Collective Design Agency

BACKGROUND

Please describe your company and position.

I am the Marketing Officer of Pao Cafe

Describe what your company does in a single sentence.

Pao Cafe is a modern coffee brand serving high-quality coffee, designed for urban youth who value both convenience and a refined café experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective Design Agency to accomplish?

• I am the Marketing Manager at Pao Cafe, responsible for overseeing branding, marketing campaigns, and customer engagement.

SOLUTION

How did you find Collective Design Agency?

• Online Search
• Referral

Why did you select Collective Design Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Collective Design Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CDA led strategy workshops, defined our brand values, and created a full identity system including logo, typography, color palette, takeaway cup design, packaging, social media templates, and marketing materials.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw stronger engagement on social media, positive customer feedback in-store, and a brand system that positioned us confidently for expansion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CDA delivered all milestones on time and communicated proactively. They adapted quickly to our needs, making collaboration seamless.

What was your primary form of communication with Collective Design Agency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to combine global design standards with local authenticity, and their collaborative, inspiring energy.

Are there any areas for improvement or something Collective Design Agency could have done differently?

We are very satisfied.

BACKGROUND

Please describe your company and position.

I am the Assistant to CEO of Văn Phú Hospitality JSC

Describe what your company does in a single sentence.

 VPH is a leading real estate and urban developer in Vietnam, committed to creating sustainable, human-centric communities that harmonize people, environment, and space. This is part of the broader ecosystem of Van Phu Investment, a company dedicated to pioneering integrated urban development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective Design Agency to accomplish?

• We engaged CDA to create a complete branding system for our Auko Glamping Phong Nha project, ensuring a premium and consistent identity across all touchpoints.

SOLUTION

How did you find Collective Design Agency?

• Online Search
• Referral

Why did you select Collective Design Agency over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Other

How many teammates from Collective Design Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CDA delivered brand strategy, brand story, vision, mission and values, tagline, tone of voice frameworks, a complete logo system, exclusive custom typeface, extended color palette, visual motifs, and photography guidelines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We gained a cohesive and distinctive brand identity, stronger recognition, and clear messaging tailored to different audiences. The Brand Cōmpass™, developed by CDA for us, has been a key tool in maximizing design efficiency, ensuring consistency across all touchpoints, and receiving positive feedback from both internal teams and external partners.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CDA managed the project with professionalism, communicated clearly, delivered everything on time, and quickly adapted to our feedback with practical solutions.

What was your primary form of communication with Collective Design Agency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their unique ability to combine strategic clarity with creativity, their attention to detail, and their young, dynamic team, who both listened to our ideas and advised on the best solutions..

Are there any areas for improvement or something Collective Design Agency could have done differently?

CDA worked very professionally, and we were fully satisfied with the collaboration. At this stage, we don’t have any additional feedback for improvement.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Lotte World

Describe what your company does in a single sentence.

Lotte World - a Korean based company specializes in entertainment and recreation industry for bringing the better experience for customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Collective Design Agency to accomplish?

• Design 3D Map
• Fast & Efficient
• Aesthetic

SOLUTION

How did you find Collective Design Agency?

Referral

Why did you select Collective Design Agency over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Collective Design Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Collective Design Agency to create a custom isometric illustration map for our Lotty Friends Kids Playground and they delivered exactly what we needed, under a tight timeline. The illustration was important to us — it had to capture the spirit of our brand, be vibrant and kid-friendly, and clearly show the full layout of our space for print usage.

Despite the time crunch (we only had about two weeks), CDA stayed focused, communicative, and on track. They listened to feedback, made quick iterations, and made sure the final result was not only beautiful but usable.

The final illustration now lives across our printed materials and in-store signage. It brings the playground to life in a way that’s fun, functional, and completely aligned with our visual identity.

Overall, it was a smooth and professional process and we appreciated CDA’s ability to balance creativity with structure under real deadlines. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Final 3D Design 

The map is now being used at our entrance. It helps parents understand the space quickly and improves the customer experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were good listeners, responsive, understanding, professional, and supportive.

What was your primary form of communication with Collective Design Agency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Outputs have good sense of art. Good illustration.

Are there any areas for improvement or something Collective Design Agency could have done differently?

No