HOBT

BACKGROUND

Introduce your business and what you do there.

I'm the co-founder of Paradox Studio, a consumer products and services company. We create emotionally driven storywear clothing that turns quiet thoughts, duality, and unsaid truths into minimal, meaningful designs people can wear.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HOBT to accomplish for Paradox Studio?

We hired HOBT to leverage their ad generator product, which helped us reduce costs and significantly save time by streamlining ad creation for our social media and online postings.

SOLUTION

What was the scope of their involvement?

HOBT supported us by providing access to their ad generator platform, which enabled automated creation of social media ad creatives and captions aligned with our brand visuals and messaging. The scope of work primarily included platform onboarding, use of pre-built creative templates, AI-assisted ad copy generation, and export-ready ad assets optimized for social media and online posting. The main deliverables were ready-to-publish ad creatives, generated ad copy variations, and downloadable content formats that allowed our team to quickly deploy campaigns while reducing production time and costs.

What is the team composition?

We worked with 2–5 teammates from HOBT.

How did you come to work with HOBT?

We found them through an online search. We chose them over other options because they were close to our geographic location, their pricing fit our budget, they had a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We worked together from January–February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project with HOBT led to faster ad turnaround times, reduced creative production costs, and a more consistent flow of ready-to-publish ad content, allowing us to post and launch campaigns more efficiently. Working with HOBT helped us reduce ad creation turnaround time by approximately 40%–50% and lower creative production costs by around 30%–35%, mainly by eliminating manual design and copywriting steps for routine social media ads.After implementing the platform, we observed a modest improvement in campaign consistency and posting frequency, which contributed to steadier engagement levels across our social media content, though conversions remained primarily influenced by product drops and organic brand interest rather than the ad generator alone.

How did HOBT perform from a project management standpoint?

They did great work and delivered a couple of days before the deadline. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Their dedication and timely communication and update sharing were impressive.

Are there any areas they could improve?

They were great.