A redesign. A rebuild. A new feature. The request you start with rarely tells the whole story.
Goji Labs helps enterprise teams determine what the product needs before they commit significant time and budget to building it. We clarify the business outcome, examine what is standing in the way, and define the right response.
Our clients are established organizations, including publicly traded and PE-backed companies.
They come to us to:
Extend or accelerate a product that already works
Diagnose and revamp one that doesn't
Decide whether a new product opportunity justifies the investment
Every engagement starts with a fixed-fee Strategy Sprint. Most run two weeks. You leave with a clear recommendation: what to do, why it matters, what success should look like, and what it will take to deliver.
That recommendation becomes the brief for design and engineering. We test it with you before anything gets built. Then we build toward the outcome you agreed on.
Selected results:
TGS: 405% increase in revenue-generating traffic.
Root Insurance: 38% lift in quote-to-policy conversion.
Mitsubishi's AnyMile: 35% reduction in route planning time. AnyMile went on to win Best of CES 2023.
Goji Labs is headquartered in Los Angeles, with an office in New York.
Mobile App DevelopmentCustom Software DevelopmentUX/UI DesignWeb DevelopmentUX StrategyUsability Testing
Pricing Snapshot
Min. project size
$50,000+
Avg. hourly rate
$150 - $199
/hr
Rating for cost
4.8
/5
What Clients Have Said
Goji Labs offers high-quality services with a focus on value for cost, though they are not the cheapest option. Clients appreciate their responsiveness and project management, often noting that the investment leads to excellent outcomes. Pricing ranges from $20,000 to over $600,000 depending on project scope.
While generally praised for project management, some clients noted challenges with budget overruns and timeline extensions. These issues were often attributed to evolving project scopes and the complexity of the projects undertaken.
Effective in Handling Complex Projects
Goji Labs has demonstrated capability in managing and executing complex projects, including those requiring integration with multiple systems and APIs. Their technical expertise and problem-solving skills are frequently highlighted by clients.
Strong Project Management Skills
Goji Labs is praised for its effective project management, characterized by clear communication, adherence to timelines, and transparency. Clients appreciated their structured approach, which included regular meetings and updates, ensuring projects stayed on track and within budget.
High-Quality UI/UX Design
The company is lauded for delivering aesthetically pleasing and user-friendly designs. Clients appreciated their attention to detail and ability to create engaging interfaces that enhance user experience, contributing to the overall success of the projects.
High Client Satisfaction and Loyalty
The majority of clients express high satisfaction with Goji Labs, often returning for additional projects and recommending their services to others. This loyalty is attributed to the company's professionalism, quality of work, and customer-centric approach.
Pricing Reflects Quality of Work
Clients acknowledge that Goji Labs may not be the cheapest option but emphasize that the quality of work justifies the investment. The company is seen as providing good value for cost, especially in terms of expertise and deliverables.
"They made sure that we were happy with the work."
Sep 4, 2019
Contracted Frontend Developer, Software Solution Company
Anonymous
Verified
Financial services
Los Angeles, California
1-10 Employees
Online Review
Verified
Goji Labs designed and implemented a contact form plug-in on a WordPress site. The product leverages an external API to migrate data, and its design fits with the style of the original website.
Responsive and personable, Goji Labs leveraged digital communication channels to manage the project effectively.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm a contract front-end web developer for a company developing software solutions for HR and Finance.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Goji Labs?
The company had an email form that needed to send the collected data to an API endpoint using the Wordpress platform.
What were your goals for this project?
Since I am unfamiliar with the technology and terminology, I was looking for someone who could guide me through the process as well as completing it.
SOLUTION
How did you select this vendor?
They were recommended by a mutual friend and after an intro call I was comfortable that they could complete the project and it would fit in with their schedule. I did talk to a couple other companies but was happy with the communication from Goji labs.
Describe the project and the services they provided in detail.
They found a contact form plugin that could be extended to include API post information and configured with the details from the client to collect the necessary information needed as well as adding styling the form to match the rest of the site.
What was the team composition?
I communicated directly with David of Goji Labs on the project.
RESULTS & FEEDBACK
Can you share any information that demonstrates the impact that this project has had on your business?
The site just launched and is still in Beta mode so no information to share yet.
How was project management arranged and how effective was it?
Project management was effectively arranged over email.
What did you find most impressive about this company?
I was impressed with the communication and the personal touch. They made sure that we were happy with the work.
Are there any areas for improvement?
I would have liked an overview of the work completed and what was added for my own education but not sure if it would be necessary for other projects.
RATINGS
4.5
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 91-91 of
91 Reviews
Our Story
Independent since 2014.
Goji Labs is a product strategy, design and engineering agency headquartered in Los Angeles, with an office in New York. Our team has partnered with clients including TGS, Mitsubishi's AnyMile, Intterra and WWF.
How we work
We think like operators. We ask the hard questions a capital allocator would ask before any code gets written.
We plug in fast and work as an extension of your team.
We stay for the long run. We've partnered with some clients for 5+ years.
Meet the Team
David BarlevCEO & Co-Founder
A software engineer turned product strategist, David co-founded Goji Labs in 2014 and leads the company as CEO. He works directly with client leadership to define the business outcome before a build begins.
Adam SumnerCTO & Co-Founder
Adam co-founded Goji Labs with David in and leads technology as CTO. He sets the architecture and engineering standards behind Goji's development work, including how the team uses AI. An engineer by background, he leads with systems thinking.
April RotelliHead of Product
April leads product planning at Goji Labs, from Strategy Sprints and scoping to roadmaps. She joined in 2021 as a product designer and rose through product and design management. Her background spans multimedia design, animation and UX design.
George GearhartCOO
George brings 25+ years of experience creating and managing digital products, including B2B and B2C SaaS, marketplaces and e-commerce. Since joining Goji Labs as COO in 2024, he has led operations.
Artur MotornyiVP of Engineering
Artur joined in 2017 and led frontend before taking over engineering as a whole. He brings 10+ years of web and mobile experience. His team applies engineering judgment where it matters most: verifying AI-generated code and building for scale.
What Sets Us Apart
Strategy Before Spend
Every engagement starts with a Strategy Sprint. In a few weeks, you get a decision-ready recommendation: what to build, why it matters, and what success should look like. If a build isn't the right move, we say so and explain why. You commit your budget only after we’ve examined the risks together.
Proven on Established, Complex Platforms
We do our best work inside products that carry your business. For publicly traded TGS, we rebuilt a legacy energy intelligence platform, driving a 405% lift in seismic page views. For PE-backed Intterra, we cut technical debt by 70% on a 15-year-old platform serving 350+ emergency-response agencies.
Senior Attention and Long Relationships
You work with Goji's senior leadership from the first conversation. Clients often point to our solid communication and project management. Many stay with us for years, and some partnerships have run 5+ years.
Premier Verified means Clutch independently confirmed Goji Labs is a legally registered business, financially sound (Creditsafe: Low Risk), and backed by 85 verified client reviews averaging 5.0 stars.
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