Highest ranked polish agency. WordPress, UX, UI.

Crafton is an independent web design agency based in Poland. The company specializes in creating beautiful, engaging and easy to use websites for their international clients. They're a team of designers, developers and User Experience specialists who help grow businesses. 

They love WordPress, great User Experience and work on build web application. 

Crafton has a regional office in Riyadh serving its clients from the Middle East.

 
$10,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2010
Show all +
Poznań, Poland
headquarters
other locations
  • Al-Zamel Building, Imam Saud bin Abdulaziz bin Mohammed St ,
    Riyadh 11461
    Saudi Arabia

Portfolio

Key clients: 

Unilever, Aviva, Nestle, Hilton Worldwide, Kraft Foods, Polish Ministry of Economy, Krakow Airport, KTM, Warsaw University, Orange, Microsoft, Cargill, AkzoNobel, Santander Bank, Ministry of Sound, Pearson, Unicef, Pepsico...

Kraków Airport

For the largest regional airport in Poland – Krakow Airport – we created and implemented an innovative website. During the process we designed and implemented such features as an interactive airport plans, a flights’ browser, a section for logged in users. The functionalities we implemented make it easier for the users to find content they need and significantly increase the usability.

 

Shortly after the launch of the website there appeared numerous articles in trade magazines which positively described the partnership between the Airport and our Agency. What’s more, during the 9th Academy of the Internet Webstar competition’s edition the website received the ‘Website of the Year 2013’ statuette in the ‘Traveling and Tourism’ category. Currently , we’re providing an interactive support service on a day-to-day basis and we’re working on the mobile application for the Krakow Airport.

Santander Consumer Bank

For Internet Banking services of Santander Consumer Bank we developed a concept of e-banking system, wireframes, graphic designs and implemented a front-end layer. We made sure that our solutions are effective with two rounds of usability testing (tests of project functionality and graphic designs).For Bank Zachodni WBK (Santander Group) we developed an Internet service promoting cash deposit machines. With interactive tools that we implemented, customers may easily familiarize with the functionalities of the device by learning about it step by step.

Unicef

For a global intergovernmental organization UNICEF, we designed and implemented two websites: ‘Ethical Travels’ and “Companies with Hearts’. Their purpose is to familiarize the Internet users with responsible tourism rules and to set up the funds to help saving children from all around the world. The ‘Ethical Travels’ website was awarded by ‘The Academy of Internet’ during the Webstar Festival competition in Poland.

Ergo Hestia

For a leading Polish insurance company, Ergo Hestia, we created a crowd sourcing portal – ‘Forum Idei’. Thanks to our involvement, we were able to establish a regular partnership with our client, working on many interactive projects. As a part of the servicing on a day-to-day basis, we provide our client with innovative websites, which satisfy users’ needs and expectations.

Photler

In 2016, with the engagement and hard work from the whole Crafton agency’s team, we launched our first own product – Photler, a Software as a Service (SaaS) product. The main purpose of Photler is to allow users to create personalised web sites on the basis of ready-made templates, with the use of intuitive WYSIWYG editor. At the same time, Photler is also a collection of travel pictures taken by the best photographers from around the globe.

For PGNiG Termika we have provided a modern corporate website built with the latest version of advanced content management system Drupal 8. With the use of a clear layout based on a large number of images, interesting topography and contrasting colors, the pages look pleasant and attract new users, while the content exploration has become easy and intuitive.

Jagiellonian University

We redesigned the official portal of the prime and the oldest Polish University - Jagiellonian University. It was our aim to create the website that would be simple to use, fast and possible to be developed in the future. The intuitive and fully responsive layout as well as the variety of the implemented functionalities, resulted in a significant increase in users satisfaction.

Ministry of Economy

For the Polish Ministry of Economy we redesigned the website which was implemented using the innovative Drupal CMS. The new layout of the website and graphic elements that were used highlight the importance and prestige of the government office, while at the same time remaining light and modern.

St. Majewski

We built a responsive website based on WordPress CMS for St. Majewski, which is one of the biggest Polish companies offering the stationery and the textiles for children and teenagers. Our tasks included preparing Information architecture, designing the layout and implementing the website which was supposed to be engaging for users regardless their age.

Ministry of Infrastructure and Development

At the request of the Ministry of Infrastructure and Development, we created a responsive website presenting an extent of changes which had taken place in Poland due to European funds. The website remains in accordance with Web Content Accessibility Guidelines and consists of two main parts: an interactive map of projects and an advanced search engine.

