Crafton is a UX-driven web agency focused on designing digital products that hit business targets - conversions, revenue, and user retention.
Since 2010, our 50+ specialists in Poznań, Poland help enterprises and mid-market companies turn digital challenges into products that deliver measurable business results. Average client partnership: 5+ years.
#1 in client satisfaction (Kantar Millward Brown, 7 years). Poland's Digital Agency of the Year 2026 (MMP/Kantar). Clutch: 4.8/5 from 50+ verified reviews, Leaders Matrix. Awards: Awwwards, CSS Design Awards, Webstar Festival, Golden Arrow.
What our clients say (from verified Clutch reviews): - "beautiful and functional platform that millions of our passengers use" - aviation - "introduced us to a new market of B2C customers" - e-commerce - "customer satisfaction has increased and the company is building a brand name" - industrial
What we do: - UX Research & Design: audits, user research, A/B testing, prototyping, UI design, design systems - Web Design & Development: websites, landing pages, React, Vue, Angular, .NET, PHP, Laravel - CMS & Enterprise: WordPress, Drupal, Sitecore, AEM, headless CMS, migrations - Strategy & Optimization: discovery workshops, information architecture, SEO, AI consulting
Offices in Poland and international markets including Riyadh.
Clients across Poland, the Middle East, and Europe: LOT Polish Airlines, Santander, UniCredit, Żabka, Riyadh Airport (KKIA), TEB Edukacja, HSBC/SAB Invest, ENEA, Tauron, Allegro, PIF, Saudi Ministry of Justice, STC.
Our approach: UX research first, business metrics always.
Crafton offers competitive pricing with good value for cost, evidenced by projects ranging from $4,200 to $1.2 million. Clients appreciate their responsiveness and project management, noting the balance of quality and affordability, making them a favorable choice for diverse web development needs.
Crafton has been successful in executing digital transformation projects, helping clients modernize their platforms and integrate complex systems. Their ability to handle large-scale projects with multiple components is well-regarded.
Effective Project Management
Reviews frequently commend Crafton for their effective project management, noting clear communication, adherence to timelines, and organized workflows. Clients appreciate their structured approach, which facilitates smooth project execution.
Strong Long-term Client Relationships
Crafton has been praised for maintaining long-term relationships with clients, consistently providing support and updates even years after project completion. Clients appreciate their ongoing commitment and partnership beyond initial project delivery, often leading to repeat business.
Expertise in UX/UI Design
Crafton is consistently praised for their expertise in UX/UI design, with clients noting their ability to create intuitive, modern, and user-friendly interfaces. Their emphasis on user experience often leads to high client satisfaction and successful project outcomes.
Areas for Improvement in Project Scoping
Some clients noted the need for better initial scoping and estimation of project timelines and costs. Ensuring accurate project expectations from the start can help avoid potential delays and misalignments.
High-Quality Deliverables
Clients frequently mention the high quality of Crafton's deliverables, including well-designed websites and functional platforms. Their attention to detail and commitment to quality are key strengths mentioned in reviews.
Web Design & Development for International Aid Organization
UX/UI DesignWeb DesignWeb Development
$50,000 to $199,999
Nov. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Most features were integrated with finesse and they were quickly able to resolve any bugs that came up during testing."
May 24, 2022
Project Manager, International Aid Organization
Anonymous
Other industries
Norway
10,001+ Employees
Online Review
Crafton designed and developed a new website for an international aid organization. They've revamped the main website to improve the overall efficiency and integrated new features.
Crafton's design was in line with the client's branding and changing requests. They passed everything on time. They also delivered their project on time and understood their needs accordingly.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I work as a project manager for an international aid organisation with operations in multiple countries.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Crafton, and what were your goals?
We needed to revamp our old website with a newer one to effectively give our message out, all while increasing the overall efficiency and integrate some new features like a tender portal, donations etc. to our main website.
SOLUTION
How did you select this vendor and what were the deciding factors?
We found Crafton through Clutch, and analysed the projects that they have listed. Their extensive experience in the government sector made it easier for us to choose them.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We started off our work by explaining what our work is and what our goals were for the website. We also highlighted all the services we needed and wanted on our revamped website. Crafton was very clear with communication from the start and didn't stray away from the project scope.
How many people from the vendor's team worked with you, and what were their positions?
We had a project manager, 2 developers and 1 designer.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Crafton met all our expectations and made sure all deliverables were on time. The design was in line with our branding, and whenever we requested changes, they were done in a timely manner. Most features were integrated with finesse and they were quickly able to resolve any bugs that came up during testing.
Describe their project management style, including communication tools and timeliness.
We had weekly standups on Slack, where progress was reviewed. Our main point of contact was the project manager, and she always responded on time and was very clear and upfront about any issues.
What did you find most impressive or unique about this company?
The speed of delivery, clear information all the way, and their understanding of our needs.
Are there any areas for improvement or something they could have done differently?
None.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Development for Manufacturing Company
Web Development
$10,000 to $49,999
June 2021 - Ongoing
0.5
Quality
0.5
Schedule
0.5
Cost
0.5
Willing to Refer
0.5
"They need to work hard in order to finish their jobs."
May 20, 2022
President, Manufacturing Company
Anonymous
Verified
Manufacturing
Boyertown, Pennsylvania
11-50 Employees
Online Review
Verified
Crafton has developed a website for the company for a manufacturing company.
Crafton has failed to deliver a positive outcome due to poor communication and design skills. The team has argued with the client about payments and currency rates, resulting in no project progress. This review contains the service provider's response.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
President of the company
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Crafton, and what were your goals?
