imaga ~ When UX & AI Both Matter

BACKGROUND

Please describe your company and position.

I am the Head of Communications of XDS Astana Team

Describe what your company does in a single sentence.

XDS Astana Team is professional cycling team, a part of the UCI WorldTour, the highest league of world cycling.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire imaga to accomplish?

• To create a new modern and high quality official web site of the team
• Easily administrated web site
• Attractive web site to the mass media and cycling fans

SOLUTION

How did you find imaga?

Recommendation

Why did you select imaga over others?

• High ratings
• Good value for cost

How many teammates from imaga were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creation of the new official web site of a professional cycling team, which include all information and history about the team, the roster, calendar, news, etc. New, modern, attractive, fast and easy administrated.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The growth of the web site visiters, citation of the articles published on the web, using of the information published on the web in the mass media.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good creation of the plan and deadlines, accurate following the plan and deadlines, weekly updates, day by day accessibility, daily support during the project, all web releases on time.

What was your primary form of communication with imaga?

Virtual Meeting

What did you find most impressive or unique about this company?

The quality of work, communication with the client, client-oriented support, and product quality stood out.

Are there any areas for improvement or something imaga could have done differently?

Less involvment of the client, more initiative in work.

BACKGROUND

Please describe your company and position.

I am the Head of Digital Projects Department of NL

Describe what your company does in a single sentence.

For 21 years, we have been uniting proactive individuals and providing the opportunity to build their own business in partnership with NL International.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IMAGA to accomplish?

• Update the website
• Сreate a mobile app

SOLUTION

How did you find IMAGA?

Referral

Why did you select IMAGA over others?

Company values aligned

What was the size of IMAGA’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Colleagues have helped us improve our website; now, we are working together on developing a chatbot and creating a mobile application.

RESULTS & FEEDBACK

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I would like to express my gratitude to the company for its strong and competent management. Together with IMAGA, we implemented analytics in the mobile application and on the website. We carried out DevOps work. We are pleased with our partnership; all tasks were completed on time.

What was your primary form of communication with IMAGA?

Virtual Meeting

What did you find most impressive or unique about this company?

They always offer the best solutions for the tasks.

Are there any areas for improvement or something IMAGA could have done differently?

I think no.

BACKGROUND

Please describe your company and position.

I am the Product Owner at an IT Company

Describe what your company does in a single sentence.

Marking of goods

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IMAGA to accomplish?

• The IMAGA team is responsible for technical support and regular updates of our mobile application.

SOLUTION

How did you find IMAGA?

Online Search

Why did you select IMAGA over others?

Company values aligned

What was the size of IMAGA’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Together, we have launched new features: added support for digital signatures and integrated CryptoPro and RuToken SDK, implemented automated testing, organized support for working with new product groups, and regularly improve the current capabilities of the application in terms of document handling and user convenience. As a result, the application has become more convenient for tens of thousands of entrepreneurs across the country.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• ---

What was your primary form of communication with IMAGA?

Virtual Meeting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team exhibited exceptional organization, communication, and technical skills, which contributed to the smooth execution and timely completion of the project.

What did you find most impressive or unique about this company?

-

Are there any areas for improvement or something IMAGA could have done differently?

-

BACKGROUND

Please describe your company and position.

I am the Marketing manager at a Veterinary Clinic

Describe what your company does in a single sentence.

AniCura is a network of veterinary clinics and hospitals across Europe and Russia. We provide a complete range of veterinary services, with a special focus on specialized care.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IMAGA to accomplish?

• Update the website design and add new sections.

SOLUTION

How did you find IMAGA?

Referral

Why did you select IMAGA over others?

• High ratings
• Good value for cost
• Referred to me

What was the size of IMAGA’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They suggested a number of useful solutions that improved the website's functionality and increased its attractiveness to visitors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

-

What was your primary form of communication with IMAGA?

Virtual Meeting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our requirements and tasks were fulfilled on time and with high professional training. Many thanks to the team for work and help.

What did you find most impressive or unique about this company?

They’ve been great with project management as well.

Are there any areas for improvement or something IMAGA could have done differently?

I think no.

BACKGROUND

Introduce your business and what you do there.

I’m a product manager for a big retail chain store. We sell our products all over Spain.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IMAGA?

We wanted to develop a mobile application that could become a new sales channel for us. However, although we have an in-house development team in charge of our backend services, we needed someone to help us with mobile app development. Thus, we hired IMAGA.

