ExpandX Marketing & Web

BACKGROUND

Please describe your company and position.

I am the Owner of Bakery Dreams Ltd. trading as Bakery Cakery Shop

Describe what your company does in a single sentence.

We run a bakery shop in Philadelphia, Pennsylvania, US offering authentic Italian pastry, bakery and cakes. The business was founded in 1986 by my mother.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Build a new modern and functional website for our Philadelphia-based bakery business as we are looking to expand in the US by opening a second location.
• Improve branding and general brand image as we had an outdated one.
• Improve our digital presence and build more digital assets for our brand.

SOLUTION

How did you find ExpandX?

• Online Search
• Referral

Why did you select ExpandX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from ExpandX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As we needed a new website that is modern from visual perspective and also technologically up to date we looked for agencies that can deliver on that. What was important for us was to work with a company that will understand what we are passionate about in our bakery business and how we have been successful for 37 years now. 

We were really happy to see the depth ExpandX team went when we initially approached them. They really managed to understand our needs and we ended up with a plan on how to build a new website but also how to improve our branding, communicate competitive advantages and add all that in a synchronized strategy for all our digital assets. 

The team of ExpandX worked on the development of our new website, created a new brand visual design concept and also worked on improving, updating and upgrading our social media digital assets. All that was delivered from the respective departments and in in full alignment as per the strategy agreed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have recently launched our new website and have also finished on internal decor improvements in the shop as per the new branding concepts which are also aligned with the digital ones as per the strategy ExpandX developed and the feedback we are getting from our regular customers (we are on the market for 37 years) about the easiness and the look & feel of the new website is absolutely great. 

The new website also has the functionality to process online orders which was crucial of us as we wanted to be able to serve wider pool of clients via digital channels. Our current clients love it and already use it as well and we are also registering increase in the orders that are coming form new customers that we have not served before and who have not visited our physical shop (that is a result of the digital efforts and assets created and developed by ExpnadX). 

Judging on those great results I can only imagine the business growth we will achieve in one or two years. We are also exploring opportunities to start PPC campaigns with ExpandX to also support all the other services they delivered so far.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a clear project delivery scheduled set in advance and agreed by us. This gave us a great sense of strong management and clear idea on what will be done by when. All deadlines where met on time! Communication was smooth and effective.

What was your primary form of communication with ExpandX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The level of engagement with our business needs as they really went the extra mile and understood our core values, expectations, and gaps in terms of digital presence.

Are there any areas for improvement or something ExpandX could have done differently?

none I can think of

BACKGROUND

Please describe your company and position.

I am the CEO of a consumer products & services company

Describe what your company does in a single sentence.

We provide high-quality service to elderly people in Vienna who want to spend more time in the good company of others in order to stay active, stay healthy, and avoid loneliness.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Improve Website/social media appearance
• Get more leads through facebook

SOLUTION

How did you find ExpandX?

Referral

Why did you select ExpandX over others?

Referred to me

How many teammates from ExpandX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As our core competence is the matchmaking between self-employed caretakers and customers, we needed help with the right marketing strategy and set-up. ExandX has helped us to: 

• define marketing goals 
• define the relevant platforms and content to be used to approach customers 
• have step-by-step instructions on how to get more leads via Facebook and Email marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our collaboration has not only resulted in a significant increase in generated leads from Facebook but has also brought about a substantial surge in likes on our Facebook page. Thanks to the optimized web presence, we've experienced a remarkable uptick in both the quantity and quality of leads originating from Facebook. 

Our improved web appearance has provided us with a polished and professional online interface, elevating the way we engage with potential clients. This improved communication has not only enriched our relationships with existing clients but has also opened doors to countless new opportunities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All agreed-upon deliverables were delivered on time. One time a delay occurred but was immediately communicated, so we were able to plan accordingly

What was your primary form of communication with ExpandX?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to quickly understand our needs was impressive. In the first workshop, we presented ourselves briefly, and that's almost all took them to get the optimization going.

Are there any areas for improvement or something ExpandX could have done differently?

As of today, no, we are very satisfied and will hire ExpandX again to help us.

BACKGROUND

Please describe your company and position.

I am the CEO of Numbers O Inc

Describe what your company does in a single sentence.

