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Highest ranked Polish agency. WordPress, UX, UI.

4.9
22 reviews

Crafton is an independent web design agency based in Poland. The company specializes in creating beautiful, engaging and easy to use websites for their international clients. They're a team of designers, developers and User Experience specialists who help grow businesses. 

They love WordPress, great User Experience and work on build web application. 

Crafton has a regional office in Riyadh serving its clients from the Middle East.

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$10,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2010
Show all +
Poznań, Poland
headquarters
other locations
  • Al-Zamel Building, Imam Saud bin Abdulaziz bin Mohammed St ,
    Riyadh 11461
    Saudi Arabia
    00 96 050 7603 993

Portfolio

Key clients: 

Unilever, Aviva, Nestle, Hilton Worldwide, Kraft Foods, Polish Ministry of Economy, Krakow Airport, KTM, Warsaw University, Orange, Microsoft, Cargill, AkzoNobel, Santander Bank, Ministry of Sound, Pearson, Unicef, Pepsico...

Kraków Airport

For the largest regional airport in Poland – Krakow Airport – we created and implemented an innovative website. During the process we designed and implemented such features as an interactive airport plans, a flights’ browser, a section for logged in users. The functionalities we implemented make it easier for the users to find content they need and significantly increase the usability.

 

Shortly after

…
the launch of the website there appeared numerous articles in trade magazines which positively described the partnership between the Airport and our Agency. What’s more, during the 9th Academy of the Internet Webstar competition’s edition the website received the ‘Website of the Year 2013’ statuette in the ‘Traveling and Tourism’ category. Currently , we’re providing an interactive support service on a day-to-day basis and we’re working on the mobile application for the Krakow Airport.
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Santander Consumer Bank

For Internet Banking services of Santander Consumer Bank we developed a concept of e-banking system, wireframes, graphic designs and implemented a front-end layer. We made sure that our solutions are effective with two rounds of usability testing (tests of project functionality and graphic designs).For Bank Zachodni WBK (Santander Group) we developed an Internet service promoting cash deposit machines. With interactive tools

…
that we implemented, customers may easily familiarize with the functionalities of the device by learning about it step by step.
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Unicef

For a global intergovernmental organization UNICEF, we designed and implemented two websites: ‘Ethical Travels’ and “Companies with Hearts’. Their purpose is to familiarize the Internet users with responsible tourism rules and to set up the funds to help saving children from all around the world. The ‘Ethical Travels’ website was awarded by ‘The Academy of Internet’ during the Webstar Festival competition in Poland.

Ergo Hestia

For a leading Polish insurance company, Ergo Hestia, we created a crowd sourcing portal – ‘Forum Idei’. Thanks to our involvement, we were able to establish a regular partnership with our client, working on many interactive projects. As a part of the servicing on a day-to-day basis, we provide our client with innovative websites, which satisfy users’ needs and expectations.

Photler

In 2016, with the engagement and hard work from the whole Crafton agency’s team, we launched our first own product – Photler, a Software as a Service (SaaS) product. The main purpose of Photler is to allow users to create personalised web sites on the basis of ready-made templates, with the use of intuitive WYSIWYG editor. At the same time, Photler is also a collection of travel pictures taken by the best photographers from

…
around the globe.
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For PGNiG Termika we have provided a modern corporate website built with the latest version of advanced content management system Drupal 8. With the use of a clear layout based on a large number of images, interesting topography and contrasting colors, the pages look pleasant and attract new users, while the content exploration has become easy and intuitive.

Jagiellonian University

We redesigned the official portal of the prime and the oldest Polish University - Jagiellonian University. It was our aim to create the website that would be simple to use, fast and possible to be developed in the future. The intuitive and fully responsive layout as well as the variety of the implemented functionalities, resulted in a significant increase in users satisfaction.

Ministry of Economy

For the Polish Ministry of Economy we redesigned the website which was implemented using the innovative Drupal CMS. The new layout of the website and graphic elements that were used highlight the importance and prestige of the government office, while at the same time remaining light and modern.

