Crafton is a UX-driven web agency focused on designing digital products that hit business targets - conversions, revenue, and user retention.
Since 2010, our 50+ specialists in Poznań, Poland help enterprises and mid-market companies turn digital challenges into products that deliver measurable business results. Average client partnership: 5+ years.
#1 in client satisfaction (Kantar Millward Brown, 7 years). Poland's Digital Agency of the Year 2026 (MMP/Kantar). Clutch: 4.8/5 from 50+ verified reviews, Leaders Matrix. Awards: Awwwards, CSS Design Awards, Webstar Festival, Golden Arrow.
What our clients say (from verified Clutch reviews): - "beautiful and functional platform that millions of our passengers use" - aviation - "introduced us to a new market of B2C customers" - e-commerce - "customer satisfaction has increased and the company is building a brand name" - industrial
What we do: - UX Research & Design: audits, user research, A/B testing, prototyping, UI design, design systems - Web Design & Development: websites, landing pages, React, Vue, Angular, .NET, PHP, Laravel - CMS & Enterprise: WordPress, Drupal, Sitecore, AEM, headless CMS, migrations - Strategy & Optimization: discovery workshops, information architecture, SEO, AI consulting
Offices in Poland and international markets including Riyadh.
Clients across Poland, the Middle East, and Europe: LOT Polish Airlines, Santander, UniCredit, Żabka, Riyadh Airport (KKIA), TEB Edukacja, HSBC/SAB Invest, ENEA, Tauron, Allegro, PIF, Saudi Ministry of Justice, STC.
Our approach: UX research first, business metrics always.
Crafton offers competitive pricing with project costs ranging from $4,200 to $1.2 million. Clients appreciate their value for cost, emphasizing high-quality work and effective communication. Many reviews highlight satisfaction with the outcomes, despite some minor delays and the need for clearer pricing structures.
Clients consistently praise Crafton's UX/UI design skills. Their ability to transform complex requirements into intuitive, user-friendly designs is highlighted across various projects. Crafton's focus on user experience and their proactive approach to design improvements are key strengths.
Challenges with Project Delays and Communication
While many clients report positive experiences, some have faced challenges with project delays and communication issues. These instances highlight areas where Crafton could improve, such as setting clearer expectations and ensuring consistent project updates.
Innovative Approach and Proactive Suggestions
Crafton is recognized for their innovative approach, often going beyond client expectations to suggest improvements and additional features. This proactive attitude is valued by clients and contributes to the overall success of their projects.
High Client Satisfaction and Loyalty
Crafton has established strong, long-term relationships with clients, who express satisfaction with the quality of work and service provided. Their ability to maintain trust and deliver consistent results contributes to high client loyalty.
Exceptional Service in High-Pressure Situations
Crafton is commended for their ability to deliver under tight deadlines and high-pressure situations. Their commitment to meeting client needs, even in challenging circumstances, highlights their dedication and reliability.
Proficiency in Multilingual Website Development
Crafton effectively designs and develops multilingual websites, as evidenced by projects requiring multiple language versions. Clients appreciate their capability to handle complex projects, maintaining organization and clear communication throughout. They demonstrate a deep understanding of client industries and user needs.
"Their overall service and management were impressive."
Jan 12, 2021
Manager, Media Company
Rana Aqeel Akhtar
Media
Pakistan
11-50 Employees
Online Review
Crafton provided website design services for a media company.
Crafton services were good. The team's workflow was effective and they were able to provide timely work.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
it was media related company and I am business development manager
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Crafton?
for web designing
SOLUTION
How did you select Crafton?
it was selected through very steps
Describe the project in detail.
Their overall service and management were impressive.
What was the team composition?
there was one manager and rest was sub-ordinates
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
web designing was very good
How effective was the workflow between your team and theirs?
it was effective and timely
What did you find most impressive about this company?
their services and management
Are there any areas for improvement?
Nothing much
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 51-51 of
51 Reviews
Our Story
Crafton is a UX/UI design agency from Poznań, Poland.
Our user-centered design process starts with discovery workshops and UX research, moves through prototyping and design systems, and ends with accessible, WCAG-compliant digital products.
50+ specialists across UX research, UI design, frontend, and backend work as an embedded extension of your team. Average partnership: 5+ years. #1 in client satisfaction (Kantar, 7 consecutive years).
We measure success by your conversion metrics.a
Meet the Team
Piotr KulczyckiManaging Director
Founded Crafton in 2010 and leads the agency as Managing Director. 15+ years in UX/UI design for enterprise clients across Poland, the Middle East, and Europe - from LOT Polish Airlines to Saudi Ministry of Justice.
Dorian MoscickiBusiness Director
Leads enterprise client relationships and key partnerships at Crafton. Built much of the agency's portfolio across fintech, aviation, energy, and public sector - including projects for LOT, Żabka, and Riyadh Airport.
Dagmara Napierala-GrzelskaHead of PM
Leads project delivery at Crafton, managing cross-functional UX, design, and development teams. Specializes in complex enterprise projects for fintech, energy, and aviation clients. Balances creative exploration with structured, data-driven execution
Ania SolenczewHead of UX
Heads UX research and design at Crafton. Leads user research, usability testing, and information architecture across enterprise projects. Builds scalable design processes for teams delivering complex digital products in fintech, banking, and energy.
Tomek KlatkiewiczArt Director
Art Director at Crafton, shaping the visual identity of digital products for enterprise clients. Leads UI design, brand systems, and creative direction. Work recognized by Awwwards, CSS Design Awards, and Golden Arrow.
Adrian MajchrzakMarketing Manager
Runs marketing and new business at Crafton. Focuses on how UX, AI, and search (SEO/GEO) reshape B2B lead generation and client acquisition. Bridges the gap between design-driven digital products and measurable business growth.
What Sets Us Apart
UX Research Before Design
Every project starts with discovery workshops, user research, and data analysis before a single pixel is designed. We measure success by conversion metrics, user retention, and business KPIs - not aesthetics alone.
#1 in Client Satisfaction, 7 Years Running
Ranked #1 in client satisfaction by Kantar Millward Brown for 7 consecutive years. Digital Agency of the Year 2026 (MMP/Kantar). 4.8/5 from 50 verified reviews on Clutch, Leaders Matrix.
Enterprise Partnerships That Last
Average client partnership: 5+ years. We work as an embedded extension of your team, not a vendor. Clients include LOT Polish Airlines, Santander, UniCredit, Żabka, and Saudi Ministry of Justice.
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