We Design Amazing Apps & Program Beautiful Code.

Headquartered in Mexico’s vibrant capital city, Ingenia is a nearshore digital agency that provides application development, digital marketing, data science, web hosting, and creative services to its global clients.

 
$10,000+
 
$25 - $49 / hr
 
50 - 249
 Founded
1996
Show all +
Mexico City, Mexico
headquarters
  • Mexico City
    Mexico

Portfolio

Key clients: 

We're proud to count The Coca Cola Company and their largest bottler Coca Cola Femsa, Walmart, Lego, Grupo Bimbo, Meltwater, Taxnotes.com, and the Mexican Stock Exchange as part of our ever-growing customer base, and we've consistently been ranked as one of Mexico's top ten digital marketing agencies.

Reviews

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Web Platform Development for Food Production Company

“…despite the project size, everyone from the operations manager to the founder was involved since day one.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2018 - Jan. 2019
Project summary: 

Ingenia Agency developed a Drupal site where users could look up recipes using particular food brands.

The Reviewer
 
1,000+ Employees
 
Mexico City, Mexico
Jorge Ceballos
Chief Digital Manager, Grupo Herdez
 
Verified
The Review
Feedback summary: 

What started as a small initiative earned great respect from all internal departments. Ingenia Agency understood the project goals, crafting a thoughtful solution that had potential digital marketing opportunities. Responsive and fast-paced, they delivered the site ahead of schedule.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there. 

I’m the chief digital marketing and communications manager at a food production company. We’re one of the biggest food producers in Mexico, managing local and international brands.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Ingenia Agency?

Around 70% of our products are cooking products, so part of our marketing efforts includes recipes. We’d always done this across all of our brands, but we’ve recently started a project to create recipes that combined products from different brands. Ingenia Agency developed a platform that could host all of these recipes.

SOLUTION

What was the scope of their involvement?

Ingenia Agency created a web platform that allows our users to search through our recipe database. They developed it on a Drupal, using HTML5, CSS3, and other technologies.

What is the team composition?

When first they bid for the project, there were about five resources. Throughout development, I met their whole dev team, which was about 13–14 people.

How did you come to work with Ingenia Agency? 

I had heard about Ingenia Agency when I used to work with various agencies. They’re one of the main players in the digital marketing field, so I’d already received great references for them. When this project started, we contacted several vendors, but they were by far the most superior.

How much have you invested in them?

We spent around $35,000.

What is the status of this engagement?

The project lasted from November 2018–January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Initially, this was just a small project. But once we started previewing the platform, all of the business units in our company loved it. Ingenia Agency not only understood what we needed for our business, but they also saw the benefits of it. They put a lot of creativity behind it and anticipated how the platform could link to other virtual channels.

How did Ingenia Agency perform from a project management standpoint?

The team was great at communication. They actually pushed us to give speedy follow-ups so that they could deliver earlier. In terms of project management tools, they used software that allowed us to review and interact with an online demo of the platform.

What did you find most impressive about them?

They’re a big company, so this is a pretty small project for them. But, despite the project size, everyone from the operations manager to the founder was involved since day one.

Are there any areas they could improve?

No, I can’t think of anything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Strategy & Web Dev for ERP Software Company

"I always felt close to them during the process, and they gave us the right recommendations for what we needed." 

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2013 - 2015
Project summary: 

Ingenia provided web development and design, improving a UX to grow sales.

The Reviewer
 
200 - 500 Employees
 
Mexico City, Mexico
CMO, ERP Software Company
 
Verified
The Review
Feedback summary: 

Working through an organized process, Ingenia brought the value of their experience to bear in the form of web and digital strategy recommendations. Customers can expect a knowledgeable team.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the CMO at an ERP software company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Ingenia?

We hired them to develop our digital strategy, focusing on our company website.

SOLUTION

What was the scope of their involvement?

They refreshed our website to give it a better UX.  

What is the team composition?

There was a project manager, a developer, designers, and people in charge of social media. They had around 10 people total. 