Numbers O Inc is a Financial Planning, Financial Advisory & Financial Management company based in the USA. We make wealth creation tailored and convenient through innovative technology and exceptional client service.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Build a new website with modern design, user-friendly navigation and specific tech tool integrations.
• Develop a Logo, Visual Branding and Brand Concept

SOLUTION

How did you find ExpandX?

• Online Search
• Clutch Site

Why did you select ExpandX over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from ExpandX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were looking for a company to build our Brand Identity (Logo and Corporate Branding) as well as to build from scratch our New Corporate Website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have had quite a positive feedback regarding our new branding from our current clientele, partners and network organizations. We were complimented on that few times which signals us that the work done resonates with our target audience which is the most important. 

As per the new website we can firmly say that we have detected much better performance KPIs (tracked mainly from Google Analytics) that also show us that the user experience is what we aimed at. The new website is also modern, dynamic, simple yet sophisticated in terms of services presentation and the most important is that we can also manage several sections of it after the training and know-how transfer we have got from ExpandX. We are quire satisfied with the overall services delivery.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed quite professionally. We have been assigned a dedicated project manager who coordinate the work of the other team members and departments involved - web design, web development, UX/UI, SEO, IT admin and quality assurance. 

The communication flow was smooth as we felt we are always being taken care of with regular reminders, communication facilitation, regular status-quo updates and progress reports as well as regular meetings to discuss strategic questions. The team facilitated the project in a great way which allowed us to think of new aspects of our website which we did not have on our initial brief list at the beginning. That was really valuable to us.

What was your primary form of communication with ExpandX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The pro-activity, punctuality, professionalism and mix of expertise available. ExpandX had specialists and solid experts in their various team departments that worked in great synergy. So you end up having available a great group of motivated brains and seasoned professionals who work on your project. They really go the extra mile.

Are there any areas for improvement or something ExpandX could have done differently?

would not say so

BACKGROUND

Please describe your company and position.

I am the Surgeon, Founder & CEO of MedMers MedTech startup of MedMers

Describe what your company does in a single sentence.

Medical Technology to enhance the training, learning & performance of surgical procedures

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ExpandX to accomplish?

• Create & design a Platform for eLearning

SOLUTION

How did you find ExpandX?

• Online Search
• Clutch Site

Why did you select ExpandX over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• the head and team are amazing superb!

Describe the scope of work in detail. Please include a summary of key deliverables.

They created a platform for eLearning in a clean, lean and simple way as we discussed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• updated on time, one-on-one, friendly and very professional team. Temelko is with the team a very understanding and cooperative person that gives attention to details and comes to your expectations in a remarkable, they never let you down.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

absolutely professional, tailor-made, supportive, updating on each stage. They are splendid by all means!

What was your primary form of communication with ExpandX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ability to adapt to our needs, help being creative to our requests, friendly approach in finding solutions and delivering unique product.

Are there any areas for improvement or something ExpandX could have done differently?

I was busy most of the time due to many reasons I hope they can pick the phone more frequently because Its difficult at times in the post-pandemic times to multi-task. Otherwise, stunning company 5/5

BACKGROUND

Please describe your company and your position there.

I am the founder, owner and CEO of an International company providing yachting charters, sailing holidays, custom sailing trips and yachting cruises in the Mediterranean and the Caribbean regions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX, and what were your goals?

We needed a brand new website for our business as since the beginning of our operation we had a more basic one that we now needed to upgrade to a new, modern and much more functional website. We also needed to upgrade our brand identity, logo and brand materials, as well as presence in the social media platforms where our customers mainly are.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had two approaches - one company that was recommended by a friend of mine and to seek an external provided that we select ourselves. We initiated talks with 4 companies in total and all of them appeared to have very good knowledge and were very professional in terms of understanding what we need and technical ability to deliver it.

However ExpandX stood out with highest level of competence, pro-activeness and quick replies. They also elaborated on questions we initially did not think about that actually helped us a lot at that stage. So we ended up selecting ExpandX.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started with the website development. We worked with few different team departments - Design, SEO, Web development, IT admin and marketing - to cover all major needs of this project. We had a project manager that smoothly navigated us through all the process, steps, revisions, idea stages, etc.

