Ignite Visibility

BACKGROUND

Please describe your organization.

Mission Federal Credit Union is a $2.9 billion financial institution based in San Diego, California, with 188,000 members and 30 branches.

What is your position?

I lead a team of twelve people doing all aspects of marketing, creative, and digital.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Ignite Visibility?

We wanted to maximize SEO, PPC, and retargeting results for our website.

SOLUTION

Please describe the nature of their involvement.

Ignite Visibility provided the leadership, process and metrics to help us achieve our goals. Although they provided other services besides organic SEO, PPC, and retargeting, those are the three main areas in which they worked.

RESULTS & FEEDBACK

Could you share any statistics, metrics or other feedback from this engagement?

Ignite drove record member and loan growth. They improved our Google rankings, increased traffic to our website, and increased the number of conversions.

What distinguishes Ignite Visibility from other providers?

Their service is excellent. They are quick to implement needed changes as they lead the client to success. They evolve with the client to meet the demands of today’s changing world.

Is there anything Ignite could have improved or done differently?

Communication and response times could have been better on both our ends.

What is your overall assessment of Ignite Visibility?

Ignite is a high-level strategic partner that can do both planning and execution.

BACKGROUND

Please describe your organization.

We're an advertising firm based in Marina del Rey [California]. We're focused on considered, large purchases for the home. We work with everything from solar panels and mattresses to mortgages and modernist furniture. We cover any kind of big-ticket item for the home. We've been around since 2003.

What is your role and responsibilities?

I'm director of digital marketing.

OPPORTUNITY / CHALLENGE

What was your goal for working with Ignite Visibility?

We white label SEO [search engine optimization] projects through them. The goal is to provide our clients with industry best practices and processes and usually the results come in line with the first two items.

SOLUTION

Please describe the scope of their work.

[It included] organic SEO, paid search, email, and in-house. We keep it low in the funnel. We partner with really good agencies and Ignite has been our go-to for as long as they've been around.

What was your process for selecting Ignite Visibility with which to work?

We vetted out between six and 10 firms. We were impressed with John [Lincoln] and Krish [Coughran, the founders]. We were one of their first clients.

Can you give a sense of the size of the initiative in dollar terms or a personnel work-hour figure?

It was from $50,000 to $200,000.

When was the work completed?

It's ongoing work.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

For example, we work with a retail chain that has 33 different locations throughout southern California. I challenged Ignite to do a major overhaul of all those locations with the goal of optimizing them to the point of diminishing returns. 

Five months in, we doubled the search referrals. It was very plainly attributable to their efforts. For another client in what's been a tough climate the past two years, they've kept their organic referrals increasing 20 percent to 30 percent year over year and that's through two major algorithm updates by Google. 

Are you satisfied with their performance?

Yes. Definitely. Beyond even results that can be highly variable for SEO, I've always been impressed with their process, organization, and responsiveness. I've found that to be paramount. 

Is there anything unique or special about Ignite Visibility that really makes them stand out compared to other business partners?

There's always three legs for dealing with any vendor or client: smarts, good people, and responsive. I can usually work with any one of those three. If you have zero, I'm not going to be able to work with you. Ignite is very sharp, very nice and has a great process and responsiveness. They have all three legs.

What advice would you give to future clients of theirs?

I would say get ready to be responsive yourself. I found that I've been the limiting the speed of the project by responding too slowly. To the extent a client can dedicate resources to be responsive back to Ignite and the work they're doing, that will make the engagement much more successful.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

Translating their subject matter expertise into a more scalable offering for themselves would grow their business quicker. The nature of the work they do is so high touch that it can be difficult to turn on a dime and implement really sophisticated processes. If they could speed that up and make it more scalable within their own company, I think they'll be even more successful than they are now.

BACKGROUND

Please describe your company.

We’re a health care training company in Southern California. We have three locations: two in Orange County and one in Riverside County. We teach all different types of health care classes to individuals, hospitals, universities, and corporations.

What is your role and responsibilities?

I’m the president.

OPPORTUNITY / CHALLENGE

What was your goal for working with Ignite Visibility?

We wanted to get ahead of our industry, and we thought SEO [search engine optimization] was going to be one of the best ways to do that. The work started by optimizing our site and just helping us stay on the cutting edge of all the different changes online, especially with local optimization. Health care training and CPR training is something that is very specific, because in our area people will only go to places that they can drive to. So, local traffic was going to be key for us.

