Explainly

BACKGROUND

Please describe your company and your position there.

I'm the VP of Product Marketing at Anomali. Anomali is the leader in intelligence-driven extended detection and response (XDR) cybersecurity solutions. Anchored by big data management (the “X”) and refined by artificial intelligence, The Anomali Platform, an XDR solution, delivers unique proprietary capabilities that correlate the largest repository of global intelligence with telemetry from customer-deployed security solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Explainly, and what were your goals?

We needed to create a new video for the new platform we were launching, to generate excitement.

SOLUTION

How did you select this vendor and what were the deciding factors?

We worked with Explainly before, so I was aware of the quality of their work.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Explainly helped every step of the way, from reviewing my script, providing feedback, ideation, and recommendations, until final delivery.

Who did you work with and what was the feedback process like?

Ben Jackson was my account manager. He made the process pleasant, seamless and enjoyable!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Video just went live and is performing above expectations.

Describe their project management style, including communication tools and timeliness.

They were with me every step of the way, high communicative and reachable.

What did you find most impressive or unique about this company?

We admire their patience and attention to detail to make sure we were happy.

Are there any areas for improvement or something they could have done differently?

I wish i had the budget to do more with them. Maybe frequent flyer discount program! : )

BACKGROUND

Please describe your company and your position there.

Managing Partner in a government services company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Explainly?

Create a short product explainer video.

What were your goals for this project?

Provide the company with a short video to be used in online presentations, trade-shows, and other marketing related venues.

SOLUTION

How did you select Explainly?

I evaluated several similar companies and selected Explainly since they seemed to understand our goals.

Describe the video(s) and the process in detail.

Explainly lays each step out in a Trello project collaboration tool. Revision is allowed at each stage of the process.

What was your vendors' project management or feedback process?

Andy was very good at leading me through the process since this was our first video. He clearly understood our goals and provided useful advice and feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have not started using the video yet, but anticipate that it will be well received.

How effective was the workflow between your team and theirs?

The Trello project management tool was very helpful in keeping both sides on task.

What did you find most impressive about this company?

Explainly and Andy were able to make the first time process very organized.

Are there any areas for improvement?

More add-on options might be helpful (i.e., 3 versions of same video with minor tweaks for small incremental price).

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a mental health and wellness company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Explainly?

We hired Explainly to create our key explainer videos.

What were your goals for this project?

We wanted to describe the product, reveal the brand and connect with viewers.

SOLUTION

How did you select this vendor?

We heard great things about Explanly, interviewed a handful or of options and are glad we selected Explainly.

Describe the video(s) and the process in detail.

The videos are marketing videos that introduce our core project. We signed our production agreement, delivered our scripts, talk to with Explainly about what we were looking for, spent a bunch of creative time getting it right, and Explainly delivered great video.

What was your vendors' project management or feedback process?

Explainly worked with us until we got exactly what we were looking for.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've had great feedback from users to the point that we made a new version of the initial video.

How effective was the workflow between your team and theirs?

The process was smooth and easy. If you take care of your end, Explainly is efficient about taking care of theirs.

What did you find most impressive about this company?

Personal communication and execution.

Are there any areas for improvement?

I thought they we great.

BACKGROUND

Please describe your company and your position there.

Co-Founder of SteadyTake - we do live action video nationwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Explainly?

We wanted an animated explainer of our unique full service nationwide concept.

What were your goals for this project?

A short but engaging piece of animation for our website and social media to drive engagement.

SOLUTION

How did you select this vendor?

Vendor evaluation was based on price, domain expertise, knowledge, level of trust.

Describe the video(s) and the process in detail.

It was a good video process with discrete checkpoints using Trello as the baseline PM system.

What was your vendors' project management or feedback process?

Trello was used.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Great project management and domain experience to get our video done. The right amount of touchpoints on the right specific areas with guidance and feedback on trade offs.

How effective was the workflow between your team and theirs?

Pretty good.

What did you find most impressive about this company?

They were efficient.

Are there any areas for improvement?

Trello isn't ideal for video production.

BACKGROUND

Please describe your company and your position there.

Visualize your change, track data trends and share the stories that matter most.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Explainly?

The team at Explainly worked closely with us on producing an incredible animated explainer video for ImpactMapper.

What were your goals for this project?

Create a video that clearly explains our business proposition.

SOLUTION

How did you select this vendor?

From helping us source the right talent for the voiceover, to helping us getting all the details captured right in the storyboards, they made us feel comfortable with each step of the process.

Describe the video(s) and the process in detail.

The talented team at Explainly did not only bring our vision to life, but contributed to telling it in a much more compelling and interesting way.

What was your vendors' project management or feedback process?

They provided ample opportunities to provide structured feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We highly recommend working with Explainly if you are in need of a reliable, creative and talented partner.

How effective was the workflow between your team and theirs?

Great, they set clear expectations of dates and deliverables.

What did you find most impressive about this company?

Quick turnaround and flexibility,

Are there any areas for improvement?

None at all.

BACKGROUND

Please describe your company and your position there.

CEO of Find A Way Media, a content agency that helps businesses ditch the jargon and grow by telling stories.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Explainly?

A client needed explainer videos, and we don't make them. We hired Alex and the team to help.

What were your goals for this project?

To produce two explainer videos that reduced a rather complex story about data, AI, and psychology into two animated shorts.

SOLUTION

How did you select this vendor?

We looked at six other agencies. Alex and team were the first to respond and had the most cogent proposal.

Describe the scope of their work in detail.

To produce two explainer videos including scripting, storyboarding, animation. One was destined for the company's homepage, one for their Shopify app listing. It was two variants on one story with a few key differences based on the audience.

What was the team composition?

Alex and his project managers ran the project out of Trello. There might have been 2-3 people involved?

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The client is pleased as punch. They're sharing the videos everywhere and are emphatic that this is exactly what they were looking for, even though it's not at all what they initially described.

How effective was the workflow between your team and theirs?

Very. They managed the project in Trello and used Frame.io to allow us to leave comments within the video. Having the whole thing broken out by stage right from the beginning was really helpful.

What did you find most impressive about this company?

How much they get done despite the size. I thought they were a lot bigger than they are.

Are there any areas for improvement?

Not really. Great job.