What challenges were you trying to address with Ingenia Agency?
Our goal was to generate more leads from digital channels.
What was the scope of their involvement?
Everything has been digital. We use Google ads, Google search, social networks, mailing, etc. Ingenia Agency has helped us develop several digital campaigns, including a national campaign for our mobile app launch. We wanted people to hear about our app and download it.
Next, they redesigned our website with the goal of generating more visits and leads. They have also worked on smaller campaigns on social networks. Recently, they did a social media campaign to announce our presence at an expo, which lasted about two weeks. At the moment, we are working with them to send a poll to the people we have contacted for quality check.
What is the team composition?
I worked directly with the project manager, but I don’t know how big his team was.
How did you come to work with Ingenia Agency?
When we were about to launch the first campaign, we did an online search for suppliers. We checked their location, previous work, clients, size, etc. For major projects, we have to invite at least three companies to the licitation—a call for bids. The company that provides the best creative idea based on our budget gets to work on the project. Since we liked their work, we invited them to other licitations.
How much have you invested in them?
That depends on the project. For the websites, it was about 850,000 Mexican pesos (approximately $43,600 USD), while smaller campaigns cost about 120,000 Mexican pesos (approximately $6,100 USD).
What is the status of this engagement?
We started working with them in November 2017, and the collaboration is ongoing.