Institute of Customer Management

The Institute of Customer Managment helps companies (big and small) to solve their customer related issues.  We specialise in Customer Loyalty development, Customer Expereince Managmenet, improving Customer Services and developing marketing strategies.  

ICM has worked with all types of companies in a variety of industries and companies ranging from entrepreneurs, SMEs, to Fortune 500 and FTSE 50 companies.

If you are looking to improve your customer focus, get customers to love your brand, or grow your business, you can count on use to help you find the best solutions to your problems.

Some of the projects we have worked in include:

Global Village Dubai.  Global Village is a themepark, which was ranked number 15 in the world (out of over 10,000+ companies).  They wanted to improve and be the top 10 in the world.  We worked with the company to develop a road map (with a focus on improving customer expereinces) to help improve the organisation.

Printing Press from England.  A family owned SME printing press had seen sales steadily decline over the years.  They needed our help to figure out the problem and suggest solutions.  As part of our work with the company we worked on improving customer loyalty, which not only helped to reduce customer acquision costs, but also increased sales and profitability.

E-Bay business.  A one man e-bay businesses which specilased in selling accessories for mobile phones needed help in growing the business.  As sales grew, the owner was unable to handle all of the sales.  We designed systems for growth, which allowed the owner to focus on the core business without having to worry about orders not being fulfilled.

Fast food business, UK.  A family owned fast food chain needed help in developing growth strategies.  We worked with them to develop a strategy which has seen their restaurants being franchised globally.