Ideal Insight

BACKGROUND

Please describe your company and position.

I am the Communications Officer of ITOPF

Describe what your company does in a single sentence.

-

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ideal Insight to accomplish?

• Create video showcasing our company history, current work, and a look into our future.

SOLUTION

How did you find Ideal Insight?

Online Search

Why did you select Ideal Insight over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned
• Good client relations

How many teammates from Ideal Insight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a video showcasing company history, current work and future work within 4 minutes. Content to be used from company image and footage archive including voiceover artist to be casted and directed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Engagement rates on social media and views on video from Vimeo.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project delivered on time and response to needs were met at all times.

What was your primary form of communication with Ideal Insight?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great energy from the outset when communicating. They were enthusiastic about the project and confident in its ability to produce content that matched our brief, providing examples that were aligned.

Are there any areas for improvement or something Ideal Insight could have done differently?

-

BACKGROUND

Please describe your company and position.

I am the CEO of Mens Health Clinic

Describe what your company does in a single sentence.

Telehealth Medical Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ideal Insight to accomplish?

• Training videos

SOLUTION

How did you find Ideal Insight?

Referral

Why did you select Ideal Insight over others?

Referred to me

How many teammates from Ideal Insight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Exciting Training Videos

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered quality work on time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

10/10

What was your primary form of communication with Ideal Insight?

Email or Messaging App

What did you find most impressive or unique about this company?

We were pleased with their personal and attentive service.

Are there any areas for improvement or something Ideal Insight could have done differently?

Nothing.

BACKGROUND

Please describe your company and position.

I am the L&D Specialist of a government company 

Describe what your company does in a single sentence.

Audits spending of public money.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ideal Insight to accomplish?

• Onboarding introduction video.

SOLUTION

How did you find Ideal Insight?

Online Search

Why did you select Ideal Insight over others?

• Good value for cost
• Great contact

How many teammates from Ideal Insight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We required a video to be filmed that would be used as an introduction for new joiners to our business. Alongside this we wanted some B-roll footage of the offices.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• A completed introductory video to the business. 
• Filming of our director with some B-roll of our offices to highlight workspace.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered project extremely quickly. They offered prompt responses to queries and were flexible in moving filming times.

What was your primary form of communication with Ideal Insight?

Email or Messaging App

What did you find most impressive or unique about this company?

Contact was very quick and the turnaround from filming to completion was less than 3 working days.

Are there any areas for improvement or something Ideal Insight could have done differently?

None that I could suggest.

BACKGROUND

Please describe your company and position.

 I am the Creative Services Manager of an advertising & marketing company 

Describe what your company does in a single sentence.

A Creative Agency that specialises in Gaming, Entertainment and Music campaigns

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ideal Insight to accomplish?

• Capture Content for One of Our Key Clients

SOLUTION

How did you find Ideal Insight?

• Online Search

Why did you select Ideal Insight over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Ideal Insight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Captured Content for One of Our Key Clients

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Succesful day of Production, from concept to delivery + Delivered footage from the Shoot Day

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Nick, who account-managed the project, was easy to work with and helped deliver a seamless experience. All content was provided on the same day by their professional crew members, whom I highly recommend for any shoot!

What was your primary form of communication with Ideal Insight?

• Virtual Meeting

What did you find most impressive or unique about this company?

Their attention to detail, hands-on approach, and management of the entire project.

Are there any areas for improvement or something Ideal Insight could have done differently?

Not at all! This was a great collaboration, and we hope to work again soon!

BACKGROUND

Please describe your company and position.

I am the Sr Project Engineer of an energy & natural resources company

Describe what your company does in a single sentence.

Energy Projects and transportation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ideal Insight to accomplish?

• Visualise a proposed value chain for future industry
• make video understandable at conference to a wide audience

SOLUTION

How did you find Ideal Insight?

Online Search

Why did you select Ideal Insight over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Ideal Insight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provide a video animation inline with corporate branding requirements that highlights the benefit of a proposed project, how it will be executed and the value our comapny brings. Deliverables included; story boards, still shots from video and 2-3 minute animation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The animation was shown at a global conference and sparked dialogue on the topic. Feeback from attendees was that it matched corporate branding and complimented the booth. We will be using the animation on a host of platforms in upcoming months to showcase our concept.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a very short timeline and asked a lot in the timeframe. Project management was clear, transparent and reacted quickly to requests - explaining the implication on each request from our side so a diligent choice could be made.

What was your primary form of communication with Ideal Insight?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their quick turnaround time and flexibility to update animations. Our concept had many technical elements for which they were not familiar with, this was not obvious from the final product.

Are there any areas for improvement or something Ideal Insight could have done differently?

None - we will be using again.

BACKGROUND

Please describe your company and position.

I am the Clinical Senior Lecturer of King's College London

Describe what your company does in a single sentence.

King's College London

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ideal Insight to accomplish?

• To develop an educational film

SOLUTION

How did you find Ideal Insight?

Online Search

Why did you select Ideal Insight over others?

• Pricing fit our budget
• Great culture fit

How many teammates from Ideal Insight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ideal Insight helped develop the story board to disseminate clinical research findings into an educational film. We then filmed in a number of locations with a 2 man film crew. They then did the provisional edit of 10 hours of footage. They then edited the final version and added B shots with music and animations.