SOLUTION

Please describe the scope of their work.

We use them for SEO and PPC [pay per click], and that alone has been a huge help for us. As I was growing the business, I was managing it myself, and it just became such a drain to try to stay on top of where the industry was going. We had different writers that were writing our blogs as we went along. We’ve brought that all under the Ignite umbrella, and since then it’s been so much easier. We’re currently working on a site redesign that we’re hoping will revolutionize the industry.

What was your process for selecting Ignite Visibility with which to work?

We didn’t do a formal RFP [request for proposal] process. I’ve known John Lincoln [co-owner and vice president of Ignite Visibility] for a while now, and I’ve been following his work in the industry. It was an easy choice to go with him. As our business grew, I knew that SEO was going to be an important part of that. I started calling around and talking to different SEO companies, doing as much research as I could on the industry to figure out who the best partner would be.

There are a lot of horror stories out there about SEO companies, so trust was the biggest thing. Ignite Visibility had the technical experience to get the job done, but they also had the company values that aligned with ours, which I knew would make them a good long-term partner. Those values were what ultimately led me toward Ignite.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

It was from $50,000 to $200,000.

What is the status of the project?

The project is ongoing. We’re going on our third year now.

RESULTS & FEEDBACK

Do you have any statistics, metrics, or general feedback from the project?

One of our content pieces got picked up and is being shared internationally now by some major health care companies in Asia, so that was exciting. Our online presence has increased dramatically since we started with them. Our cost per acquisition has gone down substantially with our pay per click since they started managing that for us. Our conversion rates have gone up, and our organic traffic has increased a lot.

They help us out with social media as well. They’ve helped us grow our fan base on Facebook, and they’ve been working hard to get more Yelp reviews and push more traffic that way. Their PPC side and their project managers for our SEO are all working hand in hand with the designers, so that we can optimize the website in a way that’s going to be most effective to increase our conversion rates and sales.

I really like that we have a project manager, we have weekly calls, and they keep everything really organized by using Basecamp. They link up with our vision of where we’re trying to go with our company, and it’s been a great partnership. As far as investments go in our business, it’s probably the top three of everything we do.

Is there anything unique about them that really makes them stand out, compared to other companies?

I like their leadership. I feel they’ve got strong leadership, and that’s always important when you’re trying to pick a partner for the long term. We take a lot of pride in our company culture, and we look for companies that have cultures that mirror our own. I think that they’ve done that at Ignite, and we’re happy to align ourselves with people that have similar values and goals.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

Honestly, I wish I would have started sooner.

What advice would you give a future client of theirs?

Make sure you vet the company that you’re looking for you, so you can find one that has those morals and values that can help you grow and not take advantage of you.

BACKGROUND

Please describe your company.

We do online safety training.

What is your role and responsibilities?

I’m the president and CEO.

OPPORTUNITY / CHALLENGE

What was your goal for working with Ignite Visibility?

We had problems with the Google penalty, like a lot of people had in 2012, so their team helped us get straightened out with some bad links. Ignite Visibility did a good job with Google disavow, and disavowed a bunch of links that a former SEO [search engine optimization] firm had built that were really shoddy and spammy. 

SOLUTION

Please describe the scope of their work.

We had a severe penalty, and we probably lost 70 percent of traffic to our three sites, and Ignite got them all straightened out. Now, we’re just on a consistent content publishing track for SEO purposes.

John [Lincoln, Ignite Visibility’s co-owner and president of SEO and social] is good with all the mechanical SEO work, the on-page stuff, and making sure you have all of the on-page SEO you can possibly get in the right place formatted correctly.

They have a good eye for that level of the code. They have a fantastic content team. They can become experts in any topic very quickly. That seems to have worked really well for us. Ignite Visibility produces a lot of content for us and distributes it, brands it, and gets it all across the Web, which gives us more authority in the eyes of Google and their algorithm.

What was your process for selecting Ignite Visibility with which to work?

John is the son of a friend of a friend. We were at dinner about five years ago, and he told me his son was getting into SEO. I know his dad’s a standup guy and well respected. I think in 2012 or 2013, John started his own firm. I contacted him and told him I was in trouble with Google, and I needed to get it straightened out.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

It was from $200,000 to $1 million.

How long have you been working with them?

It has been since about 2012, and I was their first customer.

RESULTS & FEEDBACK

Do you have any statistics, metrics, or general feedback from the project?

