Crafton

BACKGROUND

Please describe your company and your position there.

We are a brand activation company, seeking to attract customers to our website. I am working here as a Strategy specialist.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crafton?

We already had a website, but not good enough to attract the brands and various customers. However, we believe our website was as generic as we can find any other brand activation website and was majorly missing on the customer engagement and user experience part. Hence, we hired Crafton to enhance our website with a focus on user experience.

What were your goals for this project?

To generate leads, to attract new customers, and retain the current ones.

SOLUTION

How did you select Crafton?

One of my friends had a great customer experience with Crafton who recommended us to opt. for this if we are genuinely seeking to see timely and amazing results.

Describe the project in detail.

Revisiting our brand website, enhancing customer/user experience, and keep maintaining the website as an on-going process

What was the team composition?

Project Manager Web designing team Customer Experience Experts Customer Support SEO team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

we have generated good orders from our website for various highlighted brand activation (customer experience) services that we are offering.

How effective was the workflow between your team and theirs?

Everything was pre-planned and aligned and it was smooth going and an amazing experience

What did you find most impressive about this company?

Every contact person is easily available and each progress of the activity was reported and transparent

Are there any areas for improvement?

Everything was more than perfect as our focus was to have timely results and we did it

BACKGROUND

Please describe your company and your position there.

We are a multinational chain of stores selling consumer electronics with over 1000 stores in Europe. I work as performance specialist and one of my responsibilities is running campaigns on price comparison websites.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crafton, and what were your goals?

We had a problem with effectively managing the campaign budget due to the lack of an internal tool at one of our suppliers. Our goal was to have a tool that would allow us to quickly and efficiently create campaigns and have data in one place.

SOLUTION

How did you select Crafton and what were the deciding factors?

We chose them through research. We were convinced by their vision and professional approach to the project as well as comments on the further development of the tool.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Based on an interview with us and the provided notes they created a preliminary sketch of the tool. Then, in a few rounds of corrections, they refined it to best meet our requirements.

How many people from the vendor's team worked with you, and what were their positions?

3 people including 1 project manager and 2 developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project has been launched according to the schedule. Within 6 months, thanks to the tool, we managed to increase the channel efficiency by 32%

Describe their project management style, including communication tools and timelines.

He was always on schedule. Their answers have been fast and comprehensive. Communication via email and phone.

What did you find most impressive or unique about this company?

Day by day support, understanding our problem, flexibility regarding our comments

Are there any areas for improvement or something they could have done differently?

Based on the relatively low complexity of the project, I do not see any weaknesses so far.

BACKGROUND

Please describe your company and your position there.

I am the head of digitalization for the Poznan International Fair. Poznan International Fair is a leader in a trade fair industry in Poland. Our portfolio includes more than 100 brands. It also includes B2B events, aimed at professionals, and B2C trade fairs – large events and local festivals. They are attended by guests from all over the world

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crafton, and what were your goals?

This is long-term cooperation lasting almost 8 years. During this cooperation, they provided all kinds of digital services. They created our main corporate website, website templates for dozen of fair events, and dedicated web applications.

SOLUTION

How did you select Crafton and what were the deciding factors?

They were chosen in a public tender back in 2012.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

During our cooperation, they delivered to us several web services, applications, and online solutions. Their services were complex, from UX analysis and design to the development. For every project, they presented a number of mockups and ideas. They put a great emphasis on User Experience. They provided proper research, wireframing and usability testing.

Ones of the most important projects they did for us: Main site of the Poznan International Fair - from the design, trough usability testing and development of the front-end. The most important here was usability and informative aspect of the site.

A dedicated web application press.mtp.pl. It generates accreditations for the press on the events organized by Poznan International Fair. It helps the media to get an entrance on events and informs about them. Here, the back-end system based on PHP was provided.

How many people from the vendor's team worked with you, and what were their positions?

