Internet Stars

BACKGROUND

Please describe your company and position.

I am the President and CTO of a gaming moments company. 

Describe what your company does in a single sentence.

Our company helps millions of gamers capture, manage, and share their best gaming moments every day. Users can also watch clips from their friends and  others that they've played with.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Internet Stars to accomplish?

• Our core mission revolves around enabling gamers to effortlessly capture, share, and relive their favorite gaming moments. While our desktop experience had been steadily improving, our mobile presence was lagging behind in terms of user experience, feature parity, and overall reliability. We realized that in order to better serve our rapidly growing mobile user base, we needed to completely reimagine our app—not just from a technical standpoint but from the user journey upwards. We hired Internet Stars with two primary objectives: Rebuild and enhance our mobile app to better support key functionalities like video clip editing, uploading, and social sharing. Redesign our mobile UX/UI from the ground up to improve user retention, navigation ease, and brand consistency. This wasn’t just a cosmetic refresh—we were asking them to essentially help us rebuild the mobile experience around a new philosophy of usability, performance, and scalability.

SOLUTION

How did you find Internet Stars?

• Online Search
• Clutch Site

Why did you select Internet Stars over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Internet Stars were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with Internet Stars was extensive and collaborative. It kicked off with a thorough discovery phase where they took time to understand not just our technical pain points but also how our users interacted with the app, what their frustrations were, and where the opportunities lay. They conducted a series of user research sessions and stakeholder interviews, something we hadn’t originally scoped but found incredibly valuable.

From there, they moved into wireframing and prototyping. What stood out early on was how deeply they involved us in the design process—they weren’t just throwing concepts over the fence. They hosted weekly design reviews, brought in real-time collaborative tools, and iterated quickly based on feedback. Some of the key deliverables included:

• A complete mobile UI design system, consistent with our brand identity but optimized for smaller screens and touch interactions.
• Redesigned onboarding flow that significantly reduced user drop-off.
• New in-app video trimming and clip-editing interface.
• Social sharing workflows that better integrated with popular platforms like Discord and TikTok.
• A scalable React Native codebase, enabling faster cross-platform updates.
• Extensive QA documentation and post-launch monitoring setup.

They also worked hand-in-hand with our backend team to ensure seamless API integration and handled edge-case scenarios like poor connectivity and low-device performance environments—which is critical for our global user base.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The launch of our new app was met with overwhelmingly positive feedback—not just from our users, but also internally from our marketing, customer success, and analytics teams. We saw marked improvements in app stability and time-on-app usage. Clip sharing and in-app video editing, two of the biggest friction points prior to the redesign, became standout features with users praising the new workflows on social media and in app store reviews.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In terms of project management, Internet Stars was nothing short of stellar. They used a combination of Notion and Jira to track progress, manage sprints, and flag potential blockers. Every milestone was clearly communicated, and even when we encountered scope creep (inevitable in projects like this), they handled it gracefully—working with us to adjust timelines or propose phased rollouts.

What was your primary form of communication with Internet Stars?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly stood out about Internet Stars was their empathy for both our internal teams and our users. They weren’t just executing tasks—they were thinking critically, asking the hard questions, and often proposing smarter alternatives. One moment that sticks out: during a user testing session, they noticed non-native English speakers struggling with a key navigation icon. Instead of just noting it, they immediately brought us alternative iconography and tested it again within the week. That kind of thoughtfulness is rare.

Are there any areas for improvement or something Internet Stars could have done differently?

nothing

BACKGROUND

Please describe your company and position.

I am the CMO of an automotive company.

Describe what your company does in a single sentence.

The company is a leading retail sales and service provider of wheelchair accessible vans, cars, and SUV’s. Through our national network of over 90 locations, we have the largest inventory of vehicles, along with other products that improve mobility. Through our personalized approach, we work with each customer so that they receive the best solution for their needs. We believe every person deserves to be connected to who and what matters most in their lives.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Internet Stars to accomplish?