Amica

Amica is a Polish leading manufacturer of household goods. It’s one of the best brands in Poland which gained customers’ trust. The websites we created by Crafton for Amica between 2010 and 2014 are a source of information about the company and its products' offer. The interactive elements establish the identity of the brand as the innovator in its field. Apart from delivering web designs, we ran a promotional campaign across multiple social platforms.

Hilton Worldwide

For Hilton Worldwide we created information architecture and the functional mockups of the website targeted to Irish market. Subsequently, we designed the website, which elegant layout refers to prestige and luxury of the hotel chain. The fully responsive website is integrated with internal hotel's IT system, which allows the user to check out the offer as well as to book through an intuitive form.

Belize

Belize is a small country in Central America and its athletes competed at the 2012 Olympic Games in London. We designed and implemented the Belize and Commonwealth Olympic Games Association’s official website. Crafton was also a partner of the Belize Olympic Representation.

Reviews

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Web Development for Real Estate Development Company

“It was a very smooth process and they delivered everything on time.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - Sept. 2018
Project summary: 

Crafton designed and developed a web application that helps real estate companies manage their properties. Crafton used Java/HTML on the frontend, and PHP/Laravel–on the backend.

The Reviewer
 
11-50 Employees
 
Warsaw, Poland
IT Manager, Real Estate Development Group
 
Verified
The Review
Feedback summary: 

The app is easy to use and saves an in-house team a tremendous amount of time. Crafton went above and beyond to meet all needs, while their ability to propose their own ideas and guide the process contributed to the project’s success.

BACKGROUND

Introduce your business and what you do there.

I'm an IT manager at a real estate development group.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crafton?

We wanted to build an application that we could use to manage our properties. We needed a vendor to help us.

SOLUTION

What was the scope of their involvement?

Crafton built a web application for us. We have agents in different cities in Poland, and the app helps us keep track of rent payments, send messages to our clients, and manage electronic applications. The backend is built with PHP and Laravel, and they used Java, HTML, and CSS on the frontend. They also managed the graphic design and the user experience for us.

What is the team composition?

We worked with their business development team, a product manager, two frontend developers, and two backend developers.

How did you come to work with Crafton?

We did some research and Crafton's approach seemed the most professional to us, so we hired them.

How much have you invested with them?

We spent about $75,000.

What is the status of this engagement?

We worked with them between February–September 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project was definitely a success. We now have a fully functioning application, which saves our internal team a lot of time.

How did Crafton perform from a project management standpoint?

We did most of our communication through a product manager, and we had biweekly calls where we discussed the progress. It was a very smooth process, and they delivered everything on time.

What did you find most impressive about them?

The quality of their work is very high. They're able to propose their own ideas and complex technologies to the people who don't have advanced technical skills. 

Are there any areas they could improve?

I can't think of anything.

Do you have any advice for potential customers?

Have regular meetings and don't be afraid to ask them questions. They can explain the whole process to you.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    All the screens were done on time.
  • 5.0 Cost
    Value / within estimates
    Compared to the other quotes we got, Crafton's rates were very competitive.
  • 5.0 Quality
    Service & deliverables
    They helped us accomplish our goals and the quality of their work was very high.
  • 5.0 NPS
    Willing to refer
    I'd definitely recommend them.

Website and Web App Dev for Real Estate Firm

"Crafton delivered a wonderful web service that presents a positive image of the shopping center..." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2018 - Mar. 2019
Project summary: 

Crafton designed and developed a corporate website and a dedicated web app. They created the system’s UX through a series of mockups and integrated services from a third-party CMS.

The Reviewer
 
201-500 Employees
 
Poznań, Poland
Bartłomiej Jakubowski
IT Specjalist, Apsys
 
Verified
The Review
Feedback summary: 

Internal stakeholders are pleased with the site’s portrayal of their brand and Crafton’s professionalism. Delivering a research- and best practice-influenced interface, Crafton excels at blending original and existing ideas into cohesive products. Their proactive suggestions are also noteworthy.  

BACKGROUND

Please describe your company and your position there.

I’m an IT specialist at Apsys. We’re a global operator in commercial real estate, designing and building retail and leisure destinations like shopping malls.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crafton?

We brought Crafton on board to plan, design, and develop a complex new website with an internal application.  

What were your goals for this project?

We wanted to improve our web service’s usability and UX and redefine the image people have of our company. Metrics-wise, we wanted to increase visitors to the site and decrease their bounce rate.

