it even better

BACKGROUND

Please describe your company and position.

I am the Founder & Co-CEO of a wealth management software company.

Describe what your company does in a single sentence.

Our company is a WealthTech Software Provider and one of Germany's fastest-growing companies (awarded by Gründerszene, Focus, WealthTech100, CIO). 

In a world where "human financial advice"​ gets more expensive by the day, our team empowers financial institutions to provide digital investment services to their clients. All, seamlessly integrated into their current processes, channels, ​and architectures via one software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Lad to accomplish?

• Improve rankings

SOLUTION

How did you find Marketing Lad?

Referral

Why did you select Marketing Lad over others?

• Pricing fit our budget
• Referred to me

How many teammates from Marketing Lad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Their work has been especially focused on strengthening our link profile, which has had a direct impact on our SEO growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve seen steady growth in rankings for our targeted keywords, along with a noticeable improvement in overall domain quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are extremely organized and proactive in meeting deadlines, while also delivering quick and quality responses to any questions or adjustments. I truly enjoy working with our main contacts, as they consistently provide outstanding service and put in the effort to help our company succeed. They treat the collaboration as a genuine partnership, functioning as an extension of our own team.

What was your primary form of communication with Marketing Lad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They operate as though they’re part of your company, demonstrating strong ambition and a competitive drive to achieve results. They also provide value without nickel-and-diming.

Are there any areas for improvement or something Marketing Lad could have done differently?

SEO is an ever-changing field, and they’ve done an excellent job staying on top of ongoing search updates. I only wish they had fully cracked the AI puzzle ahead of everyone else, as this is where many SEO professionals are now directing their focus. That said, their expertise and knowledge are clear.

BACKGROUND

Please describe your company and position.

 I am the International Sales Manager of a retail company 

Describe what your company does in a single sentence.

We are the leading second hand forklift dealer worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Lad to accomplish?

• Although we’ve built a strong reputation across Europe for decades, we realized our online visibility didn’t reflect our global footprint. When customers abroad searched for used forklifts or premium second-hand equipment, they often discovered competitors before us. We wanted to strengthen our SEO presence and improve our authority so that international buyers would find us more easily online.

SOLUTION

How did you find Marketing Lad?

Referral

Why did you select Marketing Lad over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Marketing Lad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Marketing Lad to address these challenges, and they immediately impressed us with their strategic approach. Their team conducted a full audit of our website and created a roadmap that focused on improving technical SEO, optimizing content for search intent, and building high-quality backlinks. They developed specialized content around topics highly relevant to our industry—such as the advantages of buying refurbished forklifts, trends in sustainable material handling, and the lifecycle of industrial equipment. These articles were pitched to logistics, supply chain, and business-focused publications and were successfully featured across several international platforms. Beyond link outreach, they gave us detailed recommendations for improving the structure and messaging of our existing website. Their insights helped us rewrite product pages so they performed better for targeted keywords like “used forklifts for export” or “second-hand forklifts Germany.” They also advised us on creating multilingual content that resonated with non-German speaking audiences, helping us position our brand more effectively for global buyers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the start of the engagement, we’ve seen measurable improvements in our online presence. Our rankings for targeted international keywords have risen noticeably, making it easier for overseas buyers to find us. We’ve also seen an increase in qualified inquiries from outside of Germany, particularly from markets where we were previously less visible. The backlink campaigns have not only boosted our domain strength but also positioned us as a trusted authority in the second-hand forklift industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been excellent. Every campaign was well-documented, deadlines were always met, and communication was seamless. We used shared spreadsheets for tracking progress and had regular check-ins via online meetings, which kept everything transparent and efficient.

What was your primary form of communication with Marketing Lad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their ability to take a technical, B2B-focused product like forklifts and create content that both appealed to industry publishers and supported our SEO strategy. They combined creativity with strong data-driven methods, which allowed us to reach new audiences in a way we hadn’t achieved before.

Are there any areas for improvement or something Marketing Lad could have done differently?

From our perspective, they’ve been highly reliable and adaptive to our needs. We’ve been very satisfied with their work.

BACKGROUND

Please describe your company and position.

I am the Head of Product of a software company.

Describe what your company does in a single sentence.

The company is a real-time website monitoring platform to grow and protect organic search traffic

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Lad to accomplish?

• Get Backlinks on websites on which we can't

SOLUTION

How did you find Marketing Lad?

Referral

Why did you select Marketing Lad over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Marketing Lad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

When we were unable to obtain a mention on a website on our own, we turned to Marketing Lad. The Marketing Lad team managed to secure this mention in a timely manner while staying within our allocated budget.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In the first week, we receive the first subscriber thanks to a +1 backlink and brand mention from a relevant page with 20,000 monthly organic search traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Marketing Lad team answered our questions promptly, identified our true needs, and went above and beyond to finish the assignment.

What was your primary form of communication with Marketing Lad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

First, a thorough comprehension of the backlinks and mentions that we require.  Second, they were able to bargain with site representatives to get the us the best outcome.

Are there any areas for improvement or something Marketing Lad could have done differently?

I like all the steps of our collaboration.

BACKGROUND

Please describe your company and position.

I am the Owner of So Diego

Describe what your company does in a single sentence.

(Tours & Experiences in San Diego)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Lad to accomplish?

• We hired Marketing Lad with the primary goal of improving our online visibility for tours and experiences in San Diego. Our objective was to get more travelers to discover us through organic search, particularly targeting those who were planning trips and searching for unique local experiences. We wanted to strengthen our website authority and ensure that when people looked up tours in San Diego, we were a trusted option right at the top.

SOLUTION

How did you find Marketing Lad?

Online Search

Why did you select Marketing Lad over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Marketing Lad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Since SEO link building was the primary service we required to increase our visibility, Marketing Lad placed a lot of emphasis on it.  They helped our brand show up in places where our target audience was already spending time online by constructing high-quality backlinks from pertinent travel and lifestyle publications.  In addition to the link-building, they produced a small number of customized content pieces that connected to our most well-liked experiences, such as our Gaslamp nightlife tours and Little Italy food tours.  The scope was clear: boost rankings for our main service pages, improve our credibility, and help generate consistent organic traffic from real people interested in tours.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The frequency with which new clients informed us that they discovered us while organizing their trip to San Diego via blogs or partner websites from which Marketing Lad obtained backlinks was indicative of the results.  Our website traffic felt more consistent with actual travelers rather than sporadic clicks, and we saw an increase in booking inquiries.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marketing Lad oversaw the project through frequent updates via Trello, , making it easy for us to monitor developments and determine when deliverables were finished. Everything arrived on schedule, and they responded promptly and considerately whenever we needed an explanation or modification.

What was your primary form of communication with Marketing Lad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their thorough understanding of our industry was what most impressed me.  They took the time to match content and backlinks to actual traveler behaviors rather than treating us like another SEO project.

Are there any areas for improvement or something Marketing Lad could have done differently?

Given how time-sensitive tourism is, if I had to pick one area for improvement, it would be the even more proactive exchange of ideas for seasonal campaigns.