• As a company committed to improving the lives of individuals with mobility challenges, the copany has always strived to offer a seamless, empowering digital experience to our customers. Our previous website, however, was falling short in delivering on that promise. It was outdated in both design and functionality, lacked accessibility features, and made it difficult for users to find inventory, schedule consultations, or understand financing options. We hired Internet Stars with the specific goal of overhauling our digital presence—from UX research to development—to better reflect our mission and meet the real-world needs of our customers. Our objectives were multifaceted: we needed an intuitive website that could serve a broad demographic (including those less tech-savvy), streamline the vehicle search and scheduling process, and ensure ADA compliance without compromising aesthetics. Internally, we also needed a CMS that was flexible enough for our marketing team to update content efficiently without requiring constant developer support.

SOLUTION

How did you find Internet Stars?

• Online Search
• Clutch Site

Why did you select Internet Stars over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Internet Stars were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Internet Stars approached the project with a refreshing balance of creativity, empathy, and technical precision. The scope of work included an end-to-end redesign and redevelopment of our public-facing website, starting with deep user research and stakeholder interviews. They facilitated discovery workshops with our sales and customer service teams to uncover pain points and opportunities, which was immensely valuable.

From there, they delivered a comprehensive UX strategy that included persona development, user journey maps, and wireframes for key user flows—vehicle browsing, customization, appointment booking, and contact forms.

In terms of design, they provided high-fidelity mockups with a clean, modern aesthetic that retained our brand’s core values. Importantly, they emphasized accessibility right from the wireframe stage—implementing scalable fonts, contrast-friendly color palettes, and keyboard navigability.

On the development front, they built a fully responsive, performance-optimized site with seamless integrations into our inventory system, CRM, and analytics tools. They implemented a custom CMS that allows our team to publish blogs, promote seasonal offers, and update listings with ease. Key deliverables included:

• Full website redesign (UX and UI)
• Mobile-first development with accessibility compliance
• Integration with third-party APIs and internal tools
• CMS setup and training sessions for our internal staff
• Post-launch support and performance monitoring

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact of the new website was noticeable almost immediately after launch. One of the most encouraging signs was the feedback we received from customers who said the new platform was "a breath of fresh air" and "finally easy to use." Our sales consultants reported an uptick in qualified leads through the online booking form, and we saw significantly reduced drop-off during the vehicle selection process—especially on mobile devices.

Internally, the feedback was equally positive. Our marketing team can now deploy landing pages in minutes, run promotions more efficiently, and monitor user behavior with the enhanced analytics dashboard Internet Stars implemented. The performance metrics also showed improved page load times and better SEO rankings due to their technical optimizations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Internet Stars was a dream to work with. They were proactive in setting clear timelines and stuck to them. Every week, we had progress updates, complete with demo sessions and open discussion for feedback. One example that stood out was during the development phase: we discovered a need to include a vehicle comparison tool—a feature not scoped initially. Rather than pushing back or charging a hefty change order, they collaborated with us to scope it quickly and worked it into the sprint without delays.

What was your primary form of communication with Internet Stars?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most was their empathy and attention to detail. They genuinely cared about our mission and the people we serve. One of their UX designers even volunteered to conduct a session with one of our wheelchair-bound clients to observe how they navigate digital interfaces. That kind of initiative and human-centric thinking isn’t something you find every day.

Are there any areas for improvement or something Internet Stars could have done differently?

The final handoff included all the essential assets and style guides, a few backend configurations weren’t fully documented, which required us to circle back for clarification a couple of times post-launch. However, their team was always responsive and handled follow-ups promptly, so it never became a blocker.

BACKGROUND

Please describe your company and position.

I am the Co-Founder and Head of Franchise Sales of F45 Poland

Describe what your company does in a single sentence.

As one of the fastest growing fitness franchises in the world, we do more than change the lives of our members; our turnkey business solution, comprehensive ongoing support for our franchisees, and our unwavering commitment to pursuing the latest trends in the fitness industry has enabled F45 to change our franchisee’s lives. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Internet Stars to accomplish?

• We wanted a mobile platform that combined content delivery, user tracking, and AI-powered personalization to improve member engagement and retention.

SOLUTION

How did you find Internet Stars?