How did you come to work with Ingenia? 

They showed commitment to and involvement in the project, which made us feel very confident.

What is the status of this engagement?

The project lasted from 2013 to 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to their experience and recommendations, we were able to have a site that could allow us to increase our sales with a better UX. Our site was completely renewed.

How did Ingenia perform from a project management standpoint?

They assigned a project manager from the beginning, so every step of the project was established. They have a highly specialized team capable of handling everything required for a successful digital strategy.

They have a great sense and tendency to become commercial allies, as well. I always felt close to them during the process, and they gave us the right recommendations for what we needed.

What did you find most impressive about them?

I would recommend them to anyone looking to develop a project because of their areas of expertise. They were always committed and goal-oriented.

Are there any areas they could improve?

I couldn’t say anything.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design & Digital Marketing for Car Loan Company

“Ingenia Agency operates more as a strategic ally than a supplier.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2017 - Ongoing
Project summary: 

Ingenia Agency designed and developed a website featuring car financing for risk markets. The team continues to manage digital marketing efforts, including paid ads, SEO, and a blog.

The Reviewer
 
11-50 Employees
 
Mexico City, Mexico
Yadira Contreras
General Manager, Bendito Coche
 
Verified
The Review
Feedback summary: 

Ingenia Agency’s involvement has generated substantial online leads and contributed significantly to business growth. Their deep industry knowledge and constant availability have fostered a trustworthy partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the general manager of a company that specializes in car loans. We focus on risk markets, offering loans to clients who have been rejected by other companies.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Ingenia Agency?

We hired Ingenia Agency to develop our website and manage our digital marketing efforts.  

SOLUTION

What was the scope of their involvement?

Initially, Ingenia Agency developed the site where we offer our services. We then asked them to take over our marketing, paid advertising, and SEO. They manage our Google Ads and blog, among other things.

What is the team composition?

We are directly in touch with 3–4 people from Ingenia Agency.

How did you come to work with Ingenia Agency? 

We learned about them through word-of-mouth. After evaluating a couple of agencies, Ingenia Agency stood out as our best option as they showed a good understanding of our business.

How much have you invested in them?

We spend about 100,000 Mexican pesos (approximately $5,300 USD) a month on their services.

What is the status of this engagement?

We started in July 2017, and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ingenia Agency’s work is crucial since we have no offices and operate fully online. They have generated leads that represent 30% of our income.

How did Ingenia Agency perform from a project management standpoint?

We are always in touch with Ingenia Agency. We have meetings at least once a month, and they use a platform to respond to all of our requests and questions.

What did you find most impressive about them?

Ingenia Agency operates more as a strategic ally than a supplier. They are extremely helpful and always available. Given their extensive knowledge of our market, they’ve provided valuable guidance that allows us to meet our goals. 

Are there any areas they could improve?

No, everything has been great so far. 

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design for Pharmaceutical Company

“However, they did excellent work and offered great follow up.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2018 - Mar. 2019
Project summary: 

Ingenia redesigned a website and then worked on its strategic development on digital media and search engines. They used PHP for the work, building an easily customizable site.

The Reviewer
 
Mexico City, Mexico
Gerardo Castillo Vargas
Commercial Strategy Manager, Pharmaceutical Company
 
Verified
The Review
Feedback summary: 

The website launched very recently, meeting the expectations of the team and demonstrating the skills of the Ingenia team. They communicated well throughout the work, handling a change in project management smoothly and professionally.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a commercial strategy manager at a pharmaceutical company. I’m in charge of project strategy, marketing, our contact center, and presales.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ingenia?

We wanted to position our company on digital media to reach both our suppliers and clients.

SOLUTION

What was the scope of their involvement?

The first step was to redesign our site and then to develop a strategy to position ourselves on Google searches. They used PHP and design tools. One of the site’s most important features is that we can customize its front page easily ourselves, which allows us to keep our content up-to-date all the time.

What is the team composition?

There was a project manager, a backend developer, a frontend developer, and other developers in charge of gathering information. It was a team of around eight people in total.