St. Majewski

We built a responsive website based on WordPress CMS for St. Majewski, which is one of the biggest Polish companies offering the stationery and the textiles for children and teenagers. Our tasks included preparing Information architecture, designing the layout and implementing the website which was supposed to be engaging for users regardless their age.

Ministry of Infrastructure and Development

At the request of the Ministry of Infrastructure and Development, we created a responsive website presenting an extent of changes which had taken place in Poland due to European funds. The website remains in accordance with Web Content Accessibility Guidelines and consists of two main parts: an interactive map of projects and an advanced search engine.

Amica

Amica is a Polish leading manufacturer of household goods. It’s one of the best brands in Poland which gained customers’ trust. The websites we created by Crafton for Amica between 2010 and 2014 are a source of information about the company and its products' offer. The interactive elements establish the identity of the brand as the innovator in its field. Apart from delivering web designs, we ran a promotional campaign across

…
multiple social platforms.
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Hilton Worldwide

For Hilton Worldwide we created information architecture and the functional mockups of the website targeted to Irish market. Subsequently, we designed the website, which elegant layout refers to prestige and luxury of the hotel chain. The fully responsive website is integrated with internal hotel's IT system, which allows the user to check out the offer as well as to book through an intuitive form.

Belize

Belize is a small country in Central America and its athletes competed at the 2012 Olympic Games in London. We designed and implemented the Belize and Commonwealth Olympic Games Association’s official website. Crafton was also a partner of the Belize Olympic Representation.

Reviews

4.9
22 reviews
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Website & Mobile App Dev for Shopping Center

"For every project, they did dedicated research which proved to be extremely effective."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2018 - Ongoing
Project summary: 

Crafton initially designed and developed a website to attract patrons on a regular basis. Subsequently, they created a website redesign and a corresponding mobile application.

The Reviewer
 
51-200 Employees
 
Poznań, Poland
Piróg Tomek
Marketing Specialist, Stary Browar
 
Verified
The Review
Feedback summary: 

The new platforms were implemented successfully and stand out against competitors. The team works efficiently and resolves issues quickly. Customers can expect quality service and consistent productivity.  

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a marketing specialist at Stary Browar, a contemporary shopping center.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crafton?

We worked with Crafton twice. The first time they prepared a responsive website for us. The second time, we chose them for the website redesign and to develop a mobile app.

What were your goals for this project?

We wanted our website to be user-friendly and cover relevant content. In both cases, the project included providing information about mall events and sales. Our goal was to create a service built on intuitive structure. It also included a useful map of the gallery. By increasing usability and design, we wanted to attract people to use our website on a regular basis.

SOLUTION

How did you select this vendor?

After doing some research for the first project, we came across Crafton. Their offer and portfolio were promising, so we met with them. We liked their philosophy and the story they had to tell. When we decided to do a redesign, we already knew who to choose.

Describe the project and the services they provided in detail.

The project stage included several parts: first tests and research with website users, then creating a wireframe and main concept, and finally making mockups and a universal layout. During the primary stage of usability research, they conducted analyses of customers' preferences and expectations, from which they’ve optimized the users’ path. As part of the work on the renewed version of the website, they changed the graphic design, so that it would be compatible with the new branding of the shopping center and fit in with the latest trends in design. The platform has also been fully integrated with the Stary Browar mobile application. The website was implemented bilingually according to responsive web design best practices.

What was the team composition?

The team included UX designers, web developers, frontend and backend developers, a project manager, and an account manager.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

As an outcome of the intense design phase, each time they delivered a modern website that fulfilled all of our business objectives. The currently implemented version of the website stands out from the competition with an excellent layout, optimal information architecture, and stable performance. All these elements reflect the idea behind the functioning of the Stary Browar, therefore ensuring the balance between the key elements for the mall (trade, art, and business). Advanced functionalities (i.e.: a display of events, a special offers panel, dining information, interactive sliders, and the use of parallax effect) enhance the aesthetic values of the website.

How was project management arranged and how effective was it?

Crafton’s team took care of most of the project. In case of any problems, they responded quickly. We had contact with an account manager on a regular basis. Thanks to the complexity of their service and their initiative, we didn’t have to have many meetings.

What did you find most impressive about this company?