For every project, the team that was delegated to our tasks was build in a way, that there was at least one specialist in each field. It included project managers, UX designers, web designers, front-end and back-end developers. We've been in touch with an Account Manager as well as the founder of the company.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The cooperation with Crafton resulted in many different projects that satisfied us. Every another project was making us more visible and known on the internet. Also part of our renown and credibility was build thanks to their work.

Describe their project management style, including communication tools and timelines.

After so many years, cooperation with Crafton team doesn’t require much contact as the work goes smoothly. But in any case, our contractor was available, presenting to us the progress, or introducing our ideas to the team. We usually contact with the phone. Meetings are not really required as what they do is always clear and transparent.

What did you find most impressive or unique about this company?

The most impressing thing is the relationship they build with their client. Trust is the most important thing they base on. Combined with their professionalism it is an excellent and sure choice for us. This is the company that other companies should learn from.

Are there any areas for improvement or something they could have done differently?

No. Their work satisfy us till today.

BACKGROUND

Introduce your business and what you do there.

I’m the IT manager at a chemical company in Poland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crafton?

We were pushing a new brand and we were looking for someone to help us in creating a new, complex website with additional landing pages for the new product. We wanted it to have a custom CMS system so that we could easily customize landing pages.

At the very beginning, we looked to see if there was a product in the market that would fulfill our needs but after doing market research, we realized we needed something more custom-based, and that’s why we brought on Crafton.

SOLUTION

What was the scope of their involvement?

Crafton developed a custom CMS that allows us to easily build and manage our additional landing pages. In the future, we plan to move out of the different websites and landing pages that we have into this particular system. 

They provided us with the design. We had a preliminary scoping session where we discussed the scope, and they made recommendations based on our needs. They recommended PHP and Laravel. 

For the frontend, they used Vue.js. They also created the design for the main page of the product that we’re about to launch soon. They will continue to support us.

What is the team composition?

We worked closely with the dedicated team including a project manager, a lead developer, and a lead designer. The team size was dependent on the stage of the project but overall, there were 5–6 people.

How did you come to work with Crafton?

We reached out to a couple of companies and chose Crafton because we were in proper alignment with them. We saw their portfolio and that they’d done similar projects. The business development manager is very friendly and knowledgeable. 

Craftondidn’t jump out right away with a proposal; they said they needed to do the scoping session first. All of that was very impressive. They seemed to know what they were doing and were very flexible, so they seemed to be the best fit for us.

How much have you invested with them?

We spent over $50,000.

What is the status of this engagement?

We worked together from May–November 2020. The support will continue through 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Crafton provided an end-to-end solution for us. The team was very helpful, and they clearly defined our needs and business goals. They were able to deliver according to our needs. Our content creators and editors find the product very user friendly. We already know that it will be much more cost-effective.

How did Crafton perform from a project management standpoint?

We estimated that the project would be done in 3–4 months, and what I liked about Crafton was that they told us it would take much more time if we wanted to have the proper results. They made it clear and were quite transparent about that. We accepted the new timeframe when we signed the agreement. 

In the end, they managed to deliver the solution within the given timeframe. The whole process was pretty flexible, and they met the budget as well. There were no surprises with the budget. The project manager was responsible for day-to-day communication, and everything worked like a charm. 

The whole project was done remotely due to COVID-19. We had weekly meetings, but we used Slack for day-to-day communication. If needed, we also had group phone calls and conferences. Even though we worked remotely, communication was very smooth.

What did you find most impressive about them?

They were transparent throughout the whole process. Their approach of always seeing the big picture was impressive. They had a good process and workflow that helped with the design goals.

Are there any areas they could improve?

No, I can’t point to any specific areas for them to improve. I like working with them. 

Do you have any advice for potential customers?

I recommend working with them. I’m very confident in them.

BACKGROUND

Please describe your company and your position there.

I'm the Technical Product & Project Manager at a digital marketplace built on the blockchain to create independent access to a new age of capital markets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crafton, and what were your goals?