How did you come to work with Ingenia?

They were recommended by one of our suppliers who had already worked with them. We ultimately chose them because they could build us a customizable site—our goal was to work with a team who could understand our audience, and Ingenia offered the best proposal in that area.

How much have you invested in them?

We spent 384,000 Mexican pesos (approximately $20,500 USD).

What is the status of this engagement?

We worked with them October 2018–March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We achieved what we were expecting in the time that we needed. The site was only published a month ago, so we haven’t had the time to measure it yet. However, they did excellent work and offered great follow up. Despite some changes on the team during the project, they were great, and the work wasn’t affected.

How did Ingenia perform from a project management standpoint?

After the changes on the team, we had direct and online communication, mainly through WhatsApp and email. The changes to the site were sent through links accessible on any device in advance for us to see, which made it very easy to work with them.

What did you find most impressive about them?

I’ve said everything.

Are there any areas they could improve?

We had to change the project leader at the beginning, but they managed to solve that pretty quickly. They sent a replacement immediately, so it wasn’t a big issue.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media Marketing for Financial Group

"We've achieved very positive results."

Quality: 
4.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
4.0
The Project
 
$200,000 to $999,999
 
Jan. 2018 - Ongoing
Project summary: 

Ingenia Agency provides social media management services, working on a variety of platforms. They lead on the content creation, social media strategy, and all creative elements.

The Reviewer
 
8,000+
 
Mexico City, Mexico
Jose Cano
Director Digital, Banorte
 
Verified
The Review
Feedback summary: 

The social media services provided by Ingenia Agency produce excellent results, with high-quality, creative, and effective campaigns and content developed by the team. They are responsive and manage the work well, but could improve their research and analysis offerings.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the digital strategy manager of a financial group in Mexico.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ingenia Agency?

We wanted to have greater engagement with our followers and increase our community, organically and later on, with paid ads.

SOLUTION

What was the scope of their involvement?

They’ve worked with us to develop all the content for our social media strategies, including the creative elements, the implementation, and the management. This included Facebook, Twitter, Instagram, and Youtube.

They use Social Bakers, to manage publications and for the reports we receive. They also use a listening platform to do in-depth research for a particular campaign, capabilities analysis, or reputation evaluations.

What is the team composition?

There are around 11–14 people involved, including designers, community managers, creatives, copywriters, and a project manager.

How did you come to work with Ingenia?

We evaluated different agencies, looking for a partner to work with us in this project that was able to manage the volume of work we requested. Five agencies sent us their proposals and ended up choosing Ingenia due to their experience and pricing. We decided to try working with them, and so far we’ve had good results.

How much have you invested in them?

We’ve spent around 4 million Mexican pesos (approximately $206,000 USD).

What is the status of this engagement?

We started working with them in January 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of their work has been good. They’ve helped us develop new ideas to give us more control over the platforms we already us and to find alternatives to expand our presence in those and new platforms.

There has been a learning process for both of us as working with a new agency is a challenge, but their work has been pretty good in general. The volume of publications we manage is huge, some that we request on record time and they have managed to deliver.

How did Ingenia services perform from a project management standpoint?

They use Monday as a project management tool, which has worked wonders. It was a pleasant discovery for us. In general, the results have been very positive on that side. When we’ve encountered any setbacks, they’ve managed and solved the issues properly and improved their account management.

What did you find most impressive about them?

They’ve helped us with real-time campaigns on events, developing a mobile campaign that has been very well received. We've achieved very positive results.

Are there any areas they could improve?

They’re good in the creative and design areas, but they should have more people dedicated to research and analysis—they need to achieve more depth in that area.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Drupal Dev & Social Media Marketing for Food Production Company

"Due to Ingenia Agency, we’re setting trends in the Mexican and international markets."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2011 - Ongoing
Project summary: 

Ingenia Agency crafted a digital communications strategy for a food production company. The team developed a Drupal site and managed social networks through Social Baker. The engagement is ongoing.