There were two things that impressed me the most. First is their knowledge about UX. For every project, they did dedicated research which proved to be extremely effective. The second outstanding thing is how they organized their work; they didn’t require much supervision. They knew how much time each stage would take, so there were no delays.

Are there any areas for improvement?

No, everything was irreproachable.

5.0
Overall Score They are very responsible and effective. They’re a trustworthy choice.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They organized the job well.
  • 5.0 Cost
    Value / within estimates
    Considering the quality of the service, the costs are very reasonable
  • 5.0 Quality
    Service & deliverables
    We are very satisfied with every project by Crafton.
  • 5.0 NPS
    Willing to refer
    They are experts in whatever they do.

Web App Dev for Pharmaceuticals Company

“Crafton expertly handled nearly every aspect of the project, from backend development to UX testing.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May 2017 - Apr. 2018
Project summary: 

Crafton developed a web app with a pharmaceuticals database to help users find health supplements. Services included research and testing, front- and backend development, and web and UX design.

The Reviewer
 
1,001-5,000 Employees
 
Toruń, Poland
Sandra Jedynak
Senior Communications Specialist, NEUCA Group
 
Verified
The Review
Feedback summary: 

The database’s streamlined interface and search functionalities satisfied customer needs. A transparent and engaging partner, Crafton made the collaboration effortless. Their cutting-edge solutions satisfied requirements, leading to a high-quality product and more work for Crafton.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a senior communications specialist at NEUCA Group, a leading wholesale pharmaceuticals distributor in Poland.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crafton?

My company hired Crafton to develop Suplindex, a web application with a database.

What were your goals for this project?

We wanted to create a solution that would help users find safe diet supplements and monitor their health.

SOLUTION

How did you select this vendor?

I had been impressed by Crafton’s efficiency and the results of their work when I partnered with them at a previous job. Also, their impressive portfolio spoke for itself. I knew they were the perfect vendor to fulfill our needs.

Describe the project and the services they provided in detail.

Crafton conducted an in-depth analysis of our website concept and pursued UX research and usability tests. Using this information, they developed the web app’s frontend and backend. They also did web and UX design. The Crafton team built a database, a blog, and quizzes within the web app.

What was the team composition?

My team worked with a project manager, front- and backend developers, and UX designers.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The complex database with search and filter capabilities meets our customer’s needs. Because of the convenient and intuitive interface, users can easily find information. The success of this engagement compelled us to reengage Crafton for another project.

How was project management arranged and how effective was it?

Crafton’s work was transparent. Their project manager coordinated our teams effectively; we had regular meetings and frequent phone calls, and we were confident that our needs were understood. We developed a great business relationship.

What did you find most impressive about this company?

Crafton expertly handled nearly every aspect of the project, from backend development to UX testing. The team’s innovative ideas were crucial in helping us create this solution.

Are there any areas for improvement?

No, we didn’t have any major issues.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Design & Launch of New Corporate Lighting Site

“Crafton delivered above and beyond what we were expecting.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2018 - Mar. 2019
Project summary: 

Crafton took the lead in Designing and launching a new corporate website featuring energy-efficient lighting solutions. They crafted the website roadmap and collaborated with internal IT and marketing staff.

The Reviewer
 
11 - 50 Employees
 
Poland
David Wheadon
Business Development Manager, Eco Light LED
 
Verified
The Review
Feedback summary: 

Crafton delivered top-notch results within a month, in time for a major trade exhibition. The website garnered positive feedback on its aesthetics and user flow. Crafton’s commitment to deadlines, seamless collaboration, and flawless output set them apart in the industry.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the business development manager for a company that offers LED lighting solutions. We serve retail companies, warehouse and distributions centers, logistics parks, and car parking facilities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crafton?

After going through a large-scale expansion, we found that our website no longer represented our business well to our target markets. We needed to come up with a solution that was more in tune with our business strategy for the next couple of years. We were also keen to explore different types of media and internet solutions.

SOLUTION

What was the scope of their involvement?

Initially, we met with Crafton’s team to discuss our strategy and concept. We also talked about the type of information that we needed to have on our website, including upcoming key events and exhibitions. Crafton came up with a full marketing proposal and explained how the roadmap would fit in with our business strategy for 2019–2020.

