DigiYaar

BACKGROUND

Please describe your company and position.

I am the CTO of RoopMillan Store

Describe what your company does in a single sentence.

We are a one-stop destination for stylish and comfortable shoes and clothing for men, women, and kids. Our store offers a wide range of trendy apparel and footwear that blends quality, comfort, and affordability. From everyday casual wear to special occasion outfits, we carefully select our collections to match modern fashion trends while ensuring long-lasting quality.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DigiYaar to accomplish?

• Local Marketing
• Digital Marketing
• Website Development

SOLUTION

How did you find DigiYaar?

Referral

Why did you select DigiYaar over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from DigiYaar were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work

The scope of work includes website development and local digital marketing services to establish and grow a strong online presence for the business.

1. Website Development:
Digiyaar will design and develop a professional, user-friendly e-commerce / business website tailored to the brand’s requirements. The website will be responsive, fast-loading, and optimized for both desktop and mobile devices.

Website development tasks include:

Custom website design aligned with brand identity
Product/category setup (shoes & clothing)
Mobile-friendly and responsive layout
Basic on-page SEO setup
Contact forms, inquiry options, and business information pages
Integration with hosting panel provided by the client
Basic security and performance optimization

2. Local Digital Marketing:
Digiyaar will provide local-focused digital marketing to increase visibility and attract nearby customers.

Marketing activities include:

Google Business Profile setup and optimization
Local SEO optimization (location-based keywords)
Social media setup and basic branding
Content guidance for posts and promotions
Local audience targeting strategies
Performance monitoring and basic reporting

4. Ongoing Support & Coordination:
Technical support during development
Guidance on website usage and updates
Marketing consultation and strategy support
 

Summary of Key Deliverables:

Fully functional and responsive website
Product-ready e-commerce setup
Mobile app (if part of the package)
Optimized Google Business Profile
Local SEO setup
Social media business presence setup
Basic digital marketing strategy
Technical support and guidance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes and Project Success:
The project delivered several measurable outcomes that demonstrate clear progress and success:

Website Launch Timeline: The complete website was successfully developed and launched within 13 days, meeting the agreed timeline.

Improved Online Presence: The business now has a professional website and optimized digital platforms, improving visibility in local searches.

Local Marketing Readiness: Google Business Profile and local SEO setup enabled the business to start appearing in local search results.

Customer Engagement: Improved website design and mobile-friendly structure resulted in better user experience and higher engagement potential.

Cost Efficiency: The project was completed at a very affordable cost without requiring any advance payment, demonstrating high value for investment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Digiyaar demonstrated strong and well-organized project management throughout the project. All deliverables were completed on time, with the website and mobile app successfully delivered within 13 days, as committed.

They maintained clear and regular communication, keeping me updated on progress at every stage. Whenever I shared feedback or requested changes, the team responded promptly and implemented updates efficiently. They were flexible, supportive, and attentive to my business needs, ensuring the final output matched my expectations.

Overall, their professional approach, fast turnaround time, and responsiveness made the entire process smooth and stress-free.

What was your primary form of communication with DigiYaar?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about Digiyaar was their honesty, transparency, and speed of delivery. They did not ask for any advance payment and only required access to the hosting panel to start the work, which showed a high level of trust and professionalism.

Their ability to deliver a complete website and marketing strategies within just 13 days at a very affordable cost was truly outstanding. The team was highly responsive, understood my requirements clearly, and handled everything smoothly. This combination of transparency, fast execution, and customer-focused service really sets Digiyaar apart from others.

Are there any areas for improvement or something DigiYaar could have done differently?

Overall, my experience with DigiYaar was very positive, and there are no major areas of concern. If anything, one possible area for improvement could be providing more detailed documentation or tutorials for managing the website and app independently after delivery.

That said, their team was always available to guide and support me whenever needed, and this did not affect the success of the project. Their professionalism, responsiveness, and quality of work exceeded my expectations.