• Online Search
• Referral

Why did you select Internet Stars over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Internet Stars were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Internet Stars built a mobile app with AI-driven recommendations, user analytics, automation workflows, and marketing integrations. They also supported launch and early growth initiatives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

User engagement improved, content consumption increased, and our team gained better insight into customer behavior.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their ability to merge AI functionality with real user needs made the product feel genuinely useful.

What was your primary form of communication with Internet Stars?

• Virtual Meeting
• Email or Messaging App

Are there any areas for improvement or something Internet Stars could have done differently?

A longer post-launch optimization phase would be beneficial.

BACKGROUND

Please describe your company and position.

I am the CEO of AI-Robotics

Describe what your company does in a single sentence.

 AI-Robotics is the official distributor of GEEK+, Gausium, MEGVII, Gouzi Robotics, Hangcha intelligence and Autoxing AI-Robotics also has its own RnD team to create more value for the logistics market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Internet Stars to accomplish?

With advanced robotic technologies, we wish to create a future where our partners can harness the potential they have without any compromises while also enjoying the benefits that come with AI tech. 

SOLUTION

How did you find Internet Stars?

• Online Search
• Clutch Site

Why did you select Internet Stars over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Internet Stars were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Internet Stars handled UX/UI design, mobile app development, backend APIs, and AI-powered automation for user onboarding. They also prepared the app for future feature expansion without requiring a full rebuild.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We launched on schedule, onboarded early users smoothly, and gained valuable behavioral insights through built-in analytics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They worked in short sprints with frequent demos, which helped us stay aligned.

What was your primary form of communication with Internet Stars?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Feedback was incorporated quickly, and timelines were respected throughout the build.

Are there any areas for improvement or something Internet Stars could have done differently?

None that I could think of

BACKGROUND

Please describe your company and position.

 I am the Licensed Marriage And Family Therapist of a healthcare company 

Describe what your company does in a single sentence.

Since 2005, Perlman Clinic has been providing quality primary care in San Diego. Our primary and urgent care providers have a range of backgrounds, specializing in Internal Medicine, Family Medicine, Integrative Medicine and Preventive Medicine.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Internet Stars to accomplish?

Our goal in hiring Internet Stars was to modernize and simplify our patient mobile application. As a multi-location healthcare provider, we needed a more intuitive interface that could streamline appointment scheduling, telehealth visits, access to medical records, and real-time communication between patients and providers. 
Alongside this, we needed a solid mobile marketing plan to increase adoption of the app among existing patients and new users—especially those less tech-savvy or hesitant to use digital tools for healthcare.

SOLUTION

How did you find Internet Stars?

• Online Search
• Clutch Site

Why did you select Internet Stars over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Internet Stars were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project began with a discovery and audit phase, during which they evaluated our existing app, reviewed user feedback, and conducted interviews with staff and patients. From there, they moved into wireframing, prototyping, and eventually delivering polished UI designs.

Key deliverables included:

• Redesigned patient dashboard with a cleaner layout and more prominent quick actions (e.g., “Book Appointment” and “Message Doctor”)
• Streamlined telehealth setup process that reduced friction for patients new to virtual care
• Accessibility-focused UI components (larger buttons, contrast modes, and voice navigation compatibility)
• In-app prompts and tooltips for guiding new users
• A reimagined onboarding flow, tailored to different user types (first-time vs. returning patients)
• Mobile marketing strategy that included push notification templates, in-app messaging campaigns, and revamped app store content

They also built out a feedback loop for post-launch refinement based on real-world usage patterns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since launching the redesigned app, we’ve seen a noticeable increase in patient app adoption, particularly among older demographics who had previously avoided using it. Appointment no-shows dropped slightly, and our staff reported a reduction in redundant calls for tasks now easily handled through the app. 
Most importantly, patient feedback has been overwhelmingly positive—especially in terms of usability and telehealth functionality. We also saw improved ratings in the app stores, thanks in large part to the marketing and ASO efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was one of the highlights of working with Internet Stars. Everything was mapped out in a clear roadmap, with weekly checkpoints and asynchronous updates. They used tools like Figma for collaboration and ClickUp to keep track of tasks and dependencies.