Before, our website had disparate sections that did not effectively convey our brand story. Crafting created a new website concept and marketing tool, turning it into a professional and visually pleasing marketing platform. They highlighted key elements and improved the user flow so that customers can identify our business strategy and products. It was almost like storytelling for our brand.

What is the team composition?

We had a direct point of contact and several people working on the project behind the scenes. Our internal marketing and IT teams interacted directly with the Crafton team.

How did you come to work with Crafton?

About two years ago, we asked Crafton to design part of the website for a separate part of our business. We were quite happy with the outcome, so we wanted to work with them again for this project.

How much have you invested in them?

We spent between $50,000–$100,000 on their services.

What is the status of this engagement?

We worked together from December 2018–March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Crafton delivered above and beyond what we were expecting. They understood our vision and complied with our tight deadlines. We signed the contract in December and needed it delivered by—in time for an exhibition. This was the first of several European exhibitions and events, so it was crucial that the website was ready by then.

The initial responses from our clients have been positive. People have told us the site is quite pleasing and easy to navigate.

How did Crafton perform from a project management standpoint?

It was a seamless interaction, almost as if they were part of the company. This is quite rare in this market. We typically communicated via email, phone calls, and several meetings. The communication levels were exactly what we were expecting. I also had no complaints from my team.

What did you find most impressive about them?

They were exceptional. Crafton helped us save a lot of time and money, thanks to their quick understanding of our goals. They provided top service, managed our expectations well, and made us feel supported.

Are there any areas they could improve?

We can’t fault them in any way. The project was seamless from start to finish.

Do you have any advice for potential customers?

Crafton has an excellent portfolio and the pricing that goes with it. However, don’t always look at the cost. Instead, consider what a company can deliver and within your time frame. Clients need to weigh the benefits of having a solution delivered that is fit for purpose.

5.0
Overall Score In terms of delivery, it was one of the easiest projects we had to deal with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I highly recommend them.

Web Development for Real Estate Development Company

“It was a very smooth process and they delivered everything on time.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - Sept. 2018
Project summary: 

Crafton designed and developed a web application that helps real estate companies manage their properties. Crafton used Java/HTML on the frontend, and PHP/Laravel–on the backend.

The Reviewer
 
11-50 Employees
 
Warsaw, Poland
IT Manager, Real Estate Development Group
 
Verified
The Review
Feedback summary: 

The app is easy to use and saves an in-house team a tremendous amount of time. Crafton went above and beyond to meet all needs, while their ability to propose their own ideas and guide the process contributed to the project’s success.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm an IT manager at a real estate development group.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crafton?

We wanted to build an application that we could use to manage our properties. We needed a vendor to help us.

SOLUTION

What was the scope of their involvement?

Crafton built a web application for us. We have agents in different cities in Poland, and the app helps us keep track of rent payments, send messages to our clients, and manage electronic applications. The backend is built with PHP and Laravel, and they used Java, HTML, and CSS on the frontend. They also managed the graphic design and the user experience for us.

What is the team composition?

We worked with their business development team, a product manager, two frontend developers, and two backend developers.

How did you come to work with Crafton?

We did some research and Crafton's approach seemed the most professional to us, so we hired them.

How much have you invested with them?

We spent about $75,000.

What is the status of this engagement?

We worked with them between February–September 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project was definitely a success. We now have a fully functioning application, which saves our internal team a lot of time.

How did Crafton perform from a project management standpoint?

We did most of our communication through a product manager, and we had biweekly calls where we discussed the progress. It was a very smooth process, and they delivered everything on time.

What did you find most impressive about them?

The quality of their work is very high. They're able to propose their own ideas and complex technologies to the people who don't have advanced technical skills. 

Are there any areas they could improve?

I can't think of anything.

Do you have any advice for potential customers?

Have regular meetings and don't be afraid to ask them questions. They can explain the whole process to you.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    All the screens were done on time.
  • 5.0 Cost
    Value / within estimates
    Compared to the other quotes we got, Crafton's rates were very competitive.
  • 5.0 Quality
    Service & deliverables
    They helped us accomplish our goals and the quality of their work was very high.
  • 5.0 NPS
    Willing to refer
    I'd definitely recommend them.

