Hanse Holding & Consulting GmbH

BACKGROUND

Please describe your company and position.

I am the Assistant Operations Manager of Hotel Harlesiel GmbH & Co. KG

Describe what your company does in a single sentence.

We are an hotel on the north sea coast.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Hanse Holding & Consulting GmbH to accomplish?

• Create a modern, conversion-focused website structure
• Identify which marketing channels and measures generate actual results
• Improve visibility and performance of the hotel’s online presence

SOLUTION

How did you find Hanse Holding & Consulting GmbH?

Referral

Why did you select Hanse Holding & Consulting GmbH over others?

• Close to my geographic location
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included the complete relaunch and strategic restructuring of the hotel’s website with a strong focus on increasing direct bookings, reducing OTA dependency, and improving the overall user experience. A major part of the project was rebuilding the website with a modern mobile-first approach, creating a clearer and more conversion-focused structure that made it easier for potential guests to navigate and complete bookings or inquiries.
Another key deliverable was the implementation of analytics and tracking systems that provided transparency into guest behavior, booking sources, and marketing performance. 
The project enabled the business to make data-driven decisions based on measurable insights rather than assumptions, resulting in increased direct bookings and more inquiries through the contact form after the relaunch. Continuous communication, accessibility, and collaborative support throughout the process were also an important part of the overall delivery.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered measurable improvements in both booking performance and customer engagement. Within the first quarter after the relaunch, direct bookings increased by 22%, while inquiries submitted through the contact form also rose significantly. 
These results demonstrated that the new website structure, improved mobile usability, and conversion-focused design successfully optimized the customer journey and strengthened the hotel’s independent sales channels. 
Another major outcome was the implementation of detailed analytics and tracking systems, which gave the business full visibility into guest behavior, booking sources, and marketing performance for the first time. This allowed the company to identify which channels and measures were generating actual results and shifted decision-making from intuition-based assumptions to data-driven strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management throughout the relaunch process was highly professional and collaborative. Communication with the team was consistently reliable, and they remained accessible whenever questions, adjustments, or feedback arose.
They took the time to explain processes clearly, involve us in important decisions, and ensure that we understood both the strategic and technical aspects of the project. This made the collaboration feel structured, transparent, and supportive from beginning to end.
The project was delivered efficiently and met our expectations regarding timelines and execution. In addition to delivering the technical relaunch itself, the team responded quickly to our needs and adapted well throughout the process. Their responsiveness and willingness to guide us through implementation and analytics setup played an important role in the overall success of the project.

What was your primary form of communication with Hanse Holding & Consulting GmbH?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was the combination of technical expertise and genuine strategic understanding of our business goals. The company did not simply redesign a website visually, they fundamentally improved how our online presence performs as a business tool. Their ability to combine conversion-focused web design, mobile-first development, and meaningful analytics gave us a level of transparency and control that we didn´t know we could have.

Are there any areas for improvement or something Hanse Holding & Consulting GmbH could have done differently?

A more structured onboarding process for analytics and reporting tools would have helped us understand the new systems even faster from the beginning.