illuminea

BACKGROUND

Please describe your company and your position there.

CannaTech is a global medical cannabis event. I am the marketing director at the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire illuminea?

Needed a quick redesign of the site to upgrade visuals, features and functionality.

What were your goals for this project?

quick turnaround look and feel comparable to our competitors template based so we could quickly create new sites/pages for future events easy enough that we could make changes, updates on our own

SOLUTION

How did you select this vendor?

referred by a friend spoke to numerous other vendors checked the work portfolios of other vendors I made the final selection

Describe the project and the services they provided in detail.

started with a well documented creative brief outlining our needs; surveyed competitors sites and sites of other events that we admired. Worked closely with Aviva to outline features we wanted and functionality made decisions based on time and financial constraints

What was the team composition?

Team on my side was myself and inhouse martech support person

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

great response from customers familiar with our site boss loved it the templated design makes us more agile for future events features are built in for photo galleries and video sharing Agenda pages were rebuilt ticket pages were rebuilt

How was project management arranged and how effective was it?

Aviva is an excellent project manager. We used Trello to share assets, design instructions and punch lists.

What did you find most impressive about this company?

They were available 24/6 and did everything they could to help the project along. She worked well with my team, her designer that she assigned us was very responsive.

Aviva helped me trouble shoot and figure out set up to make us more effective and ultimately independent. Kept costs under control and stayed very aware of my budget constraints. Quick turnaround time and always willing to do things better or differently according to our needs.

Are there any areas for improvement?

no