Home Builder Marketers

BACKGROUND

Introduce your business and what you do there.

I'm the owner of a custom home building company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Home Builder Marketers?

We needed help getting qualified leads from our Facebook ad spend.

SOLUTION

What was the scope of their involvement?

Home Builder Marketers has created ad campaigns for us.

What is the team composition?

We've worked with 2–5 teammates from Home Builder Marketers.

How did you come to work with Home Builder Marketers?

We found them through Clutch and chose them because they were a great culture fit.

How much have you invested with them?

We've invested less than $10,000.

What is the status of this engagement?

We started working together in January 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Home Builder Marketers has generated 15–25 qualified leads per month, and our lead-to-appointment rate has jumped from 12%–34%. Additionally, our ad spend ROI has tripled compared to what we were doing on our own, and our CPL has been cut nearly in half by month three.

How did Home Builder Marketers perform from a project management standpoint?

Home Builder Marketers has delivered on time.

What did you find most impressive about them?

I'm impressed by Home Builder Marketers' responsiveness and attention to detail.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of GreenArrow Landscaping, a landscaping services company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Home Builder Marketers to accomplish for GreenArrow Landscaping?

We needed help revolutionizing our follow-up and lead system.

SOLUTION

What was the scope of their involvement?

Home Builder Marketers has built a custom GoHighLevel (GHL) follow-up and automated lead system. The team also creates custom Meta ad graphics that are branded for our company. We provide them with our videos, and they edit them. Home Builder Marketers has fully redesigned our website and created an SEO strategy. The team is working on getting us to the first page of Google for a few of the services we offer.

What is the team composition?

We work with 6–10 teammates from Home Builder Marketers.

How did you come to work with Home Builder Marketers?

We found them on Clutch. We chose them because they had high ratings, their pricing fit our budget, they were a great culture fit, they offered good value for the cost, they were referred to me, and their company values aligned with ours.

How much have you invested with them?

We’ve spent around $10,000.

What is the status of this engagement?

We started working together in June 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Home Builder Marketers has built custom dashboards that break down every metric we’re tracking for SEO and Meta ads. Every dollar spent on ads is placed in a transparent way. The team is very quick to solve any issues we have.Within the first two weeks of the GHL setup and the start of our Meta ads, we noticed the volume of our pipeline. We’ve seen a great amount of leads that we wouldn’t have been able to reach without Home Builder Marketers’ help.

How did Home Builder Marketers perform from a project management standpoint?

We communicate via virtual meetings, emails, and a messaging app.

What did you find most impressive about them?

Home Builder Marketers is an incredibly intelligent group of marketers. They’re very solution- and metric-tracking-based and always willing to work with us to get what we need done. I’m impressed by their attention to detail and loyalty to providing an amazing digital marketing service. We feel truly cared for in our goals and mission.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Prime Home, a custom home builder.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Home Builder Marketers?

We needed to build a modern, conversion-focused website and improve our search visibility to consistently generate qualified leads from homeowners planning custom home projects in our local market, reducing our reliance on word-of-mouth referrals.

SOLUTION

What was the scope of their involvement?

Home Builder Marketers handles our full digital marketing scope, including a custom WordPress website built on Elementor, ongoing SEO (technical, on-page, and local), analytics setup (Google Analytics 4, Google Tag Manager, Meta Pixel), and monthly performance reporting. The main deliverables include a launched website, improved search rankings, a steady flow of qualified leads, and clear ROI tracking.Home Builder Marketers also handles all of our content creation as part of the website and SEO work. This includes website copy for our homepage, service pages, and location pages, as well as ongoing blog posts targeting topics relevant to custom home buyers. All content is written with SEO best practices in mind to support our keyword strategy.

What is the team composition?

We work with 2–5 teammates from Home Builder Marketers.

How did you come to work with Home Builder Marketers?

We found them through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, they had a great culture fit, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working with them in May 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Home Builder Marketers has delivered measurable results, including increased organic traffic, first-page Google rankings for key location-based terms, a consistent flow of qualified leads from our website, improved site performance and conversion rates, and stronger local visibility through our optimized Google Business Profile, all tracked through monthly Google Analytics 4 reporting.We’ve seen significant improvements across the board since working with Home Builder Marketers, including a notable increase in organic traffic, a higher volume of qualified leads coming through our website each month, and improved conversion rates on key landing pages. We’ve seen steady month-over-month growth in both organic traffic and lead volume since the project launched. While the exact multiples vary by month, the trend has been consistently upward, with noticeable jumps after key milestones like the website launch and major SEO updates. Overall, our lead flow has grown to the point where we now have a predictable pipeline, which wasn’t the case before working with Home Builder Marketers.The improved lead flow has changed how we operate. We’ve had to tighten our intake and qualification process to handle the higher volume of inquiries efficiently, and we now spend more time on consultations with serious prospects rather than chasing leads. It’s also allowed us to be more selective about the projects we take on, focusing on better-fit clients that align with our craftsmanship and pricing. Overall, our sales process has become more structured and predictable.

How did Home Builder Marketers perform from a project management standpoint?

Home Builder Marketers’ project management is organized and reliable throughout the engagement. They use ClickUp to track tasks and deliverables, which gives us full visibility into project progress. Communication is consistent, and we have regular check-ins, clear timelines, and prompt responses from both the account manager and the team leads.Deliverables are generally on time, and when occasional adjustments are needed, they communicate proactively rather than letting things slip quietly. Overall, the project stays on track from kickoff through launch and into ongoing SEO work.

What did you find most impressive about them?

What stands out most about Home Builder Marketers is their deep specialization in the custom home building industry. Unlike generalist marketing agencies, they understand our business, our buyers, and the nuances of how homeowners research and choose a builder, so we don’t have to spend time educating them on the industry.Moreover, their team feels like a true extension of ours. They’re responsive, transparent with reporting, and genuinely invested in our growth rather than just checking boxes. The combination of industry expertise and a hands-on, collaborative approach is what makes the partnership stand out.

Are there any areas they could improve?

The experience has been very positive overall. If there’s one area for improvement, it would be around occasional turnaround times on smaller website revisions. During busier periods, minor edits sometimes take a bit longer than expected. That said, they’re always communicative about timelines, and it’s a minor issue in the context of the broader project. There’s nothing major we’d change about the engagement.