Grano Design Studio

BACKGROUND

Please describe your company and position.

I am the Director of Expansion of Amiblock Systems LLC

Describe what your company does in a single sentence.

Amiblock is an innovative building construction system

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Grano Design Studio to accomplish?

• Built a clear, high-ticket narrative for investors interested in factory ownership ($500K–$12M USD).
• Digitally validated the investment model across Mexico and LATAM before aggressive physical expansion.
• Established technical and business authority in industrialized construction.
• Created a content ecosystem designed to educate, qualify, and convert serious investors.
• Designed and deployed a full acquisition and nurturing funnel for high-value leads.
• Prepared the groundwork for regional expansion (Mexico, Colombia, Chile, Southern Cone).
• Leveraged international trade shows (World of Concrete, Precast Show) as strategic validation points.
• Aligned marketing efforts directly with sales calls and strategic conversations with the LATAM Expansion Director.
• Laid the foundation for AMIBLOCK to be perceived as a scalable industrial platform for 2026 and beyond.
• Positioned AMIBLOCK as an industrial investment opportunity, not just a construction system.

SOLUTION

How did you find Grano Design Studio?

Upwork

Why did you select Grano Design Studio over others?

• High ratings
• Fast and accurate understanding ofcompany product and objectives

How many teammates from Grano Design Studio were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Building content assets from minimum available raw materials, creating ads on Facebook and Google, building the most effective strategy to maximise leads and minimise costs, adding tolls to manage leads, maintaining first interractions with potential leads until verified leads could contact compnay manager

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Demand Generation: 1,000+ leads generated in the last quarter ~20 highly qualified leads (true investor profiles) Leads consistently within the target investment range: $500K–$6M USD

Channels: Meta Ads: primary driver of volume and awareness Google Ads: high-intent lead acquisition LinkedIn: used strategically for organic authority (not paid)

Lead Quality & Conversion: Strong interest specifically in: AMIBLOCK factory ownership Industrial-scale production Social housing and residential developments Clear improvement in lead quality and sales conversations, fewer non-serious inquiries

Brand Authority: Significant growth in regional brand recognition AMIBLOCK increasingly associated with: Industrialization Speed of construction Cost control Scalability Trade shows (CIHAC, World of Concrete) reinforced credibility and trust

Content Performance: Content optimized for: Traditional SEO LLM-based search (AI discovery) Assets designed for reuse across: Ads Landing pages Email campaigns Sales enablement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were proactive, and the results they delivered exceeded expectations

What was your primary form of communication with Grano Design Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Understanding where we might need extra assistance and proactive extra service done 

Are there any areas for improvement or something Grano Design Studio could have done differently?

I am not sure

BACKGROUND

Introduce your business and what you do there.

I'm the manager of a real estate broker and property management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Grano Design Studio?

We needed help with web design, SEO, and paid ads.

SOLUTION

What was the scope of their involvement?

Grano Design Studio designed and developed our website, then did SEO and maintenance to keep the site secure. The team also created and helped run paid ads on Meta and assisted with automations in ManyChat.

What is the team composition?

We worked with 2–5 teammates from Grano Design Studio.

How did you come to work with Grano Design Studio?

We found them through an online search, a referral, and Upwork. We chose them over other options because they had high ratings, offered good value for the cost, were referred to me, aligned with our company values, and had good quality.

What is the status of this engagement?

We worked together from May 2024 to February 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Grano Design Studio helped us gain consistent metrics according to what they promised. The team successfully made our company a top real estate broker and generated an average of 40 qualified leads for new sales. We also saw improvements in brand awareness and brand authority.

How did Grano Design Studio perform from a project management standpoint?

Grano Design Studio delivered all the time before the deadline and always achieved their goals. We primarily communicated through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Communication was one of the most important and clear points in the service. There was complete transparency about what they were doing with our projects.

Are there any areas they could improve?

No, they succeeded at everything.