Crocos

BACKGROUND

Please describe your company and position.

I am the Director of Astana CityPass

Describe what your company does in a single sentence.

Citypass - this is a pass for free entry to all attractions, museums and excursions in Astana

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crocos to accomplish?

• Develop a website to purchase pass cards for tourists
• Publish news and updates on a website

SOLUTION

How did you find Crocos?

Referral

Why did you select Crocos over others?

• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Crocos were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Website Design and Development:

• User-Friendly Interface: Create an easy-to-navigate website that matches our brand.
• Mobile-Friendly Design: Make sure the website looks good and works well on all devices, including phones and tablets.

2. Content Management System (CMS):

• Easy Updates: Set up a system that lets us easily update content on the website.
• Content Creation: Provide engaging text, images, and videos to explain what the CityPass offers.

3. E-commerce Functionality:

• Booking System: Develop a simple and secure way for customers to buy CityPasses online.
• Payment Options: Include various payment methods to make transactions easy for customers.

4. Multilingual Support:

• Language Options: Ensure the website can be viewed in both Russian and English.

5. SEO and Digital Marketing:

• SEO: Make sure the website appears in search results to attract more visitors.
• Social Media Links: Connect the website to our social media accounts for better engagement.

6. Analytics and Reporting:

• Visitor Tracking: Install tools to monitor how visitors use the website.
• Performance Reports: Provide regular reports on website traffic and sales.

7. Technical Support and Maintenance:

• Ongoing Help: Offer support to fix any issues that come up.
• Regular Updates: Keep the website up-to-date and secure.

Summary of Key Deliverables

• User-Friendly Interface: An easy-to-use website design.
• Mobile-Friendly Design: A site that works well on all devices.
• Easy Updates: A system for us to manage content.
• Booking System: A secure way to buy CityPasses online.
• Payment Options: Multiple methods for payment.
• Language Options: Website available in Russian and English.
• SEO: Better visibility in search engines.
• Social Media Links: Integration with our social media.
• Visitor Tracking: Tools to see how the site is used.
• Ongoing Help: Continuous support and updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Increased Online Sales
2. Higher Conversion Rate
3. Improved Search Engine Rankings
4. Social Media Interaction

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management for the Astana CityPass website was efficient and responsive. They kept to the agreed schedule, ensuring that each phase of the project, from initial design to final launch, was completed on time. Communication was prompt and clear, and they quickly responded to our questions and requests. 
They demonstrated great flexibility by easily adapting to any changes or new ideas we had. The team took the time to understand our needs thoroughly and delivered a final product that met our expectations. Any problems that arose were handled promptly and effectively, and they provided ongoing support to ensure the website continued to function smoothly after launch. Overall, their project management has been exemplary, consistently meeting our needs and expectations.

What was your primary form of communication with Crocos?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about this company was their exceptional attention to detail and personalized approach. They went beyond merely delivering what we asked for; they took the time to understand our specific needs and tailored their solutions accordingly. 
Their ability to adapt quickly to our feedback and incorporate changes without any delay was remarkable. Additionally, their proactive communication kept us informed at every stage of the project, ensuring there were no surprises. This level of dedication and customer focus truly set them apart and made our collaboration smooth and successful.

Are there any areas for improvement or something Crocos could have done differently?

Firstly, providing more frequent updates on the project’s progress would have been beneficial. Although they were responsive to our inquiries, regular status reports would have helped us stay more informed without needing to ask. Secondly, offering a detailed post-launch support plan could enhance their service, ensuring clients know exactly what to expect in terms of ongoing maintenance and support. 
Lastly, incorporating more user testing before the final launch might have helped identify and address minor issues, ensuring an even smoother user experience from day one.