Getpromo

BACKGROUND

Please describe your company and position.

I am the Consultant of Certusoft

Describe what your company does in a single sentence.

Certusoft is a modern, online generation of software for companies. Our team has over 25 years of experience in developing and implementing enterprise management software. We specialize in the production and outsourcing of proprietary business support systems. Our solutions have a modern, transparent interface, are comprehensive, well-thought-out in terms of operation, and thus support the company's development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Getpromo to accomplish?

• Implementation of internet marketing activities, including website audit, design, and SEO/SEM optimization.
• Develop and execute a customized Google Ads campaign, including strategic planning, keyword research, ad creation and optimization, continuous monitoring and optimization.
• Preparation of SEO-optimized content to enhance website visibility and search engine rankings.

SOLUTION

How did you find Getpromo?

Referral

Why did you select Getpromo over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Getpromo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included conducting a website audit, designing and developing a new website, implementing SEO/SEM optimization, executing a Google Ads campaign, creating optimized content including copywriting and blog content, and providing performance tracking and reporting. 

The key deliverables were an improved website, enhanced search engine visibility, a successful Google Ads campaign, engaging copy and blog content, and actionable insights for Certusoft's online growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased website traffic: Measuring website analytics will show if there has been a significant increase in unique visitors, sessions and page views, indicating the success of the implemented strategies in attracting more traffic. 
• Improved search engine rankings: Monitoring search engine rankings for targeted keywords will indicate if there has been an improvement, showing progress in achieving higher rankings and increased organic visibility. 
• Lower cost per acquisition (CPA): Monitoring the cost per acquisition metric will indicate if there has been a decrease in the cost of acquiring new customers, reflecting the success of budget optimization and campaign efficiency. 
• Increased engagement metrics: Monitoring metrics such as average time on site, page views per session, and reduced bounce rates will indicate if there has been an improvement in user engagement, demonstrating a positive impact on the overall user experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Getpromo demonstrated excellent project management throughout our relationship. Their responsiveness to our needs was remarkable, as they proactively addressed our specific requirements and promptly provided solutions to any challenges that arose during the project. 

Their effective communication and attention to our feedback and requests demonstrated their commitment to customer satisfaction. Overall, Getpromo's project management approach was highly efficient and customer focused, resulting in a seamless and successful partnership.

What was your primary form of communication with Getpromo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Getpromo was able to seamlessly integrate modern solutions and innovative strategies into our marketing campaigns. Their proactive approach to staying abreast of the latest industry trends and technologies allowed them to offer cutting-edge solutions that exceeded our expectations. This commitment to embracing new technologies and their dedication to staying ahead of the curve set them apart from other companies in the industry. 

In addition, their emphasis on clear and effective communication, combined with their proactive attitude in understanding and addressing our specific market needs, made our relationship with Getpromo truly exceptional.

Are there any areas for improvement or something Getpromo could have done differently?

While our overall experience with Getpromo has been very positive, one area for improvement is the need for more frequent and detailed reporting to ensure documentation is up to date.