SOLUTION

How did you select this vendor?

We found Crafton on Clutch. They’d worked on shopping mall websites before, and we liked their stated results, so we requested an offer from them. Their terms were fair, and the rest of their portfolio was impressive.

Describe the project and the services they provided in detail.

The website and dedicated web app were based on PHP and Laravel. Crafton began by producing and presenting several mockups. They designed the website and integrated several mall services via a CMS. The web app helps our clients manage their stores. All of their work was based on UX research.

What was the team composition?

We had direct contact with a business development manager, but the team also included a project manager, UX designers, web developers, and several front and backend developers. The size of the team was stable and fit the project's need.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Crafton delivered a wonderful web service that presents a positive image of the shopping center and impresses our customers. During the design stage, Crafton combined ideas from the industry with their own unique insights to create a highly user-friendly site.

How was project management arranged and how effective was it?

We had daily contact with an account manager and project manager, and they kept us updated on everything during the development stage. The project manager served as our connection to the developers. All problems were solved smoothly, and we met weekly as a full team.

What did you find most impressive about this company?

Their emphasis on UX and analytic approach were fascinating to observe. They were subject-matter experts and they demonstrated strong initiative. Compared to other companies, we rarely had to tell them what to do. They came with their own suggestions.

Are there any areas for improvement?

No, I don't think so. Working with them was a great experience.

5.0
Overall Score They seem to be one of the best in their field.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Everything was delivered on time, or faster.
  • 5.0 Cost
    Value / within estimates
    The price was very pleasant in light of the complexity of the project.
  • 5.0 Quality
    Service & deliverables
    We were very satisfied with the project and our cooperation with Crafton's team.
  • 5.0 NPS
    Willing to refer
    Their knowledge and experience were remarkable.

Web Development for Insurance Company

“They’re a trusted, 'go-to' partner for us.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
$200,000 to $999,999
 
July 2014 - Ongoing
Project summary: 

Crafton developed an e-commerce platform from scratch using React, WordPress, HTML, CSS, and JavaScript.

The Reviewer
 
501-1000 Employees
 
Sopot, Poland
Marketing Specialist, Insurance E-Commerce Platform
 
Verified
The Review
Feedback summary: 

Customer satisfaction is high, the platform works well, and conversions are strong. Crafton’s effective project management and communication have built a strong partnership.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing specialist for an insurance e-commerce platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crafton?

We wanted to develop an e-commerce platform to showcase our different types of products. We needed something that was visually appealing at a decent price.

SOLUTION

What was the scope of their involvement?

Crafton built our e-commerce platform from scratch. They’ve used React, WordPress, HTML, CSS, and JavaScript. They helped us understand the business objectives and user needs to turn our idea into a product. They managed UI/UX elements, design, development, and testing. We’ve launched and they now maintain it while developing additional functionality.

What is the team composition?

We’ve worked with around 10 people over the years including project managers, designers, and developers.

How did you come to work with Crafton?

They were recommended by our internal team, which was already working with them on other projects.

How much have you invested with them?

We’ve spent around $200,000.

What is the status of this engagement?

We started working together in July 2014, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Customer satisfaction with the platform is high, and it works very well. Users can navigate easily, and conversions are high.  

How did Crafton perform from a project management standpoint?

The whole product was well managed. They’re a trusted, “go-to” partner for us.

What did you find most impressive about them?

Their effective communication is most impressive. I don't have to worry about the project. We've been working together for many years and they know how to work well with us.

Are there any areas they could improve?

I don't think so. At the very beginning, we gave them feedback about what could be improved. We’re satisfied with the whole process.

Do you have any advice for potential customers?

Trust them and give them a detailed vision of your product so that they know what kind of benchmarks you want to use.

5.0
Overall Score They’re a good partner. We feel comfortable and happy with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Even the high-end timeline was maintained.
  • 4.5 Cost
    Value / within estimates
    The prices are competitive. It's not the cheapest service but it's worth the quality.
  • 5.0 Quality
    Service & deliverables
    They showed us early on what would be delivered. We were satisfied with the quality and, if anything needed fixing, they did it.
  • 4.5 NPS
    Willing to refer

UX Redesign for Polish City Portal

“We were impressed with the involvement of Crafton’s employees.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Aug. - Dec. 2018
Project summary: 

Crafton collaborated with an internal team to revamp the UX design of a city portal with millions of unique visitors each month.

The Reviewer
 
11-50 Employees
 
Poznań, Poland
Witold Kundzewicz
Editor in Chief, epoznan.pl (WTK sp. z o.o.)
 
