Dock

BACKGROUND

Please describe your company and position.

I am the Communication Specialist of an electrical accessories retailer.

Describe what your company does in a single sentence.

We run an online store specializing in electrical accessories such as switches, sockets, and lighting products for residential and commercial use.

Our business focuses on selling products directly to end customers through our e-commerce platform. We needed a reliable and modern online shop that would allow us to present our product catalog clearly, handle orders efficiently, and support future growth of our sales.

The platform is an important part of our daily operations, as it enables us to manage products, orders, and customer inquiries in one place while providing a smooth shopping experience for our clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dock to accomplish?

• To launch a modern and reliable e-commerce store that allows us to sell electrical products (such as lighting, switches, and sockets) online in a simple and scalable way.
• To improve product presentation and user experience so customers can easily browse the catalog, find products, and complete purchases without friction.
• To build a flexible platform that can support future business growth, including expanding the product range and handling increased traffic and order volume.

SOLUTION

How did you find Dock?

Referral

Why did you select Dock over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Dock were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved building a complete online store for our business selling electrical products such as lighting, switches, and sockets.

We needed a simple and functional e-commerce website where customers could easily browse products, find what they need, and place orders without any issues.

Dock took care of the entire process from designing how the store should look and work to building and launching the website. 

They created the structure of the shop, product categories, and all the key pages needed for customers to shop comfortably.

The main deliverables included a fully working online store, product listing with categories, product detail pages, shopping cart and checkout process, mobile friendly version of the website, and basic tools for managing products and orders.

In the end, we received a ready to use online shop that allows us to sell our products online and manage everything in one place.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After launching the new online store, we gained a fully functional sales channel that allowed us to start selling our products online in a structured and reliable way.

The biggest improvement for us was that customers could finally browse our full product range easily and place orders without confusion or technical issues. This made day-to-day sales much smoother and reduced the number of support questions we were receiving.

We also saw that managing the store became significantly easier for our team. Adding new products, updating stock, and handling orders is now much more organized and takes less time.

Overall, the project was completed on time and met all of our expectations in terms of functionality and usability. The store now serves as a stable foundation for further growth of our online sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed in a very smooth and organized way. From the beginning, we had a clear understanding of the stages of the work and what would be delivered.

Most of the work was delivered on time, and whenever there were any adjustments or additional requests from our side, they were handled without unnecessary delays. Communication was straightforward and we always knew what stage the project was at.

Whenever we had questions or needed to change something, the team responded quickly and made sure everything was properly explained and implemented. It felt easy to stay in touch and we never had issues getting feedback or updates.

Overall, the cooperation was reliable and stress-free, and the project moved forward in a consistent and predictable way.

What was your primary form of communication with Dock?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was how easy it was to work with the team and how well they understood our needs, even when we were not able to describe everything in technical terms.

They were able to take our ideas and turn them into a working online store without making the process complicated for us. Everything was explained in a simple way, and we always felt like we knew what was happening.

Another thing that stood out was their responsiveness. Whenever we needed changes or had questions, we got quick and clear answers, and things were resolved without unnecessary back and forth.

Overall, it felt like a very smooth collaboration, and the whole process was much easier than we expected when starting an online project like this.

Are there any areas for improvement or something Dock could have done differently?

Overall, we were very satisfied with the cooperation and it is difficult to point out any major issues or areas that would require significant improvement.

If we had to mention something, it would be that in a few cases we would have appreciated even more proactive suggestions at the early stage of the project, especially around e-commerce best practices. That said, whenever we asked for advice or clarification, we always received helpful input and guidance.

In general, the collaboration went smoothly and met our expectations, so we consider the project successful.