There was a point midway through the project when we needed to accelerate the timeline for the telehealth redesign due to an unexpected policy shift around virtual visits. The Internet Stars team rallied and adjusted their priorities, delivering the telehealth update weeks ahead of schedule—something we truly appreciated given how much it impacted patient satisfaction during that transition period.

What was your primary form of communication with Internet Stars?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most was how thoroughly they immersed themselves in the patient experience. Many design teams can create beautiful interfaces, but Internet Stars went deeper by engaging our front desk staff, nurses, and even a handful of frequent patients to ensure their solutions were practical and grounded in reality.

They also had an exceptional ability to balance innovation with compliance—something that’s absolutely critical in healthcare. Their approach to app marketing was also refreshing. Rather than generic promotions, they tailored the messaging around ease of use, convenience, and peace of mind—resonating directly with the patient population we serve.

Are there any areas for improvement or something Internet Stars could have done differently?

If we had to point to one area, it would be early integration testing with our legacy backend systems. While not directly their fault, we encountered a few minor hiccups where UI features relied on data feeds that were more limited than anticipated. Once flagged, they quickly worked with our developers to create workarounds, but earlier flagging of integration constraints might have prevented a few days of back-and-forth.

BACKGROUND

Please describe your company and position.

 I am the Senior Data Engineer of a financial services company 

Describe what your company does in a single sentence.

We are a profitable startup, bringing the industry the innovation it craves and opening up access to fairer credit for all. Our team uses machine learning and data science to provide our partners a standardized lens into risk, identifying the best, safest loans in the $100 billion marketplace lending space. We use these insights to manage a $2B+ portfolio of whole loans and ABS aiming to deliver investors attractive and stable risk-adjusted returns across the business cycle. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Internet Stars to accomplish?

• We brought Internet Stars on board to help us redesign our mobile application and improve our overall app marketing strategy. As a financial services platform with a growing user base, we needed a more intuitive user interface that would reflect our evolving brand identity and accommodate a broader range of features we were rolling out. Additionally, we were looking for a strategic partner to boost our app visibility and engagement in the App Store and Google Play, especially among first-time investors and users unfamiliar with financial technology.

SOLUTION

How did you find Internet Stars?

• Online Search
• Clutch Site

Why did you select Internet Stars over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Internet Stars were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of the project included a complete UI/UX redesign of our mobile app, user journey mapping, competitor benchmarking, and marketing strategy development for app user acquisition.

Key deliverables were:

• High-fidelity interactive prototypes for both iOS and Android platforms
• A detailed design system including components, icons, and color schemes
• Revamped onboarding flows and dashboard layouts for better user retention
• A strategic app marketing plan targeting young, tech-savvy investors
• App Store Optimization (ASO) assets including updated screenshots, metadata, and promotional copy
• Post-launch analytics dashboard to monitor key engagement metrics

They also provided us with tutorial video concepts and social campaign ideas to help support the product’s relaunch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After relaunching our app with Internet Stars’ designs and marketing support, we saw stronger engagement among new users—especially in completing the onboarding funnel and exploring educational content. App store traffic and downloads noticeably increased, and our internal product team reported fewer UX-related support tickets. We also saw better retention in week-over-week cohorts compared to the previous version of the app.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Internet Stars handled the project with impressive attention to detail and structure. From the kickoff call, they built out a realistic timeline and made sure we had a shared calendar of milestones and review points. Their project manager was highly responsive—any time we needed clarification or had a last-minute change in user flow, they were quick to accommodate and provide alternatives.

There was one instance where we needed to pivot from a card-style dashboard to a collapsible widget interface based on beta user feedback, and they turned around new designs and code-ready assets in under a week without compromising quality. Their flexibility and openness to feedback made a huge difference.

What was your primary form of communication with Internet Stars?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to combine deep financial industry insight with fresh, user-friendly design really stood out. We’ve worked with design agencies in the past that were either too generic or overly focused on aesthetics at the expense of function. Internet Stars managed to strike a balance—delivering a beautiful UI that remained grounded in user behavior, industry compliance, and app performance goals.

We were also impressed by how seamlessly they handled both creative design and strategic marketing. Having one team that could deliver on the design side and then also drive app visibility and downloads was incredibly valuable. It felt like we weren’t just redesigning our product—we were reinventing our presence in the mobile fintech space.