Overall, it was a high quality 26 minutes film that has already been viewed >1,300 times on YouTube. George and the team were very helpful throughout. I will be working with them in the future and would recommend them to others.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

high quality 26 minutes film viewed 1,300 times in one month on YouTube

Describe their project management. Did they deliver items on time? How did they respond to your needs?

overall, delivered on time.

What was your primary form of communication with Ideal Insight?

Virtual Meeting

What did you find most impressive or unique about this company?

They worked with me to deliver my vision but improved it where needed.

Are there any areas for improvement or something Ideal Insight could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Director of Pretzel Marketing

Describe what your company does in a single sentence.

Paid and organic search and social media marketing for businesses looking to harvest value from online audiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ideal Insight to accomplish?

• Produce a high quality video that showcases our offering to our target audience
• Multi-territory relevance

SOLUTION

How did you find Ideal Insight?

Online Search

Why did you select Ideal Insight over others?

Speed of professional response + impressive examples

How many teammates from Ideal Insight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to produce a corporate video that showcased our soon to be launched marketing service in a succinct and professional manner. Key deliverables included: 

1. Provide sufficient detail to viewers within a 60 second video 
2. Future-proof the asset, ensuring components do not expire within a short period of time 
3. Enable multi-territory relevance 
4. Produce varied aspect ratio sizes

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Both our own satisfaction of the final project, and the opinion of others not associated with business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very accommodating to change requests.

What was your primary form of communication with Ideal Insight?

Email or Messaging App

What did you find most impressive or unique about this company?

Quality of delivery

Are there any areas for improvement or something Ideal Insight could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Programme officer of a non-profit company

Describe what your company does in a single sentence.

Our organization is a program that finds promising young people and provides opportunity for life as they work to serve others. Our program is the anchor program of a $1 billion commitment from our founders to find and support global talent.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ideal Insight to accomplish?

• Informative & professional explainer video

SOLUTION

How did you find Ideal Insight?

Online Search

Why did you select Ideal Insight over others?

Pricing fit our budget

How many teammates from Ideal Insight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We commissioned an explainer video for our candidates. Clear graphics, voiceover & integration of footage. This was needed in a very short timeframe which was very well accommodated.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The end result (video) was really great. We were very happy with the outcome & working with George was a genuine pleasure - he is very personable, organised & a great contact point for the project

Describe their project management. Did they deliver items on time? How did they respond to your needs?

George was brilliant, very responsive, personable. They inspired confidence in the project.

What was your primary form of communication with Ideal Insight?

Virtual Meeting

Are there any areas for improvement or something Ideal Insight could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Chief Marketing & Business Development Officer of Mewburn Ellis

Describe what your company does in a single sentence.

Intellectual Property Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ideal Insight to accomplish?

• Recruitment
• Client Aquisition

SOLUTION

How did you find Ideal Insight?

Online Search

Why did you select Ideal Insight over others?

• Pricing fit our budget
• Great culture fit

How many teammates from Ideal Insight were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Series of 6 videos about the firm

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Completion on time and on budget with well receieved videos. We have yet to launch them externally

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They responded to our needs very well. Strong project management.

What was your primary form of communication with Ideal Insight?

Virtual Meeting

What did you find most impressive or unique about this company?

They spent time understanding us and didnt rush us as we struggled to understand and work with the process at the start.

Are there any areas for improvement or something Ideal Insight could have done differently?

Stronger timtable management at the start perhaps. More examples of process documents in advance to help us understand the process to get the most authentic response.

BACKGROUND

Please describe your company and your position there.

Marketing manager of Cascade Capital, a company focused on communication strategies for publicly listed companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ideal Insight, and what were your goals?

A corporate video outlining three natural gas concessions owned by NG Energy, a company devoted to the energy transition in Colombia. The information can be technical so it was important to have a visual of the property and the opportunity to give the investor community a better understanding of the value of the company assets.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for firms in the UK that had a track record of producing engaging videos. We spoke to two additional companies, ultimately landing on Ideal Insight because of their great people.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Firstly we had a Kickstarter meeting with Ideal Insight, where the teams exchanged the goal of the video, overall feel, and outcome desired. Secondly, we as the client worked on a draft script, that script then was run through several iterations (3-4). At every step of the way Ideal Insight team took time to work through very meticulous details, and changes to the script, and always showed patience and an ability to go back and improve the product.

The third step was to add the voice-over and make final edits to the video which was very smooth, again the Ideal Insight team was patient and worked with us. Finally, a fantastic video was created.

Who did you work with and what was the feedback process like?

I worked with George, Ed, Daniel, and Jeff- feedback process was we would review the edit, and make comments on Vimeo, and occasionally over zoom and the team would go to work on the next iteration.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We showed the video to company insiders, investors, colleagues, everyone absolutely loved the video - one person on a forum commented "wow that has to be one of the best promo video I have seen" after watching the video.

Describe their project management style, including communication tools and timeliness.

Timelines were good, Ideal Insight always tried to get things done on schedule, and the times they didn't was because certain changes were made that would require more work on their end. Mainly we worked using email communication, Vimeo for direct timestamp comments on the video, and Teams video calls for review sessions.

What did you find most impressive or unique about this company?

Their ability to engage with highly specific material and turn it into an engaging video content piece. Their patience and willingness to work iteratively with us were impressive.

Are there any areas for improvement or something they could have done differently?

I would recommend if the material is very specific that the team does a deep dive on the topic and make sure they really understand the file prior to starting to work on it (learning as you go).