Verified
The Review
Feedback summary: 

Crafton’s attractive UX design helped boost engagement and garnered positive feedback from users. The team worked seamlessly with internal staff and demonstrated a genuine interest in the project.

BACKGROUND

Please describe your company and your position there.

We are the publisher of a local portal in the city of Poznań. epoznan.pl has over one million unique users each month.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crafton?

We wanted to change the design of the home page and news view.

What were your goals for this project?

We wanted to increase our reader engagement by having improved UX and aesthetics.

SOLUTION

How did you select this vendor?

We asked for offers from several companies.

Describe the project in detail.

After they did competitor analysis, Crafton prepared the UX project and graphic design. The final stage was the preparation of codes for all parties.

What was the team composition?

Crafton assigned five people who worked with five of our internal staff.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Given our fairly high traffic, it is difficult to show an impressive increase within 2–3 months. However, we are satisfied with the final output. The site has also received lots of positive feedback.

How effective was the workflow between your team and theirs?

It was excellent. We had regular emails, almost every day, at every stage of work. We also had called them at key moments of the project.

What did you find most impressive about this company?

We were impressed with the involvement of Crafton’s employees. They respected our suggestions.

5.0
Overall Score We had no issues.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They had no problems meeting our deadlines.
  • 5.0 Cost
    Value / within estimates
    The pricing was reasonable, even though we changed the scope quite a bit.
  • 5.0 Quality
    Service & deliverables
    They collaborated well and produced excellent results.
  • 5.0 NPS
    Willing to refer
    I would refer them.

Development Support for Business Information Company

“They’re quick and creative.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
Confidential
 
Dec. 2015 – Ongoing
Project summary: 

Crafton designs and develops multiple websites, many of which are supported by a CMS. The homepage is a robust marketing tool which is updated frequently and includes Crafton’s high-fidelity designs.

The Reviewer
 
201-500 Employees
 
Saudi Arabia
Project Manager/UX Manager, IT Company
 
Verified
The Review
Feedback summary: 

Crafton earned ongoing business by producing high-quality work and delivering excellent customer service. They’re flexible and easygoing when managing changes in scope. They’re also good listeners and they contribute superior design work which satisfies the business objectives.

BACKGROUND

Introduce your business and what you do there.

I’m a project and UX manager for a consulting and business information company in the department for assessing needs and growth. We provide a couple of services and websites including e-commerce, startup accelerators, financial solutions, etc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crafton?

Each one of our services has its own homepage, and we also have our mother company’s page. We were trying to address design and development for our products.

SOLUTION

What was the scope of their involvement?

They helped with the design assets in the beginning, they created high-fidelity designs, and then they worked on coding. Crafton helped with developing most of our websites into a CMS in order to easily update content and assets. The idea behind our latest project was having a page that was always fresh and being updated. Our director was keen on creating a responsive and good-looking website.

We like to market our services through the homepage of our company; it displays testimonials, events that we’re participating in, and Twitter feedback from some of our users. When opening the page, visitors can see the services we provide and how powerful and valuable they are. They will also see short descriptions of our past projects as they scroll through the page which include the number of users each product has and the value it brought.

What is the team composition?

There were two developers, one project manager, and one designer assigned to our work, plus the CEO, who was available in the beginning whenever we needed support. He also attended some of our meetings toward the end, making sure that the communication was going well, and everything was aligned.

How did you come to work with Crafton?

I’d worked with them before on other projects. I reviewed some of their work and found it impressive, so I chose Crafton.

What is the status of this engagement?

We started working with Crafton in December 2015. They’re still working with us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Crafton is extremely creative and they make great designs. They always come up with great ideas and listen to the client’s needs. They understand our stakeholders’ business goals, and they’re patient whenever we request a change. Even if the work was done, they redid it and made sure we liked it.

How did Crafton perform from a project management standpoint?

We work in agile through Jira. They review what needs to be fixed, they assign the tasks to their developers, and they deliver right away. We talk to them daily via Slack.

What did you find most impressive about them?

They’re quick and creative.

Are there any areas they could improve?

Communication needed to be improved in the beginning, but it was resolved by the end. We had a couple of meetings with some of them, but, when the project manager came in, she needed to be briefed again, which slowed us down, but we picked up the pace again.

Do you have any advice for future clients of theirs?