SOLUTION

What was the scope of their involvement?

IMAGA developed our mobile app from scratch. Initially, we provided them with preliminary documentation regarding our app development interface. Their team also helped us create an API, and we discussed the exact features the backend should be able to accomplish. Given that we conceived many features together, we also made big changes to our backend and API.

For us, it was important that our app allowed customers to shop and make purchases. Thus, we decided to add a feature for customers to place a delivery order. This feature was challenging because a successful order delivery involves different parameters, such as product availability in the store. Therefore, IMAGA had a challenging task developing this feature from the UI and technical perspectives.

Other features of this app include discounts and gift certificates, electronic receipts, shopping lists, and virtual queues. Customers can book a place in the queue and be notified when they should be at the cash.

As for the technology stack, IMAGA built our mobile app using Swift for the iOS version and Kotlin for the Android one. We also used GraphQL to develop the API, as suggested by them. GraphQL was new to us, so although we didn’t know if it was a good choice or not, we went with it.

What is the team composition?

We worked with 6–12 teammates from IMAGA, depending on the phase of the project. Teammates from every key department were involved in this project, including research, customer experience, analytics, graphic design, software development, and QA.

How did you come to work with IMAGA?

We found them online, and they also came highly recommended as a good development company. We chose IMAGA to help us understand our customers better because we weren’t sure of the exact features and functions we should have in our future applications.

What is the status of this engagement?

We worked with them from April 2020–January 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the first 30 days after the app’s release, we got about 80,000 downloads. As general feedback, IMAGA was very understanding of our limitations, as well as the technology stack we should and shouldn’t use. For example, we weren’t sure about implementing GraphQL, but we now see that it was definitely a good choice because it’ll make future development even faster.

How did IMAGA perform from a project management standpoint?

IMAGA met all the deadlines.

What did you find most impressive about them?

Although we had some development experience, IMAGA’s approach surprised us — they wanted to talk to our customers in order to conceive better features for them. We weren’t sure about our priorities, so we were ready to do quantitative research through data analytics. However, IMAGA recommended starting with qualitative research by talking to our customers and asking about their needs.

IMAGA’s approach helped us develop a very strong hypothesis that later came true during the quantitative research phase. Their whole approach justified itself. Usually, those decisions are the product manager’s responsibility. Therefore, I was glad that IMAGA made those suggestions because they were of great help in my role specifically.

BACKGROUND

Please describe your company and position.

I am the Product Owner

Describe what your company does in a single sentence.

We provide GameTech solutions and create different Customer Platforms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IMAGA to accomplish?

• Create design of our platform
• Make competitors research
• UX approach

SOLUTION

How did you find IMAGA?

Online Search

Why did you select IMAGA over others?

High ratings, Great culture fit, Referred to me

What was the size of IMAGA’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

It was necessary to analyze competitors, come back to you with design ideas for our product, it was important to use a UX approach. Create the design of all pages of the product website and adapt them to the mobile version.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Stakeholders was happy with a new design
• Clear user flow in a new design
• Fast reacting, quick work results

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The company's management was very loyal to our tight deadlines and made some concessions. Requests were processed instantly and we were able to close the project in time.

What was your primary form of communication with IMAGA?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their loyalty, quick turnaround time, and high level of engagement.

Are there any areas for improvement or something IMAGA could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

my company is a financial services holding company. I am a marketer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AGIMA?

We cooperate with this company to develop a design concept that is understandable to the user. AGIMA provides a modern and user-friendly interface, design elements

SOLUTION

How did you select this vendor?

We chose among several vendors, but agreed that AGIMA understands our requests more and offers the most suitable conditions and solutions

Describe the project in detail and walk through the stages of the project.

We develop the concept of each of the pages of the holding, each has such steps as a meeting where we discuss what we need, then a meeting on proposals, revision, implementation, in short

How many resources from the vendor's team worked with you, and what were their positions?

About 3, designers, executives and managers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

AGIMA has developed many elements that are actively and successfully used on the pages by our designers

How effective was the workflow between your team and theirs?

Definitely effective. Questions are answered quickly, always open to criticism and communication

What did you find most impressive or unique about this company?

The employees themselves are unique, their vision of the problem, and the proposed solutions

Are there any areas for improvement or something they could have done differently?

I suppose not, our company is satisfied with everything