Website and Web App Dev for Real Estate Firm

"Crafton delivered a wonderful web service that presents a positive image of the shopping center..." 

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2018 - Mar. 2019
Project summary: 

Crafton designed and developed a corporate website and a dedicated web app. They created the system’s UX through a series of mockups and integrated services from a third-party CMS.

The Reviewer
 
201-500 Employees
 
Poznań, Poland
Bartłomiej Jakubowski
IT Specjalist, Apsys
 
Verified
The Review
Feedback summary: 

Internal stakeholders are pleased with the site’s portrayal of their brand and Crafton’s professionalism. Delivering a research- and best practice-influenced interface, Crafton excels at blending original and existing ideas into cohesive products. Their proactive suggestions are also noteworthy.  

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m an IT specialist at Apsys. We’re a global operator in commercial real estate, designing and building retail and leisure destinations like shopping malls.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crafton?

We brought Crafton on board to plan, design, and develop a complex new website with an internal application.  

What were your goals for this project?

We wanted to improve our web service’s usability and UX and redefine the image people have of our company. Metrics-wise, we wanted to increase visitors to the site and decrease their bounce rate.

SOLUTION

How did you select this vendor?

We found Crafton on Clutch. They’d worked on shopping mall websites before, and we liked their stated results, so we requested an offer from them. Their terms were fair, and the rest of their portfolio was impressive.

Describe the project and the services they provided in detail.

The website and dedicated web app were based on PHP and Laravel. Crafton began by producing and presenting several mockups. They designed the website and integrated several mall services via a CMS. The web app helps our clients manage their stores. All of their work was based on UX research.

What was the team composition?

We had direct contact with a business development manager, but the team also included a project manager, UX designers, web developers, and several front and backend developers. The size of the team was stable and fit the project's need.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Crafton delivered a wonderful web service that presents a positive image of the shopping center and impresses our customers. During the design stage, Crafton combined ideas from the industry with their own unique insights to create a highly user-friendly site.

How was project management arranged and how effective was it?

We had daily contact with an account manager and project manager, and they kept us updated on everything during the development stage. The project manager served as our connection to the developers. All problems were solved smoothly, and we met weekly as a full team.

What did you find most impressive about this company?

Their emphasis on UX and analytic approach were fascinating to observe. They were subject-matter experts and they demonstrated strong initiative. Compared to other companies, we rarely had to tell them what to do. They came with their own suggestions.

Are there any areas for improvement?

No, I don't think so. Working with them was a great experience.

5.0
Overall Score They seem to be one of the best in their field.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Everything was delivered on time, or faster.
  • 5.0 Cost
    Value / within estimates
    The price was very pleasant in light of the complexity of the project.
  • 5.0 Quality
    Service & deliverables
    We were very satisfied with the project and our cooperation with Crafton's team.
  • 5.0 NPS
    Willing to refer
    Their knowledge and experience were remarkable.

Web Development for Insurance Company

“They’re a trusted, 'go-to' partner for us.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
$200,000 to $999,999
 
July 2014 - Ongoing
Project summary: 

Crafton developed an e-commerce platform from scratch using React, WordPress, HTML, CSS, and JavaScript.

The Reviewer
 
501-1000 Employees
 
Sopot, Poland
Marketing Specialist, Insurance E-Commerce Platform
 
Verified
The Review
Feedback summary: 

Customer satisfaction is high, the platform works well, and conversions are strong. Crafton’s effective project management and communication have built a strong partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing specialist for an insurance e-commerce platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crafton?

We wanted to develop an e-commerce platform to showcase our different types of products. We needed something that was visually appealing at a decent price.

SOLUTION

What was the scope of their involvement?

Crafton built our e-commerce platform from scratch. They’ve used React, WordPress, HTML, CSS, and JavaScript. They helped us understand the business objectives and user needs to turn our idea into a product. They managed UI/UX elements, design, development, and testing. We’ve launched and they now maintain it while developing additional functionality.

What is the team composition?

We’ve worked with around 10 people over the years including project managers, designers, and developers.

How did you come to work with Crafton?