Once we finished that project for approximately 3 months. we then started with the other service lines that were all executed smoothly, with great communication flow and clear processes agenda. We were always given professional and meaningful answers by the separate team departments when we needed clarifications.

How many people from the vendor's team worked with you, and what were their positions?

For the website development we worked with 6 team members - web design, head of web development, SEO specialist, UX/UI specialists and IT admin. A project manager - Ellie - lead all the communication flow and reporting. For the braiding and social media service lines we worked with other 3 team members from design and marketing departments. Ellie was over the top of the project management again.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had great results with website for the initial month of operations. We had smooth migration process and clients were very satisfied with the new digital product. We also received compliments from some clients that they really like our new website and they said it is much easier to navigate compared to the old one.

We are also seeing some increase in our traffic levels, time spent on the website, and other important metrics. Overall very good results for the initial period after the launch of the website.

Describe their project management style, including communication tools and timeliness.

Excellent project management processed by ExpandX. We had regular email status quo updates, smooth and very easy to follow communication flow via email as well as regular meetings to discuss the projects progress. That all made our understanding of the the project development and the work process very effective.

What did you find most impressive or unique about this company?

Professionalism of very high level, solid expertise and great communication. Those three blend perfectly together and the services are excellent!

Are there any areas for improvement or something they could have done differently?

None I can think of at the moment.

BACKGROUND

Please describe your company and your position there.

Cofounder of promotional products company based in Sofia, Bulgaria. We work with all types of businesses, but mainly IT, FMCG, marketing agencies, financial institutions and authors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX?

We had an old and not optimised web site. The experts from ExpandX got our products, services and clients info and together with their support we managed to build a brand new web site which already pays back to us by attracting new clients and orders.

SOLUTION

How did you select this vendor and what were the deciding factors?

We wanted to work with a company with strong background in web services. Not only web development but social media, online shops, SEO and funnels. We have checked the market and contacted several vendors, but ExpandX team stand out with professionalism, practical and working ideas, fast service and friendly approach and communication

Describe the project in detail and walk through the stages of the project.

At the beginning we had several meetings between our teams. We figured out our key objectives and got their advices on several different solutions(samples). After we chose the design they implemented all the given information and pictures. We had several feedback calls and at the end it turned out that we started to read each other minds.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with project manager who administered the whole project progress and delivery, two web developers, web designer, IT admin, SEO specialist and quality assurance specialist. Communication was mainly via email with regular progress meetings.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Before we did not receive any inquires neither phone calls from our old site. Those have changed and we have numerous calls and mail inquiries every day. We are glad that most of the administrative work is done by the system. We only deal with few special inquiries of certain clients and can focus on the work in the background.

How effective was the workflow between your team and theirs?

The result talks about itself the most. Both teams worked as one at the end. Definitely the easiest communication even for the youngsters who were in from our side

What did you find most impressive or unique about this company?

We were most impressed by their knowledge and expertise in every area in which questions occurred. Every idea and solution was backed by their experience with previous clients and projects. Thus we got the best service and expertise gained through many years and projects.

Are there any areas for improvement or something they could have done differently?

They gave their best and did great! What i think is that if they carefully increase the team they will be able to delivery even faster and to more clients in the same time.

BACKGROUND

Please describe your company and your position there.

I'm the owner of Information Security Consulting Company and we are offering solution and services such as ICS/OT ASSET DISCOVERY AND VULNERABILITY MANAGEMENT, SIEM Integration, Manpower and Machine Safety Training.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ExpandX, and what were your goals?

We are struggling with getting leads and we are trying to improve our database in order for us to start promoting our services. The most effective way is to promote this in social media, etc. In doing this we shall be able to get/reach new interest from audiences all over the world.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online fro Digital Marketing companies and shortlisted 5. expandX was one of them because of the positive feedback from past clients. Approached them via email and they were very cooperative and quick in answering our queries.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through our services and they made sure that they understand it. Then they had come up with the strategies like to develop a Service Landing Page, they suggested to do video ads production, social media and digital marketing. They made sure that all social media accounts were ready to cater the campaigns. They set up everything and made so easy for us.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with:

• Temelko – Over all Team
• Polina – Video Ads Team
• Alexander, Jordan – Digital Ads Team
• Ellie – Admin, Digital Marketing Team
• Katerina – Accounts
• George – IT Dept

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The overall campaigns have a significant result as of now. As our social media accounts were quite new, they are trying to establish the readiness first and we are sure that they are doing the correct steps to achieve our goals.

How effective was the workflow between your team and theirs?

As we are not in the same area, we always have our meeting twice a month via google meet. It is not an issue at all as the team were very alert in responding to our emails.

What did you find most impressive or unique about this company?

It's a complete package that can really assist or help all your needs, especially in digital marketing. The support is overwhelming every time from the team.

Are there any areas for improvement or something they could have done differently?

Well, there is always room for improvement, but, from what we are getting from them now, it is more than enough.

BACKGROUND

Introduce your business and what you do there.

I'm an accountant for an accounting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ExpandX?

During the COVID-19 pandemic, our firm absorbed a few other companies, and we were expanding. We’re very proud of our company and the way we work with our clients, but that was hard for us to express with our website and branding. We wanted to present ourselves more professionally to our clients so they could find us online and trust us. 

We hired ExpandX to help us with website design and rebranding because we wanted to reach a younger audience.

SOLUTION

What was the scope of their involvement?

ExpandX is designing and developing our website and came up with the color scheme. The website is both mobile and desktop friendly. We are now working with them on additional functionalities. 

What is the team composition?

Our main point of contact is Temelko (CEO & Founder), but we’ve also worked with other people in the company. 

How did you come to work with ExpandX?

They were recommended to us. 

How much have you invested with them?

We invested around £9,000 (approximately $10,000 USD). 

What is the status of this engagement?

We started working with them in October 2022, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve had very positive feedback so far about the website. Everything is easy to navigate, and we haven’t had any issues with it. 

How did ExpandX perform from a project management standpoint?

They are very responsive, and communication is effortless. They’re organized, and everything is being delivered on time and within our budget. We communicate via Zoom, phone calls, and email. 

What did you find most impressive about them?

They’ve been willing to answer any and all questions we’ve brought to them, and have been extremely patient throughout our partnership. They’ve been providing us with the highest quality work. They’ve acted as a real partner for us, and we collaborate very closely with them. If we have any feedback, they’re quick to respond to it. 

We use many different service providers, and very rarely do we get such excellent customer service as we do with ExpandX. They give us fantastic value for our money. 

Are there any areas they could improve?

There is nothing more they could be doing for us. 

Do you have any advice for potential customers?

When you work with any service provider, especially ExpandX — be kind, patient, and easy to work with.

BACKGROUND

Introduce your business and what you do there.

I’m a designer in the art industry, and I run a business where I create art pieces for homes, offices, and other spaces.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ExpandX?

We hired them to build our website.

SOLUTION

What was the scope of their involvement?

ExpandX is building my website from scratch. First, I explained everything I wanted from the site, and then they started development. I’m considering using their marketing services in the future. 

What is the team composition?

I’ve worked with 3–4 teammates from ExpandX, including the CEO. 

How did you come to work with ExpandX?

I found them through a Google search when looking for companies in Sofia. When I emailed ExpandX, they responded pretty fast; they listened to me and understood what I wanted, so I hired them. 

How much have you invested with them?

I’ve spent around 9,000 Bulgarian lev (approximately $4,500 USD).

What is the status of this engagement?

We started working together in May 2022, and our engagement is ongoing. They’re aiming to finish the site by the end of November.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The project is going well; ExpandX has achieved every goal so far and has met my vision for the site. We’re building something special together, and they’re helping in everything they can. Since the site isn’t finished, I can’t give any metrics. 

How did ExpandX perform from a project management standpoint?

Every communication with them is smooth, and we haven’t had any issues with any team members. We usually communicate through email and sometimes talk on the phone with the CEO. They’re very fast in responding to my emails; they reply within the hour. Although we’ve had a delay in the timeline, it was on my side. 

What did you find most impressive about them?

I emailed at least 10 big companies, and most didn’t give me the attention I wanted; it took them at least a week to respond to my inquiry, and some didn’t respond at all. To me, that showed me they weren’t serious. Meanwhile, the response I got from ExpandX was the best; they’re good to me and act professionally. 

Are there any areas they could improve?

I don’t see any ways they need to improve; everything’s perfect.