We’ve had consistent growth month on month, year on year, quarter on quarter, and we’re happy with Ignite Visibility’s performance.

Is there anything unique about them that really makes them stand out, compared to other companies?

They’re a competent team, and John is smart as a whip. His people are all good, dedicated and they work hard. They’re well organized, which is great for me because I like nice and tidy reports and constant reporting. They’ve been awesome. They really just amaze me every step of the way.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

I can’t really think of anything to suggest.

What advice would you give a future client of theirs?

I would just say to trust Ignite Visibility because they are doing things correctly.

BACKGROUND

Introduce your business and what you do there.

I’m the digital merchandising and marketplace expansion manager of Catcaster, a home services company. We’re the leader in glue-based pest control products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ignite Visibility to accomplish for your digital merchandising and marketplace expansion?

We hired Ignite Visibility to optimize the website’s SEO to increase our keyword rankings, improve our conversion rate through a CRO A/B testing program, and implement the winning version on the backend.

SOLUTION

Can you describe the scope of work Ignite Visibility handled for this project?

Ignite Visibility’s scope covered end-to-end SEO, digital PR, CRO, and supporting Shopify web development. They performed technical site audits and ongoing technical fixes, including site speed reviews and optimization, top navigation and homepage recommendations, blog and page clean-up, redirects and redirect fixes, checkout and menu troubleshooting, and GA4/Shopify discrepancy and pixel-event debugging.Moreover, Ignite Visibility executed SEO strategy and content work, including keyword research and recommendations, competitor analysis, thin-content remediation, new/updated collection and product detail pages, mobile design improvements, PDP revisions, schema/author markup updates, broader schema recommendations, Google Merchant Center audits/optimizations, and creation of new guides/comparison content.Additionally, the team managed off-page SEO, including backlink/toxic backlink audits, disavow, and periodic backlink analyses. They ran recurring digital PR outreach, including monthly outreach blocks with spokesperson alignment. Ignite Visibility also implemented CRO initiatives, including at least one CRO test, such as a dynamic carousel and quick-add/add-to-cart enhancements.Finally, the team addressed AI search readiness items, including LLMs.txt and robots.txt configurations for AI crawlers, plus reporting on how PR/SEO impacts AI answers. They also delivered ongoing client communication and reporting through quarterly business reviews (QBRs).

What is the team composition?

We worked with 2–5 teammates from Ignite Visibility.

How did you come to work with Ignite Visibility?

We found them through an online search. We chose them because they were the best-performing team on the RFP we made.

What is the status of this engagement?

We worked together from February 2025–February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw an increase in our conversion rate from Ignite Visibility’s CRO work, alongside improved organic search visibility and traffic from their SEO and digital PR efforts. These results were supported by smoother site operations through ongoing web development improvements.Rather than one standalone tactic driving results, the biggest impact came from the combined lift of Ignite Visibility’s SEO program (technical cleanup + content improvements + authority work) alongside CRO and web development. The CRO work had a particularly measurable effect, improving our conversion rate by ~60%. Meanwhile, the web development support streamlined day-to-day operations and made it easier to implement and maintain site changes quickly.

How did Ignite Visibility perform from a project management standpoint?

We mainly communicated through virtual meetings. Ignite Visibility’s project management was good, and they delivered on time.

What did you find most impressive or unique about them?

I was impressed by Ignite Visibility’s quality of service, quality of deliverables, and speed of response.

Are there any areas they could improve?

The quality assurance process was the only thing we struggled with during our time together. However, I’m sure there were things that could’ve been handled better on both ends.

BACKGROUND

Introduce your business and what you do there.

I’m the assistant director of digital marketing for Sun Siyam Resorts. We operate luxury resorts in the Maldives and Sri Lanka, offering guests a range of unique accommodations and tropical paradise experiences with genuine Maldivian hospitality.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We needed help elevating our digital marketing initiatives and increasing revenue from the direct segment.

SOLUTION

What was the scope of their involvement?

Ignite Visibility provides paid media, paid social, and email marketing services. 

What is the team composition?

We work mainly with three teammates from Ignite Visibility.

How did you come to work with Ignite Visibility?

We found them through an online search and the Clutch website. We chose them because they had high ratings.

What is the status of this engagement?

We started working together in July 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ignite Visibility's work has resulted in time efficiency, collaborative efforts, and reporting. They provide weekly, monthly, and quarterly reports to analyze the previous work and strategize for the next one. We've also seen higher impressions, click-through rates, and social media followers.