They were recommended by our internal team, which was already working with them on other projects.

How much have you invested with them?

We’ve spent around $200,000.

What is the status of this engagement?

We started working together in July 2014, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Customer satisfaction with the platform is high, and it works very well. Users can navigate easily, and conversions are high.  

How did Crafton perform from a project management standpoint?

The whole product was well managed. They’re a trusted, “go-to” partner for us.

What did you find most impressive about them?

Their effective communication is most impressive. I don't have to worry about the project. We've been working together for many years and they know how to work well with us.

Are there any areas they could improve?

I don't think so. At the very beginning, we gave them feedback about what could be improved. We’re satisfied with the whole process.

Do you have any advice for potential customers?

Trust them and give them a detailed vision of your product so that they know what kind of benchmarks you want to use.

5.0
Overall Score They’re a good partner. We feel comfortable and happy with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Even the high-end timeline was maintained.
  • 4.5 Cost
    Value / within estimates
    The prices are competitive. It's not the cheapest service but it's worth the quality.
  • 5.0 Quality
    Service & deliverables
    They showed us early on what would be delivered. We were satisfied with the quality and, if anything needed fixing, they did it.
  • 4.5 NPS
    Willing to refer

UX Redesign for Polish City Portal

“We were impressed with the involvement of Crafton’s employees.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Aug. - Dec. 2018
Project summary: 

Crafton collaborated with an internal team to revamp the UX design of a city portal with millions of unique visitors each month.

The Reviewer
 
11-50 Employees
 
Poznań, Poland
Witold Kundzewicz
Editor in Chief, epoznan.pl (WTK sp. z o.o.)
 
Verified
The Review
Feedback summary: 

Crafton’s attractive UX design helped boost engagement and garnered positive feedback from users. The team worked seamlessly with internal staff and demonstrated a genuine interest in the project.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are the publisher of a local portal in the city of Poznań. epoznan.pl has over one million unique users each month.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crafton?

We wanted to change the design of the home page and news view.

What were your goals for this project?

We wanted to increase our reader engagement by having improved UX and aesthetics.

SOLUTION

How did you select this vendor?

We asked for offers from several companies.

Describe the project in detail.

After they did competitor analysis, Crafton prepared the UX project and graphic design. The final stage was the preparation of codes for all parties.

What was the team composition?

Crafton assigned five people who worked with five of our internal staff.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Given our fairly high traffic, it is difficult to show an impressive increase within 2–3 months. However, we are satisfied with the final output. The site has also received lots of positive feedback.

How effective was the workflow between your team and theirs?

It was excellent. We had regular emails, almost every day, at every stage of work. We also had called them at key moments of the project.

What did you find most impressive about this company?

We were impressed with the involvement of Crafton’s employees. They respected our suggestions.

5.0
Overall Score We had no issues.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They had no problems meeting our deadlines.
  • 5.0 Cost
    Value / within estimates
    The pricing was reasonable, even though we changed the scope quite a bit.
  • 5.0 Quality
    Service & deliverables
    They collaborated well and produced excellent results.
  • 5.0 NPS
    Willing to refer
    I would refer them.

Development Support for Business Information Company

“They’re quick and creative.”

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4.5

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
Confidential
 
Dec. 2015 – Ongoing
Project summary: 

Crafton designs and develops multiple websites, many of which are supported by a CMS. The homepage is a robust marketing tool which is updated frequently and includes Crafton’s high-fidelity designs.

The Reviewer
 
201-500 Employees
 
Saudi Arabia
Project Manager/UX Manager, IT Company
 
Verified
The Review
Feedback summary: 

Crafton earned ongoing business by producing high-quality work and delivering excellent customer service. They’re flexible and easygoing when managing changes in scope. They’re also good listeners and they contribute superior design work which satisfies the business objectives.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a project and UX manager for a consulting and business information company in the department for assessing needs and growth. We provide a couple of services and websites including e-commerce, startup accelerators, financial solutions, etc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crafton?

Each one of our services has its own homepage, and we also have our mother company’s page. We were trying to address design and development for our products.

SOLUTION

What was the scope of their involvement?