It’s important to have a clear scope before starting the work. Even if it changes, it’s good to go back and see what changed.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They missed a few deadlines, but we made a lot of changes throughout the project.
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Web Development for Agricultural Producer

"They produced excellent designs with a user-oriented approach."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. - June 2018
Project summary: 

Crafton designed and developed a website to replace an outdated one that wasn’t ranking on search engines. They’ve also assisted with testing, copywriting, and SEO.

The Reviewer
 
11-50 Employees
 
Moscow, Russia
Mike Levinsky
Marketing & Sales, Silowave
 
Verified
The Review
Feedback summary: 

Preliminary user testing proves that the website is intuitive and easy to use thanks to Crafton’s involvement. They fixed bugs quickly, provided weekly status reports, and were easy to reach when needed. They delivered per expectations and are more like a partner rather than a one-off vendor.

BACKGROUND

Introduce your business and what you do there.

Silowave is a manufacturer of grain silos and other products for the agricultural industry. I’m responsible for marketing and sales. I maintain contact with distributors and handle all the marketing related to our website and videos.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crafton?

Our website had an outdated design and we couldn’t position ourselves in Google since it wasn’t built under Google standards. We were looking for a company that could design a new website for us and help us rank higher on Google and Yandex so that people could find us easily online.

SOLUTION

What was the scope of their involvement?

We started the work by identifying examples of what we wanted. Crafton showed us some of their recent work in similar industries and asked us for a preferred color palette and a set of functionalities. After this, their graphic designer showed us some potential designs.

Since we didn’t know which technology would be ideal, they suggested PHP and WordPress. Crafton also helped us with some plug-ins and with the UI, explaining their reasoning behind placing our contact info on the right corner, for example. In the end, they accomplished the vision we had for the website.

They’re currently doing some final testing, copywriting for different markets, and checking spelling mistakes, but the project is overall complete. They’re also optimizing the website for Yandex and Google.

What is the team composition?

They assigned two developers to the project.

How did you come to work with Crafton?

They developed a website for us about 10 years ago. For this project, we only wanted to make some changes to the website’s design but realized that it would be cheaper to create a new one.

How much have you invested with them?

The cost of their work was around $120,000.

What is the status of this engagement?

We started working together in April and the project was finished in June. We’re going to publish the site in two weeks.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve tested the site with users from different groups before launch, given that our clients have specific requirements. It’s turned out that the website is intuitive and easy to navigate, even for very young users. About 90% of them have managed to perform the actions we wanted them to do.

Crafton gave us access to an alpha version, which we tested for bugs. Whenever we identified something, they fixed it immediately. There haven’t been many issues overall, given that the website wasn’t very complex.

How did Crafton perform from a project management standpoint?

Their performance was positive. They sent us weekly reports detailing what had been done and what the final site was going to look like. They were also easy to reach and usually responded to emails within an hour.

What did you find most impressive about them?

The project was completed quite fast. They produced excellent designs with a user-oriented approach.

Are there any areas they could improve?

Crafton isn’t a well-known company in Russia and the Czech Republic, so they should maybe work on their visibility. They could attract more clients by adopting a more global approach.

5.0
Overall Score It was a good experience. We got exactly what we wanted.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They stuck to the deadlines and followed up with our marketing team.
  • 4.5 Cost
    Value / within estimates
    We expected a lower cost at first.
  • 5.0 Quality
    Service & deliverables
    The website matches our expectations and those of a very difficult target group.
  • 5.0 NPS
    Willing to refer
    We’ve recommended them already and treat them as a partner.

Web Dev & Design for Chemical Producer

“They're specialists in this area and worth the money.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2014 – Ongoing
Project summary: 

Using JavaScript, Angular, PHP, and WordPress, Crafton created an information and sales website for a chemical company. They developed a product catalog and ordering form and implemented a new UX/UI.

The Reviewer
 
11-50 Employees
 
Poland
Business Development Manager, Production Company
 
Verified
The Review
Feedback summary: 

The new site generates more traffic and more orders than before and positive customer feedback. The site is stable and bug-free, and Crafton impressed with their exceptional UX delivery. The team’s strong expertise helped them to craft an effective, high-quality solution at an affordable cost.

BACKGROUND

Introduce your business and what you do there.

I’m the business development manager of a chemical production company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crafton?

We needed someone to create a new website for us. We wanted to increase the number of customers we have in other parts of Europe and not just in Poland.

SOLUTION

What was the scope of their involvement?

