A redesign. A rebuild. A new feature. The request you start with rarely tells the whole story.
Goji Labs helps enterprise teams determine what the product needs before they commit significant time and budget to building it. We clarify the business outcome, examine what is standing in the way, and define the right response.
Our clients are established organizations, including publicly traded and PE-backed companies.
They come to us to:
Extend or accelerate a product that already works
Diagnose and revamp one that doesn't
Decide whether a new product opportunity justifies the investment
Every engagement starts with a fixed-fee Strategy Sprint. Most run two weeks. You leave with a clear recommendation: what to do, why it matters, what success should look like, and what it will take to deliver.
That recommendation becomes the brief for design and engineering. We test it with you before anything gets built. Then we build toward the outcome you agreed on.
Selected results:
TGS: 405% increase in revenue-generating traffic.
Root Insurance: 38% lift in quote-to-policy conversion.
Mitsubishi's AnyMile: 35% reduction in route planning time. AnyMile went on to win Best of CES 2023.
Goji Labs is headquartered in Los Angeles, with an office in New York.
Mobile App DevelopmentAI DevelopmentCustom Software DevelopmentWeb Development
Pricing Snapshot
Min. project size
$50,000+
Avg. hourly rate
$150 - $199
/hr
Rating for cost
4.8
/5
What Clients Have Said
Goji Labs offers competitive pricing with projects typically ranging from $10,000 to over $600,000. Clients highlight their value for cost, noting high-quality work and effective communication. While some experienced budget creep, overall, engagements are perceived as worth the investment.
Goji Labs is known for delivering high-quality products that meet or exceed client expectations. Their work often results in improved user engagement and satisfaction, as well as positive internal and external feedback.
Adaptability to Client Needs
The team is noted for their flexibility and adaptability, tailoring their processes to fit client requirements and adjusting strategies as projects evolve. This flexibility is a key factor in their successful project outcomes.
Collaborative and Consultative Approach
The team is recognized for their collaborative approach, often going beyond technical execution to provide strategic insights and recommendations. Clients appreciate their willingness to understand business goals and offer constructive feedback.
Strong Technical Expertise
Clients consistently commend Goji Labs for their technical proficiency, particularly in custom software development, database management, and UI/UX design. Their ability to deliver complex solutions efficiently is frequently highlighted.
Effective Project Management
Goji Labs is praised for their organized and transparent project management. They maintain regular communication, meet deadlines, and are proactive in addressing issues. However, some clients noted room for improvement in timeline and budget management.
Commitment to Client Success
Goji Labs demonstrates a genuine commitment to client success, taking ownership of projects and being invested in achieving the best possible outcomes. Their dedication is a recurring theme in client feedback.
"Their project manager was responsive when I needed him and their staff augmented my team well."
Oct 14, 2022
CTO, huupe
Dan Hayes
Verified
Other industries
Irvine, California
11-50 Employees
Online Review
Verified
Goji Labs developed a custom mobile and a product frontend platform. Their project included design and several development cycles for their produce and UX.
Goji Labs was responsive when the client needed them, but their product manager was mostly hands-off as per request. They showed vast technical experience, as well.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the CTO of huupe a sports tech company making the world's first smart basketball hoop.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Goji Labs, and what were your goals?
Custom mobile and product frontend. This included both design and several development cycles for our produce and user experience.
SOLUTION
How did you select this vendor and what were the deciding factors?
Goji's Previous work, both design and implementation. The sales guy will eat tacos with you.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
They built the product as we asked.
How many people from the vendor's team worked with you, and what were their positions?
5-6 people joined in with the development and design of this product. We had web dev, mobile dev and Linux developers all lend a hand. Goji had the talent to step in when new and interesting problems presented themselves.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The mobile app looks good and our device connected with it well.
Describe their project management style, including communication tools and timeliness.
Product manager was hands-off for most of the time as per my request. Their project manager was responsive when I needed him and their staff augmented my team well.
What did you find most impressive or unique about this company?
Their breadth of technical experience and knowhow.
Are there any areas for improvement or something they could have done differently?
More cats, my main dev only had 2 cats. They were cute.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
4.5
NPS
Mobile App Dev & UI/UX Design for Sports Stock Market
Mobile App DevelopmentUX/UI Design
$50,000 to $199,999
May 2021 - Jan. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were always humble, excited, and friendly. It was a joy working with them."
Feb 3, 2022
COO, Sports Stock Market
Anonymous
Verified
Other industries
Manhattan, New York
1-10 Employees
Online Review
Verified
Goji Labs designed and developed a mobile app for a sports stock market. They created product roadmaps using Figma, designed the app's UI/UX, and conducted user testing before implementing the app.
As a result of the engagement, the app became one of the top 25 sports apps on the iOS App Store. Leading a transparent workflow, Goji Labs used Slack and Notion to effectively communicate and manage the project. The enthusiastic and personable team fostered a productive feedback process throughout.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the COO of a sports stock market.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Goji Labs, and what were your goals?
We hired them initially to overhaul the UI/UX of our app, and then had them assist in the development of the app, too.
SOLUTION
How did you select this vendor and what were the deciding factors?