They helped with the design assets in the beginning, they created high-fidelity designs, and then they worked on coding. Crafton helped with developing most of our websites into a CMS in order to easily update content and assets. The idea behind our latest project was having a page that was always fresh and being updated. Our director was keen on creating a responsive and good-looking website.

We like to market our services through the homepage of our company; it displays testimonials, events that we’re participating in, and Twitter feedback from some of our users. When opening the page, visitors can see the services we provide and how powerful and valuable they are. They will also see short descriptions of our past projects as they scroll through the page which include the number of users each product has and the value it brought.

What is the team composition?

There were two developers, one project manager, and one designer assigned to our work, plus the CEO, who was available in the beginning whenever we needed support. He also attended some of our meetings toward the end, making sure that the communication was going well, and everything was aligned.

How did you come to work with Crafton?

I’d worked with them before on other projects. I reviewed some of their work and found it impressive, so I chose Crafton.

What is the status of this engagement?

We started working with Crafton in December 2015. They’re still working with us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Crafton is extremely creative and they make great designs. They always come up with great ideas and listen to the client’s needs. They understand our stakeholders’ business goals, and they’re patient whenever we request a change. Even if the work was done, they redid it and made sure we liked it.

How did Crafton perform from a project management standpoint?

We work in agile through Jira. They review what needs to be fixed, they assign the tasks to their developers, and they deliver right away. We talk to them daily via Slack.

What did you find most impressive about them?

They’re quick and creative.

Are there any areas they could improve?

Communication needed to be improved in the beginning, but it was resolved by the end. We had a couple of meetings with some of them, but, when the project manager came in, she needed to be briefed again, which slowed us down, but we picked up the pace again.

Do you have any advice for future clients of theirs?

It’s important to have a clear scope before starting the work. Even if it changes, it’s good to go back and see what changed.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They missed a few deadlines, but we made a lot of changes throughout the project.
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Web Development for Agricultural Producer

"They produced excellent designs with a user-oriented approach."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. - June 2018
Project summary: 

Crafton designed and developed a website to replace an outdated one that wasn’t ranking on search engines. They’ve also assisted with testing, copywriting, and SEO.

The Reviewer
 
11-50 Employees
 
Moscow, Russia
Mike Levinsky
Marketing & Sales, Silowave
 
Verified
The Review
Feedback summary: 

Preliminary user testing proves that the website is intuitive and easy to use thanks to Crafton’s involvement. They fixed bugs quickly, provided weekly status reports, and were easy to reach when needed. They delivered per expectations and are more like a partner rather than a one-off vendor.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Silowave is a manufacturer of grain silos and other products for the agricultural industry. I’m responsible for marketing and sales. I maintain contact with distributors and handle all the marketing related to our website and videos.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crafton?

Our website had an outdated design and we couldn’t position ourselves in Google since it wasn’t built under Google standards. We were looking for a company that could design a new website for us and help us rank higher on Google and Yandex so that people could find us easily online.

SOLUTION

What was the scope of their involvement?

We started the work by identifying examples of what we wanted. Crafton showed us some of their recent work in similar industries and asked us for a preferred color palette and a set of functionalities. After this, their graphic designer showed us some potential designs.

Since we didn’t know which technology would be ideal, they suggested PHP and WordPress. Crafton also helped us with some plug-ins and with the UI, explaining their reasoning behind placing our contact info on the right corner, for example. In the end, they accomplished the vision we had for the website.

They’re currently doing some final testing, copywriting for different markets, and checking spelling mistakes, but the project is overall complete. They’re also optimizing the website for Yandex and Google.

What is the team composition?

They assigned two developers to the project.

How did you come to work with Crafton?

They developed a website for us about 10 years ago. For this project, we only wanted to make some changes to the website’s design but realized that it would be cheaper to create a new one.

How much have you invested with them?

The cost of their work was around $120,000.

What is the status of this engagement?

We started working together in April and the project was finished in June. We’re going to publish the site in two weeks.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve tested the site with users from different groups before launch, given that our clients have specific requirements. It’s turned out that the website is intuitive and easy to navigate, even for very young users. About 90% of them have managed to perform the actions we wanted them to do.