How did Ignite Visibility perform from a project management standpoint?

We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Ignite Visibility's in-depth insight into the specified scope of work is impressive.

Are there any areas they could improve?

A slight improvement can be made in task administration.

BACKGROUND

Introduce your business and what you do there.

I’m the product lead of a company that provides tailored IT solutions, ERP systems, and expert support to businesses across the UK, helping them grow and streamline operations through its three regional companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We needed help with increasing brand awareness, improving ROI, and reducing costs.

SOLUTION

What was the scope of their involvement?

Ignite Visibility managed and optimized our ongoing Google Ads campaigns.

What is the team composition?

We worked with 2–5 teammates from Ignite Visibility.

How did you come to work with Ignite Visibility?

We found them through an online search and chose them because they had high ratings.

How much have you invested with them?

We spent around $10,000–$49,999.

What is the status of this engagement?

We worked together from January–September 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ignite Visibility exceeded our original benchmark of a 25% ROAS improvement and increased our ROAS by 120%.

How did Ignite Visibility perform from a project management standpoint?

Ignite Visibility’s project management was great; they delivered on time. We communicated via email and messaging apps.

What did you find most impressive about them?

Ignite Visibility’s strong communication was impressive.

Are there any areas they could improve?

No, there weren’t any.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of ClearCaptions

Describe what your company does in a single sentence.

We provide caption phones for seniors who are hard of hearing. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ignite Visibility to accomplish?

• Optimiza Paid Media / Paid Performance
• Improve SEO / Organic Performance
• Help strategize and execute CRO

SOLUTION

How did you find Ignite Visibility?

Online Search

Why did you select Ignite Visibility over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Ignite Visibility were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Ignite to provide SEO, Paid and CRO services on a monthly basis. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved KPIs within Paid, Organic and CRO. Increased revenue. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Hyper personal, organized and on top of all deliverables. Our needs have been met 100%.

What was your primary form of communication with Ignite Visibility?

Virtual Meeting

What did you find most impressive or unique about this company?

Their people and skillset. It's clear they only hire employees who are the best at what they do and also humble and kind. Ignite truly feels like an extention of our marketing team! 

Are there any areas for improvement or something Ignite Visibility could have done differently?

No - they truly have met our every need. And when we do have constructive feedback they list and apply it! I could not reccomend them more. 

BACKGROUND

Please describe your company and position.

I am the CRO of Optimyl Benefits

Describe what your company does in a single sentence.

Insurance Services 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ignite Visibility to accomplish?

• Increase Brand Awareness

SOLUTION

How did you find Ignite Visibility?

Referral

Why did you select Ignite Visibility over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Ignite Visibility were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ignite coordinated and created email and social media marketing content on Behalf of Optimyl Benefits. 

Key Deliverables included: 

1. Maintaining Email Subscription Database
2. Delivering four marketing emails a month to target audience
3. Creating and posting social media content on LinkedIn and Facebook 
4. Growing LInkedIn followers 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Grew email subscriber database from 0 to 7500+ recipients 
2. Grew social media follwing by 500+% 
3. Generated inbound email leads for salespoeple which converted to incremental revenue 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Joel and Maddy from the ignite team were profressional, communicative, and flexible. We are a start-up firm and Joel and Maddy took the time to understand our needs and tailor their work to achieve our desired outcomes. They consistently executed their deliverables in a timely fashion and were extremely flexible in changing course based on business needs. 

What was your primary form of communication with Ignite Visibility?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed with their ability to pivot quickly based on our business’s ever-changing needs.

Are there any areas for improvement or something Ignite Visibility could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am the Owner of an environmental services company 

Describe what your company does in a single sentence.

Mosquito Control

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ignite Visibility to accomplish?

• SEO

SOLUTION

How did you find Ignite Visibility?

franchise

Why did you select Ignite Visibility over others?

Only Choice

Describe the scope of work in detail. Please include a summary of key deliverables.

Seo Service

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Forced to use their service through a franchise. Have a summer business and made it clear I live in a winter climate half the year and would do winter program. Did not get put on program and would not adjust despite it being a reasonable request.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

As far as summer service they do absolute bare minimum.

What was your primary form of communication with Ignite Visibility?

Virtual Meeting

What did you find most impressive or unique about this company?

Nothing

Are there any areas for improvement or something Ignite Visibility could have done differently?

If you are looking to get traffic from spam callers they can arrange that.