Enlyft Digital Solutions Pvt. Ltd.

BACKGROUND

Introduce your business and what you do there.

We specialize in working with luxury hotels in India, to operate their loyalty membership, acquisition, renewal, and coupon programs. We’re a hotel CRM solution provider. The company is incorporated in India and has been in business for a year and a half. I’m the founder and CEO of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Enlyft Digital Solutions Pvt. Ltd.?

We were looking for someone who could create a website for us and handhold us through digital marketing. This was for one of the hotel groups that we signed up. We had to create a website for the acquisition of new leads and customers.

SOLUTION

What was the scope of their involvement?

Enlyft designed and developed our website from scratch, and they also provided digital marketing services. They created landing pages for social media campaigns on Facebook, Instagram, and Twitter, did SEO work, did all the tagging, and ran email campaigns.

We had detailed documentation of everything we desired. Every element of the hotel chain’s brand was explained to them. Enlyft had to produce exactly what was required. We went through a couple of exercises along with our teams, to figure out what was the objective of the website and its landing pages. Those objectives were around getting leads or purchases. Our target users would come to the website seeking information and trying to make decisions.

We had to not only showcase ourselves very well but also ensure that there were enough calls to action to generate some leads or make online purchases on the website. We tried to figure out what the best way of doing it on the landing page itself was. There was a lot of information on a lot of products, and we had a lot of membership levels, so we had a challenge in presenting the information in a particular manner so that it wouldn’t become too heavy since nobody reads that much today.

Our software is PHP-based, and we used the same technology to build the website.

How did you come to work with Enlyft Digital Solutions Pvt. Ltd.?

We saw one of their campaign emails, and we looked at their work. There were a few elements that made us decide on them. I liked the email campaign they were running to promote their company. I looked at their website, which was alright and did the work. I searched for them on Google using a few keywords, and I found that they were doing alright in terms of appearing on the first page.

We did some background checks and called them over for a meeting. We had 3–4 meetings before deciding to hire them. They had a good thought process, they were flexible, they were willing to contribute, and they were willing to follow what we were trying to say.  

How much have you invested with them?

The project cost was $3,200.

What is the status of this engagement?

We commissioned the site in July 2019, and we went live in the first week of October of that year, and started the campaigns.

The collaboration is ongoing, but it’s been around three months since we’ve done any campaigns. We wanted to build the website and the landing pages in about 45 days, and they delivered pretty much on time. The approval process on our end delayed matters a little bit, but Enlyft was up to speed. They’re working on a second project with us now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s a bit mixed, because the function is not really in terms of what they did but in terms of how the market works. It’s very hard for me to look at those 3–4 months, from October to January, and say whether they did a good job or not. We were okay engagement-wise, but we weren’t up to scratch in terms of leads. I wouldn’t blame Enlyft for this; it’s to do with the market conditions in India at that point in time, and how they continue to be.

I’d rate them 8/10 for the website’s design and functionality. I spoke to guests all the time, who are our customers and potential customers, and they found the site pretty useful. It’s not the most desirable site, but they found it useful. To create something even more desirable, I’d have had to spend tens of thousands of dollars.

How did Enlyft Digital Solutions Pvt. Ltd. perform from a project management standpoint?

They were excellent. They were always on time, and their speed of response was pretty good. They gave us updates on a regular basis, and they were pretty transparent. We had a couple of conflicts and follow-ons, but, by large, I’d describe them as transparent. They provided the desired analytics. We didn’t use project tracking tools, just old-fashioned email and Gannt charts.

What did you find most impressive about them?

They were flexible, open to ideas, and put in a lot of effort to understand our product and industry. Some providers can have a particular mindset and think they know it all, but Enlyft was patient and flexible. After understanding the whole thing, they could get back to us with some of the stuff they could do. If we didn’t like a design, they’d keep redoing it without batting an eyelid.

Do you have any advice for future clients of theirs?

The key is for the client to make them understand what they want. Setting objectives is very important. If we do it right, they can deliver. If the objectives are wrong, they can go in a different direction completely. We went into a lot of detail in the beginning, in terms of design and time expectations. I got them to do a hotel tour and have lunch there, to experience the brand.