We needed something that would combine our company information and sales. We wanted to improve our website by having it in five different languages and needed UI/UX and web development. We had our logo, but they made additional improvements to it. They also improved the frontend of our website. They used JavaScript, Angular, PHP, and WordPress.

They developed a catalog of our products and a form for our customers to create orders. They implemented a model which allows us to have all the documentation in one place. They also created a history which features a timeline of our past events. Additionally, they made a contact section where users can quickly send us a message.

What is the team composition?

We had one full-stack developer and two that worked on the frontend and backend. We also had two web designers, two UX specialists, and one project manager.

How did you come to work with Crafton?

They were recommended to us by one of our partners.

How much have you invested in them?

We’ve spent around $80,000.

What is the status of this engagement?

We began working with them in February 2014 and the work is ongoing. They currently provide us with maintenance.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website views have increased to 2,000 per day, which is much more than we previously had. Also, we’ve received more orders through the form that was created by Crafton. Our customers let us know that the website is much easier to use, and this shows in the orders we receive. It’s easier for us to have everything in one place. I don’t recall any bugs or crashes.

How did Crafton perform from a project management standpoint?

We described our ideas to them during our meetings or calls via Skype. Then, they gave us a solution and brought our ideas to life. There were no issues with communication because they were available 24/7. We met in their office twice, but, remote communication was at the same level as if we were meeting face-to-face. We use Slack to communicate as well.

What did you find most impressive about them?

Their UX department is impressive. We were focused on creating our website and making it more useful and flexible for our customers. Their UX department is one of the best I’ve ever worked with. They have a vast knowledge and a lot of experience, and I was really impressed with the solution that they proposed to us.

Are there any areas they could improve?

There was only one full-stack developer. The developer we had was great, but it would be helpful if they had more of them.

Do you have any advice for potential customers?

Don’t worry about sharing your ideas because Crafton is flexible and open to ideas.

5.0
Overall Score It’s been a great experience, and I know we can count on them in the future.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The communication was great, and there were no problems with meeting scheduled deadlines.
  • 5.0 Cost
    Value / within estimates
    The cost wasn’t too high, and we now have a high-quality website.
  • 5.0 Quality
    Service & deliverables
    I was truly impressed with their UX department.
  • 5.0 NPS
    Willing to refer
    They're specialists in this area and worth the money.

Platform Development for Insurance Company

“They’re great designers and developers.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2014 – Ongoing
Project summary: 

Crafton developed a user feedback platform for an insurance firm using PHP, JavaScript, AngularJS, and HTML5. It allows users to suggest service improvement ideas and uses gamification to stimulate activity.

The Reviewer
 
1,001-5,000 Employees
 
Poland
Head of Sales, Insurance Company
 
Verified
The Review
Feedback summary: 

Using their high levels of creativity and strong UX design, Crafton successfully created a system that drives high user participation. Their customer service goes above and beyond delivering a functional product; they offer high engagement that drives masterful project management and communication.

BACKGROUND

Introduce your business and what you do there.

I’m the head of sales and responsible for many marketing activities for an insurance company. We focus on the providing insurance services to the largest corporations in Poland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crafton?

We wanted to know our clients and their needs better. We wanted to build a crowdsourcing platform where our clients could submit ideas on how we could serve them better. We needed a partner who could deliver the concept, the design, the development, and the support for our business idea.

SOLUTION

What was the scope of their involvement?

We started with a workshop with Crafton. They helped us shape the idea for the crowdsourcing platform. Then, they delivered UX wireframes for the main screens of the platform so we could see the product and make adjustments. Next, we tested the wireframes, and they proceeded to provide the desktop and mobile designs. Once we approved, they provided us front- and backend coding. The main feature allows users to submit an idea. Then, users can vote and comment on ideas submitted by other users.

Crafton came up with ideas for gamification for the platform, which was important for its success. We give users badges, points, and various advantages to encourage them to be more active on the platform.

They used their own CMS. The main technology was PHP. For the frontend, they use JavaScript, AngularJS, and HTML5. The backend was custom-designed. We integrated the platform with our internal system so we can see all the ideas submitted by the users. We were able to write to them and submit the ideas to the stakeholders responsible for selecting and implementing them.

When we have requests, they implement them. They also fix bugs that sometimes come up.

What is the team composition?

There were five developers. There was a project manager, one or two designers, and a team of UX specialists. We have direct access to the specialists.

How did you come to work with Crafton?

We had a long RFP process. We screened many companies and selected 3–5. We met with them, and Crafton was excited about the project. They wanted to deliver something outstanding. We were excited by their passion for the project, which was the main reason we wanted to work with them. They had the best portfolio as well.