We wanted help in development of our product. We needed help in Frontend development of some components built in ReactJS.

SOLUTION

How did you select Crafton and what were the deciding factors?

They quoted less price and estimated very short time for the completion of work.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We gave them the task to develop a few codebases for us. Codebases include dashboards, investment flow, signup flow. We started with kickoff meetings in which we presented our business idea and prototype wireframes (all designs). The deliverables were set according to the designs.

How many people from the vendor's team worked with you, and what were their positions?

According to them, 3 people. 1 Project Manager and 2 Developers.To

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Their services were pathetic! I don't regret anything more professionally than hiring them for these tasks. 90% of the components had problems and we had to fix all this in house. We had to hire one in house developer to fix the mess.

They always used to shift sprints work to the next one and tried to charge us more money to prolong the cooperation.

Describe their project management style, including communication tools and timelines.

Communication was good from their project manager, but it was too optimistic, which includes false promises. We have always got all our deliverables late.

What did you find most impressive or unique about this company?

That how they assure you all work will be done and on time. But it doesn't happen.

Are there any areas for improvement or something they could have done differently?

Yes. For the starters, they can start saying the truth when the tasks will be finished. And also, would be great if they complete what was given to them without shifting the work to next sprints and ask for more money.

Company Responses

The vendor responded on November 30, 2020.

This review serves as a private vendetta and does not represent the opinion of the company. Crafton delivered a complex project for this company in 2018. The project has been delivered with very good quality and within the agreed timeline. We have gained an appreciation from the company's Co-founders - they have spoken highly of us on our Social Media. (examples: https://www.dropbox.com/s/k5txccpe18g1scf/stokr%20copy.jpg?dl=0).

In 2020, we worked with this reviewer, a low-level Project Manager, who offered us his private development services as a side hustle of his. Unfortunately, he was not able to deliver anything of good quality and failed to deliver the work in the agreed timeline. We have requested a refund of the down payment that we have made. As a part of his private vendetta, he has decided to undermine our reputation by issuing this unfair and untrue review (not to mention that in November 2020, he is issuing a review for work that we have delivered in 2018).

We have informed the reviewer's superiors about his conduct and are waiting for their swift reaction.

BACKGROUND

Please describe your company and your position there.

I play the role of a Digital Projects Coordinator in a well-established Creative Agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crafton, and what were your goals?

Our goal was to find a specific partner for a specific set of technologies. Crafton was pre-selected amongst other candidates and a series of projects, or parts of projects, were sent out to Crafton to analyze different criteria, which would define the future of the partnership.

SOLUTION

How did you select Crafton and what were the deciding factors?

We did reach out to them based on our detailed research. We were impressed by their reaction time, communication and follow-up skills. They were also very flexible - at the very beginning of our cooperation, the time was of the essence - Crafton’s team was at our disposal even in the late evenings.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope of the work included support, maintenance and revamping of already existing websites. Crafton did provide us with Front-end and Back-end Development with a strong focus on WordPress.

How many people from the vendor's team worked with you, and what were their positions?

Over the course of our projects, we have been provided with a dedicated team of developers led by a Project Manager. We have also worked with Head of Business Development, who made sure that we are satisfied with Crafton’s work.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were very happy with their work – they have always delivered top quality in the agreed timeline. I also value the fact that Crafton’s team are proactive and constantly come up with new ideas to make the workflow and product better.

Describe their project management style, including communication tools and timelines.

Very effective. The communication is always direct and transparent. Crafton kept the deadlines and they have always delivered quality results.

What did you find most impressive or unique about this company?

We are impressed by the quality, spirit and friendliness of the people working at Crafton. They are a perfect mix of professionalism and fun!

Are there any areas for improvement or something they could have done differently?

Nothing comes to my mind.

BACKGROUND

Please describe your company and your position there.

I am an IT Specialist in the governmental entity under the Ministry of Justice.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crafton, and what were your goals?

We had a previous version of our internal Intranet system, but it wasvery outdated both in terms of functionality & design.

