KretruTosh Consulting

KretruTosh Consulting is a boutique Go-to-Market (GTM) and Growth Advisory Firm that helps SaaS, Retail, BFSI, Travel, Hospitality, Fintech, and Energy organizations unlock scalable growth using customer experience (CX) and employee experience (EX) as growth levers.

Founded by Ashutosh Karandikar, CCXP, an IIM-B alumnus with 20+ years of global leadership experience, the firm partners with clients to drive measurable revenue outcomes, transformation readiness, and culture-led change.

Proprietary Frameworks & IP

• KretruTosh CX Maturity Framework – staged model to benchmark and accelerate CX transformation.

• HAND Model (Humanized, Agile, Nimble, Data-backed) – guiding principle for enterprise-wide change.

• VICTORY™ Framework – Customer Success expansion model driving retention, adoption, and growth.

• CX ROI Calculator – quantifies CX-driven business value.

• Value Realization Map – links initiatives to financial and customer outcomes.

• EAR Empathy Scoring – assesses frontline empathy through real call transcripts and employee perspectives.

Impact Delivered

• Unlocked $100M+ incremental revenue for global clients.

• Delivered 2x–7x growth outcomes for SaaS platforms and B2B firms.

• Led CX & culture transformations at Symega, Maveric, BPI, InLife, Clicks Pharmacy, Circles Life, Alida, Altudo, Zykrr, etc.

KretruTosh operates on a skin-in-the-game model, aligning fees with business impact, ensuring accountability and shared success.