Crafton gave us access to an alpha version, which we tested for bugs. Whenever we identified something, they fixed it immediately. There haven’t been many issues overall, given that the website wasn’t very complex.

How did Crafton perform from a project management standpoint?

Their performance was positive. They sent us weekly reports detailing what had been done and what the final site was going to look like. They were also easy to reach and usually responded to emails within an hour.

What did you find most impressive about them?

The project was completed quite fast. They produced excellent designs with a user-oriented approach.

Are there any areas they could improve?

Crafton isn’t a well-known company in Russia and the Czech Republic, so they should maybe work on their visibility. They could attract more clients by adopting a more global approach.

5.0
Overall Score It was a good experience. We got exactly what we wanted.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They stuck to the deadlines and followed up with our marketing team.
  • 4.5 Cost
    Value / within estimates
    We expected a lower cost at first.
  • 5.0 Quality
    Service & deliverables
    The website matches our expectations and those of a very difficult target group.
  • 5.0 NPS
    Willing to refer
    We’ve recommended them already and treat them as a partner.

Web Dev & Design for Chemical Producer

“They're specialists in this area and worth the money.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2014 – Ongoing
Project summary: 

Using JavaScript, Angular, PHP, and WordPress, Crafton created an information and sales website for a chemical company. They developed a product catalog and ordering form and implemented a new UX/UI.

The Reviewer
 
11-50 Employees
 
Poland
Business Development Manager, Production Company
 
Verified
The Review
Feedback summary: 

The new site generates more traffic and more orders than before and positive customer feedback. The site is stable and bug-free, and Crafton impressed with their exceptional UX delivery. The team’s strong expertise helped them to craft an effective, high-quality solution at an affordable cost.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the business development manager of a chemical production company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crafton?

We needed someone to create a new website for us. We wanted to increase the number of customers we have in other parts of Europe and not just in Poland.

SOLUTION

What was the scope of their involvement?

We needed something that would combine our company information and sales. We wanted to improve our website by having it in five different languages and needed UI/UX and web development. We had our logo, but they made additional improvements to it. They also improved the frontend of our website. They used JavaScript, Angular, PHP, and WordPress.

They developed a catalog of our products and a form for our customers to create orders. They implemented a model which allows us to have all the documentation in one place. They also created a history which features a timeline of our past events. Additionally, they made a contact section where users can quickly send us a message.

What is the team composition?

We had one full-stack developer and two that worked on the frontend and backend. We also had two web designers, two UX specialists, and one project manager.

How did you come to work with Crafton?

They were recommended to us by one of our partners.

How much have you invested in them?

We’ve spent around $80,000.

What is the status of this engagement?

We began working with them in February 2014 and the work is ongoing. They currently provide us with maintenance.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website views have increased to 2,000 per day, which is much more than we previously had. Also, we’ve received more orders through the form that was created by Crafton. Our customers let us know that the website is much easier to use, and this shows in the orders we receive. It’s easier for us to have everything in one place. I don’t recall any bugs or crashes.

How did Crafton perform from a project management standpoint?

We described our ideas to them during our meetings or calls via Skype. Then, they gave us a solution and brought our ideas to life. There were no issues with communication because they were available 24/7. We met in their office twice, but, remote communication was at the same level as if we were meeting face-to-face. We use Slack to communicate as well.

What did you find most impressive about them?

Their UX department is impressive. We were focused on creating our website and making it more useful and flexible for our customers. Their UX department is one of the best I’ve ever worked with. They have a vast knowledge and a lot of experience, and I was really impressed with the solution that they proposed to us.

Are there any areas they could improve?

There was only one full-stack developer. The developer we had was great, but it would be helpful if they had more of them.

Do you have any advice for potential customers?

Don’t worry about sharing your ideas because Crafton is flexible and open to ideas.

5.0
Overall Score It’s been a great experience, and I know we can count on them in the future.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The communication was great, and there were no problems with meeting scheduled deadlines.
  • 5.0 Cost
    Value / within estimates
    The cost wasn’t too high, and we now have a high-quality website.
  • 5.0 Quality
    Service & deliverables
    I was truly impressed with their UX department.
  • 5.0 NPS
    Willing to refer
    They're specialists in this area and worth the money.