The Reviewer
 
7,000+ Employees
 
Mexico City, Mexico
Corporate Communications Manager, Food Production Company
 
Verified
The Review
Feedback summary: 

There’s been positive results since Ingenia Agency implemented their communications strategy. Traffic has come through the site and social networks. The company has been able to reach different stakeholders in the industry. Customers can expect a creative, responsive and accessible team.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the corporate and digital communications manager at a multi-national food producing company. We’re based in Mexico, but have a presence in over 30 countries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ingenia Agency?

We were looking for an active and responsive strategy to protect my company’s reputation and amplify their key channels in Mexico and globally.

SOLUTION

What was the scope of their involvement?

Ingenia Agency develops all of our digital communication strategy. They work on the management of our corporate system, designed our website, and assist with our content management and social networking strategy. Their team used Drupal for the website and Social Baker for the social networks.

What is the team composition?

We worked with around six members of their team.

How did you come to work with Ingenia Agency?

Ingenia Agency has a specialized team with experience in social networks management. They also had experience working with larger companies. Our team knew that we could work with them with a strong focus on the company’s global strategies.

What is the status of this engagement?

We’ve been working them since 2011.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had fantastic results. Every year, we work on new innovative strategies to reach different stakeholders. Our social media reach and site visits have increased, allowing us to become one of the highest food industry companies nationally. Due to Ingenia Agency, we’re setting trends in the Mexican and international markets.

How did Ingenia Agency perform from a project management standpoint?

Their team uses project management tools to make any adjustments to improve our strategy. They’re always available and doing what we need of them.

What did you find most impressive about them?

I have nothing but positive things to say. The creativity and innovation their team exhibits are the keys to their success.

Are there any areas they could improve?

If they take care of their inspiration and originality, they will be successful for their clients.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Strategy and Social Media Marketing for University System

“They’ve made our brand a lot stronger.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jul. 2017 - Ongoing
Project summary: 

Ingenia provides digital strategy and social media services. They developed a comprehensive social media strategy and manage the content and posts, while also monitoring the metrics.

The Reviewer
 
4,000+
 
Mexico City, Mexico
Director Corporate Communications, University System
 
Verified
The Review
Feedback summary: 

Their services produce excellent results. The social media strategy covers the message, its goals, and its execution, resulting in a strongly defined online presence and overall brand. The team communicates well, providing daily updates and meeting to discuss progress every two weeks.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the corporate communications manager for a university system. We have campuses in Mexico City, Guadalajara, and Aguascalientes as well as a specialized business school.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ingenia?

We needed help with our social media strategy for our university’s three campuses. That included creating a strategy and managing our social media, as well as putting together a proposal for the university’s website.

SOLUTION

What was the scope of their involvement?

They use HubSpot for the social media work and Monday to manage the institutional accounts. They also create content for us and monitor the metrics.

What is the team composition?

There are around six people on our project, but I know that there are even more on their side. Some work on strategy, others on content and design, while someone else is covering events.

How did you come to work with Ingenia?

We contacted them because they’re part of the Mexican Association of Advertising Agencies, which we’re also linked to. We also received positive references from other companies that they had worked with.

How much have you invested in them?

We spend around $15,000 per month during this first phase.

What is the status of this engagement?

We started working with them in July and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re very happy with their work: they’ve helped us to improve our reputation on social media in terms of defining our position. They’ve focused on creating an online community for the university, which has increased our engagement rates. In general, they’ve made our brand a lot stronger.

How did Ingenia perform from a project management standpoint?

I communicate with them every day and they also communicate daily with each faculty director. They manage everything through Monday and send us reports every two weeks. We meet up in person, review those reports, and establish new goals. We’re very happy with their work in that regard and have never experienced any delays.

What did you find most impressive about them?

I really liked the strategy they proposed for our social networks, which involved storytelling, considered the structure of our message, and set clear goals for our accounts. They also worked on the general narrative of our social media presence. We really like it and it’s produced great results so far.

Are there any areas they could improve?

