What was the scope of their involvement?
We were previously working with another agency, but we decided to switch to Ingenia because they presented a more solid, aligned proposal that met our needs as a brand. They offer Facebook Analytics and Insight, Socialbakers, and Google Analytics services. They are also Google Partners, so they’re creating social listening and research strategies that are really helping us understand the communication with our users.
Ingenia helps us develop the social media strategy, community management, and content for our Facebook, Twitter, Instagram, and YouTube. They also assist in providing support for our community and users by responding to their comments and handling direct communications with the brand-related e-commerce orders (among other inquires).
What is the team composition?
We work with approximately eight of their team members per month. We have a yearly contract, but every month consists of a different project with different teams. We have a project manager, social media head, a couple of community and content managers, creative resources, and designers. We also have a couple of managers and executives who help us lead the strategy according to the changes and needs of the retail market.
How did you come to work with Ingenia?
We chose them because of their cost benefit and because they offered better use of the campaigns of funds acquisitions, which is one of our main growth strategies for 2018. Our yearly budget recommendation was also more optimized with them than other agencies. Ingenia presented a very interesting creative proposal that was very close to what we were looking for as a brand. In terms of cost benefit and communications strategy, they were the agency that best understood our initial briefing.
What is the status of this engagement?
We started working with them in November 2017. It’s a yearly project from November 2017–2018.