Dextel Agency

BACKGROUND

Please describe your company and position.

I am the MomsBeyond Team of MomsBeyond

Describe what your company does in a single sentence.

MomsBeyond is a unique and special digital community designed exclusively by moms, for moms and moms-to-be. MomsBeyond provides a safe space that allows for sharing experiences, exchanging tips, and providing support to one another on the journey of motherhood. Reach a wide and highly engaged audience of women that include moms, moms-to-be, and women who are interested in motherhood and parenting. 

Our captivated audience is the perfect place to promote your products, services, and messages and reach your marketing goals. OUR CHANNELS INCLUDE: 

• A Complete Website & Online Magazine 
• A Full Mobile App & Growing Social Media Accounts

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dextel Agency to accomplish?

• Create an app
• Social media growth
• Website Management

SOLUTION

How did you find Dextel Agency?

• Online Search
• Other

Why did you select Dextel Agency over others?

• Close to my geographic location
• Pricing fit our budget

How many teammates from Dextel Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Project Title: 
  • MomsBeyond App and Website Development 
• Scope of Work: 
  • 1. Project Overview: Develop a comprehensive mobile application and website for MomsBeyond, a platform catering to the needs of mothers. The platform aims to provide a supportive community, resources, and tools to help mothers navigate the challenges of parenthood. 
  • 2. Key Deliverables: 
    • 2.1 Mobile Application: 
      • Design and develop a user-friendly MomsBeyond mobile app for both iOS and Android platforms. 
      • Implement secure user authentication and authorization mechanisms. 
      • Create an intuitive and engaging user interface with a focus on usability and accessibility. 
      • Integrate features such as user profiles, forums, private messaging, and event/calendar functionality. 
    • 2.2 Website: 
      • Design and develop a responsive MomsBeyond website accessible across various devices. 
      • Implement a visually appealing layout with easy navigation and seamless user experience. 
      • Integrate the website with the mobile app for a synchronized user experience. 
      • Develop a content management system (CMS) for easy content updates and maintenance. 
    • 2.3 Community Features: 
      • Implement a robust community forum where mothers can engage in discussions, ask questions, and share experiences. Include features for users to create and join interest-based groups. 
      • Develop a user-driven content-sharing system for articles, blogs, and resources relevant to motherhood.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Community Growth: 
  • Objective: Expand the MomsBeyond community by attracting new interest-based groups and forum participants. 
  • KPI: Number of new interest-based groups created and forum activity metrics. 
  • Target: Increase the number of interest-based groups by 15% per month. 
• Bug Reports and Resolution: 
  • Objective: Identify and resolve software bugs promptly to enhance user experience. 
  • KPI: Number of bug reports submitted by users and resolution time. 
  • Target: Resolve 90% of reported bugs within 48 hours of submission. 
• App Ratings and Reviews: 
  • Objective: Gather positive user feedback and improve app store ratings. 
  • KPI: Average app rating and number of positive reviews. 
  • Target: Achieve a minimum average rating of 4.5 stars and gather at least 50 positive reviews per month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

What stands out is their proactive approach – they don't just fix problems, they actively come up with fresh ideas to enhance our projects. It's evident that they're committed to ensuring client satisfaction and delivering excellence. 

Working with them feels like a true partnership. The collaborative spirit they bring to the table and their dedication to finding innovative solutions contribute significantly to the success of our endeavors. We appreciate their professionalism, and their ability to consistently go above and beyond our expectations. 

In summary, their combination of responsiveness, attention to detail, and innovative mindset makes them a valuable and reliable partner. We're excited about the continued collaboration and the positive impact they bring to our projects.

What was your primary form of communication with Dextel Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their responsiveness and attention to detail are top-notch. They've been quick to address our needs and resolve any issues that pop up

Are there any areas for improvement or something Dextel Agency could have done differently?

n/a