Ingenia Agency

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of OCC Mundial, which is Mexico’s largest online job platform. We have 21 years of experience, we count with 13 million registered candidates at different levels, and more than 7,000 companies trust us for their recruitment processes.

We have several business units, one of them being the job vacancies and an education unit in which we allow our users to continue growing in their careers. We also offer companies digital advertising so that they may capture this qualified target market that we have on the platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ingenia Agency?

Four years ago, we had the idea of changing the way people look for jobs in our country. We wanted to create a type of virtual expo online where people could see the job offers in real time and apply. We also wanted to accomplish this within three weeks.

SOLUTION

What was the scope of their involvement?

When we called Ingenia Agency, Pablo [CEO, Ingenia Agency] gave us different options. A team of 10–12 creatives came up with the concept of creating a digital job city—a Sim City-type of platform. Every building in the city has a brand for the companies on the job board; the user can click on buildings, they can enter the companies’ virtual offices, and they can also apply through this city. The recruiter also has a platform to view all the people that apply to their vacancies.

The project has evolved incredibly in the last 4 years and the last expo was the best we’ve had so far. We had three million visitors for the first version of the expo and broke a record in completing the platform in three weeks. We now do this expo twice a year for two weeks each. Today, we have more than 3.5 million visitors and 400,000 applications. We’ve helped more than 600,000 people find jobs with the expos that we have developed together with Ingenia Agency.

What is the team dynamic?

Four developers participated on the development side and around 25 people participated in the design process.

How did you come to work with Ingenia Agency?

Around 7–8 years ago, I was working as a digital development director for the Universidad del Valle de Mexico. I met Ingenia there and liked how they presented their material. I was also very interested in how they took care of their own advertising.

When I changed jobs to OCC Mundial, I called Pablo and this job city project idea came up. When they presented the idea of how they pictured the job city and what benefits we would have, we decided that they were the right fit for the project.

What is the status of this engagement?

We started working with them in November 2013 and it’s an ongoing collaboration. They started with the virtual expo but the quality they deliver up until today has allowed us to give them more projects.

They’re also working with us on a platform for university students called OCC Universitarios for all companies interested in reaching the university student target market. We have a network of 450 universities that collaborate with us on these job boards. We also give them other database projects because we have confidence in their work. Ingenia Agency is the only agency that has the necessary licenses to intervene on high-level projects with us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

An important change for our company that resulted from collaborating with them was that, since we are a digital company, our technology team had the opportunity to diversify the work they did, share that with another company, and change several paradigms that we had.

In less than a month, we developed this online job expo together and this was previously unheard of in our company. We had never developed something at this level in such a short time. Ingenia Agency accomplished this with our team and it changed our management team’s perspective to a can-do way of thinking—projects can be done well and in a short timeframe.

How did Ingenia Agency perform from a project management standpoint?

They have different processes to certify and track all changes and work within the project. I was able to see in their office how they developed code, how they had connections between their team, how they were able to meet the certifications they have, and the commitment they have with their established processes.

What did you find most impressive about them?

This agency has impressive design and development quality and really good designers and coders. Also, their level of customer service is indisputably the best. Pablo was always in contact with me and we developed a trustworthy relationship.

Are there any areas they could improve?

There are several areas of opportunity when working with an agency. I can say that in these four years we have worked together, we have evolved so much that we know each other’s way of working and our expectations. I wouldn’t change a thing. Prices are a bit high but it’s nothing that can’t be resolved; Pablo has always been very open to negotiating with us.