There’s nothing so far; everything has been accomplished according to the plans.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & Digital Advertising for Retail Company

“Ingenia Agency helped us build a permanent community with a great level of interaction.”

Quality: 
4.5
Schedule: 
4.0
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Ingenia Agency designed and developed an e-commerce shop with corresponding informational sites. Along with social media management, they plan and execute digital media, branding, and advertising strategies.

The Reviewer
 
Mexico City, Mexico
 
Verified
The Review
Feedback summary: 

Ingenia Agency catalyzed a consistent upward trend in conversion rates for users of the e-commerce site. Their social media strategy secured an extensive user base that includes 350,000 Facebook followers, which accounts for two-thirds of e-commerce customers. The team is flexible and organized.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the marketing and advertising manager at a retail company that operates 65 self-service stores in four different market niches in Mexico. Our organization averages 1 million dollars in sales and has around 12,000 employees. I have been working here for 10 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ingenia Agency?

Around 2014, we made some changes to our company that delayed us in starting our digital development. During a restructuring process, we sold some of our stores and changed our concept. At the time, we’d been working on digital projects with some smaller companies.  After deciding we wanted to become a relevant company online with an e-commerce strategy, we needed to find a serious digital agency.

SOLUTION

What was the scope of their involvement?

Ingenia Agency has worked with us on three different projects so far. They provided design, development, usability testing, and maintenance for all our websites including the e-commerce store that’s currently our main platform. They also worked on the informational sites we use to advertise products, communicate news, and promote events.  

Ingenia Agency is responsible for designing and planning our advertising, branding, and digital media strategies. Our other agency develops our communications concepts. The team is in charge of bringing those concepts to the digital channels and managing our social media platforms. 

They also support advertising for our e-commerce site. Tasks include selecting ads to show and monitoring performance metrics and analysis. They use conversion tools to continually measure all the interactions and activities on our social media.

What is the team composition?

Ingenia Agency has a permanent team of 6–8 executives including senior managers and developers. They maintain direct contact with us and visit us in person. I imagine they also have a bigger in-house team working on our project.

How did you come to work with Ingenia Agency?

We researched options in Mexico and selected Ingenia Agency. I know one of the partners personally from our previous work together. Having reliable references was an important factor for us.  They had worked with many other notable clients, so we decided to choose them.

What is the status of this engagement?

We started working together in 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our e-commerce conversion rates are continually growing. They are far above any other companies in our industry, which says a lot about the job we are doing together. Ingenia Agency helped us build a permanent community with a high level of interaction. We are very happy with the results. 

Our social networks have also shown a positive growth trend. We currently have around 350,000 followers on Facebook. According to our numbers, that means two out of every three customers that visit our stores follow us on Facebook. I consider that an excellent outcome. 

How did Ingenia perform from a project management standpoint?

As a retail company, opportunity means everything for us. Ingenia Agency has been able to quickly adapt to the fast pace of our industry. They are always up-to-date and prepared.

What did you find most impressive about them?

Ingenia Agency excels at managing user interaction and sparking a high level of digital media disruption. I can tell they truly understand how digital media works, and they’ve helped us understand it too.

Are there any areas they could improve?

They could start creating their own concepts exclusively to execute in digital media instead of general marketing and communication strategies. The only question we’ve asked ourselves is whether they could lean more to the rebellious side.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 3.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Internal IT Security Social Media Campaign & Game Dev for Beverage Company

“The visual impact generated was truly positive.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2014 - 2015
Project summary: 

Ingenia provided a promotional awareness campaign through social media and gamified elements. They used an internal network to promote information through memes, infographics, trivia games, and videos.

The Reviewer
 
1-10 Employees
 
Mexico City, Mexico
IT Security Manager, Beverage Company
 
Verified
The Review
Feedback summary: 

The campaign was extremely successfully, attracting participation rates of 25–30%, more than three times higher than previous attempts. They managed the work effectively and brought innovate and creative ideas to the project, successfully translating requirements into deliverables.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re a consumer goods company. We elaborate, distribute, and sell Coca-Cola products, and are their biggest franchise in the world. My position is head of our information security area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ingenia?

