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London software development since 2010

Magora is a London software development company and product consultancy, trading since 2010 as Thinking Fish Ltd. We build custom software, iOS and Android apps, web platforms, SaaS, CRM systems and AI products for startups, scale-ups and enterprises. Our London team has shipped more than 500 products to production for 500+ clients, with 97% delivered on time and on scope, and we have published 60+ case studies. Named clients include Danone, Unilever, Toyota, Cisco, AstraZeneca, Vileda and Grant Thornton. Every engagement starts with an NDA and a free coded prototype delivered in 5-10 working days. Clients own the source code, designs and IP. Pricing is published: Discovery sprint from £3,000, startup MVP from £10,000, production builds £25,000-£60,000, dedicated developers from £49 per hour. Delivery runs in weekly demos with senior product owners, engineers and QA, and a UK-based team works in UK business hours. Magora is Premier Verified on Clutch, rated 4.7 from 75 reviews.

  • Min project size
    $10,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    50 - 249
  • Locations
    London, England
  • Year founded
    Founded 2010
  • Languages
  • Timezones

1 Language that we service

  • English

1 Timezone that we service

GMT
Greenwich Mean Time (GMT)

1 Locations

  • London , England

Select Focus Area
Application Platforms
Amazon Application Development Framework
30%
Azure Platform
30%
Windows server
20%
AI Agent Development Focus
AI Agent Platforms & Builders
50%
AI Agent Frameworks
30%
Voice AI Agents
20%
AI Agent Purpose Focus
Business Intelligence AI Agents
10%
Content Creation AI Agents
10%
Customer Service AI Agents
10%
Data Analysis AI Agents
10%
Education AI Agents
10%
Finance AI Agents
10%
Productivity AI Agents
10%
Recruitment & HR AI Agents
10%
Sales & Lead Generation AI Agents
10%
Workflow AI Agents
10%
AI Consulting Focus
AI Technologies & Models
Open AI GPT-3
25%
AI2
5%
AI21
5%
Anthropic
5%
Codegeex
5%
Craiyon
5%
Deepmind Gopher
5%
Dreamfusion
5%
GPT-J
5%
GPT-Neox
5%
Meta Make-a-Video
5%
Microsoft X-Clip
5%
Open AI Dall-E 2
5%
OpenAI Jukebox
5%
Stable Diffusion
5%
Tabine
5%
Frameworks and CMS
Programming & Scripting
PHP
20%
SQL
20%
Industries
Medical
20%
Automotive
10%
Education
10%
Financial services
10%
Hospitality & leisure
10%
Information technology
10%
Manufacturing
10%
Real estate
10%
Supply Chain, Logistics, and Transport
10%
Clients
Midmarket ($10M - $1B)
60%
Small Business (<$10M)
30%
Enterprise (>$1B)
10%
Certified in:
Custom Software Development Mobile App Development AI Development Web Development

Pricing Snapshot

Min. project size $10,000+
Avg. hourly rate $50 - $99 /hr
Rating for cost 4.5 /5

What Clients Have Said

Magora offers competitive pricing and good value for cost, with projects typically ranging from $10,000 to over $200,000. Clients appreciate their responsiveness and quality of work, noting timely delivery and effective communication throughout the development process.

This summary is based on verified Clutch reviews.

Most Common Project Size

$50,000 - $199,999 based on 66 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Select a service to see pricing information

Magora Review Insights

Overall Review Rating

4.7
  • Quality 4.7
  • Schedule 4.7
  • Cost 4.5
  • Willing to Refer 4.7

Top Mentions

Review Highlights

  • Challenges with Talent Retention

    Some clients have experienced issues with talent retention at Magora, leading to project delays and consistency challenges. This has affected the continuity and smooth progression of certain projects.

  • Innovative and Strategic Approach

    Magora's innovative approach and strategic thinking are highlighted by clients. They are appreciated for offering valuable insights, suggesting improvements, and understanding the client's vision and business goals.

  • Strong Client Relationships

    Many clients emphasize the strong relationships built with Magora, noting their commitment to understanding client needs and delivering tailored solutions that foster long-term partnerships.

  • Comprehensive Service Offering

    Magora provides a comprehensive range of services, from initial concept development to post-launch support, enabling clients to rely on them for end-to-end project execution.

  • Excellent Technical Expertise

    Clients commend Magora for their technical expertise, particularly in complex projects involving custom integrations, AI, and data processing. Their technical skills are a key factor in successful project outcomes.

  • Strong Communication and Responsiveness

    Clients appreciate Magora's clear communication and responsiveness. Many reviews mention the team's availability, willingness to discuss project details, and prompt response to queries, which facilitated smooth project execution.

Magora Reviews

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Services
Project Cost
Industry
Location

Web Dev for Cryptocurrency E-Commerce Platform

  • Web Development
  • Linux server WordPress CMS C++ Java Python SQL
  • $50,000 to $199,999
  • June 2017 - Ongoing
5.0
Quality
5.0
Schedule
4.0
Cost
4.5
Willing to Refer
5.0

“... we’re very pleased with their code quality. It’s very responsive and does exactly what we want.”

Feb 2, 2018
VP of Operations, E-Commerce Platform
Anonymous
Verified
  • Arts, entertainment & music
  • California, United States
  • 11-50 Employees
  • Phone Interview
  • Verified

Magora is rebuilding an ecommerce site to be more customizable and secure using the LAMP model. They are coding it with C++, PostgreSQL, Java, and Python.

MVP Dev for Online Educational Platform

  • Web Development
  • .NET React
  • $50,000 to $199,999
  • Aug. 2016 - Oct. 2017
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They provided an excellent ratio of quality, price, and communication."

Dec 4, 2017
Project Manager, Eurekly
Natalia Rozova
Verified
  • Education
  • New Zealand
  • 1-10 Employees
  • Phone Interview
  • Verified

Magora created an MVP for an educational startup, using Agile methods for development. The platform itself was created with .NET and React.js, with features including maps, payments, and scheduling.

Web & Mobile App Development

  • Custom Software Development
  • Other app platform
  • $50,000 to $199,999
  • Aug. 2016 - Aug. 2017
4.0
Quality
4.0
Schedule
3.5
Cost
4.5
Willing to Refer
4.5

“The project management was the most impressive aspect.”

Nov 30, 2017
Lead Developer, Integrics
Anonymous
Verified
  • Telecommunications
  • Auckland, New Zealand
  • Phone Interview
  • Verified

Magora developed a custom application for Windows as part of a telephone system. They used the system’s APIs, designed the application’s look and feel, and developed its functionality and user input interface.

Mobile App Dev for Restaurant Chain

  • Mobile App Development
  • Enterprise Mobile App Development iPad iOS App Development
  • $10,000 to $49,999
  • July 2017 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

“Magora listened to us throughout the project and had excellent customer service.”

Nov 20, 2017
Operations Manager, Restaurant
Anonymous
Verified
  • Other industries
  • Australia
  • 201-500 Employees
  • Phone Interview
  • Verified

Magora built an iOS app to streamline ordering food. The app functions in real time and has three interfaces: admin control, customer, and chef, depending on the user.

Mobile App & Backend Dev for Parking Locator Platform

  • Mobile App Development
  • Android App Development iPhone iOS App Development ASP.NET SQL
  • $50,000 to $199,999
  • June - Oct. 2015
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They listened to what we wanted and gave us exactly what we expected."

Nov 2, 2017
Co-Founder, Parking Guide App
Anonymous
Verified
  • Other industries
  • San Francisco, California
  • 1-10 Employees
  • Phone Interview
  • Verified

Magora was the full-scope developer for a parking spot app, natively built for iOS and Android. They were responsible for the database, backend, and infrastructure, as well as finding a hosting solution.

Custom Software Dev for Hedge Fund Management Company

  • Custom Software Development
  • Amazon Application Development Framework
  • $50,000 to $199,999
  • Apr. 2017 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Magora has done very well at onboarding us, selling to us, servicing us, and providing great post-service."

Oct 17, 2017
Head of Research & Development, Financial Products Firm
Anonymous
Verified
  • Financial services
  • United Kingdom
  • 51-200 Employees
  • Phone Interview
  • Verified

Magora developed a custom software program that displays data in the form of tables and graphs. The product was required to be safe, secure, and appealing to a wide user demographic.

Outsourced Dev for Data Analysis Company

  • BI & Big Data Consulting & SI
  • Other BI & data solutions Other BI & analytics Data Visualization
  • $50,000 to $199,999
  • Apr. 2015 - Jan. 2017
4.0
Quality
4.0
Schedule
4.0
Cost
4.0
Willing to Refer
4.0

"They came up with a great interface. It looks good, it works well, and our clients are happy with it."

Oct 2, 2017
Director, Vessel Performance Solutions
Anonymous
Verified
  • Manufacturing
  • Denmark
  • 1-10 Employees
  • Phone Interview
  • Verified

Magora partnered with a data analysis company to provide programming resources for web interface data displays. The programmer provided reporting support and interface design creation. 

Mobile App Dev for Voice Services Company

  • Mobile App Development
  • Android App Development iPhone iOS App Development
  • $50,000 to $199,999
  • July 2015 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0

“We’ve had very good customer feedback for the platform, which is the best compliment we can get.”

Jul 5, 2017
CTO, Voice Services Company
Anonymous
Verified
  • Telecommunications
  • Switzerland
  • 11-50 Employees
  • Phone Interview
  • Verified

Magora developed a mobile app for iOS and Android to accompany the client’s web platform dealing with VoIP connections. Client’s emphasis was on high-quality sound, ease of use and reliability.

Android Development for Dairy Product Corporation

  • Mobile App Development
  • Enterprise Mobile App Development Android App Development iPhone iOS App Development
  • $10,000 to $49,999
  • Oct. 2016 - Mar. 2017
5.0
Quality
5.0
Schedule
4.0
Cost
4.0
Willing to Refer
5.0

"Their employees are very professional, and we had no issues."

Jun 13, 2017
Information Systems Manager
Anonymous
Verified
  • Other industries
  • Russia
  • 10,001+ Employees
  • Phone Interview
  • Verified

Magora designed and developed an iOS and Android app for product quality reporting for grocery stores and merchandisers, used by employees and managers to communicate with quality departments.

Data Backup System for Data Recovery Firm

  • Custom Software Development
  • Confidential
  • Jan. 2015 - Jan. 2017
4.0
Quality
4.0
Schedule
5.0
Cost
4.5
Willing to Refer
4.0

"Overall, working with the Magora team was a very comfortable experience."

May 14, 2017
Project Manager, Data Backup Firm
Anonymous
Verified
  • Other industries
  • Israel
  • 1-10 Employees
  • Online Review
  • Verified

Magora designed and developed a backup software system to support cloud-based and local network data recovery for customers across the US. 

DISCOVERY PROGRAM

DISCOVERY PROGRAM identifies the existing fundamental problems and reveals the business value and technical complexity that awaits the project. The approach to the discovery phase is to focus only on the top-priority functionality and provide it with the necessary extent of detail to begin the development.

Small

$3,000 /total
  • User needs analysis
  • User journey mapping
  • Product scoping
  • 3 week delivery

Large

$20,000 /total
  • Competitor analysis
  • User needs analysis
  • User journey mapping
  • Product scoping
  • Design concept
  • 8 week delivery
Features

Small

$3,000

/total

Medium

$8,000

/total

Large

$20,000

/total

Competitor analysis

–

–

User needs analysis

User journey mapping

Product scoping

Design concept

–

User interviews

–

–

Small

$3,000

/total

Competitor analysis

–

User needs analysis

User journey mapping

Product scoping

Design concept

–

User interviews

–

Medium

$8,000

/total

Competitor analysis

–

User needs analysis

User journey mapping

Product scoping

Design concept

User interviews

–

Large

$20,000

/total

Competitor analysis

User needs analysis

User journey mapping

Product scoping

Design concept

User interviews

Premier Verified means Clutch independently confirmed Magora is a legally registered business,
financially sound (Creditsafe: Low Risk), and backed by 73 verified client reviews averaging 4.7 stars.

Learn More
Verified Client Reviews
73
Overall Review Rating
4.7
Source
Clutch
Last Updated
October 13, 2026

Business Entity

Business Entity Name Thinking Fish Limited
Source Companies House
Jurisdiction of Formation United Kingdom
Date of Formation September 23, 1998
Status Active
Last Updated August 8, 2022
ID 03637036

Credit Report Results

International Credit Risk Assessment Low Risk
Source Creditsafe
Last Updated January 1, 2022
Learn More About The Clutch Verification Process

Locations (1)

Office 4.01, 4th Floor, The Tea Building, 56 Shoreditch High Street London, England E1 6JJ

50 - 75

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