Are there any areas for improvement or something Internet Stars could have done differently?

If anything, it would have been helpful to have more frequent deep-dive analytics discussions post-launch. While we did receive dashboards and performance updates, a few more strategy check-ins could’ve allowed us to pivot sooner on certain marketing tactics. That said, once we voiced this, they were quick to schedule more data-driven sessions and offered valuable insights going forward.

BACKGROUND

Please describe your company and position.

 I am the Lead Talent Partner of a financial services company 

Describe what your company does in a single sentence.

Leading Pay Over Time platform for in-person services. The company partners with top SaaS service companies to embed payment options directly into their software through a simple API integration. Service businesses rely on us to offer their customers flexible, point of sale financing, enabling them to quickly and easily pay over time for essential services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Internet Stars to accomplish?

• We hired Internet Stars with two primary goals: first, to overhaul the user experience and interface of our mobile lending platform, and second, to design and execute a targeted mobile app marketing strategy that would help us reach new audiences, especially younger users who prefer mobile-first financial tools. We needed a design refresh that reflected our brand values—trust, simplicity, and speed—while also supporting accessibility and ease-of-use for less tech-savvy users. On the marketing side, our goal was to increase user acquisition and in-app engagement through smarter targeting and improved messaging.

SOLUTION

How did you find Internet Stars?

• Online Search
• Clutch Site

Why did you select Internet Stars over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Internet Stars were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project was divided into two main streams: UX/UI Design and Mobile & App Marketing.

On the design side, Internet Stars began with user interviews and heatmap studies on our existing app interface. Based on that data, they restructured the user journey, redesigned key screens (like loan applications and payment management), and introduced a modern visual design system with improved readability and intuitive iconography. Deliverables included interactive Figma prototypes, a new mobile design system, and detailed documentation for our in-house development team.

On the marketing side, they performed a comprehensive app store optimization (ASO) analysis, ran multiple A/B tests for our app listing creatives, and created a segmented user onboarding campaign. They also helped us refine our push notification cadence and messaging tone. We received detailed monthly reports, custom-built marketing dashboards, and campaign creatives tailored for different demographics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results were very tangible. We saw a notable increase in loan application completions and a strong uptick in app store conversions after the new visuals and copy went live. The restructured onboarding process reduced churn significantly, and we received positive feedback from users who said the app felt “more transparent and easier to use.” Internally, our support ticket volume dropped, which speaks to how much more intuitive the new interface has become.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was smooth and professional. We worked in bi-weekly sprints with a shared Notion board that tracked all tasks, milestones, and dependencies. Internet Stars never missed a sprint delivery and often came to sprint reviews with options we hadn’t even thought of.

What stood out most was their responsiveness. When we had a mid-project change request—due to a new regulatory update—they turned it around quickly and re-prioritized their roadmap to keep everything on schedule. Their communication was clear, proactive, and always respectful of our internal constraints and timelines.

What was your primary form of communication with Internet Stars?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Internet Stars has brought an uncommon blend of creativity and strategic thinking. Many agencies can build a pretty app, but this team thought deeply about what each screen needed to accomplish for our users. During a workshop, their UX lead suggested breaking our loan calculator into a two-step experience, based on their research that users felt overwhelmed with too much data up front. That small change significantly increased completion rates during testing.

On the marketing side, their understanding of mobile user behavior in fintech was razor-sharp. Their push notification strategy alone helped us dramatically reduce drop-offs during the application process. They clearly don’t believe in cookie-cutter solutions; everything was customized to fit our brand and users.

Are there any areas for improvement or something Internet Stars could have done differently?

If I had to offer one suggestion, it would be more robust real-time analytics dashboards during campaign rollouts. While their monthly reporting was detailed and valuable, having a live view of performance would have helped us make mid-campaign pivots more quickly. That said, they were very receptive to the feedback, and I understand they’re already developing this feature for future clients.

BACKGROUND

Please describe your company and position.

I am the recruiter for a fintech app company.

Describe what your company does in a single sentence.

Our company is a money and safety app for families. Our mission is to shine a light on the world of money for families and empower parents to raise financially-smart kids.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Internet Stars to accomplish?

• We’re focused on empowering families and kids to build smart money habits through our financial tools and educational content. We hired Internet Stars at a critical juncture when we were preparing to launch a redesigned version of our app that included new features like savings goals, charitable giving tools, and parental controls with deeper insights. Our goals were twofold: first, we wanted a fresh, modern UX/UI design that could simplify complex financial interactions in a way that appealed to both children and their parents. Second, we needed a mobile app marketing campaign that could boost engagement, adoption, and retention, especially with the app relaunch on the horizon. We didn’t just need pretty screens—we needed a partner who could help translate behavioral insights into an experience that felt intuitive, engaging, and secure.

SOLUTION

How did you find Internet Stars?

• Online Search
• Clutch Site

Why did you select Internet Stars over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Internet Stars were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope was fairly extensive and was divided into two main phases—Design and Marketing Execution:

• UX/UI Redesign: The team kicked off with a deep dive into our current user flows, performing heuristic evaluations, analyzing user session data, and even sitting in on interviews with parents and kids. They mapped out updated user journeys that emphasized fewer taps, clearer icons, and age-appropriate interactions.
• Deliverables included wireframes, prototypes, high-fidelity visual design files, and animation guides. They also created a design system that we could easily scale for future features. One impressive deliverable was their redesign of the “Earnings & Tasks” feature—kids could now easily track allowance and see visual progress bars toward their goals, while parents had a simple toggle dashboard for approvals and edits.
• Mobile & App Marketing: On the marketing front, they conducted persona-driven messaging development, created in-app promotional cards, built onboarding walkthroughs with micro-interactions, and optimized our app store presence. They even worked with us to A/B test push notification strategies based on real behavioral segments (e.g., “first-time savers” vs. “weekly users”).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the redesign and campaign launch, we saw an immediate and sustained lift in app engagement—particularly with new family accounts. One story we continue to refer back to is a family who reached out via support to say their son had set his first-ever savings goal (to buy a telescope) using the new version of the app, and had been excitedly tracking progress every week.

Push notification open rates also increased notably, and in-app walkthrough completion rates were significantly higher than our previous average. Feedback from our customer success team indicated fewer drop-offs during onboarding, which we attributed directly to the guided tour and simplified task flows designed by Internet Stars.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was one of the strongest aspects of the engagement. We had weekly check-ins that were structured but not rigid, and they adapted quickly when internal timelines shifted. Everything was tracked in a shared workspace with clear status indicators, deadlines, and dependencies. Their lead designer would often anticipate roadblocks—whether it was delayed API access or late copy from our end—and come prepared with contingency options to keep the project moving.

One specific example stands out: our legal team requested last-minute adjustments to how transaction data was displayed to meet new compliance guidelines. Internet Stars didn’t just patch a fix—they reworked the affected UI screens and reviewed the entire section to ensure it still felt cohesive and usable, delivering everything with minimal delay and zero quality trade-off.

What was your primary form of communication with Internet Stars?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out was their ability to blend visual storytelling with functional design for both adults and children—a very difficult line to walk. Designing a fintech app that works for parents is one challenge; making that same experience approachable and fun for an 8-year-old is an entirely different beast.

They managed to do both. They understood the psychology of young users—adding reward moments, minimizing cognitive load, and creating delightful animations that encouraged positive reinforcement. At the same time, they preserved a sense of clarity, privacy, and control that reassured parents. This dual focus was something we hadn’t seen done this well with previous design partners.

Are there any areas for improvement or something Internet Stars could have done differently?

If we had to identify one area for potential improvement, it would be providing more post-launch marketing analytics support. While the app marketing launch itself was very successful, we would’ve appreciated a more structured analytics dashboard or automated reporting to track user behavior, click-through rates, and retention against their initial campaign goals over time. They did offer to train our team on tools to do this, but a more hands-on approach post-launch could have added value.

BACKGROUND

Please describe your company and position.

I am the Senior Director, Product Line Management, Broadband Access of a telecommunications company.

Describe what your company does in a single sentence.