Every year we launch a campaign to generate awareness among our employees on information security. Our main concern is that it’s a very complex issue, but it’s hard to teach the users about. We hired Ingenia to manage the education of our internal employees.

SOLUTION

What was the scope of their involvement?

They developed a very interesting concept for the project. we wanted to transmit a message about being careful with suspicious emails, not leaving documents unattended on desks, and care with internet searches. They worked on a campaign using memes, infographics, and tips. It was very millennial, using cartoons that they developed themselves. Our employees identified with it well.

We also used an internal social network to publish all the information and created a rewards program. If the employees participated—if they had their desk in order, etc—they would win t-shirts, cups, or other prizes. We also used email, video walls, wallpapers as well as designing a video game for trivia and other contests.

What is the team composition?

We were in touch directly with the project manager, but I’m not aware of how big their team was. I think around 5–7 people.

How did you come to work with Ingenia?

We launched an RFP that involved different companies. We chose Ingenia because we saw the added value in their proposal, in the design, and in the visual impact they offered. They were the most innovative and visually strong. Other companies proposed things we were able to create ourselves.

How much have you invested in them?

I can’t say the exact cost, but they offered a very good proposal.

What is the status of this engagement?

We worked with them from the beginning of 2014–2015, for about one year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We implemented their campaign in nine countries all over Latin America and had very active participation among users. Other campaigns had participation rates of 8%; in this one, we reached 25–30% participation, which was way higher.

The visual impact generated was truly positive. The campaign was recognized inside our company and was even adopted by other companies our organization cluster. We’re still using the campaign after three years.

How did Ingenia perform from a project management standpoint?

They were organized and professional. Of course, we met some risk that wasn’t expecting during the projects, but they were always solved.

What did you find most impressive about them?

I was impressed by the creativity they showed in translating our needs and expectations into a product. That was very important in establishing the success criteria for our campaign. Their fresh approach was key to helping us leave a marked impression on our users.

Are there any areas they could improve?

Their risk management needs improvement. The way risk and incidentals are addressed is key to prevent any delays and completing a project on time.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Money Transfer App Dev for Fintech Company

"They were willing to bend over backwards and customize the deal for us."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2018 - Ongoing
Project summary: 

Ingenia Agency developed a Spanish-language banking app for iOS and Android. The app allows users to process small loans instantly. 

The Reviewer
 
11-50 Employees
 
San Antonio, Texas
David Barnett
CEO, Aditus Holdings
 
Verified
The Review
Feedback summary: 

The project is progressing smoothly and efficiently. Ingenia Agency is always willing to discuss disagreements and rectify issues. Their team keeps in touch and adapts to meet their clients' needs. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Aditus Holdings LP, a U.S. fintech company that owns two companies in Mexico.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ingenia Agency?

We needed a mobile app that could instantly transfer money between accounts. We give small loans, so we needed a system to process bank information and loans in one second.

SOLUTION

What was the scope of their involvement?

They are developing our money transfer app for iOS and Android. It’s designed in Spanish for the Mexican market.

What is the team composition?

I have no idea how many people are working on it.

How did you come to work with Ingenia Agency?

We wanted somebody in Mexico since that’s where the app operates. We also needed somebody who understood moving money around and the security of it.

One of my employees called several companies and narrowed it down to three. I sent a technical advisor to Mexico to meet them. We finalized the project with Ingenia Agency. They were the clear choice compared to the other two companies.

How much have you invested with them?

We have spent under $100,000 so far.

What is the status of this engagement?

We started working together in December 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m very impressed with my CTO. I sleep better knowing he’s satisfied. We occasionally have different expectations. After we talk about them, they address and resolve them.

How did Ingenia Agency perform from a project management standpoint?

I don’t know what they use. My CTO is handling the project. They go to the meetings. I get updates on how things are going.

What did you find most impressive about them?

They were willing to bend over backwards and customize the deal for us. I’m very pleased with them.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    I’m pleased.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer