Crafton

BACKGROUND

Please describe your company and position.

I am an executive of Affidea Polska

Describe what your company does in a single sentence.

We are Affidea neuraCare, a specialized medical facility in Warsaw operating within the international Affidea network, dedicated to the comprehensive diagnosis and treatment of memory disorders and neurodegenerative diseases.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crafton to accomplish?

• Design and implementation of a dedicated website for the neuraCare branch.
• UX audit of existing webpages for other Affidea branches.

SOLUTION

How did you find Crafton?

• Online Search
• Clutch Site

Why did you select Crafton over others?

• High ratings
• Good value for cost
• Experience in the healthcare sector

How many teammates from Crafton were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The collaboration began with a comprehensive UX audit of our existing Affidea brand websites. Crafton analyzed our current digital ecosystem to identify pain points and gather insights for the new project.

Based on these findings, they proceeded with the full UX/UI design process for the dedicated neuraCare branch. This included mapping patient journeys, creating wireframes, and delivering high-fidelity prototypes that balanced our corporate guidelines with a patient-friendly aesthetic.

Finally, they handled the end-to-end web development, ensuring the site was fully responsive, accessible, and optimized for our specific target group.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website was successfully launched prior to the center's official opening in November 2023, meeting a critical business deadline. Since the launch, we have received positive feedback from internal stakeholders and medical staff regarding how the digital design mirrors the facility's empathetic atmosphere. Most importantly, the simplified UX has proven effective-caregivers and patients can easily navigate complex diagnostic information, which was our primary success metric.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was exemplary. We worked in one-week sprints, using Clickup to track tasks and Slack for daily communication. Despite a strict deadline aligned with the physical opening of the medical center in November, they delivered all key milestones on time. They were highly responsive to our feedback, especially when we needed to balance our corporate visual identity with the specific accessibility requirements for elderly patients.

What was your primary form of communication with Crafton?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Most impressive was their ability to combine strict corporate branding with a deeply empathetic approach to UX. They understood that our users,  often elderly patients or anxious caregivers, need clarity and calmness, not just a standard medical site. Their capacity to translate psychological needs into functional digital design elements was unique and added immense value to the project.

Are there any areas for improvement or something Crafton could have done differently?

To be honest, nothing significant comes to mind. At the very beginning of the project, we had some back-and-forth regarding the strictness of our global brand guidelines versus their creative vision for this specific sub-brand. However, they were very open to our feedback, and we quickly found a middle ground that satisfied both our corporate requirements and the need for a softer, patient-friendly aesthetic.

BACKGROUND

Please describe your company and your position there.

I am a Project Manager at a Slovenian Web Agency

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crafton?

We hired Crafton for support in UX/UI Design

SOLUTION

How did you select this vendor?

We won our first government tender for designing and developing a Website and Web Portal for a local ministry. After discussions internally we decided that our team required experts in the sector to support and help us with the delivery of the project. I was recommended Crafton by a close friend, and after our research - we decided to reach out to them.

Describe the project in detail and walk through the stages of the project.

They took over the project after the discovery phase and handled the workshops, they laid the foundation for the UX and the overall design. Once, that was approve by the client; they took that on the design work and delivered on time.

How many resources from the vendor's team worked with you, and what were their positions?

We had two people working on the project who specialized in UX and UI.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The design work they delivered was very high quality, we had no complaints and neither did our client.

How effective was the workflow between your team and theirs?

We had weekly meetings and were brought up to date on all the work they did for us. The communication was swift and we were invited to their slack channel - where they communicated on the project and we did too.

What did you find most impressive or unique about this company?

That is how quickly they were able to get up to speed with the materials we already had. From day one their contributions to our team were noticeable. They align themselves to the goal of the project swiftly.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I work as a project manager for an international aid organisation with operations in multiple countries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crafton, and what were your goals?

We needed to revamp our old website with a newer one to effectively give our message out, all while increasing the overall efficiency and integrate some new features like a tender portal, donations etc. to our main website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Crafton through Clutch, and analysed the projects that they have listed. Their extensive experience in the government sector made it easier for us to choose them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started off our work by explaining what our work is and what our goals were for the website. We also highlighted all the services we needed and wanted on our revamped website. Crafton was very clear with communication from the start and didn't stray away from the project scope.

How many people from the vendor's team worked with you, and what were their positions?

We had a project manager, 2 developers and 1 designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Crafton met all our expectations and made sure all deliverables were on time. The design was in line with our branding, and whenever we requested changes, they were done in a timely manner. Most features were integrated with finesse and they were quickly able to resolve any bugs that came up during testing.

Describe their project management style, including communication tools and timeliness.

We had weekly standups on Slack, where progress was reviewed. Our main point of contact was the project manager, and she always responded on time and was very clear and upfront about any issues.

What did you find most impressive or unique about this company?

The speed of delivery, clear information all the way, and their understanding of our needs.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

President of the company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crafton, and what were your goals?

Develop a new website for the company.

SOLUTION

How did you select Crafton and what were the deciding factors?

Through Clutch.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Develop a full website with an online store.

How many people from the Crafton team worked with you, and what were their positions?

3, project managers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project is delayed with poor communication and no outcome. Very little design has been done and the project is not progressing at all.

Describe their project management style, including communication tools and timeliness.

It started with good communication, then there was constant argument about payment and currency rates and after two payments there is no progress or an attempt to finish the project or refund the payments.

What did you find most impressive or unique about this company?

Nothing.

Are there any areas for improvement or something they could have done differently?

They need to work hard in order to finish their jobs.

Company Responses

The service provider responded on May 24, 2022.

The reviewer fails to mention that Crafton did all the designs they asked for, and the client initially approved them. We then waited for 8 months for the client’s feedback on how to progress further, and this is why the project has been delayed. 

Because of this long wait, with the project being on hold, our team members of course started working on other projects. Now that the client wanted to restart their project with us immediately, the resources were not available and we asked that they wait to kick off. Even after this long pause with very less communication, we of course offered to restart the project but asked that the client understand that our team members were not available straight away. 

In regard to the currency and payment, the client was never happy with the rate that was originally agreed upon, which was in line with the scope of the project, and continuously tried to negotiate the cost down. This led to additional project delays.

At Crafton, we take client feedback very seriously, and we always aim for client satisfaction to be the highest. We don't look at our clients as clients, but rather as partners. In light of what has happened in the past months, we find this review unjustified.

BACKGROUND

Please describe your company and your position there.

it was media related company and I am business development manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crafton?

for web designing

SOLUTION

How did you select Crafton?

it was selected through very steps

Describe the project in detail.

Their overall service and management were impressive.

What was the team composition?

there was one manager and rest was sub-ordinates

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

web designing was very good

How effective was the workflow between your team and theirs?

it was effective and timely

What did you find most impressive about this company?

their services and management

Are there any areas for improvement?

Nothing much