Great reviews, spoke with the team, knew they saw our vision and felt almost as excited about what we were building as we did.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
They designed and developed our app. They created product roadmaps (figma), conducted user testing/feedback, and then implementation.
How many people from the vendor's team worked with you, and what were their positions?
4 people. One designer, one designer/developer, two developers.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The app has since been launched and has been met with great success. For example, we have reached Top 25 in sports apps on the App Store.
Describe their project management style, including communication tools and timeliness.
We used Slack and Notion, had scheduled calls every week, and were in near constant communication discussing deliverables, feedback, etc.
What did you find most impressive or unique about this company?
They were always humble, excited, and friendly. It was a joy working with them.
Are there any areas for improvement or something they could have done differently?
Nope! Great experience.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
API Integration & Plug-In Dev for WordPress Site
Web Development
Less than $10,000
Aug. - Jan. 2019
4.5
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"They made sure that we were happy with the work."
Sep 4, 2019
Contracted Frontend Developer, Software Solution Company
Anonymous
Verified
Financial services
Los Angeles, California
1-10 Employees
Online Review
Verified
Goji Labs designed and implemented a contact form plug-in on a WordPress site. The product leverages an external API to migrate data, and its design fits with the style of the original website.
Responsive and personable, Goji Labs leveraged digital communication channels to manage the project effectively.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm a contract front-end web developer for a company developing software solutions for HR and Finance.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Goji Labs?
The company had an email form that needed to send the collected data to an API endpoint using the Wordpress platform.
What were your goals for this project?
Since I am unfamiliar with the technology and terminology, I was looking for someone who could guide me through the process as well as completing it.
SOLUTION
How did you select this vendor?
They were recommended by a mutual friend and after an intro call I was comfortable that they could complete the project and it would fit in with their schedule. I did talk to a couple other companies but was happy with the communication from Goji labs.
Describe the project and the services they provided in detail.
They found a contact form plugin that could be extended to include API post information and configured with the details from the client to collect the necessary information needed as well as adding styling the form to match the rest of the site.
What was the team composition?
I communicated directly with David of Goji Labs on the project.
RESULTS & FEEDBACK
Can you share any information that demonstrates the impact that this project has had on your business?
The site just launched and is still in Beta mode so no information to share yet.
How was project management arranged and how effective was it?
Project management was effectively arranged over email.
What did you find most impressive about this company?
I was impressed with the communication and the personal touch. They made sure that we were happy with the work.
Are there any areas for improvement?
I would have liked an overview of the work completed and what was added for my own education but not sure if it would be necessary for other projects.
RATINGS
4.5
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 91-93 of
93 Reviews
Our Story
Independent since 2014.
Goji Labs is a product strategy, design and development agency headquartered in Los Angeles, with an office in New York. Our team has partnered with clients including TGS, Mitsubishi's AnyMile, Intterra and WWF.
How we work
We think like operators. We ask the hard questions a capital allocator would ask before any code gets written.
We plug in fast and work as an extension of your team.
We stay for the long run. We've partnered with some clients for 5+ years.
Meet the Team
David BarlevCEO & Co-Founder
A software engineer turned product strategist, David co-founded Goji Labs in 2014 and leads the company as CEO. He works directly with client leadership to define the business outcome before a build begins.
Adam SumnerCTO & Co-Founder
Adam co-founded Goji Labs with David in and leads technology as CTO. He sets the architecture and engineering standards behind Goji's development work, including how the team uses AI. An engineer by background, he leads with systems thinking.
April RotelliHead of Product
April leads product planning at Goji Labs, from Strategy Sprints and scoping to roadmaps. She joined in 2021 as a product designer and rose through product and design management. Her background spans multimedia design, animation and UX design.
George GearhartCOO
George brings 25+ years of experience creating and managing digital products, including B2B and B2C SaaS, marketplaces and e-commerce. Since joining Goji Labs as COO in 2024, he has led operations.
Artur MotornyiVP of Engineering
Artur joined in 2017 and led frontend before taking over engineering as a whole. He brings 10+ years of web and mobile experience. His team applies engineering judgment where it matters most: verifying AI-generated code and building for scale.
What Sets Us Apart
Strategy Before Spend
Every engagement starts with a Strategy Sprint. In a few weeks, you get a decision-ready recommendation: what to build, why it matters, and what success should look like. If a build isn't the right move, we say so and explain why. You commit your budget only after we’ve examined the risks together.
Proven on Established, Complex Platforms
We do our best work inside products that carry your business. For publicly traded TGS, we rebuilt a legacy energy intelligence platform, driving a 405% lift in seismic page views. For PE-backed Intterra, we cut technical debt by 70% on a 15-year-old platform serving 350+ emergency-response agencies.
Senior Attention and Long Relationships
You work with Goji's senior leadership from the first conversation. Clients often point to our solid communication and project management. Many stay with us for years, and some partnerships have run 5+ years.
Premier Verified means Clutch independently confirmed Goji Labs is a legally registered business, financially sound (Creditsafe: Low Risk), and backed by 87 verified client reviews averaging 5.0 stars.
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