This is why we have decided to create a new Intranet platform from scratch, and we believed that Crafton will be a good fit to cover all needed services, including security solutions.

SOLUTION

How did you select Crafton and what were the deciding factors?

We have worked with them in the past on our website – I have found them to be easy to work with, flexible and commited. I was sure that they have what it takes to put our idea into life.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

They have provided us with software engineering, testing and coding in both Vue.js and PHP Laravel framework.

Their team worked with both Front and Backend development. The project was developed according to the timeline, whereas the whole work process was very flexible and open for adjustments.

How many people from the vendor's team worked with you, and what were their positions?

We’ve worked directly with two software developers, Project Manager and Account Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The delivered product is a completely new quality for us and our employees. It’s very well thought, user friendly and great in terms of performance.

The new Intranet system boosts our everyday effectiveness..

Describe their project management style, including communication tools and timelines.

Project management process was very good – they asked questions, sought out our feedback. We were in a constant communication with the use of a dedicated Slack workspace.

They continuously presented us with the results of their work in alignment with the iteration plan.

What did you find most impressive or unique about this company?

Their communication skills and flexibility in meeting our changing expectations was truly impressive.

Crafton surely knows how to put their Clients’ need front. With Crafton, you can rest easy over the whole course of your project.

Are there any areas for improvement or something they could have done differently?

N/a

BACKGROUND

Please describe your company and your position there.

I’m a marketing specialist at Stary Browar, a contemporary shopping center.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crafton?

We worked with Crafton twice. The first time they prepared a responsive website for us. The second time, we chose them for the website redesign and to develop a mobile app.

What were your goals for this project?

We wanted our website to be user-friendly and cover relevant content. In both cases, the project included providing information about mall events and sales. Our goal was to create a service built on intuitive structure. It also included a useful map of the gallery. By increasing usability and design, we wanted to attract people to use our website on a regular basis.

SOLUTION

How did you select this vendor?

After doing some research for the first project, we came across Crafton. Their offer and portfolio were promising, so we met with them. We liked their philosophy and the story they had to tell. When we decided to do a redesign, we already knew who to choose.

Describe the project and the services they provided in detail.

The project stage included several parts: first tests and research with website users, then creating a wireframe and main concept, and finally making mockups and a universal layout. During the primary stage of usability research, they conducted analyses of customers' preferences and expectations, from which they’ve optimized the users’ path. As part of the work on the renewed version of the website, they changed the graphic design, so that it would be compatible with the new branding of the shopping center and fit in with the latest trends in design. The platform has also been fully integrated with the Stary Browar mobile application. The website was implemented bilingually according to responsive web design best practices.

What was the team composition?

The team included UX designers, web developers, frontend and backend developers, a project manager, and an account manager.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

As an outcome of the intense design phase, each time they delivered a modern website that fulfilled all of our business objectives. The currently implemented version of the website stands out from the competition with an excellent layout, optimal information architecture, and stable performance. All these elements reflect the idea behind the functioning of the Stary Browar, therefore ensuring the balance between the key elements for the mall (trade, art, and business). Advanced functionalities (i.e.: a display of events, a special offers panel, dining information, interactive sliders, and the use of parallax effect) enhance the aesthetic values of the website.

How was project management arranged and how effective was it?

Crafton’s team took care of most of the project. In case of any problems, they responded quickly. We had contact with an account manager on a regular basis. Thanks to the complexity of their service and their initiative, we didn’t have to have many meetings.

What did you find most impressive about this company?

There were two things that impressed me the most. First is their knowledge about UX. For every project, they did dedicated research which proved to be extremely effective. The second outstanding thing is how they organized their work; they didn’t require much supervision. They knew how much time each stage would take, so there were no delays.

Are there any areas for improvement?

No, everything was irreproachable.

BACKGROUND

Please describe your company and your position there.

I’m a senior communications specialist at NEUCA Group, a leading wholesale pharmaceuticals distributor in Poland.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Crafton?