Our company is a global leader in open telecom solutions, enables service providers to drive disruption with new open architecture business models. Our innovative disaggregated and virtualized enabling technology solutions leverage open reference architectures and standards, combined with open software and hardware to power business transformation for the telecom industry, while its world-class services organization delivers systems integration expertise necessary to solve communications and content providers’ complex deployment challenges.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Internet Stars to accomplish?

• At our company, we were in the process of rolling out a new suite of digital services tailored to 5G and edge computing solutions for enterprise customers. As part of this initiative, we needed to modernize our mobile app interface and improve its engagement and usability—especially for customers using our configuration and monitoring tools in the field. Additionally, we needed a solid mobile marketing strategy to increase adoption among our enterprise client base, most of whom interact with our solutions in highly technical and performance-critical environments. We hired Internet Stars to accomplish two primary goals: first, to revamp the user experience and interface of our mobile app to match the expectations of modern B2B tech users; and second, to create and execute a mobile app marketing campaign that could help us launch and promote the app internally and externally.

SOLUTION

How did you find Internet Stars?

• Online Search
• Clutch Site

Why did you select Internet Stars over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Internet Stars were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was quite robust and structured into three core phases:

• Discovery & Research: Internet Stars began with a thorough audit of our existing app, including heatmaps, user session recordings, and interviews with some of our enterprise clients. They also conducted competitor analysis within the telecom SaaS space. The insights gathered formed the baseline for their redesign proposal.
• UX/UI Design: The team created wireframes, interactive prototypes, and high-fidelity mockups. The new design simplified complex workflows—like network configuration and live system monitoring—while preserving technical depth. Accessibility and responsiveness were core focuses. One notable deliverable was a dynamic dashboard that adapted based on user roles and usage patterns—something we hadn’t considered prior to their involvement.
• Mobile App Marketing & Go-to-Market Strategy: Once the app was ready, Internet Stars rolled out a full marketing plan that included onboarding videos, push notification strategies, app store optimization, and internal engagement kits for our sales and support teams. They also helped us launch a private beta with select clients, collecting real-time feedback to fine-tune the app before the public release.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within weeks of the public launch, we saw a meaningful uptick in both usage and positive feedback from our internal teams and clients. The redesigned UX drastically reduced user confusion and support tickets related to setup and configuration. Field engineers reported they were able to complete workflows in less time and with fewer errors.

On the marketing side, the app earned significantly more visibility and installs than previous iterations, and we received specific praise from several enterprise partners who appreciated the tailored onboarding experience and push notifications relevant to their system statuses.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was a strong suit. Every milestone was outlined upfront and documented in a shared project tracker. We had weekly stand-ups, and they made themselves available for ad hoc strategy sessions, especially when timelines were tight.

A standout moment came midway through the project when our internal product team requested a last-minute shift to integrate a new authentication protocol. Instead of seeing it as a disruption, Internet Stars immediately pulled together a feasibility report, recalibrated their design sprints, and helped us pivot without missing our main delivery deadline. Their flexibility under pressure was impressive and contributed heavily to the project’s smooth execution.

What was your primary form of communication with Internet Stars?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impresses us most is their ability to bridge creativity with technical precision. Telecom interfaces often sacrifice user-friendliness for functionality, but Internet Stars challenged that notion. They didn't just make the interface look good—they made it make sense for technical users working in real-world scenarios, like technicians configuring equipment on-site or engineers needing real-time diagnostics in a pinch.

Their mobile marketing strategy was equally nuanced. Instead of relying on generic tactics, they crafted messaging specific to our target personas—IT directors, telecom consultants, and enterprise partners—each of whom had very different expectations and usage patterns. This level of personalization gave the campaign credibility and traction in an otherwise niche space.

Are there any areas for improvement or something Internet Stars could have done differently?

If there’s one area for improvement, it would be documentation at the handoff stage. While their internal documentation was solid during the build and design phase, the post-launch knowledge transfer could have been slightly more structured, especially for our less technically-savvy teams. That said, they were always willing to jump on a call to clarify things, and they ended up creating a short Loom video series walking through the key interfaces—which more than made up for the initial gaps.

