What evidence can you share that demonstrates the impact of the engagement?
We’ve been particularly happy with Crafton’s UX work. We had no capabilities in this respect so we’ve done a lot of problem-solving with their team. The design, user path, and customer satisfaction approach were left to them, and they did it very well. The overall quality of the product is very competitive.
We have tracked users engaging in the apps, and their numbers are steadily growing. We have around 2,000 active users. Considering that we have a narrow thematic scope and that we’ve just recently released the app, we are happy. We’ve reached out to users to find out what they think and the app was very well received. Its look-and-feel was commented on as neat, and the user path was described as simple and intuitive. The overall feedback has been positive.
How did Crafton perform from a project management standpoint?
We worked in an agile method and had access to their backlog and sprint breakdown. They delivered the project on time.
The project manager started her position shortly before the project kicked off. There were a few hiccups as she found her way, but we were made aware of that from the beginning and we were sympathetic toward that.
They were extremely responsive overall. I have vast experience dealing with external vendors, and it was a huge asset that Crafton really pushed for continuous and seamless communication. We used Slack as a communication channel, and we had access to their repository and Trello board. It was a transparent approach overall.
What did you find most impressive about them?
Their UX expertise and capabilities are more impressive than anything else. The design aspect of the project proved to be the pillar of the product. It’s an underestimated element of product development, and Crafton really emphasized how much it matters. They walked us through various user paths, and the low-fidelity mockups helped us understand how important the navigation is. They have very strong talent.
Are there any areas they could improve?
I know that they’re still growing, but the range of technology solutions that Crafton offers is still quite narrow. We were lucky in that the product we requested matched their technological capabilities. If they want to expand their reach, they really should think of adopting a broader range of technologies and more diverse projects. The project we worked on was unique for them as well, and they enjoyed it for this reason. I wish them all the best.
Do you have any advice for future clients of theirs?
I advise future partners to really push for communication. Crafton is open to this, and they’re not overwhelmed by the quality or quantity of feedback. They will take that feedback, and this will help the product in the end. They’re even happy to work on more iterations than initially planned. I would take advantage of their communication openness.