How much have you invested with them?

We spent 500,000 Polish zloty ($132,755 USD).

What is the status of this engagement?

We started working together in July 2014 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I was extremely impressed with the number of ideas submitted by the active users on the platform. We have competitions on the platform and the engagement is high. We’re incredibly happy with the results. The team cares deeply about the design and the UX. Crafton delivers a great working software, and they pay attention to detail with a designer’s eye for the UX. It was great for us.

How did Crafton perform from a project management standpoint?

The project manager was great. They use Jira and telephone for the daily communication. We’re really happy with the project management.

What did you find most impressive about them?

They build a personal relationship with their clients, and you don’t feel like you’re just another client for them. It feels like they’re only working for you. They respond quickly, sometimes within a few minutes. The communication is absolutely great. They’re great designers and developers.

Do you have any advice for potential customers?

Select a company that doesn’t just deliver a working product but is easy and fun to work with. Crafton is that type of company.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them.

Web Development for Domestic Transportation Company

"They have an amazing team of UX and graphic designers."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July - Oct. 2014
Project summary: 

Crafton worked on web development, redesigning the site and its graphic design, and integrating a ticket booking and selling service. They worked on improving its usability, accessibility, and responsiveness.

The Reviewer
 
201-500 Employees
 
Poznan, Poland
Head of Sales, Transportation Company
 
Verified
The Review
Feedback summary: 

The site's redesign produced a range of excellent results, improving the SEO, the booking service's functionality, and the information design, while receiving positive feedback from customers. The team stuck to their detailed plans throughout the project, managing the workflow effectively.

BACKGROUND

Introduce your business and what you do there.

I’m the head of sales for a large rail operator, specializing in domestic and international long-distance transport.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crafton?

We needed a complete redesign of our website and web service design for ticket booking and selling. We also needed integration done for all our backend services, and to make our web service more intuitive for our customers. We needed a full responsive web design so it would be perfectly displayed on mobile devices.

SOLUTION

What was the scope of their involvement?

They prepared detailed plans beginning with graphic design and architecture of information. It's a MODX engine based on Open Source. We had to meet the web content accessibility guidelines (WCAG) for people with cognitive limitation and disabilities. They prepared the web design and graphic designs to make our web services to be more intuitive for users. They had to integrate with our booking and selling service.

During that process, they were working with our other providers. They also worked on the website's SEO. They tested several mobile devices and browsers for the purpose of responsive web design to prepare architecture of information for mobile devices.

They also introduced a service that presented a frequency of reservations in our trains, using information from our booking service to present the frequency of all sold tickets. They separated the website to make it more logical for the customer viewing the booking of the tickets. It brought in it a simpler and more intuitive way for buying tickets and also going from the main website to the sales process in the end.

What is the team composition?

There were three frontend developers, one full stack developer, two UX designers, and a project manager.

How did you come to work with Crafton?

They’re known in the market working for national companies. Based on a tender off, we picked their services because of their experience in UX design and graphical design.

How much have you invested with them?

$150,000.

What is the status of this engagement?

We worked together from July 2014 until 2015. In 2015, they helped us create the landing page for our marketing campaign and did some small projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They improved our SEO practices. The redesign was very useful for the information design and for the use of our ticket booking service. There are hundreds of thousands of customers who use the web service to book and buy tickets. Our marketing team interviewed some of them and the response and the feedback was very positive. It was a success. There aren’t any problems on the front- or backend.

How did Crafton perform from a project management standpoint?

They had very detailed plans about how the project was going to develop over time. Their cooperation was very open and flexible. We communicated through Slack, Asana, and other tools for showing and preparing graphic design. They were very communicative. They prepared the wireframes, showed them to us using web services before implementing them. We closely worked with them and things ran very smoothly.

What did you find most impressive about them?

Their UX team is very flexible and creative. They have an amazing team of UX and graphic designers. All the design stuff was done on their side. They listened to all guidelines, problems, and information from us. They adjusted to adapt the guidelines for people with disabilities. It was very impressive. It was a very quick and efficient process.

Are there any areas they could improve?

They specialize in frontend and UX design. We had only one full stack developer cooperating. There could be more backend resources that would allow for quicker backend integration.

Do you have any advice for potential customers?

It’s good for any company to have a vision and end purpose of the cooperation. Along the way, they will help you achieve the vision using their creative skills. It will make the cooperation quicker and more effective.

