Cooth

BACKGROUND

Please describe your company and position.

I am the Operations of a healthcare staffing company

Describe what your company does in a single sentence.

Our company brings qualified international nurses to understaffed healthcare systems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cooth to accomplish?

• Website and messaging rebrand

SOLUTION

How did you find Cooth?

Met at a conference

Why did you select Cooth over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Cooth were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Cooth for a website redesign and rebranding. They helped us with messaging, visual identity, and a full website revamp.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

User feedback:

• Positive feedback from users, customers, or stakeholders about the new look and functionality.
• Fewer complaints or confusion about navigation or usability.

Brand perception and recognition:

• Stronger brand identity and recognition in the market, evidenced by more mentions or shares on social media.
• Higher customer satisfaction ratings related to the overall online experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cooth’s team was incredibly organized and efficient. They delivered every milestone and deliverable exactly when they promised, without compromising on quality. This level of reliability gave us peace of mind and kept our project on track.

Their rebranding process was thorough and strategic, starting with a deep understanding of our brand’s values and goals. Cooth brought fresh, innovative ideas to the table while ensuring everything aligned perfectly with our vision.

What was your primary form of communication with Cooth?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Cooth's prompt communication was truly a standout. They kept us informed at every stage, ensuring we felt heard and valued throughout the project. Whether it was a quick update or addressing our feedback, their responsiveness made the entire experience stress-free and enjoyable.

Are there any areas for improvement or something Cooth could have done differently?

Our experience with Cooth was stellar and we wouldn't have changed anything.

BACKGROUND

Please describe your company and position.

I am the VP of Business Development of Certus Core.

Describe what your company does in a single sentence.

Certus Core is a knowledge graph software company delivering data solutions to enterprise customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cooth to accomplish?

• Market penetration & Brand Awareness
• Graphic Branding Refinement/Improvement
• Branding / Documentation Guidelines

SOLUTION

How did you find Cooth?

Organic connection on LinkedIn

Why did you select Cooth over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Cooth were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Branding Guidelines with deliverable PPT: 
  • With the logos, colors, and current slide deck, define guidelines and rules to be used across the company for pitch slides, investor slides, placement and use of logos, spacing, color use, and percentages of those colors in the documentation. 
• Social Media: 
  • bi-weekly and on-demand posts for the primary social media platform (LinkedIn)
  • provide comprehensive analytics on social media performance, including Impressions, Clicks, and Engagement Rates.
• Brand Strategy: 
  • deliver brand platform standards to differentiate the company from competitors
  • define messaging, voice, and timing 
• Collateral marketing design: 
  • design multiple two-page information papers for use at conferences, leveraging the company's design guidelines

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Completed design/redesign of brand guidelines not only meeting expectations but exceeding the expectations. 
• LinkedIn post drafting and sending social media campaign; Cooth also provided performance metrics on each post and recommendations for the next campaign. 
• Rapid development of one-pagers for use at customer sites and events Certus attended. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're excellent at communication, receptive to recommendations, and quick in completing deliverables. It all starts with the founders, who were always present and, at times, felt like they worked 24/7 in order to meet tight timelines. They always come with an incredible attitude and positive energy, which is contagious and makes you feel wonderful working with them.

What was your primary form of communication with Cooth?

Virtual Meeting

What did you find most impressive or unique about this company?

Cooth's commitment to their customers was incredible. We always felt as if we were the most important customer. Cooth's team was always responsive and did not disappoint. It has been a truly excellent partnership and experience.

Are there any areas for improvement or something Cooth could have done differently?

No areas are recommended for improvement, but as the company scales, continue to ensure the people being brought on board match your culture.

BACKGROUND

Please describe your company and position.

 I am the Founder of a consulting company 

Describe what your company does in a single sentence.

Revenue Operations as a Service

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cooth to accomplish?

• Qualitative market research / customer feedback
• Rebrand / naming recommendations

SOLUTION

How did you find Cooth?

Referral

Why did you select Cooth over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Cooth were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Qualitative market research survey + interviews with current clients and non-client ideal customer profiles
• Insights and recommendations based on the market research
• Naming recommendations to support our rebrand

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Client and prospect interviews completed
• Names recommended

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Super proactive, built a clear roadmap and executed against it, regular communication and updates throughout the engagement

What was your primary form of communication with Cooth?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Creative and strategic balance
• Depth of operational expertise
• Quickly brought in experts to supplement their internal skillset
• They were highly communicative
• Flexibility during the engagement to meet our goals

Are there any areas for improvement or something Cooth could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the Owner of Oro Athletic

Describe what your company does in a single sentence.

Open gym with focus on functional fitness (+personal and semi group training).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cooth to accomplish?

• Establish our Brand (all facets)
• Website creation/assistance
• Marketing ideas

SOLUTION

How did you find Cooth?

Referral

Why did you select Cooth over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• They were completely aligned with our idea from the start

How many teammates from Cooth were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had our gym name and ideas for the logo, color scheme, and messaging.  Cooth helped bring that idea to life perfectly.  The brand messaging was the pinnacle to the brand.  Developing the details to the logo and brand was another major focus. We have a whole brand guidebook of dos and don'ts, alternative colors, UX/UI design as well as applications of everything.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Each week, we established the focuses and tangibles to the brand and logo, all which was delivered into a full branding guidebook by the end.  Timeline was exactly what was presented and we accomplished every focus each week until finish.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cooth was perfect for our branding project.  From the start, we knew they were extremely professional, on time with focuses, clear in messaging and questions they had for us to help establish the brand, and very understanding to any questions and concerns we had at any point, later addressing them appropriately with ease.

What was your primary form of communication with Cooth?

Virtual Meeting

What did you find most impressive or unique about this company?

Their personal touch.  They feel as invested as anyone you'd want on your team internally.  

Are there any areas for improvement or something Cooth could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Minnow

Describe what your company does in a single sentence.

We are a real estate SaaS company that sells food delivery management solutions. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cooth to accomplish?

• Modernize website
• Create a smoother website experience
• Generate more website leads

SOLUTION

How did you find Cooth?

Marketing Conference

Why did you select Cooth over others?

• Pricing fit our budget
• Great culture fit
• Quality of previous work

How many teammates from Cooth were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Cooth to completly redesign our website and add an ecommerce aspect. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website deliverables included site map design, homepage design, product page design, and website development/launch. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is fantastic, They have consistantly been ontime or early with deliverables. They consistently communicated project updates and responded to requests very quickly.

What was your primary form of communication with Cooth?

Virtual Meeting

What did you find most impressive or unique about this company?

They are brilliant, but also listen to feedback. They do a great job of walking the fine line of suggesting changes and walking through the meaning behind deisgn choices while also listening to feedback we give them and incorporating that feedback into the design. 

Are there any areas for improvement or something Cooth could have done differently?

No, they are incredible.