Human Creative

BACKGROUND

Please describe your company and your position there.

I was the co-owner of a company that developed security products

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human Creative?

We were looking for a creative company to assist us during the process of creating content to promote our product

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched over all the content creators we saw and human creative had the projects we liked the most

Describe the project in detail and walk through the stages of the project.

The project was about presenting a security product (a hypervisor kit), relatively complex and where the challenge was to provide an explanation of something complex and abstract in a simple way. Despite the difficulties the team succeeded brilliantly in representing what we wanted

How many resources from the vendor's team worked with you, and what were their positions?

We always worked with the same person, who was in charge of managing his colleagues, and that also made communication easier. I know that at least 3 people worked on this project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They were able to identify the parts that were not well understood (as we tried to provide an explanation) and improved it to make it palatable to the audience. As I say, it is a complex field and explaining it in a simple way is challenging.

How effective was the workflow between your team and theirs?

Very effective and fluid, we did recurring sessions that allowed us to see the progress and of course, remotely.

What did you find most impressive or unique about this company?

Their ability to connect such unconnected worlds was amazing!

Are there any areas for improvement or something they could have done differently?

The truth is that I have no objections to the project we did

BACKGROUND

Please describe your company and your position there.

Investment Navigator is a Swiss FinTech company, and we are the product distribution experts for financial institutions. We are offering a modular eco-system-like infrastructure of tech-driven solutions that allows financial institutions to make the most out of their product capabilities. I am the Senior Product & Marketing Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human Creative?

As we do not have in-house visual marketing capabilites, we are collaborating with external agencies to create branded marketing material. Human Creative designed the full series of our new product factsheets and a new thought leadership publication.

SOLUTION

How did you select this vendor?

After an introductory call initiated by Human Creative, the agency was on my short-list for upcoming projects.

Describe the scope of their work in detail.

We started with a project brief, including our requirements for the new collaterials in terms of desired look and feel, and identity of our brand. Based on this input, Human Creative came up with a few drafts and executed on the one that we liked the most.

What was the team composition?

I have worked directly with Tom, the CEO and founder.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are receiving regularly feedback from clients and other stakeholders that our marketing content is very well made.

How effective was the workflow between your team and theirs?

Seamless collaboration, was always well available for us and met all deadlines.

What did you find most impressive about this company?

Their hands-on approach, speed, and quality were on point.

Is there any area for improvement or anything that could have been done differently?

n/a

BACKGROUND

Please describe your company and your position there.

I was working as a Product Owner and Human provided a high quality explanation video which captured really well all the features in way which was easy to understand and present to clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human Creative?

An explanation video for a newly released cloud-based media asset management tool.

SOLUTION

How did you select this vendor and what were the deciding factors?

Based on Human's references and previous quality of work, combined with our budget range.

Describe the project in detail and walk through the stages of the project.

We provided Human with the end-to-end process of how the solution works, what problem it solves and what quality it will provide to our clients. Human provided initial solutions which were iterated a few times in order to find an optimal result.

How many resources from the vendor's team worked with you, and what were their positions?

A digital artist, an animator and a voice-over artist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Newly acquired clients who approached the product via an onboarding website where the animation was being presented.

How effective was the workflow between your team and theirs?

Everything was completed in time and with proper communication.

What did you find most impressive or unique about this company?

The first animations, even before the iterations were really pleasing and I remembered being impressed with Human's ability to capture a story.

Are there any areas for improvement or something they could have done differently?

I cannot think of any.

BACKGROUND

Please describe your company and your position there.

We transform the financial services industry with voicebots using deep neural networks & machine learning. Our customers are enterprise level companies from banking, debt collection, lending, telecom and insurance industry. I'm Vice-president of the Management Board & Co-founder responsible for commercial part of Dronn operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human Creative, and what were your goals?

Creating and implementing our website with CMS.

SOLUTION

How did you select this vendor and what were the deciding factors?

They're very creative, which combined with large experience in implementing website for startup world were something that we looked for and Human didn't let us down.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Classic website creation and implementation pipeline. Iterating according to offered scheduled, no delays.

How many people from the vendor's team worked with you, and what were their positions?

3

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've received a pretty nice feedback from our 36 employees and many of our customers. That was our main goal and with Human we managed to complete it.

Describe their project management style, including communication tools and timeliness.

They were well-organized but very creative —a rare combination especially that it was complemented with high quality of final result.

What did you find most impressive or unique about this company?

A way that the owner - Tom - create and manage relation with customer - it's a really client centric attitude.

Are there any areas for improvement or something they could have done differently?

They work long hours, look like almost 24/7, maybe they should rest more :)

BACKGROUND

Please describe your company and your position there.

I am a Director at a Swiss boutique specialised in physical precious metals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human Creative?

Brand and website redesign.

SOLUTION

How did you select this vendor and what were the deciding factors?

Through references.

Describe the project in detail and walk through the stages of the project.

After a data gathering and brain-storming session they presented us some proposals. Based on them we selected a new brand identity and web design. Worked with InVision.

How many resources from the vendor's team worked with you, and what were their positions?

A team of designer, consultant and front-end developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The communication was very good, and their team implemented our inputs swiftly.

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive or unique about this company?

Hands-on approach focusing on output.

Are there any areas for improvement or something they could have done differently?

Structure the project with milestones.

BACKGROUND

Please describe your company and your position there.

I was a marketing consultant working for the end customer, a real estate broker

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human Creative?

The branding, website and brochure (design, development)

SOLUTION

How did you select this vendor and what were the deciding factors?

I collaborated with them already so they were the obvious choice for me

Describe the project in detail and walk through the stages of the project.

First, we worked on the branding of the project (logo, style guide). Then we created the designs of the website Finally we created the brochure

How many resources from the vendor's team worked with you, and what were their positions?

I was in contact with Tom, the manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All units of the project were successfully sold.

How effective was the workflow between your team and theirs?

We had short lines, so it worked efficiently

What did you find most impressive or unique about this company?

They were very responsive, and they worked until things worked.

Are there any areas for improvement or something they could have done differently?

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