Iris Data-Driven Digital Marketing Agency

BACKGROUND

Please describe your company and your position there.

I'm the marketing manager at a jewelry manufacturer. I have over eight years of experience in branding and system engineering. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Iris Data-Driven Digital Marketing Agency?

We hired them for SEO, custom content creation, and link building. We wanted to grow our website and reach the top five results on search engines.

What were your goals for this project?

Our goal was simple: to increase traffic, rank for highly rated keywords, and achieve a high conversion rate both on- and off-page. 

SOLUTION

How did you select this vendor?

I knew that my company needed external help. Since they had a master team and many experienced senior staff, I chose Iris Data-Driven Digital Marketing Agency. 

Describe the project in detail.

Iris Data-Driven Digital Marketing Agency developed content for our website and pushed our SEO ranking through keyword and link building. They also monitored content links and backlinks, connected with suppliers and partners, and delivered analytics reports.

What was the team composition?

We had an account management team, an SEO technical team, and a content team that executed and reported on projects. 

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We now rank within the top five results for 35 high-priority keywords, and rank within the top 10 for 90 additional high-priority keywords. We also attracted more than 100,000 organic visitors in six months.

How did the Iris Data-Driven Digital Marketing Agency perform from a project management standpoint?

They had a professional working and reporting process. They always responded quickly through email, phone, or chat.

What impresses you about the Iris Data-Driven Digital Marketing Agency?

They always listened to us and delivered solutions that achieve our goals.

Are there any areas for improvement?

They should improve their data platform to deliver more insights. 

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager for Hoang Giang Agarwood. We manufacture and trade agarwood, and we also offer planting and transplanting services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Iris Data Driven Digital Marketing Agency?

I needed assistance with social media marketing and SEO efforts.

What were your goals for this project?

I wanted to expand our brand identity and increase our digital visibility.

SOLUTION

How did you select this vendor?

A friend introduced us to the team. They made a good first impression, so I trusted them with the project.

Describe the project in detail.

First, they researched our brand. Then they put together several strategies designed to increase our digital visibility. They implemented remarketing campaigns, YouTube video ads, on-page SEO strategies, and Google Display Network (GDN) efforts. They also edited some of the content on our website to support the keywords and phrases that we decided to target.

What was the team composition?

We worked with the owner, an account executive, and a content executive.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We’re ranking first on Google for a few keywords, and our web traffic rates have increased.

How did the Iris Data Driven Digital Marketing Agency perform from a project management standpoint?

We collaborated closely. We used Facebook, Skype, and Zalo to communicate progress. They provided weekly reports that detailed their work.

What impresses you about the Iris Data Driven Digital Marketing Agency?

They were dedicated, always trying their best to meet our key performance indicators. They have great customer service.

Are there any areas for improvement?

No, I can’t think of anything right now.