My company hired Crafton to develop Suplindex, a web application with a database.

What were your goals for this project?

We wanted to create a solution that would help users find safe diet supplements and monitor their health.

SOLUTION

How did you select this vendor?

I had been impressed by Crafton’s efficiency and the results of their work when I partnered with them at a previous job. Also, their impressive portfolio spoke for itself. I knew they were the perfect vendor to fulfill our needs.

Describe the project and the services they provided in detail.

Crafton conducted an in-depth analysis of our website concept and pursued UX research and usability tests. Using this information, they developed the web app’s frontend and backend. They also did web and UX design. The Crafton team built a database, a blog, and quizzes within the web app.

What was the team composition?

My team worked with a project manager, front- and backend developers, and UX designers.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The complex database with search and filter capabilities meets our customer’s needs. Because of the convenient and intuitive interface, users can easily find information. The success of this engagement compelled us to reengage Crafton for another project.

How was project management arranged and how effective was it?

Crafton’s work was transparent. Their project manager coordinated our teams effectively; we had regular meetings and frequent phone calls, and we were confident that our needs were understood. We developed a great business relationship.

What did you find most impressive about this company?

Crafton expertly handled nearly every aspect of the project, from backend development to UX testing. The team’s innovative ideas were crucial in helping us create this solution.

Are there any areas for improvement?

No, we didn’t have any major issues.

BACKGROUND

Introduce your business and what you do there.

I am the business development manager for a company that offers LED lighting solutions. We serve retail companies, warehouse and distributions centers, logistics parks, and car parking facilities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crafton?

After going through a large-scale expansion, we found that our website no longer represented our business well to our target markets. We needed to come up with a solution that was more in tune with our business strategy for the next couple of years. We were also keen to explore different types of media and internet solutions.

SOLUTION

What was the scope of their involvement?

Initially, we met with Crafton’s team to discuss our strategy and concept. We also talked about the type of information that we needed to have on our website, including upcoming key events and exhibitions. Crafton came up with a full marketing proposal and explained how the roadmap would fit in with our business strategy for 2019–2020.

Before, our website had disparate sections that did not effectively convey our brand story. Crafting created a new website concept and marketing tool, turning it into a professional and visually pleasing marketing platform. They highlighted key elements and improved the user flow so that customers can identify our business strategy and products. It was almost like storytelling for our brand.

What is the team composition?

We had a direct point of contact and several people working on the project behind the scenes. Our internal marketing and IT teams interacted directly with the Crafton team.

How did you come to work with Crafton?

About two years ago, we asked Crafton to design part of the website for a separate part of our business. We were quite happy with the outcome, so we wanted to work with them again for this project.

How much have you invested in them?

We spent between $50,000–$100,000 on their services.

What is the status of this engagement?

We worked together from December 2018–March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Crafton delivered above and beyond what we were expecting. They understood our vision and complied with our tight deadlines. We signed the contract in December and needed it delivered by—in time for an exhibition. This was the first of several European exhibitions and events, so it was crucial that the website was ready by then.

The initial responses from our clients have been positive. People have told us the site is quite pleasing and easy to navigate.

How did Crafton perform from a project management standpoint?

It was a seamless interaction, almost as if they were part of the company. This is quite rare in this market. We typically communicated via email, phone calls, and several meetings. The communication levels were exactly what we were expecting. I also had no complaints from my team.

What did you find most impressive about them?

They were exceptional. Crafton helped us save a lot of time and money, thanks to their quick understanding of our goals. They provided top service, managed our expectations well, and made us feel supported.

Are there any areas they could improve?

We can’t fault them in any way. The project was seamless from start to finish.

Do you have any advice for potential customers?

Crafton has an excellent portfolio and the pricing that goes with it. However, don’t always look at the cost. Instead, consider what a company can deliver and within your time frame. Clients need to weigh the benefits of having a solution delivered that is fit for purpose.