5.0
Overall Score It was a good cooperation. We have satisfied customers and use the service all the time.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We had no problems with communication or deadlines.
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They have great UX and frontend design.
  • 5.0 NPS
    Willing to refer
    It was a very smooth cooperation. We’re pleased.

Mobile App Development for Law Firm

“The design, user path, and customer satisfaction approach were left to them, and they did it very well.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2017 - Jan. 2018
Project summary: 

Crafton delivered end-to-end services to develop a mobile application. They designed the UI/UX and produced the front- and backend. The app uses geolocation to enable users to find legal counsel in their area.

The Reviewer
 
11-50 Employees
 
Poland
Head of Marketing, Law Firm
 
Verified
The Review
Feedback summary: 

The app is now live with over 2,000 users who find it to be well-organized and straightforward to use. Crafton excels in delivering transparent, open communication. They have strong problem-solving skills and spectacular expertise in development and design, particularly in UX work.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing for our company, which provides citizens with legal advice and counseling.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crafton?

We needed assistance with development work for a mobile app.

SOLUTION

What was the scope of their involvement?

We requested end-to-end services from Crafton. They provided low-fidelity mockups and UI/UX design for all pages of the mobile app, along with front- and backend development. The app was developed for iOS and Android. There was a lot of API integration involved as well. The backend was quite challenging. There are integrations with external systems, including Google Maps.

The app provides legal advice. It has an online contact form. One of the app’s key features is a database of legal advisors in the region. Users can choose a criterion based on the type of problem they have, and the app will select a legal advisor close to the user’s geolocation and who best matches the requirements.

What is the team composition?

There were four full-stack developers involved in the project from their side. They had a designated project manager who was responsible for managing all the communication.

How did you come to work with Crafton?

They were recommended to us. We did a lot of research as well. Crafton had an impressive webpage. We wanted our app to be graphically rich, interactive, and functional to the highest level of user experience. There aren’t many companies in our region that can deliver this type of service to high standards. This was one of the main reasons for selecting Crafton. They were also competitively priced. We looked at vendors from Ukraine and other Eastern European countries, but the combination of Crafton’s skills, experience, portfolio, and communication was spot on.

How much have you invested with them?

The overall cost of the project was 200,000–250,000 Polish Zloty or about $53,278–$66,585 USD.

What is the status of this engagement?

We started working with Crafton in June 2017 and finished in January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been particularly happy with Crafton’s UX work. We had no capabilities in this respect so we’ve done a lot of problem-solving with their team. The design, user path, and customer satisfaction approach were left to them, and they did it very well. The overall quality of the product is very competitive.

We have tracked users engaging in the apps, and their numbers are steadily growing. We have around 2,000 active users. Considering that we have a narrow thematic scope and that we’ve just recently released the app, we are happy. We’ve reached out to users to find out what they think and the app was very well received. Its look-and-feel was commented on as neat, and the user path was described as simple and intuitive. The overall feedback has been positive.

How did Crafton perform from a project management standpoint?

We worked in an agile method and had access to their backlog and sprint breakdown. They delivered the project on time.

The project manager started her position shortly before the project kicked off. There were a few hiccups as she found her way, but we were made aware of that from the beginning and we were sympathetic toward that.

They were extremely responsive overall. I have vast experience dealing with external vendors, and it was a huge asset that Crafton really pushed for continuous and seamless communication. We used Slack as a communication channel, and we had access to their repository and Trello board. It was a transparent approach overall.

What did you find most impressive about them?

Their UX expertise and capabilities are more impressive than anything else. The design aspect of the project proved to be the pillar of the product. It’s an underestimated element of product development, and Crafton really emphasized how much it matters. They walked us through various user paths, and the low-fidelity mockups helped us understand how important the navigation is. They have very strong talent.

Are there any areas they could improve?

I know that they’re still growing, but the range of technology solutions that Crafton offers is still quite narrow. We were lucky in that the product we requested matched their technological capabilities. If they want to expand their reach, they really should think of adopting a broader range of technologies and more diverse projects. The project we worked on was unique for them as well, and they enjoyed it for this reason. I wish them all the best.

Do you have any advice for future clients of theirs?

I advise future partners to really push for communication. Crafton is open to this, and they’re not overwhelmed by the quality or quantity of feedback. They will take that feedback, and this will help the product in the end. They’re even happy to work on more iterations than initially planned. I would take advantage of their communication openness.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
    I’m leaving some room for improvement.
  • 5.0 NPS
    Willing to refer