Develop a new website for the company.
SOLUTION
How did you select Crafton and what were the deciding factors?
Through Clutch.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Develop a full website with an online store.
How many people from the Crafton team worked with you, and what were their positions?
3, project managers.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The project is delayed with poor communication and no outcome. Very little design has been done and the project is not progressing at all.
Describe their project management style, including communication tools and timeliness.
It started with good communication, then there was constant argument about payment and currency rates and after two payments there is no progress or an attempt to finish the project or refund the payments.
What did you find most impressive or unique about this company?
Nothing.
Are there any areas for improvement or something they could have done differently?
They need to work hard in order to finish their jobs.
Company Responses
The service provider responded on May 24, 2022.
The reviewer fails to mention that Crafton did all the designs they asked for, and the client initially approved them. We then waited for 8 months for the client’s feedback on how to progress further, and this is why the project has been delayed.
Because of this long wait, with the project being on hold, our team members of course started working on other projects. Now that the client wanted to restart their project with us immediately, the resources were not available and we asked that they wait to kick off. Even after this long pause with very less communication, we of course offered to restart the project but asked that the client understand that our team members were not available straight away.
In regard to the currency and payment, the client was never happy with the rate that was originally agreed upon, which was in line with the scope of the project, and continuously tried to negotiate the cost down. This led to additional project delays.
At Crafton, we take client feedback very seriously, and we always aim for client satisfaction to be the highest. We don't look at our clients as clients, but rather as partners. In light of what has happened in the past months, we find this review unjustified.
RATINGS
1.0
Quality
0.5
Service & Deliverables
"Didn't finish the job or refund the payment."
Schedule
0.5
On time / deadlines
"Not done."
Cost
0.5
Value / within estimates
"Good but with zero outcome."
Willing to Refer
0.5
NPS
Web Design for Media Company
Web Design
$10,000 to $49,999
Jan. 2019 - Dec. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their overall service and management were impressive."
Jan 12, 2021
Manager, Media Company
Rana Aqeel Akhtar
Media
Pakistan
11-50 Employees
Online Review
Crafton provided website design services for a media company.
Crafton services were good. The team's workflow was effective and they were able to provide timely work.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
it was media related company and I am business development manager
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Crafton?
for web designing
SOLUTION
How did you select Crafton?
it was selected through very steps
Describe the project in detail.
Their overall service and management were impressive.
What was the team composition?
there was one manager and rest was sub-ordinates
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
web designing was very good
How effective was the workflow between your team and theirs?
it was effective and timely
What did you find most impressive about this company?
their services and management
Are there any areas for improvement?
Nothing much
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 51-53 of
53 Reviews
Our Story
Crafton is a UX/UI design agency from Poznań, Poland.
Our user-centered design process starts with discovery workshops and UX research, moves through prototyping and design systems, and ends with accessible, WCAG-compliant digital products.
50+ specialists across UX research, UI design, frontend, and backend work as an embedded extension of your team. Average partnership: 5+ years. #1 in client satisfaction (Kantar, 7 consecutive years).
We measure success by your conversion metrics.a
Meet the Team
Piotr KulczyckiManaging Director
Founded Crafton in 2010 and leads the agency as Managing Director. 15+ years in UX/UI design for enterprise clients across Poland, the Middle East, and Europe - from LOT Polish Airlines to Saudi Ministry of Justice.
Dorian MoscickiBusiness Director
Leads enterprise client relationships and key partnerships at Crafton. Built much of the agency's portfolio across fintech, aviation, energy, and public sector - including projects for LOT, Żabka, and Riyadh Airport.
Dagmara Napierala-GrzelskaHead of PM
Leads project delivery at Crafton, managing cross-functional UX, design, and development teams. Specializes in complex enterprise projects for fintech, energy, and aviation clients. Balances creative exploration with structured, data-driven execution
Ania SolenczewHead of UX
Heads UX research and design at Crafton. Leads user research, usability testing, and information architecture across enterprise projects. Builds scalable design processes for teams delivering complex digital products in fintech, banking, and energy.
Tomek KlatkiewiczArt Director
Art Director at Crafton, shaping the visual identity of digital products for enterprise clients. Leads UI design, brand systems, and creative direction. Work recognized by Awwwards, CSS Design Awards, and Golden Arrow.
Adrian MajchrzakMarketing Manager
Runs marketing and new business at Crafton. Focuses on how UX, AI, and search (SEO/GEO) reshape B2B lead generation and client acquisition. Bridges the gap between design-driven digital products and measurable business growth.
What Sets Us Apart
UX Research Before Design
Every project starts with discovery workshops, user research, and data analysis before a single pixel is designed. We measure success by conversion metrics, user retention, and business KPIs - not aesthetics alone.
#1 in Client Satisfaction, 7 Years Running
Ranked #1 in client satisfaction by Kantar Millward Brown for 7 consecutive years. Digital Agency of the Year 2026 (MMP/Kantar). 4.8/5 from 50 verified reviews on Clutch, Leaders Matrix.
Enterprise Partnerships That Last
Average client partnership: 5+ years. We work as an embedded extension of your team, not a vendor. Clients include LOT Polish Airlines, Santander, UniCredit, Żabka, and Saudi Ministry of Justice.
Premier Verified means Clutch independently confirmed Crafton is a legally registered business, financially sound (Creditsafe: Very Low Risk), and backed by 44 verified client reviews averaging 4.8 stars.
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