BACKGROUND

Please describe your company and position.

I am the Senior Product Manager of a telecommunications company.

Describe what your company does in a single sentence.

Our company has provided ultra-fast internet service in the Pacific Northwest, connecting homes and businesses to what matters most. 

World-class technology means nothing without world-class care. We pride ourselves on delivering trustworthy service and support from people nearby with no strings or surprises.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Internet Stars to accomplish?

• When we initially reached out to Internet Stars, our company was facing some critical challenges with our online presence. As a US Telecommunications company, we understood that our website and user interface were not in sync with the level of professionalism and user experience we wanted to offer our clients. We needed a comprehensive overhaul of our digital platform. Our main objectives were to create a visually appealing, modern website that was also intuitive and easy for our customers to navigate, especially given the technical nature of our services. Additionally, our old design was cumbersome, often leading to frustration for both new and returning users. We wanted to simplify the user journey, improve conversion rates, and ensure that users could easily access information about our telecom solutions, whether they were on desktop or mobile devices. The goal was not just a cosmetic redesign but to truly enhance user experience and elevate our online reputation.

SOLUTION

How did you find Internet Stars?

• Online Search
• Clutch Site

Why did you select Internet Stars over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Internet Stars were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Internet Stars truly stepped up to the plate with a holistic approach to solving our issues. The scope of work was extensive and touched on several key areas, including web design, UX/UI design, and the overall structure of our website.

1. Initial Consultation and Discovery: They began by thoroughly understanding our business and the specific pain points we were facing. This included multiple stakeholder interviews to capture the unique needs of our customers, as well as detailed analysis of competitors in the telecom space.
2. Design Phase: Their design team presented several design mockups for the new website, each one aligned with our brand's vision and the modern look we wanted to convey. They placed a heavy emphasis on clean lines, intuitive navigation, and engaging visuals that spoke directly to our audience’s needs. The layout was designed to ensure that it could adapt seamlessly to various screen sizes, which was critical for our mobile users.
3. UX/UI Strategy: A crucial part of the project was their deep focus on improving user experience (UX) and interface (UI) design. They conducted a series of user testing sessions, reviewing the pain points of our previous design, which helped them refine the navigation and structure. The final product featured streamlined call-to-action buttons, clearer information architecture, and improved accessibility features for our diverse client base.
4. Development and Launch: Once the designs were finalized, they efficiently moved on to development. They also ensured that all backend elements were optimized for speed and SEO. This helped improve our search engine rankings and ensured the site loaded quickly, which we knew was important for retaining visitors.

Key deliverables included:

• A fully responsive, modern website with an intuitive UI.
• An easy-to-navigate, customer-focused user flow.
• Enhanced SEO optimization and mobile responsiveness.
• Updated branding materials that aligned with the new website design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the launch of the new website, we’ve seen noticeable improvements in several key areas. Firstly, user engagement has significantly increased. Visitors now spend more time on our site, and bounce rates have dropped considerably. Additionally, we’ve received positive feedback directly from customers regarding the new design. Many of them have mentioned how easy it is to find information and how much more professional the site looks compared to the old one.

We’ve also seen improvements in conversion rates, particularly on the product inquiry forms. The simplified design and clear call-to-actions have resulted in more users completing their inquiries, which directly translates to more qualified leads for our sales team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Internet Stars displayed exceptional project management skills throughout the entire process. From the beginning, they outlined a clear timeline and kept us informed at every stage of the project. They adhered to deadlines without fail, and if there were any delays, they communicated them proactively along with an updated timeline. The team was highly responsive to our feedback, making it a collaborative and transparent process.

They also provided us with multiple revisions based on our feedback, ensuring we were fully satisfied with each phase of the design. Whenever we had requests or needed adjustments, they were quick to address them and offered practical solutions.

What was your primary form of communication with Internet Stars?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly stands out about Internet Stars is their ability to understand our business and translate that into a digital experience that feels uniquely ours. They didn’t just “design a website”; they helped us rethink how we engage with our customers online. Their attention to detail in the UX is impressive, especially how they took the time to test every element before implementation.

Are there any areas for improvement or something Internet Stars could have done differently?

Nothing